Stay ConnectedYour weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.
https://www.semrush.com/podcast/
podcast@semrush.com
Marketing Scoop by SEMrush: Eric Carlson
Today we are spotlighting Eric Carlson of Sweat Pants Agency talking about doubling conversions in 34 days for the purveyors of role-playing murder-mystery games (Hunt a Killer) by using Facebook's campaign budget optimization and adding steps to marketing.
Sweat Pants Agency helps subscription businesses rapidly grow through paid acquisition, CRO, and copy. They manage individual and brand accounts in excess of $1m / mo in profitable spend, including companies that started at $0 ad spend. Eric is also the Co-Founder of 10XFactory, an exclusive entrepreneurship community with 1,000+ members worldwide.
Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher
Guest, Eric Carlson of Sweat Pants Agency
https://www.linkedin.com/in/ecarls1/
Host, Espree Devora
https://twitter.com/espreedevora
https://www.linkedin.com/in/espree
Links Mentioned:
- Sweat Pants Agency, http://www.sweatpantsagency.com/
- 10X Factory, https://www.10xfactory.com/
- SEMrush, https://www.semrush.com/
- Hunt A Killer, https://www.huntakiller.com/
- Hunt A Killer Case Study, https://www.facebook.com/business/success/hunt-a-killer?
People Mentioned:
- Ryan Hogan, https://www.linkedin.com/in/ryanehogan/
Credits:
Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound
Welcome to Marketing Scoop Podcast by SEMrush!
Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute.
Facebook & Instagram are great to find qualified leads, but the ads' performance depends on whether or not you have a winning strategy. Terry will run us through the best practices on how to increase conversions and efficiency from your Facebook and Instagram ads.
Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher
Guest, Terry Rice of Entrepreneur
https://twitter.com/itsterryrice
https://www.linkedin.com/in/terry-rice/
Host, Espree Devora
https://twitter.com/espreedevora
https://www.linkedin.com/in/espree
Links Mentioned:
Terry Rice Website, https://www.terryrice.co/
Entrepreneur, https://www.entrepreneur.com/
SEMrush, https://www.semrush.com/
Google Optimize, https://optimize.google.com/optimize/home/
Facebook Insights, https://web.facebook.com/business/insights/tools/audience-insights
Dollar Shave Club, https://www.dollarshaveclub.com/
BEAR Powerfood, https://www.bearpowerfoods.com/
Credits:
Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound
Your corporation's logo is not your brand, neither is the cool colour palette on your ads or the pretty icons on your website. Your brand is the sum total of how your services, products, and marketing leave an impression on your customers. Today, there are many brands, but very few have built a genuine community of advocates and evangelists.
In this presentation by Tim Salau, Mr. Future of Work and The We Company's Global Evangelist, learn more about how marketers can build loyal Brand Communities by leveraging the PIE principle: Purpose, Influence, and Experiences.
Watch the video here.
Whether you are in B2B or B2C, 55% of marketers plan to spend more on influencer marketing in the coming year. Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully or for the right reasons. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign.
In this episode, you will understand how to go from experimenting with influencer marketing to scaling a measurable, data-driven strategy. You'll learn how influencer marketing impacts the customer journey, how to structure this emerging practice so you can articulate ROI, optimize your programs and the true power of influence as a part of the strategic mix in the world of modern marketing.
In the ninth episode of this Special Edition Podcast, Amisha Gandhi, VP, Influencer Marketing & Communications at SAP discusses why you need to use influence outside of Social Media.
Watch the live recording here.
Technology is changing around us at an unprecedented rate. As marketers, it can feel almost impossible to keep up with every new social network and digital trend. But one piece of the technology equation isn't changing at all - us. Our brains haven't changed substantially in a few hundred thousands years. In this talk, we'll delve into foundational premises from the field of psychology to understand why people act differently in various online environments, ultimately equipping us to improve our channel strategies, create better engagement, and build better brands.
In this episode, Joe Federer, Former Head of Strategy at Reddit, Author and Social Marketing Strategist will talk about why people act differently in various online environments, through his presentation: "The Hidden Psychology of Social Networks".
Check out the full discussion here.
One of the biggest traps that marketing teams can fall into is thinking that the volume of content we put out into the world, or the number of initiatives we spearhead, is equivalent to the results we drive for our company. Real results are quantifiable on a business' bottom line – not just at the channel level or through vanity metrics. Marketing teams need to shift from Mad Men to Mad Scientists – prioritizing impact by focusing on hypotheses and experimentation.
Crunchbase's Head of Marketing & Growth, Shanee Ben-Zur will deep dive into how to go from campaigns to experiments: building a more metrics-driven marketing department.
See it in studio here.
Customers can engage with brands in more places than ever before, thanks to conversational AI. Now with the roll-out of tools like Siri, Alexa, Google Assistant, Cortana, voice skills and actions, and chatbots galore, they expect to access brands when they want to, where they want to.
Conversational AI is disrupting how consumers engage with not only brands but with technology to discover information and through voice commerce. How can your business prepare? What are the key trends you need to know about?
Join Microsoft's Search Evangelist, Christi Olson, as she walks through the results from Microsoft's 2019 Consumer Adoption of Voice Technology and Digital Assistants Report to help you prepare your marketing strategies today for the conversational future.
Watch the studio recording here.
There is a fundamental – and critical – disconnect between the way businesses try to engage their audience and the way their audience wants to be engaged. In order to make a more genuine connection, we need to do a better job of listening to our audience and presenting content that resonates with them. If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either.
Terry Rice, Marketing Expert-in-Residence & Contributor from the Entrepreneur Magazine explores this disconnect and provides listeners with tactics in his presentation: "Content: How Storytelling Drives the Purchase Process".
Check out in studio here.
Martech - huge and unbelievably fragmented industry. How we got here and what forces will shape the market? Join if you want to learn more about current Marketing Stacks and what problems tech will solve for marketers in the future.
The fourth episode of our Special Edition is a lively discussion between Eugene Levin, Chief Strategy Officer at SEMrush, Dave Gerhardt, VP of Marketing at Drift, and Seth Besmertnik, CEO at Conductor.
See it in the studio here.
Today, many companies believe that customers will "trust" their brands. "Trust" is a very loaded and emotional word. Progressive brands understand how to build equity with specific great experiences and "trust" is not about the brand, but sharing those great brand experiences with whom customers really trust - each other.
In the third episode of this Special Edition, we are joined by Ken Madrigal, Digital & Social Strategy Lead at Verizon as he discusses The Trust Exchange between Brands, Social and Customers.
Check it out from the studio here.
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