MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger Jan 30, 2019

Show notes

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, we are going to discuss how to use data to optimize direct response efforts. Show Notes

Connect With:

Ron Jacobs - Website // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger Jan 29, 2019

Show notes

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, Ron is going to tell us about the role direct marketing should play in your marketing mix. Show Notes

Connect With:

Ron Jacobs - Website // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Week: Busting Taboos in the Personal Care Industry - Kelly Brezoczky From CMO Coaches Jan 25, 2019

Show notes

Sponsored by CMO Coaches.

Today, in the final installment of CMO Week on the MarTech Pod, we talk with Kelly Brezoczky, who is Founder and Executive Director at Healthy Mature Living Foundation and Guest Lecturer at Stanford Byers Center for Biodesign. Prior to her current roles, Kelly was CEO at Butterfly Health and Marketing Director at Proctor & Gamble. Show Notes

Connect With:

Kelly Brezoczky - Website // Twitter // Linkedin

Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Week: The CMO Playbook For Changing Industries - Mike Linton From CMO Coaches Jan 24, 2019

Show notes

Sponsored by CMO Coaches.

Today we continue our series of conversations with another great CMO to understand how they navigated their way up the corporate ladder to become one of the most prominent marketers in the world. Joining us for the fourth installment of CMO Week is Mike Linton from CMO Coaches. Mike is Enterprise Chief Marketing Officer at Farmers Insurance Group of Companies, and he’s on the Board of Directors of Capella Education Company, The Wine Group, Allen Edmonds Shoe Company, and Peet's Coffee. Prior to these roles, Mike was CMO at eBay and Best Buy. Show Notes

Connect With:

Mike Linton - Website // LinkedIn // Twitter

Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Week: Becoming the CMO of Facebook - Gary Briggs From CMO Coaches Jan 23, 2019

Show notes

Sponsored by CMO Coaches.

This week we're talking to five CMOs to understand how they've navigated their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us today for the third installment of CMO Week is one of my marketing role models, Gary Briggs. Gary is a Board Member at Petco and Etsy and the former Chief Marketing Officer at Facebook. Prior to his work leading the marketing team at Facebook, Gary held executive marketing roles at Google, IBM, Ebay, and Pepsi. Show Notes

Connect With:

Gary Briggs - Website // LinkedIn // Twitter

Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare - Alan Gellman From CMO Coaches Jan 22, 2019

Show notes

Sponsored by CMO Coaches.

This week we're talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career.

Alan is CMO at Credible, which is a lending marketplace that brings simplicity, choice, and unbiased support to all of life's important financial decisions. Prior to his current role, Alan worked as the CMO at Esurance, and as SVP of Digital Marketing at Wells Fargo. He's been named by Business Insider as one of “The 50 Most Innovative CMOs in the World.” Show Notes

Connect With:

Alan Gellman - Website // Linkedin // Twitter

Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Week: From Star Trek To Being Taco Bell's CMO - Kip Knight From CMO Coaches Jan 21, 2019

Show notes

Sponsored by CMO Coaches.

Joining us today for the first installment of CMO week is Kip Knight, Founder of CMO Coaches, which is a team of former CMO's who work with aspiring marketing leaders. In today's episode, we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career.

In addition to founding CMO Coaches, Kip is also an operating partner at Thomvest Ventures - a $300m cross-stage venture capital fund based in San Francisco. Other companies that Kip has worked for include PepsiCo, eBay, H&R Block, and Taco Bell. Show Notes

Connect With:

Kip Knight - Website // LinkedIn // Twitter

Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Career Day: From the Record Industry to a Female MarTech Exec -- Michelle Robbins Jan 17, 2019

Show notes

Sponsored by CallRail.

Today we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. Prior to her current role in consulting, Michelle worked for companies such as the Third Door Media and Walt Disney where she applied her passion for data, technology, and people to drive results. Show Notes

Connect With:

Michelle Robbins - Linkedin // Twitter
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using the TedX platform to distribute ideas -- Marie Incontrera // TedX Jan 16, 2019

Show notes

Today we're going to discuss how and why the TEDx platform is valuable for the distribution of ideas. Joining us is Marie Incontrera, Founder at Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy. Her clients include national best selling business authors, medical professionals, and science and wellness experts, and she's also the author of the book "Spread Your Ideas - How To Bring Your TEDx Style Idea From The Blank Page To The Stage". In this episode, Marie is going to tell us how and why the TEDx platform is valuable for the distribution of your ideas. Show Notes

Connect With:

Marie Incontrera - Website // Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Business of Marketing Ideas -- Marie Incontrera // TedX Jan 15, 2019

Show notes

Today we're going to discuss the business of marketing ideas with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. Incontrera Consulting's clients include national bestselling authors, medical professionals, and science and wellness experts. Marie is also the author of a book called "Spread Your Ideas - How To Bring Your TEDx Style Idea From The Blank Page To The Stage". Today, Maria is going to tell us how she advises her clients on packaging their ideas for promotion. Show Notes

Connect With:

Marie Incontrera - Website // Linkedin
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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