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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Going Beyond The AI Hype Jun 07, 2024
    Show notes

    VP, Product Marketing at Movable Ink, Anjali Yakkudi, discusses the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali delves into taking advantage of the excitement of artificial intelligence, but not getting caught up in the hype, how artificial intelligence gives value to customers within the product, and a host of other interesting topics. Show Notes

    Connect With:

    • Anjali Yakkudi: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ins & Outs Of Powerful Product Marketing Jun 06, 2024
    Show notes

    VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali discusses the ins and out of powerful marketing, delving into marketing challenges around innovative products, how to use one’s product as an advantage in marketing, and a host of other topics. Show Notes

    Connect With:

    • Anjali Yakkudi: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing Organic Marketing Channels Jun 05, 2024
    Show notes

    Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.

    Connect With:

    • Christian Ashlock: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Thinking Beyond The Old Way Of “Bean Counting” Measurement Jun 04, 2024
    Show notes

    Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.

    Connect With:

    • Christian Ashlock: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Protecting Your Online Reputation Jun 03, 2024
    Show notes

    James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. The explosive growth of the internet has revolutionized how information, both accurate and misleading, spreads. Businesses now face the challenge of safeguarding their reputation across a multitude of channels, increasing the complexity of managing a brand's online image. Today, James discusses protecting your online reputation. Show Notes

    Connect With:

    • James Mawhinney.: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Empowering Truth In The Digital Age Jun 02, 2024
    Show notes

    James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. Marketers are increasingly worried about brand safety and consumer trust in today's content. Misinformation is a rising concern, amplified by media and social networks focused on advertiser engagement and chaos for profit, compromising information integrity and authenticity. Today, James discusses empowering truth in the digital age. Show Notes

    Connect With:

    • James Mawhinney.: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How CMOs Navigate Complexities Of Digital Jun 01, 2024
    Show notes

    Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. In both B2B and B2C, CMOs are facing challenges in relation to finding the right applications and the explosion of channels like TikTok and Snapchat respectively. For CMOs, the challenge is a rapidly evolving landscape and the need for agile strategies to remain ahead. Today, Amanda discusses how CMOs navigate the complexities of digital. Show Notes

    Connect With:

    • Amanda Cole: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why CMOs Will Fail In The Age Of AI May 31, 2024
    Show notes

    Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. The CMO role has shifted from traditional branding to a data-centric, analytical domain, demanding a blend of business metrics and performance marketing expertise. However, as technology like AI levels the playing field, CMOs will need to balance data-driven approaches with storytelling for success. Today, Amanda discusses why CMOs will fail in the age of AI. Show Notes

    Connect With:

    • Amanda Cole: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Bridging The Gap Between Physical & Digital Marketing May 30, 2024
    Show notes

    President of Gundir, Mike Gunderson, delves into strategies to bridge the gap between physical & digital marketing. In this episode, Miike highlights the potential of direct mail as a way to retarget website visitors and utilize address-based data to build a surround around a particular mail piece. He goes further to emphasize the importance of integrating digital signals to enhance physical marketing efforts, highlighting the use of QR codes and post reminders to increase response rates.

    Connect With:

    • Mike Gunderson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Navigating The Future Of Marketing As Cookies Crumble May 29, 2024
    Show notes

    President of Gundir, Mike Gunderson, delves into the latest developments in marketing strategies in the wake of the crumbling cookie policy. In this episode, Miike highlights AI’s potential to fill the gap and explores alternative methods for reaching customers such as direct mail. He goes further to emphasize the importance of utilizing data and technology, while also balancing technology with brand building.

    Connect With:

    • Mike Gunderson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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