Marketing Vanguard - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

Marketing Vanguard — Business
Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © All rights reserved

Latest Episodes:

Special DEI Series: The Unaccounted - Adweek MENA Summit Dec 04, 2020

Show notes

Today, ten industry leaders of MENA (Middle Eastern and North African) descent came together virtually to share their experiences of feeling simply unaccounted for, especially when it comes to U.S. standards. Listen in to hear their stories, how they’re leading today and the solutions we can all work towards true inclusivity and anti-racism.Thank you to all our speakers for bringing their heart, knowledge, and power forward:Carla Hassan, CMO, CitiDalia Tarabay, Global Business Lead, GoogleFarhanna Sayegh, Multicultural Marketing Director, CQ fluencyJasmine Atherton, VP of Marketing, etuHOMEMaryam Banikarim, Head of Marketing, NextDoorSepideh Nasiri, CEO and Founder, Women of Middle East and North Africa (MENA) in TechnologyStephanie Nadi Olson, Founder, We Are RosieTariq Hassan, CMO, PetcoMehmet Orhun Zenginler, SVP Sales and Operations, Adweek (host)Fahad Khawaja, Founder, Hue (moderator)

Hosted on Acast. See acast.com/privacy for more information.

Deborah Yeh, CMO of Sephora - Defying Tenure Odds Through C-Suite Collaboration Nov 23, 2020

Show notes

Deborah Yeh, CMO of Sephora, has beat the odds in holding her seat at Sephora for more than 8 years. And while sticking with a brand isn’t common, the reward has been the ability to have impact. Since she joined Sephora, her role has continuously evolved towards the transformational intention of becoming fully consumer-centric. Today, she leads a fully cross-functional marketing team from brand, to ecommerce, to data science, to behavioral science and more. Tune it to hear Deborah’s incredible career advice, especially how to grow your career and influence in the C-Suite, how she sees her role as a leader in the Asian American community, and how great working relationships can be measured by one simple variable – “are you on a text messaging basis”?

Hosted on Acast. See acast.com/privacy for more information.

Mary Alderete, CMO of Gap - Bridging the Gap and Creating Conditions for Breakthrough Work Nov 13, 2020

Show notes

Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and coming back a few years ago after working with other major retail brands like Levi’s, True Religion and ModCloth. Tune in to hear how Mary, now CMO of Gap, built a 100% in-house creative-performance team anchored at the core to the initial purpose of Gap established by founders 50+ years ago with the ability to pivot in real-time. Find out how she’s aligning her team to work together in new ways and for the sake of agility and authenticity. Hear her message around Sustainability for all, not just planet and products, but people and purpose.

Hosted on Acast. See acast.com/privacy for more information.

Arjan Dijk, CMO of Booking.com - Playing in the 12% Nov 05, 2020

Show notes

Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of Booking.com, that is because only 12% of your brain is consciously available, leaving 88% subconsciously available and triggered by moments.So, what do people actually remember? It differs for everyone, but travel and unique experiences typically dominate the 12%. And what better industry to be in than travel when it comes to being able to connect emotionally with consumers? Tune in to hear about the site's covid-pivoting campaign titled “The World is Waiting,” how Arjan leverages his role to help create safe and inviting environments for his teams, and why it's important to not take yourself too seriously.

Hosted on Acast. See acast.com/privacy for more information.

Adweek Executive Mentees Turn the Tables with Marketer Momentum Nov 03, 2020

Show notes

In this special episode, I am sharing the first episode of Marketer Momentum, the brain-child of the Adweek Executive Mentees who took it upon themselves to bring forward their top career tips from being mentored by 250 CMOs, CBOs, CEOs, Chief D&I Officers. Equally important in their journeys with their mentors has been their journeys with each other. In this first episode, they turn the tables, interviewing their mentors: Musa Tariq, Kristin Patrick, Sarah Kate Ellis, Julian Duncan. In the next episodes they interview other mentees who are lighting the path on fire. As they say... "career guidance you wish you had years ago". Please enjoy and please share with anyone looking for career tips in today's complicated landscape. XO NadineAll episodes of Marketer Momentum can be found at https://www.adweek.com/inside-the-brand/marketer-momentum/

Hosted on Acast. See acast.com/privacy for more information.

Everette Taylor, CMO of Artsy - Redefining Success as the “Underdog” of the Marketing World Oct 21, 2020

Show notes

Passionate. Humble. Relentless. These are a few of the words that come to mind (and have also been used to describe him) when it comes to Artsy CMO, Everette Taylor. Before taking on his latest CMO role at the young age of 30, Everette had already built up quite the life story to tell and perhaps this is what fuels his incredible storytelling skills. From being broke and homeless at age 17 to then launching several successful businesses of his own, Everette brings many diverse skills to the CMO role that are serving him well as he tackles the unchartered territory of expanding art accessibility for all.

Hosted on Acast. See acast.com/privacy for more information.

Denise Karkos, CMO of SiriusXM and Pandora - Putting ‘Another Single on the Board’ Oct 15, 2020

Show notes

Have you heard the one about the girl in the bush? If not, you’re going to want to tune in to this episode for that story and some of the most practical and honest career advice we all need to hear right now. I first had Denise Karkos on CMO Moves at the start of 2018 when she was the CMO of TD Ameritrade. In this episode, we talk about what led her to make the move after 13 years from financial services to the entertainment industry, how she’s focusing on her team right now and the one thing you can do to build back your confidence after a slip-up.

Hosted on Acast. See acast.com/privacy for more information.

Dara Treseder, Head of Global Marketing and Communications at Peloton - Power of Community Oct 05, 2020

Show notes

It’s been more than two years since Dara Treseder, now SVP, Head of Global Marketing and Communications for Peloton, first appeared on CMO Moves. Back then, she was the CMO of GE Ventures and she brought us an incredibly powerful episode packed with career tips called “Managing Your Personal Brand Like a Start-Up”. Clearly, Dara follows her own advice, having transitioned from GE Ventures to CMO of Carbon to her now new role at Peloton and still juggling flawlessly career, family and personal development. Tune in to hear all about Peloton’s new campaign released today around the power of community, how she’s found harmony and balance, and her model for success “Dare to Be Great!”

Hosted on Acast. See acast.com/privacy for more information.

Disability Inclusion Summit - Adweek DEI Virtual Event Oct 02, 2020

Show notes

For the Disability Inclusion Summit, eight leaders in marketing and advertising brought their hearts and perspectives forward, sharing the virtual stage to open up about their personal experiences and unifying sentiments around areas for advancement. Each of the panelists are part of the Disability community and shared important perspective on awareness, understanding and alliance. For anyone trying to access this podcast who may have a hearing impairment, please note the full video that includes a sign language interpreter is available here: https://www.adweek.com/agencies/leaders-with-disabilities-urge-brands-and-agencies-let-us-tell-own-stories/The Panelists included: Becky Kekula, director, Disability Equality Index KR Liu, head of brand accessibility, Google’s Brand Studio Josh Loebner, director of strategy, Designsensory Christina Mallon, global head of inclusive design and accessibility, Wunderman ThompsonRussell Shaffer, director of global culture, diversity and inclusion, WalmartStorm Smith, producer, BBDO LA Bryan Stromer, product marketing manager, Microsoft Tiffany Yu, CEO and founder, Diversability

Hosted on Acast. See acast.com/privacy for more information.

Sports Unite: Inside the First-ever Cross League Campaign and The Future of Sports Sep 28, 2020

Show notes

In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening their rooms for overbooked hospitals and sports came to a screeching halt, we had a call. This “Sports Unite” call, which included CMOs, CBOs, Chief Fan Officers and Presidents across various sport and esport leagues spurred all leagues to join forces in service of the real heroes—the frontline medical workers. On this special episode, 72andSunny's Glenn Cole gives us a behind-the-scenes look at how "The Real Heroes Project" came to life and leaders from the NFL, NHL, NBA, WWE, MLB, WTA, Nascar and Activision Blizzard Esports share what it meant for their leagues along with what they're most excited about when it comes to the future of sports.

Hosted on Acast. See acast.com/privacy for more information.

Related Podcasts