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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    • Apple Podcasts
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    Latest Episodes:
    The Next Marketing Revolution Is Right In Front of Us -- Mathew Sweezey // Salesforce Jun 15, 2020
    Show notes

    Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Salesforce, which is the world's most recognized customer success platform. In part 1 of our conversation, we are going to discuss if the marketing revolution is right in front of us. Show Notes

    Connect With:

    • Mathew Sweezey: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress Jun 14, 2020
    Show notes

    Today we rebroadcast our conversation with Dave Snyder, the CEO of CopyPress, which is one of the most trusted content marketplaces online. In part 2 of our conversation, we discuss content strategy, creation, distribution and optimization. Show Notes

    Connect With:

    • Dave Snyder: CopyPress// LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress Jun 13, 2020
    Show notes

    Today we rebroadcast our conversation with Dave Snyder, the CEO of CopyPress, which is one of the most trusted content marketplaces online. In part 1 of our conversation, we discuss ROI-generating content marketing funnels. Show Notes

    Connect With:

    • Dave Snyder: CopyPress// LinkedIn // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Success After the Last Mile -- Aaron Bollinger // Kronologic Jun 12, 2020
    Show notes

    This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 5 of our conversation, we're going to talk about continuing success after the last mile. Show Notes

    Connect With:

    • Aaron Bollinger: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using AI to Solve the Last Mile Problem -- Aaron Bollinger // Kronologic Jun 11, 2020
    Show notes

    This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 4 of our conversation, we're going to continue the conversation by talking about how to use AI to solve your last mile problem. Show Notes

    Connect With:

    • Aaron Bollinger: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Virtual SDRs & the Importance of Immediate Response -- Aaron Bollinger // Kronologic Jun 10, 2020
    Show notes

    This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 3 of our conversation, we're going to talk about virtual SDRs and the importance of immediate response. Show Notes

    Connect With:

    • Aaron Bollinger: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding Meeting Math -- Aaron Bollinger // Kronologic Jun 09, 2020
    Show notes

    This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 2 of our conversation, we're going to talk about how you can understand what Aaron calls meeting math. Show Notes

    Connect With:

    • Aaron Bollinger: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Solving Conflict Between Sales and Marketing -- Aaron Bollinger // Kronologic Jun 08, 2020
    Show notes

    This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronologic, which uses an AI driven virtual SDR technology to quantify the value of highly repeatable meetings and automate the process of directly placing leads onto your sales team's calendars so you can recognize more pipeline. In part 1 of our conversation, we are going to discuss the conflict between sales and marketing. Show Notes

    Connect With:

    • Aaron Bollinger: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr Jun 07, 2020
    Show notes

    Today we rebroadcast our conversation with Amie Durr, Vice President of Product Management at SparkPost, which is one of the world’s largest and most complex email, text and cross-channel messaging operations which helps customers break through the noise with data-driven email optimization. In today's episode, we get a guided tour of SparkPost. Show Notes

    Connect With:

    • SparkPost: Website // Linkedin
    • Amie Durr: Linkedin // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Day: Becoming a Forbes 30 Under 30 - Jon Chang // IBM & NYU Jun 06, 2020
    Show notes

    Today we rebroadcast our conversation with Jon Chang, Global Product Marketing Manager for IBM Watson Marketing. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow. In today's episode, we are going to uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Show Notes

    Connect With:

    • Jon Chang: LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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