Marketing Smarts from MarketingProfs

Latest Episodes:

A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast] Aug 17, 2023

Show notes

As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.

Generative AI-Powered Sales and Marketing Conversations: David Greenberg on Marketing Smarts [Podcast] Aug 10, 2023

Show notes

Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abou

The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast] Aug 03, 2023

Show notes

Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones

How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast] Jul 27, 2023

Show notes

Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authentic

How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast] Jul 20, 2023

Show notes

Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.

B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast] Jul 13, 2023

Show notes

Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch

A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast] Jul 06, 2023

Show notes

Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you

A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast] Jun 29, 2023

Show notes

Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight

Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast] Jun 22, 2023

Show notes

Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers,

Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast] Jun 15, 2023

Show notes

George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cuttin