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    Business

    Marketing Mixtape with Scott Davis

    Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

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    Latest Episodes:
    Cleo Franklin Interview: What Do You See When You Look at Me? Aug 10, 2023
    Show notes

    I had the pleasure of interviewing Cleo Franklin Jr. once again to discuss his new children's book "What Do You See When You Look At Me?"

    We discuss the ideation process for his book and the influence of and collaboration with his son Michael. Cleo talks about self-publishing and its inherent challenges, and we explore marketing the book.

    ABOUT CLEO FRANKLIN JR.

    Author of "Coffee With Cleo," "Lessons from our Mothers and Fathers," and "What do you see when you look at me?" www.coffeewithcleo.com Founder & CEO - Franklin Strategic Solutions www.franklinss.com Founder - Franklin Leadership Foundation www.morningside.edu/campus-life-and-arts/campus-activities/leadership-development/franklin-leadership-foundation
    Interview: Coffee with Cleo Franklin Jun 30, 2020
    Show notes

    Cleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and much more. Cleo's new book is available at Amazon and on franklinss.com.

    The Creative Curve with Allen Gannett Aug 23, 2018
    Show notes

    Allen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what 10,000 hours really means in mastery. Allen's new book The Creative Curve is available at Amazon and everywhere books are sold.

    Sustainability Talk with Katie Wallace Jun 05, 2018
    Show notes

    In this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics include the problems with modern packaging and the single-use habits of consumers. The episode also digs into the backstory of Katie's interest in sustainability and the UnLearn Show that she co-hosts.

    Global Marketing with Cleo Franklin May 15, 2018
    Show notes

    How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.

    Boost Your Job Search with Kyle Elliott May 08, 2018
    Show notes

    Career coach Kyle Elliott talks to Professor Scott Davis about how students can supercharge their career search: through networking, work samples, and other professional development activities. We dig into LinkedIn best practices and discuss the ins and outs of resume design.

    Visualizing Your Ideas with Alli McKee Apr 30, 2018
    Show notes

    Alli McKee, CEO and Founder of Stick.ai, discusses the importance of visualizing your ideas for clients. Her software platform automates the design aspects of your presentation so that you can improve your impact in B2B communication. Alli has an incredible background and a fantastic new company. Show Notes http://stick.ai/ https://www.linkedin.com/in/allimckee/

    Cross Platform Growth Hacking and Chatbots with Stapho Thienpont Apr 23, 2018
    Show notes

    Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/

    Digital Transformation with Michael Gale Apr 18, 2018
    Show notes

    Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" https://www.amazon.com/Digital-Helix-Transforming-Organizations-Thrive/dp/1626344647 Michael's LinkedIn Profile https://www.linkedin.com/in/migale/

    Influencer Marketing with String Nguyen Apr 09, 2018
    Show notes

    String Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania! Show Notes String's Website: https://stringstory.co/ String's LinkedIn: https://www.linkedin.com/in/stringstory/

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