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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Why Brands Build Demand-Side Advertising Platforms -- Sergey Shchelkov // Epom Jun 05, 2020
    Show notes

    Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Epom, which is a cost effective ad serving platform and ad management solution. In part 2 of our conversation, we're going to talk a little bit about why some brands are building their own demand side advertising platforms. Show Notes

    Connect With:

    • Sergey Schelkov: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Save $36k of Your Digital Advertising Budget -- Sergey Shchelkov // Epom Jun 04, 2020
    Show notes

    Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Epom, which is a cost effective ad serving platform and ad management solution. In part 1 of our conversation, we are going to discuss how you can save up to $36,000 on your digital advertising budget. Show Notes

    Connect With:

    • Sergey Schelkov: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Email-Based Retargeting as a Revenue Channel -- Adam Robinson // GetEmails Jun 03, 2020
    Show notes

    Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ever email-based retargeting software. In part 3 of our conversation, we are going to discuss the best practices to use email-based retargeting as a revenue generating channel. Show Notes

    Connect With:

    • Adam Robinson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Harvesting Email Addresses From Web Traffic Legal? -- Adam Robinson // GetEmails Jun 02, 2020
    Show notes

    Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ever email-based retargeting software. In part 2 of our conversation, we discuss the legality of harvesting email addresses from anonymous web traffic. Show Notes

    Connect With:

    • Adam Robinson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Get Email Addresses From Web Traffic -- Adam Robinson // GetEmails Jun 01, 2020
    Show notes

    Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ever email-based retargeting software. In part 1 of our conversation, we are going to discuss how to get email addresses from your web traffic. Show Notes

    Connect With:

    • Adam Robinson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate May 31, 2020
    Show notes

    Today we rebroadcast our conversation with Scott Vaughan, the CMO of Integrate, the leader in demand & marketing orchestration. In part 2 of our conversation, we are going to discuss what attribution means in the B2B space. Show Notes

    Connect With:

    • Scott Vaughan - Website //Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate May 30, 2020
    Show notes

    Today we rebroadcast our conversation with Scott Vaughan, the CMO at Integrate, the leader in demand & marketing orchestration. In part 1 of our conversation, we are going to discuss the role that marketing attribution plays in different types of organizations. Show Notes

    Connect With:

    • Scott Vaughan - Website //Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why the Heck Should You Be Sending Postcards? -- Jordan Crawford // Scout May 29, 2020
    Show notes

    Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 3 of our conversation, we discuss how we can identify customer's pain and try to reach more people with the MarTech podcast. Show Notes

    Connect With:

    • Jordan Crawford: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Volunteering to Help Unemployed Marketers Find Work -- Jordan Crawford // Scout May 28, 2020
    Show notes

    Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 2 of our conversation, we discuss how to find your ideal customer by isolating their pain and how Jordan uses that methodology to market via direct mail. Show Notes

    Connect With:

    • Jordan Crawford: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Find Your Ideal Accounts by Their Pain -- Jordan Crawford // Scout May 27, 2020
    Show notes

    Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customers with postcards. In part 1 of our conversation, we are going to discuss finding your ideal customers by understanding their pain. Show Notes

    Connect With:

    • Jordan Crawford: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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