Marketing Growth Podcast

Latest Episodes:

Digital Advertising Trends to Look Out For in 2021 with Eric Stockton Jan 06, 2021

Show notes

Listen to Shane Barker and Eric Stockton talk about trends that will dominate the digital advertising landscape in 2021.

In this episode, he also discusses what makes a great digital ad and common marketing mistakes that you can avoid to boost your revenue.

Tune in to their conversation now: https://shanebarker.com/podcast/digital-advertising-trends-to-look-out-for-in-2021-with-eric-stockton/

Need the right tools to boost your PPC ad presence? Check out this list of the best PPC tools: https://shanebarker.com/blog/ppc-tools/

Eric Stockton on Why It’s Important to Break Silos in Marketing Jan 04, 2021

Show notes

On this podcast episode, Eric Stockton and Shane Barker talk about the retargeting software program, Perfect Audience.

As the General Manager of Perfect Audience, Eric gives us insights into the inner workings of the company. On the episode, he also talks about the platform’s use cases and success stories.

Listen to their conversation now: https://shanebarker.com/podcast/eric-stockton-talks-on-importance-of-break-silos-in-marketing/

Want to know more about Perfect Audience? Check out my review of the platform here: https://shanebarker.com/blog/perfect-audience-review/

Remote Work and Travel: Tips From Jeff Baker, CMO and Digital Nomad Dec 30, 2020

Show notes

As the CMO of Brafton, Jeff Baker has the freedom to work remotely. He has been making the most of this opportunity by setting up his workstation in different locations around the world. In this episode, he talks about his remote lifestyle and shares tips for anyone who wants to follow in his footsteps.

Tune in: https://shanebarker.com/podcast/remote-work-and-travel-tips-from-jeff-baker/

If you employ a remote team, here are some tips for you: https://shanebarker.com/blog/remote-workforce-management/

SEO For Lead Generation: A Discussion With Brafton’s CMO, Jeff Baker Dec 28, 2020

Show notes

In this podcast episode, Brafton’s CMO, Jeff Baker gives you insights into the company’s lead generation strategy. He also talks about SEO and his favorite tools for keyword research and backlink analysis.

For his tips on SEO, tune in: https://shanebarker.com/podcast/seo-for-lead-generation-a-discussion-with-jeff-baker/

Want more expert insights on the latest SEO trends? Check out this post on my blog: https://shanebarker.com/blog/seo-trends/

Strengthening Client-Agency Relationships: A Talk With Bohumil Pokstefl Dec 23, 2020

Show notes

How can agencies and brands improve their relationships with clients? In this podcast episode, Bohumil Pokstefl, CEO of Kontentino, lists the key elements that are required to build better client relationships. He also discusses some common mistakes that marketers should avoid.

Tune in to the episode: https://shanebarker.com/podcast/discussion-with-bohumil-pokstefl-on-client-agency-relationships/

For more information on client management, you can also check out my blog post on this topic: https://shanebarker.com/blog/client-management/

Discussing Common Collaboration Challenges With Bohumil Pokstefl Dec 21, 2020

Show notes

Collaboration between different teams and maintaining a smooth workflow are major challenges that agencies face globally. In this episode, Bohumil Pokstefl, CEO of Kontentino, discusses these issues and explains how his tool can help bridge the communication gap.

Tune in to the episode: https://shanebarker.com/podcast/discussing-common-collaboration-challenges-with-bohumil-pokstefl/

For tips on how to plan an effective approval process for social media, check out this post: https://shanebarker.com/blog/social-media-approval-process/

How to Build a Successful Tech Startup A Discussion With Kontentino’s CEO, Bohumil Pokstefl Dec 16, 2020

Show notes

Bohumil Pokstefl bootstrapped Kontentino and turned it into an international company. With more than 4000 global clients, this social media management tools’ evolution is one that’s for the books. In this episode, Bohumil shares what it takes to build a successful startup in the tech industry.

Check out his insights: https://shanebarker.com/podcast/successful-tech-startups-conversation-with-bohumil-pokstefl/

Also, check out some directories that can help startups get more exposure: https://shanebarker.com/blog/startup-directories-submission-sites/

Discussing Unconventional Business Ideas With Cat Howell Dec 14, 2020

Show notes

In this episode, Cat Howell and Shane Barker discuss some out-of-the-box business ideas. From buying and selling domains to selling organic vaginal sprays, they talk about all of it. Towards the end of the episode, Cat also shares what her experience with cryotherapy has been like. This episode is equal parts marketing and madness!

Tune in to listen to the entire episode:
https://shanebarker.com/podcast/discussing-unconventional-business-ideas-with-cat-howell/

How to Create Your Own Online Courses With Cat Howell Dec 09, 2020

Show notes

Cat Howell Founder and CEO of marketing agency Eight Loop Social believes that online courses are disrupting the educational sector. In this episode, she shares tips on how marketers can create an online course in their niche and use it to grow their business. She also shares why failure is an important step to build resilience.

Tune in to the episode now: https://shanebarker.com/podcast/create-your-own-online-courses-with-cat-howell/

The Psychology of Selling A Conversation With Cat Howell Dec 07, 2020

Show notes

Listen to Shane Barker and Cat Howell as they talk about the psychology of selling and persuasion. In the episode, Cat shares the marketing lessons that she learned while she worked as a stripper when she was a teenager. She also shares how she started Eight Loop Social, a marketing agency to help brands attract leads.

Listen to their conversation now: https://shanebarker.com/podcast/the-psychology-of-selling-a-conversation-with-cat-howell/