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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Why Cloud Technology Supports The Digital Advertising Industry Holistically -- Paul Ryan // OpenX Apr 18, 2022
    Show notes

    Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show Notes

    Connect With:

    • Paul Ryan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How To Outrank A Billion-Dollar Company -- Damon Burton // SEOnational Apr 17, 2022
    Show notes

    Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps websites rank higher on Google without paying for ads. In part 2 of our conversation, we discuss how to outrank a billion-dollar company. Show Notes

    Connect With:

    • Damon Burton: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Do Companies Buy Ads When Search Is Free -- Damon Burton // SEOnational Apr 16, 2022
    Show notes

    Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps websites rank higher on Google without paying for ads. In part 1 of our conversation, we discuss why do companies buy ads when search is free. Show Notes

    Connect With:

    • Damon Burton: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    GTM SasS Hot Takes -- Kyle Williams // Brickstack Apr 15, 2022
    Show notes

    Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. What your best SDR or AE notices may indeed be very painful, for your prospects. But, it may only happen frequently and not be worth the investment. Today, Kyle talks about partner management tools. Show Notes

    Connect With:

    • Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    GTM Hot Takes For Partner Management -- Kyle Williams // Brickstack Apr 14, 2022
    Show notes

    Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing messages are changing constantly. In response, several companies are providing the technology to make these processes easier and faster for users. Today, Kyle talks about go-to-market hot takes for Vendr.com, Hopin.com, and Webflow. Show Notes

    Connect With:

    • Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Scoring An Industry Using Mental Models -- Kyle Williams // Brickstack Apr 13, 2022
    Show notes

    Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stands out is clearly demonstrating to prospects the problems we solve. There’s also the process of identifying whether these prospects are a good fit for our services. Today, Kyle talks about pain scoring case studies. Show Notes

    Connect With:

    • Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Context On Mental Models -- Kyle Williams // Brickstack Apr 12, 2022
    Show notes

    Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. B2B teams have long had access to tools for raw based data and messaging at scale. What they’ve been missing is their own mental models, and how to translate those into finding and communicating with new customers. Today, Kyle talks about context on mental models. Show Notes

    Connect With:

    • Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Market Pain Scoring -- Kyle Williams // Brickstack Apr 11, 2022
    Show notes

    Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams spend more time doing research than talking to prospects, they miss out on big accounts. Scoring the market beforehand means sales and marketing teams can focus on speaking to the right customers. Today, Kyle talks about market pain scoring. Show Notes

    Connect With:

    • Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Diversity And Inclusion Matters To Your Audience -- Julie Kratz // Next Pivot Point Apr 10, 2022
    Show notes

    Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part 2 of our conversation, we're going to discuss why diversity and inclusion matters to your audience. Show Notes

    Connect With:

    • Julie Kratz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How Marketers Can Be Allies For Diversity And Inclusion -- Julie Kratz // Next Pivot Point Apr 09, 2022
    Show notes

    Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part 1 of our conversation, we're going to discuss how marketers can be allies for diversity and inclusion. Show Notes

    Connect With:

    • Julie Kratz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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