Marketing Mixtape with Scott Davis

Latest Episodes:

Connection, Collaboration, Consistency, and Community with Judd Borakove Apr 02, 2018

Show notes

Professor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.

Writing for Forbes, Inc. and the Business Press with Josh Steimle Mar 27, 2018

Show notes

Learn how to get your ideas published in huge business publications like Forbes, Inc., Fast Company, Entrepreneur, and more. Josh Steimle shares the secrets to working with editors, developing ideas, and building your personal brand. As a result of publishing in these magazines, you will be able to drive more revenue to your business.

Hug Your Haters with Jay Baer Mar 20, 2018

Show notes

Jay Baer joins the show to discuss a world of rising customer expectations, creating competitive advantage, interacting with customers in public, Wendy's snark, the death of the phone call, social media shaming, and his forthcoming book "Talk Triggers." Show Notes http://www.jaybaer.com/ http://www.convinceandconvert.com/ https://twitter.com/jaybaer https://www.amazon.com/Hug-Your-Haters-Complaints-Customers/dp/1101980672

Building a Personal Brand on $20 with Michaela Alexis Mar 13, 2018

Show notes

Learn how to develop a powerful personal brand on a shoestring budget in my interview with Michaela Alexis. Michaela built her brand on LinkedIn when she was looking for work and has amassed over 110,000 followers there. We discuss job search tactics in the modern world, fostering community on LinkedIn, not focusing on perfection, being introverted in a social space, craving realness, platform specialization, social media algorithms, and more! Show Notes Michaela's LinkedIn: https://www.linkedin.com/in/michaelaalexis/ Michaela's Instagram: https://www.instagram.com/mickalexis Michaela's Twitter: https://twitter.com/mickalexis

Account Based Marketing with Sangram Vajre Mar 06, 2018

Show notes

Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot. In this interview, you'll learn how Sangram conceived the idea, where he thinks automation is taking us, and how you can incorporate a flipped funnel into your business. Sangram's Websites http://terminus.com/ https://flipmyfunnel.com/ Sangram's Book Account Based Marketing For Dummies: https://www.amazon.com/Account-Based-Marketing-Dummies-Business-Personal/dp/1119224853

Sales and Marketing Zen with Matt Heinz Feb 26, 2018

Show notes

Sales and Marketing guru Matt Heinz joins me to discuss CRM and the Sales Funnel. We talk about marketing and sales playing nice, the future of sales automation, and breaking into the sale field. Matt has a ton of great insight for students of sales and marketing, early professionals, and those looking to make a career move.

Diversity and Leadership with Anjuan Simmons Feb 20, 2018

Show notes

Tech Consultant and Speaker Anjuan Simmons joins me to discuss leadership and diversity. We talk about making the leap from technical producer to manager. Anjuan provides deep insight on making diversity a part of your work life and motivates the need to be more inclusive. He also discusses his move to the world of public speaking. Show Notes http://anjuansimmons.com/ https://twitter.com/anjuan https://hbr.org/2018/01/how-and-where-diversity-drives-financial-performance

All About Personal Branding with Dr. Natalia Wiechowski Feb 13, 2018

Show notes

Personal Branding Strategist and Keynote Speaker Dr. Natalia Wiechowski joins me to discuss the ins and outs of branding yourself. Natalia and I talk through personal branding in different global markets, choosing the right media channels for your personal brand, using LinkedIn to its fullest potential, creating effective content, and personal branding failures. Show Notes http://www.thinknatalia.com/ https://www.linkedin.com/in/nataliawiechowski/ https://www.instagram.com/thinknatalia/ https://twitter.com/thinknatalia https://adwords.google.com/home/tools/keyword-planner/

How to Manage Your Job Search and Negotiate Salary with Angela Copeland Jan 31, 2018

Show notes

Career coach, author, and TEDx speaker Angela Copeland joins me to discuss career management. Angela and I discuss managing your social networks during a job search, negotiating your salary, changing careers, and looking for work after graduation. Show Notes: Copeland Coaching - https://www.copelandcoaching.com/ Angela Copeland - https://www.linkedin.com/in/angelacopeland/

How to Price Based on Value with Chris Do Jan 23, 2018

Show notes

Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew! Show Notes: The Futur - https://www.thefutur.com/ Blind - https://blind.com/ Chris Do YouTube "How to Price Design Services..." - https://www.youtube.com/watch?v=RKXZ7t_RiOE

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