MarTech Podcast ™ // Marketing + Technology = Business Growth

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The most useful AI workflow Apr 16, 2026

Show notes

Marketing teams struggle with AI workflow implementation at scale. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He demonstrates using Claude for automated investor updates and building custom applications that convert newsletters into podcast feeds through transcription and RSS automation. The discussion covers agentic AI systems that learn from data patterns and activate across marketing channels with real-time performance optimization.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI will erase this Martech category? Apr 15, 2026

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AI threatens traditional customer data platforms with automated marketing cycles. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada to $2B and launching Glean to a $7.2B valuation. He discusses how agentic AI learns from data patterns to activate campaigns across channels automatically. The conversation covers building composable CDPs that iterate based on real-time performance insights and circumventing traditional proof-of-concept timelines to deploy marketing automation within 24 hours.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This will force a fast pivot Apr 14, 2026

Show notes

AI forces marketing teams to pivot faster than ever before. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels. The discussion covers building compounding growth engines that iterate based on real-time performance insights.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing innovation in the AI era Apr 13, 2026

Show notes

Marketing teams waste 90% of their martech stack capabilities. Chris O'Neill, CEO of GrowthLoop, explains how agentic AI transforms data warehouses into intelligent marketing engines that learn and optimize automatically. The conversation covers composable CDP architecture that brings AI directly to your data cloud, always-on measurement systems that replace traditional A/B testing, and causal decisioning frameworks that prove marketing's impact on lifetime value rather than just correlation metrics.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will DOOH have more media spend than static billboards? Apr 11, 2026

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Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targetable channel. The discussion covers real-time bidding for screen selection across venues from gyms to airports, attribution methods including foot traffic tracking and brand lift studies, and creative strategies that maximize the four-second attention window with bold visuals and minimal text.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers' biggest misconception about billboards Apr 10, 2026

Show notes

Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leading the launch of programmatic DOOH across their growth marketing platform. The conversation covers using geofencing to target decision-makers at their headquarters with dayparted campaigns, leveraging foot traffic attribution to measure real-world conversions, and building omnichannel strategies that connect DOOH exposure to retargeting campaigns across display and CTV.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to start testing DOOH Apr 09, 2026

Show notes

Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most overrated screen in advertising right now Apr 08, 2026

Show notes

Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, specializing in programmatic DOOH media buying and full-funnel campaign strategies. The discussion covers programmatic real-time bidding for screen selection across roadside billboards and place-based venues like gyms and restaurants, foot traffic attribution using device proximity measurement within preset radiuses, and omnichannel retargeting by connecting exposed devices to display and CTV campaigns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Big prediction for the future of the digital out-of-home industry Apr 07, 2026

Show notes

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a full-funnel marketing channel. The conversation covers real-time bidding for screen selection across 97 venue types, attribution methods including foot traffic and brand lift studies, and retargeting capabilities that connect physical world exposure to digital follow-up campaigns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Billboards to Bottom-Funnel Results Apr 06, 2026

Show notes

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and revenue growth strategies. The discussion covers real-time bidding for screen selection, device-level exposure tracking for attribution, and multi-channel retargeting capabilities that connect physical world impressions to digital follow-up campaigns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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