MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

Product Spotlight: CallRail - Call Tracking For Data-Driven Marketers Jan 14, 2019

Show notes

Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate the marketing campaigns that make their business phones ring. CallRail is a self-service SaaS platform that tracks phone calls to provide campaign attribution and performance insights, including their call scoring system that uses machine learning to analyze every call their customers take to help them understand where they're coming from and which leads are the good ones. Joining us today for our product spotlight is one of the sponsors of our show, Mark Sullivan, Director of Demand Generation and Marketing Operations at CallRail. Show Notes

Connect With:

CallRail - Website // LinkedIn

Mark Sullivan - Linkedin // Twitter

Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon Week: Predictions of the Future of e-Commerce for Amazon -- Adam Weiler // Sunken Stone Jan 11, 2019

Show notes

Sponsored By Knit.

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Joining us is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. In the last installment of Amazon Week, we talk about the future of e-commerce for Amazon. Show Notes

Connect With:

Adam Weiler: Sunken Stone // Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon Week: Advertising Levers On & Off Amazon -- Adam Weiler // Sunken Stone Jan 10, 2019

Show notes

Sponsored By Knit.

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Joining us is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. In today's episode we're going to discuss different advertising levers on and off the Amazon Marketplace. Show Notes

Connect With:

Adam Weiler: Sunken Stone // Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon Week: Pricing and Operational Levers -- Adam Weiler // Sunken Stone Jan 09, 2019

Show notes

Sponsored By Knit.

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Back with us today is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. Today, in the third installment of Amazon Week, we discuss the pricing and operational levers at your disposal in the marketplace. Show Notes

Connect With:

Adam Weiler: Sunken Stone // Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon Week: Store & Product Infrastructure -- Adam Weiler // Sunken Stone Jan 08, 2019

Show notes

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler. In today's episode we discuss the store and product infrastructure on Amazon. Show Notes

Connect With:

Adam Weiler: Sunken Stone // Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon Week: Macro Landscape of Amazon's Marketplace -- Adam Weiler // Sunken Stone Jan 07, 2019

Show notes

Sponsored By Knit.

This week we're doing a deep dive into one of the largest and fastest-growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling, and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. In this first installment of Amazon Week, we discuss the macro landscape of Amazon's marketplace. Show Notes

Connect With:

Adam Weiler: Sunken Stone // Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Career Day: From Art Curation to CRM Marketing Leadership // April Mullen -- Selligent Marketing Cloud Jan 03, 2019

Show notes

Sponsored By Knit.

Today we're going to learn about the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is April Mullen, Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud and an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis. Show Notes

Connect With:

April Mullen: Selligent Marketing Cloud // Women of Email // Twitter // Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Boundaries for Fair Use of Location Data // Apu Kumar -- Location Data Jan 02, 2019

Show notes

Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used. Show Notes

Connect With:

Apu Kumar: Website // Linkedin // Twitter
The MarTech Podcast: Email // Linkedin // Twitter
Benjamin Shapiro: Website // Linkedin // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Applications of Device Location for Marketing // Apu Kumar -- Location Data Jan 01, 2019

Show notes

Connect With:

Apu Kumar: Website // Linkedin // Twitter
The MarTech Podcast: Email // Linkedin // Twitter
Benjamin Shapiro: Website // Linkedin // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

December Update: Seeing the Big Picture Dec 31, 2018

Show notes

Today we take a step back to see the big picture and how I think about my system for goal setting and evaluation, specifically as it relates to owning a small business. The end of the year is a really reflective time for me, and each year I sit down and review the personal goals and the career goals that I've set up for myself. I'm excited to share this special year's end update as we prepare for an incredible 2019 on The MarTech Podcast. Show Notes

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