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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    How ad tech can adapt to a cookieless world -- Harry Maugans // Clickagy Aug 24, 2020
    Show notes

    Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibility to business intelligence and advertising. In part 1 of our conversation, we discuss how ad tech can adapt to a cookieless world. Show Notes

    Connect With:

    • Harry Maugans: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Brand Evaluation & Optimization -- Mitch Duckler // FullSurge Aug 23, 2020
    Show notes

    Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. In part 2 of our conversation, we discuss brand evaluation and optimization. Show Notes

    Connect With:

    • Mitch Duckler: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Brand Building & Maintenance in the Digital Age -- Mitch Duckler // FullSurge Aug 22, 2020
    Show notes

    Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. In part 1 of our conversation, we discuss brand building and maintenance in the digital age. Show Notes

    Connect With:

    • Mitch Duckler: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Accelerate sales with Video Marketing -- Ethan Beute // BombBomb Aug 21, 2020
    Show notes

    Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals rehumanize their business. In part 3 of our conversation, we discuss how to accelerate sales with video marketing. Show Notes

    Connect With:

    • Ethan Beute: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rehumanizing marketing through video -- Ethan Beute // BombBomb Aug 20, 2020
    Show notes

    Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals rehumanize their business. In part 2 of our conversation, we discuss rehumanizing marketing through video. Show Notes

    Connect With:

    • Ethan Beute: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Be Personable When You Can't Meet in Person -- Ethan Beute // BombBomb Aug 19, 2020
    Show notes

    Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals rehumanize their business. In part 1 of our conversation, we discuss how to be personable when you can't meet in person. Show Notes

    Connect With:

    • Ethan Beute: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Driving Engagement Through Personalization -- Josh Wetzel // One Signal Aug 18, 2020
    Show notes

    Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 2 of our conversation, we discuss driving engagement through personalization. Show Notes

    Connect With:

    • Josh Wetzel: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating Timely & Relevant Messages -- Josh Wetzel // One Signal Aug 17, 2020
    Show notes

    Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 1 of our conversation, we discuss how to create timely and relevant messages. Show Notes

    Connect With:

    • Josh Wetzel: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Choosing an Affiliate Program Tech Stack & Analytics - Robert Glazer // Acceleration Partners Aug 16, 2020
    Show notes

    Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. In part 2 of our conversation, we discuss how to choose affiliate program tech stack and analytics. Show Notes

    Connect With:

    • Robert Glazer: Website //Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners Aug 15, 2020
    Show notes

    Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. In part 1 of our conversation, we discuss when and how to launch an affiliate program. Show Notes

    Connect With:

    • Robert Glazer: Website //Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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