Marketing Smarts from MarketingProfs

Latest Episodes:

B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast] Jun 08, 2023

Show notes

Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.

ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast] Jun 01, 2023

Show notes

It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity that ChatGPT has caused in the marketing sphere.

World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast] May 25, 2023

Show notes

Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot o

How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast] May 18, 2023

Show notes

Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.

The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast] May 11, 2023

Show notes

On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,

The Three Pillars of Winning Communication--Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast] May 04, 2023

Show notes

Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.

Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast] Apr 27, 2023

Show notes

Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.

How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast] Apr 20, 2023

Show notes

Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.

Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast] Apr 13, 2023

Show notes

Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.

How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast] Apr 06, 2023

Show notes

In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.

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