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    Business

    Marketing Vanguard

    The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what’s driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

    Hosted on Acast. See acast.com/privacy for more information.

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    Copyright: © All rights reserved

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    Latest Episodes:
    Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz Nov 14, 2024
    Show notes

    Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.


    Here are the key talking points from the episode:

    • Todd Kaplan's Transition to Kraft Heinz
    • The Impact of Marketing on Business Growth
    • Mastering Calculated Risk-Taking
    • Balancing Creativity and Business Objectives
    • Challenges in the Current Marketing Landscape

    Hosted on Acast. See acast.com/privacy for more information.

    Gary V on Creative Content, Social Media, and Live Shopping Nov 07, 2024
    Show notes

    In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with the legend of media and marketing, Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape.


    SurveyMonkey Curiosity Awards

    The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


    Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


    That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


    Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

    Hosted on Acast. See acast.com/privacy for more information.

    Beyond Brands: Creating a Movement in Women’s Leadership with Ilona Aman, CMO of Athleta Oct 31, 2024
    Show notes

    In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, Athleta’s CMO, about her leadership journey and vision. Ilona shares insights from her background at Nike and Adidas, where she worked with icons like Beyoncé and Pharrell Williams. She discusses her commitment to empowering women and girls through Athleta’s mission. She emphasizes the brand's focus on authenticity, service, and partnerships that enhance its message of empowerment. Ilona also covers how Athleta differentiates itself within the Gap Inc. portfolio by targeting a unique audience, fostering collaboration, and staying consumer-centric in a competitive landscape.


    SurveyMonkey Curiosity Awards

    The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


    Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


    That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


    Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

    Hosted on Acast. See acast.com/privacy for more information.

    The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison Oct 24, 2024
    Show notes

    Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's inspiring journey from journalism to leading marketing at a major homebuilder, and learn how she's revolutionizing brand storytelling and consumer engagement in the home construction industry. With insights on innovative digital products, strategic partnerships, and the importance of personal branding, this episode is a must-listen for anyone looking to elevate their marketing game!


    SurveyMonkey Curiosity Awards

    The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


    Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


    That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


    Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

    Hosted on Acast. See acast.com/privacy for more information.

    The Art of Storytelling in Branding with Deepak Chopra, M.D. Oct 10, 2024
    Show notes

    Welcome to another special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with someone Time Magazine mentioned as one of the 100 most influential people. Let’s welcome Deepak Chopra, MD, Founder of the Chopra Foundation, author of 95 books, and wellness guru.


    Join us for an engaging conversation where Jenny and Deepak delve into the powerful connection between branding, storytelling, and mindful leadership. Deepak shares his insights on how brands are narratives that resonate with consumers, emphasizing the importance of authenticity and purpose. He discusses critical societal themes like climate change and social justice, urging leaders to address these in their brand stories. Explore his innovative work with Ulta Beauty's "Joy Project" and his thoughts on AI's role in enhancing well-being, including his book "Digital Dharma


    SurveyMonkey Curiosity Awards

    The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


    Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


    That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


    Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

    Hosted on Acast. See acast.com/privacy for more information.

    Hinge’s Unique Approach to Connecting with Gen Z with Jackie Jantos, CMO Oct 03, 2024
    Show notes

    Welcome to a special episode of the Marketing Vanguard podcast recorded at Brand Week 2024 in Phoenix. Today, Jenny speaks with Jackie Jantos, Chief Marketing Officer at Hinge, the dating app designed to be deleted. Jackie shares her personal journey with online dating, highlights Hinge's mission to foster intentional relationships, and discusses their unique approach to connecting with Gen Z. With insights from her diverse background and leadership philosophy, Jackie emphasizes the importance of authenticity and social impact in marketing. Don’t miss this thought-provoking conversation about the evolving dating landscape and how brands can make a meaningful difference!


    If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!


    SurveyMonkey Curiosity Awards

    The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


    Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


    That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


    Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

    Hosted on Acast. See acast.com/privacy for more information.

    Greatest Hits - The Intersection of Design and Marketing: Mauro Porcini, SVP and Chief Design Officer at PepsiCo Sep 26, 2024
    Show notes

    Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in enhancing design. Tune in for a captivating conversation that explores how design thinking can drive success in large organizations!


    If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!


    SurveyMonkey Curiosity Awards

    The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


    Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


    That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


    Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

    Hosted on Acast. See acast.com/privacy for more information.

    Greatest Hits - How the NFL is Winning Hearts Worldwide: Tim Ellis, EVP and CMO Reveals All Sep 19, 2024
    Show notes

    Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis, NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental health and anti-bullying. He also discusses upcoming Super Bowl ads and the league's international expansion efforts, including initiatives in Ghana. Tim also expresses enthusiasm for the NFL’s future as a more inclusive global brand.


    If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!


    SurveyMonkey Curiosity Awards

    The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


    Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


    That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


    Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

    Hosted on Acast. See acast.com/privacy for more information.

    Greatest Hits - The Power of Brand Leadership with Marc Speichert of Four Seasons Hotels & Resorts Sep 12, 2024
    Show notes

    Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Marc Speichert, Chief Commercial Officer at Four Seasons Hotels & Resorts. Join us as Marc shares his view on the importance of leading with empathy and care, how marketing leaders drive business growth, his enthusiasm for diving into and often creating new roles, and how delivering unscripted and unexpected acts of value creates “electric” experiences for Four Seasons guests.


    If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!


    SurveyMonkey Curiosity Awards

    The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


    Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


    That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


    Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

    Hosted on Acast. See acast.com/privacy for more information.

    Greatest Hits - The Role of CMOs as Business Leaders with Jennifer Halloran of MassMutual Sep 05, 2024
    Show notes

    Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Jennifer Halloran, CMO and Head of Marketing and Brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Jennifer shares insights on the challenges of building awareness in a highly segmented market and emphasizes the importance of connecting with consumers and understanding their needs. She highlights the shift towards digital marketing and the performance metrics that impact growth.


    If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!


    SurveyMonkey Curiosity Awards

    The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


    Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


    That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


    Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

    Hosted on Acast. See acast.com/privacy for more information.

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