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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Three Reasons Platform Excellence Is Essential To Growth Jun 17, 2024
    Show notes

    Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longer optional for businesses to adopt a platform approach. In addition to preparing for modern competition, being involved in the customer's use journey is essential for a brand to be considered relevant in the modern era. Today, Ted discusses the three reasons platform excellence is essential to growth. Show Notes

    Connect With:

    • Ted Moser: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Revitalizing Your Business Through The Right Platforms Jun 16, 2024
    Show notes

    Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-known concept in marketing, the true linchpin for business revitalization lies in the use journey. Platforms play a crucial role by offering visibility into these journeys, empowering companies to not only grow customer lifetime value but also secure customer choice and drive revenue in a fiercely competitive landscape. Today, Ted discusses revitalizing your business through the right platforms. Show Notes

    Connect With:

    • Ted Moser: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Concept Of Account-Based Everything (ABX) Jun 15, 2024
    Show notes

    Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as the endpoint of their role in the sales process. However, the reality is that the journey begins when potential buyers express interest, requiring ongoing support throughout the entire lifecycle of the sales process. Today, Dmitri discusses the concept of Account-Based Everything. Show Notes

    Connect With:

    • Dmitri Lisitski: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Future Of MarTech & ABM Jun 14, 2024
    Show notes

    Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are realizing that no single platform can address all of the aspects of ABM. Increasingly, companies are using multiple platforms to solve different issues, indicating a trend toward specialized solutions like Influ2. Today, Dmitri discusses the future of martech and ABM. Show Notes

    Connect With:

    • Dmitri Lisitski: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How AI Is Impacting Influencer Marketing & Content Jun 13, 2024
    Show notes

    COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on the influence of AI on influencer marketing, other ways AI is impacting influencer marketing, and AI versus a human in an influencer marketing campaign. Show Notes

    Connect With:

    • Daniel Schotland: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Influencer Marketing Graduating To The Boardroom Jun 12, 2024
    Show notes

    COO at Linqia, Daniel Schotland, discusses the evolution of influencer marketing and its impact on business strategies. In this episode, Daniel shares his perspective on where we are today with influencer marketing, what is driving the shift of focus toward influencers, and how to evaluate the overall efficacy of an influencer marketing campaign. Show Notes

    Connect With:

    • Daniel Schotland: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Addressing Employee Concerns Around AI Implementation Jun 11, 2024
    Show notes

    VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Addressing employee concerns around AI implementation. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as the general attitude toward the notion that AI would replace humans at their jobs, the impact of AI, the future of hiring, and much more. Show Notes

    Connect With:

    • Cort Irish: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Transparency & Accuracy With AI In Advertising Jun 10, 2024
    Show notes

    VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Transparency and Accuracy in AI Advertising. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as transparency and accuracy when usng AI tools, extracting learnings from artificial intelligence, blending the unlimited capacity of AI with the very limited capacity of the human brain and much more.. Show Notes

    Connect With:

    • Cort Irish: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Knowledge Friction Is The Top Issue For Salespeople Jun 09, 2024
    Show notes

    Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. Closing the gap between people and knowledge is beneficial to improving customer service, organizational efficiency, and increasing revenue. With AI technology, we now have the opportunity to close that gap by having natural language conversations with our organization’s collective knowledge. Today, Chris discusses why Knowledge Friction is the top issue for salespeople. Show Notes

    Connect With:

    • Chris Mahl: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using AI To Address Knowledge Friction Jun 08, 2024
    Show notes

    Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. In today's digital age, the vast wealth of information within organizations often remains out of reach, causing a sense of frustration. This phenomenon, known as knowledge friction, represents the distance between what individuals need to know and their ability to access that information for effective action. Today, Chris discusses using AI to address knowledge friction. Show Notes

    Connect With:

    • Chris Mahl: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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