Marketing Against The Grain

Latest Episodes:

CMO for the Day: Marketing Pickleball Oct 20, 2022

Show notes

What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for the Major League Pickleball and how they will market the sport to success. Press play to find out how Pickleball can use its unfair advantage, build awareness for an unknown category, lean into other audiences to build your own, and more.

If you have a company that you’d like us to be CMO for the day in the future, leave us a review on Apple Podcasts or hit us up on Twitter and we may be your next CMO of the day.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Team Structures For Every Stage of Your Company Oct 18, 2022

Show notes

Should all marketing teams look alike? Kipp and Kieran get into a heated debate around team structures and why it’s so crucial to your success, the guardrails of team design, real-life company examples of teams who are killing it, the core principles around team design, and actionable strategies that will lead your team to success.

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What Marketers Need to Understand about Gen Z and Millennials Oct 13, 2022

Show notes

Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, the new world of search discoverability, earning your audience’s trust (can’t buy it anymore), and how the power of storytelling can save your brand.

Links:

Amjad Masad’s tweet https://twitter.com/amasad/status/1577675058956234752
Gen Z’s favorite brands survey https://morningconsult.com/gen-z-favorite-brands-2022/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Channel Fight Club: What Marketing Channel is best? Oct 11, 2022

Show notes

How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating crisp differentiation in product marketing, is event marketing worth it? and more!

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

If you like this episode, check out our episode on how to become a brand tastemaker https://link.chtbl.com/wv16WmQ1

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Curiosity is a Billion Dollar Skill Oct 06, 2022

Show notes

How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, real-life examples of people who turned their curiosity into billion-dollar businesses, and capitalizing on trends.

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

If you like this episode, check out our episode on how 2x2s can transform your business https://link.chtbl.com/bp45OmT5

Links Mentioned:

Mr. Beast on My First Million https://www.mfmpod.com/mrbeast-i-obsess-every-second-of-every-day-until-i-have-a-mental-breakdown-with-hasan-minhaj/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Become a Brand Tastemaker Oct 04, 2022

Show notes

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more!

Links Mentioned:

Degenerate Apes https://www.degenape.academy/
Blank Soles https://www.blanksoles.com/
Chipotle’s Proof of Steak campaign https://twitter.com/chipotletweets/status/1574813978848595972

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How We’ve Marketed Our Podcast to 70k Monthly Downloads Sep 29, 2022

Show notes

How do you grow a podcast from 0-70k monthly downloads in 6 months? Kipp and Kieran take YOU behind the scenes of what works and what doesn’t when growing a podcast - how we found an unfair advantage to grow, what you need to do to launch your own podcast, and how we’re improving our next strategy.

Shoutout to Akseli and PRPro1286 for their reviews/questions! Do YOU want to be the next featured listener? Leave a review on Apple Podcasts and we may feature you next.

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

3 Frameworks to Transform Your Business Sep 27, 2022

Show notes

What the heck is a framework and how will it change your life? Kipp and Kieran give you 3 crucial frameworks that YOU can use as your playbook to grow your business - on how to get aligned with your team, how you can go to market, and how to hire and build your team for success.

Links mentioned:

Spotify’s framework https://blog.crisp.se/2016/06/08/henrikkniberg/spotify-rhythm
Brian’s 4 growth frameworks https://www.reforge.com/the-road-to-100m
Article by Julia Stiglitz https://medium.com/gsv-ventures/a-startup-hiring-framework-f451fdd8f6d9

If you like this episode, be sure to check out our related episodes (perfect for your next binge-listen):

EP 47 on 10 First Principles That Will Change Your Business & Life https://link.chtbl.com/-XYDzcSa

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Strategies for Every Marketing Budget Sep 22, 2022

Show notes

How can you use your budget to become a top player in your category? Kipp and Kieran dive into how you can do marketing across a different range of budgets ($1k-$10m), the best marketing strategy for under $5, what you need to continue to perfect at every stage, when to invest in your content, and more!

Links Mentioned:

Tribe Scaler https://tribescaler.com/
Runway https://runwayml.com/
Ship30for30 https://www.ship30for30.com/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed ➡️ https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Every Business in the Future will be Community Enhanced with Greg Isenberg Sep 20, 2022

Show notes

What’s the difference between an audience vs. a community? Greg Isenberg (Co-Founder/CEO at Late Checkout) joins the show to discuss what a community-based product is, why community is a better business model, real companies who utilize token technology to build loyalty, and more!

Who is Greg Isenberg?

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Check out Greg’s work!

Late Checkout https://latecheckout.studio/
Twitter https://twitter.com/gregisenberg
LinkedIn https://www.linkedin.com/in/gisenberg/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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