Stay ConnectedYour weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more. Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.
https://www.semrush.com/podcast/
podcast@semrush.com
Angelica Ong, UNICEF on Social Media for Social Good: Marketing Scoop Podcast by SEMrush - Special Edition
This Special Edition Podcast is brought to you by Global Marketing Day - the world's absolute first 24-hour online marketing conference, held on October 30, 2019.
Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more.
Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are. Get great advice and practical tips, from marketers by marketers!
Join us for Global Marketing Day in October 2020 with a new line up of the world's marketing leaders! Learn how big brands are marketing in today's ever-changing world.
This episode comes from Angelica Ong, Global Digital Marketing and Communications Strategist & Social Media Manager, UNICEF. Angelica works on global digital marketing and social media communications at UNICEF's Office of Innovation and is tasked with managing and overseeing digital content creation, social media, and digital marketing, globally. With experience in social media for social good, Angelica will cover Content/Social media/Digital marketing strategy that will tap into her work at UNICEF. Watch the full episode here.
Guest, Angelica Ong, Global Digital Marketing & Social Media Communications Strategist at UNICEF
https://www.linkedin.com/in/angelicaong/
https://twitter.com/anggustiloong
Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing:
https://www.linkedin.com/in/casiegillette/
Links:
Global Marketing Day Conference:
https://www.globalmarketingday.com/
Global Marketing Day 2019 Videos: https://www.globalmarketingday.com/#recordings
Blake Hutchison, Flippa on why strong merchandising is still the best conversion tool: Marketing Scoop Podcast by SEMrush - Special Edition
This Special Edition Podcast is brought to you by Global Marketing Day - the world's absolute first 24-hour online marketing conference, held on October 30, 2019.
Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more.
Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are. Get great advice and practical tips, from marketers by marketers!
Join us for Global Marketing Day in October 2020 with a new line up of the world's marketing leaders! Learn how big brands are marketing in today's ever-changing world.
This episode comes from Blake Hutchison who is the CEO at Flippa.com and who has overhauled the way Flippa thinks about its sales and marketing operations with clear customer alignment. In this episode, Blake will share case studies showing the impact of content on conversion and share his ways for orienting your company this way, the talent required and tracking the effort. Watch the full episode here.
Guest, Blake Hutchison, CEO at Flippa:
linkedin.com/in/blakehutchison
https://twitter.com/blakenow
Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing:
https://www.linkedin.com/in/casiegillette/
Links:
Global Marketing Day Conference:
https://www.globalmarketingday.com/
Global Marketing Day 2019 Videos: https://www.globalmarketingday.com/#recordings
Luis Navarrete Gómez, LEGO on what agencies need to know when working with enterprises: Marketing Scoop Podcast by SEMrush
This Special Edition Podcast is brought to you by Global Marketing Day - the world's absolute first 24-hour online marketing conference, held on October 30, 2019.
Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more.
Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are - get great advice and practical tips, from marketers by marketers!
Join us for Global Marketing Day in October 2020 with a new line up of the world's marketing leaders! Learn how big brands are marketing in today's ever-changing world.
This episode comes from Luis Navarrete Gómez, Head of Global Search Marketing at LEGO. Luis defines the strategy for search marketing activity in more than 140 markets for the iconic toy company and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology, business management and leadership. Tapping into his knowledge about enterprise organizations, Luis will give us his insights with the presentation: 5 things agencies need to know about working with enterprise clients. Watch the full episode here.
Guest, Luis Navarrete Gómez, Head of Global Search Marketing at LEGO
https://uk.linkedin.com/in/luisnavarrete
https://twitter.com/Luis_Navarrete
Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing:
https://www.linkedin.com/in/casiegillette/
Links:
Global Marketing Day Conference: https://www.globalmarketingday.com/
Global Marketing Day 2019 Videos: https://www.globalmarketingday.com/#recordings
Paul Cowan, CMO of FreshBooks on how they doubled their organic reach and increased sales after firing their agency: Marketing Scoop Podcast by SEMrush
Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments. He has a unique skill set that blends technical knowledge, creative marketing and lateral problem-solving. All with the focus to build business for sustaining success, IPO or acquisition. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency.
Key Topics Discussed:
- How to build an effective internal SEO team
- How long it takes to see results in increased site traffic
- How to create a community for customers
Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher
Links Mentioned:
Guest, Paul Cowan, CMO of FreshBooks
Host, Espree Devora
https://twitter.com/espreedevora
https://www.linkedin.com/in/espree
Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.
Credits:
Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound
Neha Bansal, Product Manager at Google. How to increase engagement over 56% by becoming a Google Analytics power user: Marketing Scoop Podcast by SEMrush
Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence team that focuses on identifying 'insights' from GA data. Once identified, they share insights with their users in a simple, natural language using Google's unparalleled Machine Learning and NLP technologies. She discusses how to become a Google Analytics power user and to increase engagement to over 56%.
Key Topics Discussed:
- The secret to super-boost your results by using App+Web
- How to increase engagement by becoming a Google Analytic power user
- How to become a power user through Google Analytics Academy;
Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher
Links:
- Google Analytics: https://analytics.google.com/analytics/web/
- Gamezop: https://www.gamezop.com/
- Google Analytcs Academy: https://analytics.google.com/analytics/academy/
- App+Web: https://developers.google.com/analytics/devguides/collection/app-web/tag-guide
Guest, Neha Bansal, Product Manager at Google
https://www.linkedin.com/in/neha-bansal-9b36b525/
Host, Espree Devora
https://twitter.com/espreedevora
https://www.linkedin.com/in/espree
Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.
Credits:
Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound
Jacob Pace, CEO of Flighthouse on how to build your brand using TikTok: Marketing Scoop Podcast by SEMrush
Today we are spotlighting Jacob Pace, CEO of Flighthouse. Flighthouse is the largest media brand on TikTok with more than 23 million followers, generating over one billion views per month. They specialize in teen-friendly programming, like clever memes created in collaboration with chart-toppers such as Billie Eilish and Ariana Grande. Jacob shares how to grow the largest media company on TikTok, what kind of content works best for TikTok, how brands can stay authentic on this platform, and much more.
Key Topics Discussed:
- How to use TikTok for brands
- How to incorporate music into your TikTok videos as a marketing strategy
- How to use micro-influencers under $10K to make TikToks go viral
- How a Knife brand uses TikTok to attract a new audience
- What time to air TikToks
Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher
Links:
Guest, Jacob Pace, CEO of Flighthouse
Host, Espree Devora
https://twitter.com/espreedevora
https://www.linkedin.com/in/espree
Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.
Credits:
Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound
Nat Eliason, CEO and Founder of Growth Machine on how to gain quality site traffic fast: Marketing Scoop Podcast by SEMrush
Today we are spotlighting Nat Eliason, CEO and Founder of Growth Machine. Each month, 2,000,000+ people read content created by Growth Machine for brands like QuickBooks, Yummly, Kettle & Fire, Fullstack Academy, Spire, ButcherBox, Fomo, and more. Nat shares valuable tips on how to gain quality site traffic fast and to organically grow a blog to 150k visitors a month in just 8 months' time.
Key Topics Discussed:
- How to increase site traffic by reducing site pages
- How to outcompete the best online content
- How to get to 150,000 monthly site visits in just 8 months on a brand new blog
- How to turn a blog into a profitable offline business
- How to create content funnels that convert to sales
Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher
Links:
- High traffic blog turned successful offline tea shop: https://www.cupandleaf.com/
- Content Agency: https://www.growthmachine.com/
Guest, Nat Eliason, CEO and Founder of Growth Machine
https://www.linkedin.com/in/nateliason/
https://twitter.com/nateliason
https://www.growthmachine.com/
Host, Espree Devora
https://twitter.com/espreedevora
https://www.linkedin.com/in/espree
Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.
SEMrush:
Credits:
Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound
Iman Gadzhi, Founder of IAG Media & Grow Your Agency on How to productize the education behind the company and grow revenue to over $800k: Marketing Scoop Podcast by SEMrush
Today we are spotlighting Iman Gadzhi, Founder of IAG Media & Grow Your Agency. He has guided his clients to increase revenue to close to a million dollars with little additional overhead. His company helps coaches and e-commerce businesses scale to seven and eight figures through paid traffic and sales funnels. He discusses how to build an educational component within any type of brand to increase revenue and improve customer retention.
Key Topics Discussed:
- How to increase the lifetime value of a customer without increasing overhead
- How to utilize education to increase revenue
- How to maximize branded Facebook groups for your customers and community
- A case study on how he guided a company to create an educational product within their brand that in under 8 months increased revenue to over $800,000 dollars.
Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher
Guest, Iman Gadzhi, Founder of IAG Media & Grow Your Agency
https://www.linkedin.com/in/iman-gadzhi/
https://www.instagram.com/imangadzhi/
https://www.youtube.com/channel/UCQ4FNww3XoNgqIlkBqEAVCg
Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.
Host, Espree Devora
https://twitter.com/espreedevora
https://www.linkedin.com/in/espree
Credits:
Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound
Amisha Gandhi VP, Marketing & Communications. Founder of the SAP Global Influencer Program on ROI Driven Influencer Marketing: Marketing Scoop Podcast by SEMrush
Today we are spotlighting Amisha Gandhi VP, Marketing & Communications and Founder of the SAP Global Influencer Program. She leads the global PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full-scale global function across SAP - with the purpose of driving influencer marketing across the entire customer journey from awareness to demand-gen to advocacy. She discusses how to have effective influencer marketing across an entire customer journey.
Key Topics Discussed:
- How to find and attract influencers excited about your brand
- What the marketing budgets should be for effective influencer marketing
- A case study on how she grew a new branded podcast to 16,000 listeners in just 4 months through influencer marketing.
Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher
Guest, Amisha Gandhi of SAP
https://www.linkedin.com/in/amishagandhi/
Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.
Host, Espree Devora
https://twitter.com/espreedevora
https://www.linkedin.com/in/espree
Credits:
Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound
Tania Mushtaq, Head of Marketing of Dell Boomi Asia Pacific and Japan, on How to Produce a Customer-Centric Event to Evangelize Your Brand: Marketing Scoop Podcast by SEMrush
Today we are spotlighting Tania Mushtaq of Dell Boomi. The intelligent, flexible, and scalable Boomi platform unites your digital ecosystem to accelerate business outcomes. She discussed the core principles of producing a meaningful event for your brand that leads to higher customer retention and referrals. "Marketing is B to Me".
Key Principles:
- Right Content.
- Right People to deliver that content.
- Right Place. The location needs to be accessible.
- Set Expectations. Do not over promise and underdeliver.
Apple Podcasts | Google Podcasts | Spotify | Stitcher
Host, Espree Devora
https://twitter.com/espreedevora
https://www.linkedin.com/in/espree
Guest, Tania Mushtaq of Dell Boomi
https://www.linkedin.com/in/tania-mushtaq-63b11026
Credits:
Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound
Our TOPPODCAST Picks 
