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Latest Episodes:

Amazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers May 22, 2024

Show notes

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's marketing strategies and building an audience through bold tactics.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(01:15) Amazon has cracked the code on social attribution
(10:30) Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars and piano
(14:34) Kid claps his way to 241k IG followers
(16:54) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Google's search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google's site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more May 21, 2024

Show notes

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(01:15) Google's search dominance drops to a 15-year low
(04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy
(05:39) Google CEO on future of links, AI making Search quality worse
(06:34) Screaming Frog now allows you to automate SEO
(07:52) Google unveils new ways to reach streaming audiences
(11:36) The AI tool infecting the media industry
(17:30) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

OpenAI is now developing a search engine, A company wants to buy Neil’s company, and Is remote work hurting Americans' global job edge? May 20, 2024

Show notes

In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(01:15) OpenAI is now developing a search engine
(11:16) A company wants to buy Neil’s company
(20:56) Is remote work hurting Americans' global job edge?
(22:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Bonus episode #3: A sneak peek of what our AOA hangouts look like May 18, 2024

Show notes

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies and the need to focus on solving specific problems before implementing processes.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call

(00:29) Using Memos to Drive Speed and Accountability

(01:26) The Importance of Speed in Organizations

(03:22) Establishing Memos for Speed and Culture

(08:08) Balancing Vulnerability and Confidence as a Leader

(09:06) Writing Memos and Building the Habit

(11:28) Diversifying Marketing Channels with Reddit and Quora

(14:31) Challenges of Scaling Agencies and Implementing Processes

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated, & Underrated vs overrated marketers May 17, 2024

Show notes

In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated?, & Underrated vs overrated marketers
(01:15) Our thoughts onAlex Hormozi's content shift
(08:41) Is 'giving value' overrated?
(14:10) Underrated vs overrated marketers
(17:23) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Why there will never be another Oprah, and Frame.io's $1.3B startup lessons May 16, 2024

Show notes

In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the details, and why extensive customer research is necessary for successful decision-making.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Why there will never be another Oprah, and Frame.io's $1.3B startup lessons
(01:15) Why there will never be another Oprah
(10:16) Frame.io's $1.3B startup lessons
(26:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep May 15, 2024

Show notes

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Unconventional Ways to Improve Sleep and Health
(06:17) Temperature Management and Relaxation Techniques
(11:09) The Future of Sleep and Health: Data and AI
(13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships
(25:02) The Power of Word of Mouth and Building Trust
(30:02) The Future of Sleep Technology: Advanced Features and Personalization
(39:09) Living and Working Together
(41:17) Setting Boundaries for Work-Life Balance
(45:20) Inflection Points in Building a Hardware Business
(51:56) Creating a Written Culture and Data-Driven Decision-Making
(55:31) The Value of Board Meetings
(58:37) Breaking the Rigidity of Fixed Meetings
(01:03:01) Hiring for Greatness
(01:08:00) The Intensity of Startup Life
(01:12:14) A/B Testing Work Environments
(01:17:12) Religion as a Marketing Strategy

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

97% of these sites got hit by Google's HCU, Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement, CNET + best buy = new era for media?, 70% of millennials relating to creators over celebrities May 15, 2024

Show notes

In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between CNET and Best Buy, the rise of influencer marketing, and the importance of product or service quality in driving revenue.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: 97% hit by Google's HCU, Newspaper publishers sue Microsoft/OpenAI, CNET+Best Buy, and more
(01:15) 97% of these sites got hit by Google's HCU
(08:54) Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement
(11:08) CNET + best buy = new era for media?
(12:59) 70% of millennials relating to creators over celebrities
(24:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing May 14, 2024

Show notes

In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group feedback instead of private criticism, the potential impact of AI on industries and jobs, the challenges of implementing AI in large corporations, and the varying adoption rates.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing
(01:15) NVIDIA's Jenson Huang's unorthodox leadership style
(07:43) How AI agents will change marketing
(24:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Why book writing sucks (statistics), Google Search revenue increases 14% YoY to $46 billion, Pinterest shares soar 18% on earnings beat, strong revenue growth, Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing May 13, 2024

Show notes

In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, and Amazon.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Why book writing sucks (stats), Google Search revenue up 14% YoY, Pinterest shares soar 18%, & more
(01:15) Introduction
(07:29) Why book writing sucks (statistics)
(15:12) Google Search revenue increases 14% YoY to $46 billion
(15:17) Pinterest shares soar 18% on earnings beat, strong revenue growth
(15:21) Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
(21:40) That’s it for today! Don’t forget to rate, review, and subscribe!