Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

#4: How To Get A Job In Marketing Aug 02, 2016

Show notes

Episode 4 Summary:

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy!

Time Stamped Show Notes:

00:47 – Neil has lots of experience hiring marketers
01:03 – Never read resumes—they’re bullshit
01:25 – Put wannabe marketers on the hot seat
02:25 – If you don’t have your own website, how can you say you’ve ever marketed?
03:50 – Hire people to add value, not just fill rolls
04:15 – Stand out from the crowd
04:54 – Eric’s first marketing job
05:29 – Deliver work that is above and beyond
05:44 – Don’t obsess about theory in job interviews—share your wins, your actions and results
06:22 – The best marketers out there know how to think outside the box
07:45 – Creativity is the key to shining
08:23 – IF you want to show people you know what you’re talking about—create content for your application, a PDF, a screencast, SOMETHING
09:43 – Put yourself in the employers’ shoes—would you hire someone who just gives you a resume or would you hire someone that goes above and beyond?

3 Key Points:

If it was YOUR company, would you hire someone that just sends you a resume, or would you hire someone that goes above and beyond?
When you’re trying to get a job in marketing demonstrate that you’ve worked in marketing!—you need to know more than theory.
Don’t rely on your resume because resumes are bullshit—find a way to stand out!

Resources Mentioned:

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

#3: Neil & Eric's Favorite Marketing Tools Jul 26, 2016

Show notes

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!

Show Notes:

00:40 – Neil kicks off the conversation
00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics
- 01:35 – You need at least 6 months to generate quality organic traffic
- 01:50 – What works on Facebook does NOT work well for organic
02:45 – Google Search Console
- 05:00 – Nudging keywords up just a little bit can really maximize traffic
06:00 – Look for the low-hanging fruit
06:04 – AHREFS
- 06:15 – Highlights backlinks, backlinks lost, and links of competitors
- 07:48 – knowing what your competitors are ranking for is priceless
08:26 – Talking in detail about SEM Rush
- 08:45 – Can show adverts competitors are running
09:12 – www.crazyegg.com
- 09:50 – Transparency into how people engage with your website
- 10:29 – Most people don’t scroll beyond the fold
10:55 – www.hellobar.com
- 11:31 – Great at generating additional emails

3 Key Points:

What works for social doesn’t always work for organic and vice versa.
Gain insight into what your competitors are doing—it will really pay off.
If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.

Resources Mentioned:

www.crazyegg.com – Gain transparency into what visitors are doing on your websites
www.hellobar.com – A tool to maximize email acquisition
AHREFS – Use to gain insight into what competitors are doing
Google Anayltics – Neil’s holy grail of online marketing

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

#2: Neil & Eric's Biggest Marketing Wins Jul 26, 2016

Show notes

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!

Show Notes:

00:42 – Neil kicks off the conversation
- 00:55 – Authenticate sign-ups through Facebook or Gmail
- 01:29 – Eliminate the friction of signing up
- 01:53 – This ONE trick helped Neil double their sign-up numbers
02:18 – When you’re writing content, what is your goal?
- 02:43 – Defining the content upgrade
- 03:30 – Offering content upgrades led to a roughly 10% conversion increase
04:12 – Thrive—a GREAT plugin especially when combined with leadpages
05:25 – Link your content to detailed guides
05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
06:14 – Don’t litter your guides with fluff—be detailed
07:05 – SEM Rush
07:50 – Get the traction first—you need to hit singles before you can hit homeruns
- 08:19 – Betting the house on YouTube Marketing
08:55 – Snapchat 10B views per day
09:12 – The things that require the most work are the things that have the biggest payoff
09:52 – Translate your content into other languages

3 Key Points:

Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
Go above and beyond—that which requires the most work comes with the biggest rewards.
When you’re creating content, always be cognizant of your end-goal.

Resources Mentioned:

SEM Rush – Tool Eric loves
Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

#1: Where to Learn Marketing Jul 21, 2016

Show notes

In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing.

Show Notes:

01:36 – Do you want learn about online marketing?—Don’t go to college!
- 02:22 – College professors don’t have practical, up-to-date, field experience
02:31 – Go to blogs like www.moz.com, www.backlinko.com, www.singlegrain.com
- 02:45 – Read some articles, take what you learn, and apply it to your website
03:19 – Every single online marketer that’s good got started on their own website
03:27 – Learn before you earn
04:01 – Learn to be persistent
04:35 – Small wins add up over time
04:45 – How Neil become Eric’s mentor
05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you
06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to
07:29 – Be willing to trade knowledge all the time
08:03 – How Eric learns marketing now?—Nuzzel
08:35 – www.Kissmetrics.com
08:55 – Feed.ly and www.jonloomer.com
09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares
10:32 – Education is about actionable material
11:15 – Subscribe to this podcast on iTunes!

3 Key Points:

Only read detailed articles or guides—skip the generic overview stuff.
Understand that you have to learn before you earn, and then be persistent with your education.
If you want to get into marketing, start experimenting on your own website.

Resources Mentioned:

www.moz.com – Blog recommended by Neil
www.backlinko.com – Blog recommended by Neil
www.singlegrain.com – Blog recommended by Neil
www.kissmetrics.com – Resource Eric relies on to improve his marketing knowledge
Nuzzel – Tool Eric uses to organize and catalog his Twitter feeds

Leave some feedback: