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Latest Episodes:

Why Marketing Is Your Most Important Education | Ep. #507 Dec 20, 2017

Show notes

On episode #507, Eric and Neil explain why they believe that marketing is the best education you can get. Tune in to hear how being good at marketing is not just a business maneuver, but an important life skill.

Time-Stamped Show Notes:

[00:27] Today’s Topic: Why Marketing Is Your Most Important Education
[00:44] Learning to be good at marketing, gets you what you need in business and in life.
[00:57] Neil loves marketing because, no matter what you’re doing in life, you’re pitching, selling, building relationships.
[01:20] If you don’t know how to talk to people or communicate effectively, you are not going to do well in life.
[01:30] If you ask your boss for a promotion, beyond doing a good job, you also have to market yourself in order to get that promotion.
[02:07] You must figure out how to relate to people, communicate effectively, and position yourself so that you’re looked upon positively.
[02:50] Neil did an experiment where he updated his wardrobe in order to look stylish and professional. He ended up closing more deals.
[03:30] The reality is that your physical appearance is part of how people perceive you and is just as important as being good at your job, as it’s part of how you are marketing yourself.
[04:05] That’s it for today!
[04:07] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Why You'll Lose Money by Going to College | Ep. #506 Dec 19, 2017

Show notes

In episode #506, Eric and Neil explain why they believe college is an outdated process that isn’t necessary for everyone. They believe you can learn everything you need to know about marketing through Internet research, online courses, and real-world experience. Tune in to hear more about their thoughts on why college may be an expensive waste of time.

Time-Stamped Show Notes:

[00:27] Today’s Topic: Why You'll Lose Money by Going to College
[00:59] Neil believes the advice and information you’re going to learn in college is outdated.
[01:14] The internet has the most recent and updated information about your field.
[01:56] Eric says that if you are motivated enough, you can learn just as quickly.
[02:00] Eric always disliked school, because it was a process or system he didn’t enjoy.
[02:45] Eric learned everything about marketing that he uses after college on his own time.
[03:15] The only time you need college is if you’re going to be an engineer or a doctor.
[03:28] Education is not a waste of money, but you will lose money, because what you learn is outdated and you can learn more updated, useful info learning in the real world.
[04:35] Udemy and Udacity are great places to learn what you need a la carte and it will cost significantly less.
[05:05] The traditional college process is broken and there are better ways to learn nowadays.
[05:15] That’s it for today!
[05:17] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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The Best Financial Advice for Getting Rich as an Entrepreneur | Ep. #505 Dec 18, 2017

Show notes

On Episode #505, Eric and Neil discuss the best financial advice for getting rich as an entrepreneur. Tune in to hear what Eric and Neil say is the best possible thing to do in order to achieve financial and professional success.

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Best Financial Advice for Getting Rich as an Entrepreneur
[00:35] Eric poses the question: When you’re starting out and you make money, what are you going to do with said money?
[00:50] Eric’s best advice is to re-invest your profits in your company.
[01:02] Elon Musk has said that the best investment is in yourself; it’s something you can control.
[01:21] Neil’s advice is to focus on one thing in terms of your investments.
[01:45] If you want to get rich and do well, focus on one thing and become an expert at it.
[02:43] Figure out what you’re the best at and monetize it.
[03:03] Neil attempts to monetize being a great digital marketer.
[03:30] Eric says to think of being successful as a circle. Think of the edge of the circle as achieving success and you will never reach the edge of the circle if you aren’t focused on one point along the edge.
[04:18] Warren Buffett only invests in things he completely understands, which is why he doesn’t invest in Microsoft.
[04:45] That’s it for today!
[04:47] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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4 Fundamental Things You Need to Master in Marketing | Ep. #504 Dec 17, 2017

Show notes

On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business.

Time-Stamped Show Notes:

[00:27] Today’s Topic: 4 Fundamental Things You Need to Master in Marketing
[00:34] Element #1: Consistency when it comes to running tests.
[01:10] Neil finds that what works in marketing today, won’t necessarily work tomorrow. By running tests, you figure out what is working and what is not.
[01:35] For instance, Neil decided to use Google Authentication as a method of signing up for his email list, which produced better results than asking for names and addresses.
[02:05] Element #2: Having a growth mindset. Looking at your peers, assessing new options, and not being closed-off.
[02:46] Element #3: Be data driven. Numbers are all that matter!
[03:21] When Neil spoke with his team recently, they listed changes they wanted to make, but the changes weren’t based on data.
[04:00] Element #4: Think about the process.
[04:05] Google the “Toyota Production System”, which is the method by which they make their cars.
[04:15] Even Eric and Neil have a process for their podcast. When you systamize things, they become easier to achieve.
[05:00] That’s it for today!
[05:02] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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The Quickest Way to Make a 6-Figure Income as a Marketer | Ep. #503 Dec 16, 2017

Show notes

On episode #503, Eric and Neil talk about the quickest ways to make a 6-figure salary. Tune in for great tips on how to build your customer and financial base!

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Quickest Way to Make a 6-Figure Income as a Marketer
[00:48] The best way to start building up your salary is to start consulting.
[00:55] If you charge $1,000/client, you only need about 8 clients per month to get you to your goal.
[01:15] Even if you don’t have traffic or good sales, there’s a simple strategy you can use to build your foundation (see following points)
[01:32] Go to CrunchBase, because they list all the recent venture-funded startups. Look for companies that were started on $5-10 million. Find the investors, founder, and CEO.
[02:15] Email the lead investor with the subject line of the company name in which they just invested.
[02:45] Neil emailed a lead investor and broke down how he was going to lose money on this particular investment.
[03:23] If you follow Neil’s steps, the lead investor should follow up and they may even hire you to help fix their marketing issues.
[03:55] The response rates are huge, because investors want a return on their money.
[04:28] Figure out your email blasts and call lists, but focus on the quality, not the quantity, which will increase the response rate.
[05:53] Just follow the CrunchBase tip and you will reach your goal within three months.
[06:00] That’s all for today!
[06:02] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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How Billionaires Are Different From Millionaires | Ep. #502 Dec 15, 2017

Show notes

On episode #502, Eric and Neil talk about what makes billionaires different from millionaires. Tune in to hear about the attitude and outlook that drive these successful people.

Time-Stamped Show Notes:

[00:27] Today’s topic: How Billionaires Are Different From Millionaires
[00:35] Eric shares his experience speaking with billionaire, Naveen Jain.
[00:59] Based on his encounter, he believes billionaires are more hands-on, think bigger, and respond more quickly to calls and emails.
[01:38] Neil thinks billionaires are really big on solving problems.
[02:31] Eric uses AirBnb as an example of being a company based on problem solving.
[02:54] Uber is another example of a company that made money solving a basic problem.
[03:26] Jeff Bezos has been quoted as saying, “Your margin is my opportunity.”
[04:05] Billionaires are billionaires because they think “big”.
[04:20] Money indicates how much value someone brings at the end of the day.
[04:37] Billionaires don’t know when to quit; never say die.
[05:02] Elon Musk’s ex-wife says billionaires are like trying to fit a square peg in a round hole.
[05:33] Warren Buffet is the final example of a archetypal billionaire.
[06:14] That’s all for today!
[06:18] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

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How to Work from Luxury Hotels for Free (and Why WeWork Sucks) | Ep. #501 Dec 14, 2017

Show notes

On episode #501, Eric and Neil discuss why they enjoy working out of luxury hotel lobbies, as opposed to a communal work space like WeWork. Tune in to hear why you should consider spending some of your time in luxury hotel lobbies.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Work from Luxury Hotels for Free (and Why WeWork Sucks)
[00:35] Even though Neil is a WeWork member, he prefers to sit and work in the lobbies of luxury hotels.
[01:09] No one has ever kicked him out of the lobby nor asked if he was a guest.
[01:20] Eric finds WeWork expensive and disappointing.
[01:42] WeWork is great for freelancers looking for companionship.
[02:11] Lobbies of luxury hotels provide networking opportunities.
[02:30] Try it, because it’s a good experience and is better than a Starbucks.
[02:50] Entrepreneurs are doing this all time (it’s their MO).
[03:09] Look for hotels that are holding conferences that are relevant to you; work from the lobby and you will be much more likely to generate business.
[03:45] That’s it for today!
[03:47] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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How to Fly First Class Around the World for Free | Ep. #500 Dec 13, 2017

Show notes

On episode #500, Eric and Neil discuss the value of credit card points programs and how you can use them to your advantage. Tune in for some great tips on how to make money while spending money.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Fly First Class Around the World for Free
[00:37] As entrepreneurs and marketers, you have probably spent a good deal on Facebook or Google Ads.
[00:50] Neil recommends getting an American Express Gold Card, because they give you 3x the points for every dollar you spend.
[01:05] For example, a first-class round trip ticket from LA to Dubai will cost roughly $30,000. If you use a cash back credit card, you will get 1.5-2% cash back.
[01:30] For every $100,000 spent on advertising, the AmEx gold card will give you three times the points.
[02:00] Unfortunately, the gold card only gives you 3x cash back on your first $100,000. So Neil keeps applying for more gold cards.
[02:35] If you can put your client’s cost on your card, you will rack up points very quickly.
[03:20] If a client wants to spend money on your card, you can charge them more for doing that.
[03:41] If you use AeroPlan, you can end up getting a business class ticket for 55,000 points.
[04:15] Checking deal sites is helpful and will save you money/save you points.
[05:05] Using Expert Flyer helps you track when seats are available.
[05:15] That’s all for today!
[05:28] Make sure to sign up for an AmEx Platinum or Gold Card to take advantage of the amazing points program.
[05:40] Chase Ultimate Rewards is also a card with a great points program.
[05:56] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money | Ep. #499 Dec 12, 2017

Show notes

On episode #499, Eric and Neil list five hacks that will help you make more money off your customers (particularly existing customers). Tune in to hear some great tips that will help to increase your profits!

Time-Stamped Show Notes:

[00:28] Today’s Topic: 5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money
[00:35] Hack #1: Increase your prices.
[01:12] Hack #2: Add upsells and downsells. The easiest way to get more money, is to get your existing buyers to pay you more; it is easier to get people who are already paying you to pay more money.
[01:34] For example, GoDaddy offers 10-20 upsells or downsells when you are checking out.
[01:52] What Eric and Neil have found, is that upsells that offer speed and automation tend to have the highest “take rate”.
[02:22] Hack #3: Retain your customers. Use a program like Ask Nicely, as it will help you automate communication between you and your clients.
[03:06] Think about how you can retain customers and provide a service for them.
[03:50] Hack #4: Run re-marketing ads on YouTube.
[04:15] Do the “opposite” sales pitch; whatever you went with before, market it using the opposite tactic.
[04:57] Hack #5: Use Drift or a chat box program to keep in touch with customers.
[05:45] That’s all for today!
[05:46] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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How to Throw a Virtual Conference When You Have No Audience | Ep. #498 Dec 11, 2017

Show notes

In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for building an audience and making sure your information reaches the masses.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Throw a Virtual Conference When You Have No Audience
[00:37] When Eric attempted to throw a virtual conference a few years ago, he had no audience.
[00:45] When throwing a conference, you must, first and foremost, set your goal or objective.
[00:59] Eric reached out to a lot of people that he thought would be “smart”; he then had them record segments and let them blast their email lists. He made it easy for them to share the event with their social media following.
[01:30] Eric made sure to make other people’s involvement as easy as possible, by fitting it around their schedules and workflow.
[01:50] The end result was that they collected 6000 or so emails and sold a bunch of recordings of the conference for a total of about $5000.
[02:15] Neil supports Eric’s method and says that you have to recruit popular people who will help bring in an audience. This doesn’t mean big names necessarily, but rather people with a big following and a long email list.
[02:50] Also, go after companies that have a big following and offer them the opportunity to have a new platform.
[03:10] Crowdcast is a great product to use for these virtual conferences (It worked for Eric, but it crashed when Neil pulled in too many viewers).
[03:46] Google Hangouts has also worked for this type of venture, but you have to make sure that everything is well coordinated.
[03:51] In this case, well coordinated means sending out email or social media blasts for each segment with enough headway to get viewers or hangout members.
[04:05] To stay coordinated, use a scheduling tool like Buffer or Edgar for your social media channels. Paid ads work, as well.
[04:29] Collecting email addresses is a forgotten, but necessary art.
[04:35] Corporations are more likely than individuals to share their email lists, because they always want more publicity.
[05:03] That’s it for today!
[05:05] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.