MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

One clear sign a podcast has real market fit Apr 04, 2026

Show notes

Organic podcast growth depends on genuine audience reaction, not vanity metrics. Cody Gough, Podcast Growth Strategist at NerdWallet, explains how to identify real market fit through authentic engagement signals. He reveals why unsolicited listener feedback indicates true value delivery and discusses how to distinguish between genuine fans and transactional outreach when measuring podcast success.

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The biggest trap in “going video” for a business podcast Apr 03, 2026

Show notes

Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He reveals why genuine listener reactions signal true market fit over vanity metrics. Gough explains how to build sustainable organic growth by focusing on community engagement rather than just distributing audio content.

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Don’t trust when a brand tells you their podcast is “working” Apr 02, 2026

Show notes

NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultivate an award-winning culture in which our Nerds can realize this mission, and we pride ourselves on the programs we’ve created to positively impact the lives of our consumers, our Nerds, and our wider world.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest swaps, SEO, or listener surveys? Apr 01, 2026

Show notes

Organic podcast growth remains elusive for most marketing teams despite massive content investments. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He identifies authentic audience reactions and unsolicited listener engagement as the primary indicators of true podcast market fit. The conversation covers sustainable growth strategies that prioritize genuine community building over vanity metrics.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most common mistake in podcast titles Mar 31, 2026

Show notes

Most podcasts fail because they prioritize vanity metrics over genuine audience connection. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He explains how authentic social engagement signals true market fit and why unsolicited listener feedback indicates sustainable organic growth. Gough demonstrates how to distinguish between genuine audience value and promotional noise when measuring podcast success.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Playbook for Sustainable, Organic Podcast Growth Mar 30, 2026

Show notes

Organic podcast growth remains elusive for most business shows. Cody Gough is a Podcast Growth Strategist at NerdWallet with over 20 years of content marketing experience who has scaled award-winning shows for global brands including Discovery. He reveals strategic keyword optimization in titles and publisher names can drive 15-20% organic download growth, guest swaps with fellow podcast hosts generate the highest conversion rates, and YouTube's algorithm prioritizes short-form content over long-form business podcasts requiring different content strategies for each platform.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI hype in MarTech justified? Mar 20, 2026

Show notes

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-through attribution methodologies using smart pixels and API integrations, account-based measurement approaches that reveal 3x more website visitors than industry standards, and AI-powered decision engines that can generate media mix recommendations in seconds based on cost-per-engagement metrics across channels.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is LinkedIn an underrated or overrated marketing channel? Mar 19, 2026

Show notes

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view-through attribution methodologies that reveal 3x more visitor sources, account-based tracking using network IPs and user agents, and AI-powered decision engines that analyze marketing spend efficiency across channels like LinkedIn organic social and display advertising.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Owning and learning from mistakes Mar 18, 2026

Show notes

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains how to solve marketing attribution problems that hide 70% of website traffic sources. The discussion covers view-through attribution methodologies that reveal 4-5 times more engagement than click-through metrics, account-based tracking systems using network IP and user agent data, and AI-powered decision engines that can generate media mix recommendations in seconds based on cost-per-engagement analytics across channels.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Illuminating the Dark Funnel Mar 16, 2026

Show notes

Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misallocated marketing spend. The discussion covers smart pixel implementation for view-through attribution, API integrations with LinkedIn and CRM systems to track account-level engagement, and using AI-powered decision engines to optimize marketing investment across channels based on cost-per-engagement metrics.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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