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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Infusing Storytelling Into Marketing -- Adriana Gil Miner // Iterable Apr 28, 2022
    Show notes

    Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Often, marketers try to keep the art and science aspects of marketing separate. However, marketers who only acknowledge one or the other are missing out on the potential of organically valuable campaigns. Today, Adriana talks about infusing storytelling into your marketing. Show Notes

    Connect With:

    • Adriana Gil Miner: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Blending Humans, AI, & Automation -- Erica Salm Rench // rasa.io Apr 27, 2022
    Show notes

    Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how to blend humans, artificial intelligence, and marketing automation together. Show Notes

    Connect With:

    • Erica Salm Rench: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    AI-Led Content Creation -- Erica Salm Rench // rasa.io Apr 26, 2022
    Show notes

    Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as well. Today, Erica talks about AI-led content creation. Show Notes

    Connect With:

    • Erica Salm Rench: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    AI Tool Accessibility For Marketers -- Erica Salm Rench // rasa.io Apr 25, 2022
    Show notes

    Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available to marketers now far outnumber the ones that were available just five years ago. In fact, marketers have come to depend on AI to make the marketing process more efficient, using tools for content generation, meeting scheduling, etc. Today, Erica talks about artificial intelligence tool accessibility for marketers. Show Notes

    Connect With:

    • Erica Salm Rench: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Tech Stacks For Converting Leads Faster -- Jake Lynn // Telesales Beast Apr 24, 2022
    Show notes

    Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders in all types of phone-based sales, including industry's lead generation B2B,B2C, and SaaS tech sales and contact centers. In part 2 of our conversation, we discuss tech stacks for converting leads faster. Show Notes

    Connect With:

    • Jake Lynn: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Using AI In The Contact Center Space -- Jake Lynn // Telesales Beast Apr 23, 2022
    Show notes

    Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders in all types of phone-based sales, including industry's lead generation B2B,B2C, and SaaS tech sales and contact centers. In part 1 of our conversation, we discuss using AI in the contact center space. Show Notes

    Connect With:

    • Jake Lynn: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Driving Attendance to Virtual Events -- Daniel Frohnen / Sendoso Apr 22, 2022
    Show notes

    Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 3 of our conversation, we discuss driving attendance to virtual events. Show Notes

    Connect With:

    • Daniel Frohnen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Achieving Growth During a Downturn Economy -- Daniel Frohnen / Sendoso Apr 21, 2022
    Show notes

    Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 2 of our conversation, we discuss achieving growth during a downturn economy. Show Notes

    Connect With:

    • Daniel Frohnen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Account Based Everything (ABX) -- Daniel Frohnen / Sendoso Apr 20, 2022
    Show notes

    Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 1 of our conversation, we discuss account based everything. Show Notes

    Connect With:

    • Daniel Frohnen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Prebid Should Be Top-Of-Mind For Publishers -- Paul Ryan // OpenX Apr 19, 2022
    Show notes

    Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 2 of our conversation, we discuss why prebid should be top-of-mind for publishers. Show Notes

    Connect With:

    • Paul Ryan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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