Marketing Against The Grain

4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com Oct 31, 2024

Ep. 274

Can AI really scale your content creation while keeping your brand consistent?

Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Electric to create brand-aligned images at scale, the importance of systems thinking for marketing teams, and how integrating AI like Yarn can revolutionize personalized video content.

Mentions

Clay https://www.clay.com/
Scott Tousley https://www.linkedin.com/in/scotttousley/
Bruno Estrella https://www.linkedin.com/in/brunoestrella/
Visual Electric https://visualelectric.com/
Yarn https://www.yarn.so/

Resource

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New) Oct 29, 2024

Ep. 273

What happens when machines start making decisions instead of humans?

Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features on our professional and personal lives. Learn more about the potential of Claude’s computer use API, the innovative abilities of Claude Sonnet 3.5, and the future of B2B automation.

Mentions

Sonnet 3.5 https://www.anthropic.com/claude/sonnet
Trung T. Phan https://x.com/TrungTPhan
Replit https://replit.com/
Cursor https://www.cursor.com/

Resource

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO Oct 24, 2024

Ep. 272

Can an AI avatar be your new sales hire?

Kipp and Kieran dive into the future of sales with AI, exploring how virtual assistants can transform the way businesses grow and operate. They are joined by Amanda Kahlow (CEO and Founder of 1mind). Amanda introduces them to Mindy, a virtual seller and avatar. Learn more about the strengths of AI avatars in business scenarios, the transformative potential of AI in sales processes, and how AI can handle complex tasks to optimize efficiency.

Mentions

Amanda Kahlow https://www.linkedin.com/in/amandakahlow/
1mind https://www.1mind.com/
Kevin Weil https://x.com/kevinweil

Resource

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai Oct 22, 2024

Ep. 271

How do you manage $86B worth of marketing strategy while staying culturally relevant?

Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment that leads to continuous innovation.

Mentions

Hiroki Asai https://www.linkedin.com/in/hiroki-asai-a44137110/
Airbnb https://www.airbnb.com/
Airbnb Barbie House https://news.airbnb.com/barbies-malibu-dreamhouse-is-back-on-airbnb-but-this-time-kens-hosting/

Resource

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For Oct 17, 2024

Ep. 270

What new AI feature is the best writing tool that exists today?

Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn how to leverage AI for better productivity and innovative marketing ideas.

Mentions

OpenAI Canvas https://openai.com/index/introducing-canvas/
OpenAI Enterprise https://openai.com/index/introducing-chatgpt-enterprise/
Claude https://claude.ai/

Resource

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Used AI To Create Viral Short Form Videos In 6 Minutes Oct 15, 2024

Ep. 269

Can AI really create viral short form videos in just 6 minutes?

Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form video content.

Mentions

Jenny Hoyos https://www.youtube.com/@JennyHoyos
Claude https://claude.ai/
Steph Smith https://a16z.com/author/stephanie-smith/

Resource

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024 Oct 10, 2024

Ep. 268

"Is AI about to revolutionize storytelling forever?"

Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more about leveraging AI for creating engaging media, how engineers are becoming pivotal in marketing, and tips on automating content creation efficiently.

Mentions

Andrej Karpathy https://x.com/karpathy
Histories of Mysteries podcast https://open.spotify.com/show/3K4LRyMCP44kBbiOziwJjb?si=432a337c28f14d97&nd=1&dlsi=1e2cd9b320094415
NotebookLM https://notebooklm.google/
Ideogram https://ideogram.ai/
Claude https://claude.ai/
Nathan Barry https://x.com/nathanbarry

Resource

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need Oct 08, 2024

Ep. 267

"How can AI take you from a novice to an expert in 13 minutes?"

Kipp and Kieran dive into the secrets of mastering AI with a practical and accelerated learning approach. Learn more on effective prompting techniques, mastering context setting, the power of templates, integrating AI agents into your workflow, and transforming complex tasks into achievable goals with AI-driven apps. This was recorded live at HubSpot’s Inbound 2024.

Mentions

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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We really appreciate your support.

Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

$500M Founder Shares Unorthodox Growth Tactics (That Worked!) Oct 03, 2024

Ep. 266

What's the secret to solving customer problems in 30 minutes?

Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in marketing, and the power of community-centric growth strategies.

Mentions

Varun Anand https://www.linkedin.com/in/vaanand/
Clay https://www.clay.com/
Modern Sales Pros https://modernsaleshq.com/
Anthropic https://www.anthropic.com/
Notion https://www.notion.so/
Figma https://www.figma.com/

Resource

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We really appreciate your support.

Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

We Put ChatGPT’s Advanced Voice Mode To The Test - Live Sales Call Oct 01, 2024

Ep. 265

“Will AI replace human jobs by 2025?”

Kipp and Kieran dive into the world of AI voice technology and its implications for business development and customer support. Learn more about how AI voice models like ChatGPT are transforming sales calls, the unique advantages and challenges of using AI in customer interactions, and the future landscape of AI integration in various professional applications.

Mentions

HubSpot’s Marketing Hub https://www.hubspot.com/products/marketing/get-started
WordPress https://wordpress.com/
Typeform https://www.typeform.com/
Ahrefs https://ahrefs.com/
Google Analytics https://developers.google.com/analytics

Resource

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How I Use Loom + Ai To Automate Everything I Do - Steph Smith Sep 26, 2024

Ep. 264

Is AI finally ready to revolutionize the way we work day to day?

Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide efficiency suggestions, and using AI to distill the core elements of why certain content performs well. Recorded from HubSpot’s Inbound 2024

Mentions

Steph Smith https://a16z.com/author/stephanie-smith/
A16z Podcast https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711
Indbound https://www.inbound.com/
Loom https://www.loom.com/
Midjourney https://www.midjourney.com/home

Resource

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We really appreciate your support.

Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Ways To Use Ai Video In Your Business TODAY (More $$ With Ai) Sep 24, 2024

Ep. 263

"Did you know that YouTube sees a billion hours of video watched daily?"

Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen) dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future of personalized and scalable video content.

Mentions

Indbound https://www.inbound.com/
Joshua Xu https://www.heygen.com/author/joshua-xu
HeyGen https://www.heygen.com/

Resource

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We really appreciate your support.

Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

We Built An App In 33 Minutes With No Code + AI (LIVE) Sep 19, 2024

Ep. 262

Can you really build a functional app in just 33 minutes?

Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels.

Mentions

Resource

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Chat GPT-o1 is Mindblowing!! Everything You Need To Know Sep 17, 2024

Ep. 261

“This is the year of AI coding!”

Kipp and Kieran dive into how OpenAI's latest model o1 is revolutionizing the way we code and the broader implications for marketers everywhere. Learn more on how AI coding will transform your marketing funnel and strategy, the concept of disposable code and its impact on the software industry, and the new prompting techniques you need to master to make the most of AI's advanced reasoning capabilities.

Mentions

OpenAI o1 https://openai.com/index/introducing-openai-o1-preview/
Eric Glyman https://x.com/eglyman
Allie K. Miller https://x.com/alliekmiller

Resource

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We really appreciate your support.

Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Steal HubSpot’s Go To Market Strategy With Ai For 2025 Sep 12, 2024

Ep. 260

Are you ready for AI to revolutionize your go-to-market strategy by 2025?

Kipp and Kieran dive into how you can leverage HubSpot’s cutting-edge AI tools to stay ahead in the rapidly changing marketing landscape. Learn more on AI-driven custom email marketing to boost your conversion rates by over 80%, the game-changing potential of virtual business development representatives, and the transformative impact of text-to-video technology on your marketing efforts.

Mentions

Icon https://icon.me/
Keenan Davidson https://www.linkedin.com/in/kennandavison/
Captions https://www.captions.ai/

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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We really appreciate your support.

Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Building Apps With 0 Coding Skills Using GPT Engineer (Live Demo) Sep 10, 2024

Ep. 259

Want to build a web app in minutes with zero coding skills?

Kipp and Kieran dive into how you can leverage GPT Engineer to create powerful web applications without writing a single line of code. Learn more on how to turn your creative ideas into functional web apps, the game-changing capabilities of AI tools like GPT Engineer, and how the democratization of coding can revolutionize marketing and business operations.

Mentions

GPT Engineer https://chatgpt.com/g/g-WwXQO67cv-gpt-engineer
Alex Lieberman https://www.linkedin.com/in/alex-lieberman/
Claude Artifacts https://www.anthropic.com/news/claude-3-5-sonnet
CoinMarketCap https://coinmarketcap.com/
GitHub https://github.com/
Similarweb https://www.similarweb.com/

Resource

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

“Founder Mode” - A Summary Of Paul Graham’s Viral Essay Sep 05, 2024

Ep. 258

Is traditional management holding your business back?

Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Learn more on the importance of leaders being hands-on and managing work instead of teams, why focusing on customer needs trumps peer opinions, and how to hire based on growth mindset and problem-solving abilities. In this episode, Kipp and Kieran unpack Paul Graham's viral essay and debate the best strategies to build successful organizations.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Paul Graham https://x.com/paulg
Paul Graham’s “Founder Mode” essay https://paulgraham.com/foundermode.html
Y Combinator https://www.ycombinator.com/
HupSpot’s The State of Marketing Report https://www.hubspot.com/state-of-marketing

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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TikTok: https://www.tiktok.com/@matgpod

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Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

HubSpot Co-Founder Introduces The Future Of Ai Agents | Fiverr Marketplace For Ai Agents Sep 03, 2024

Ep. 257

Are you ready to unlock the secrets of AI agents and revolutionize your career?

Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and the evolution of software development in the age of AI.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Dharmesh Shah https://www.linkedin.com/in/dharmesh/
Agent.ai https://agent.ai/
For Info on Kieran's tool https://www.linkedin.com/in/kieranjflanagan/
HubSpot https://www.hubspot.com/
Fiverr https://www.fiverr.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

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Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Playbook For Building A $1 Billion Creator Business Aug 29, 2024

Ep. 256

"How do you build a $1 billion creator business from scratch?"

Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led businesses thrive even if the creator steps back. Here’s the full episode with Alex: https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Alex Lieberman https://www.linkedin.com/in/alex-lieberman/
Morning Brew https://www.morningbrew.com/
Storyarb https://www.storyarb.com/
Who is Michael Ovitz? https://www.penguinrandomhouse.com/books/311042/who-is-michael-ovitz-by-michael-ovitz/
Kevin Espiritu https://www.kevinespiritu.com/

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Free AI Tool: See What The Internet Really Says About Your Brand Aug 27, 2024

Ep. 255

Why is customer service the number one brand technique you need to master?

Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to Large Language Models, and practical steps to improve your brand's sentiment and share of voice. This episode is a must-listen for anyone looking to leverage AI to gain a competitive edge in marketing.

Mentions

Hubspot’s AI Search Grader https://clickhubspot.com/aisearchgrader
Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Claude https://claude.ai/
Kraken https://www.kraken.com/
Coinbase https://www.coinbase.com/
Muddy Bites https://www.muddybites.com/

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

He Automated His Sales Job With Ai… So His Boss Promoted Him Aug 22, 2024

Ep. 254

What if you could automate the most mundane parts of your sales job and get promoted for it?

Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, and the significant impact of AI on the sales cycle.

Discover the transformative power of AI as Ethan shares his journey from automating his sales role at Asana to pioneering AI tools that drive efficiency and efficacy. Find out how experimenting at a low cost can help discover the ideal product-market fit, how prompt engineering has become simpler and more accessible, and why the concept of a copilot could potentially make sales reps dramatically more efficient. This one is all about the real-world applications and future possibilities of AI in sales.

00:00 Efficient personalized messaging can be streamlined.

05:53 AI integration expertise leads to exceptional productivity.

07:51 Asana challenges led to creating prompt engineering.

12:49 Advice: Prompt engineering isn't hard, models improved.

15:50 Custom assistant for complex product sales teams.

19:03 Automate meeting prep and build custom AI.

20:10 Asana empowers seamless workflow and user experience.

23:55 Sales development rep and team tools optimization.

27:49 Sales process includes filtering, qualifying, and connecting.

32:20 Sales reps may have AI copilots for sales.

35:35 AI inconsistent but may improve human experience.

36:49 Human vs AI sales implications and curiosity.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Asana: https://asana.com/
GPT-4: https://www.openai.com/research/gpt-4
Hubspot: https://www.hubspot.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends Aug 20, 2024

Ep. 253

Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing.

They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
SAP Seltzer: https://sapvt.com/
Beehiiv: https://www.beehiiv.com/
Story ARb: https://www.storyarb.com/Rb
Epic Gardening: https://www.youtube.com/@EpicGardening
Backyard Baseball: https://en.wikipedia.org/wiki/Backyard_Baseball(Wikipedia page)

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Time Stamps:

00:00 Marketers are different, Reforge could do better.

04:35 Alex stands out for being clear, relatable.

09:23 Leveraging creativity, story telling, persuasion, self-improvement.

10:14 Seeking entrepreneurship while balancing family and success.

14:20 Modern-day entertainment business, distribution dynamics, influencer challenges.

17:39 Inefficiency in influencer marketing, especially on Instagram.

21:09 Creators are key to long-term business success.

23:37 Subscription economy enables automation, focus on growth.

28:50 Help Kip improve online presence, marketing strategy.

32:10 Fast thinker utilizing trends and executing strategy.

34:18 Tyler started for Beehive's lack of features.

36:49 Companies should have employees and customers advocate.

41:07 Creating social content may be challenging for executives.

44:11 Importance of finding the right voice online.

48:32 Focusing on value for target audience is key.

51:14 Create Shark Tank-style digital pitch for new generation.

53:43 Great conversation with Alex, relevant topics covered.

Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases Aug 15, 2024

Ep. 252

AI images are now so realistic that even AI experts can't tell what's real anymore.

Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn more on how Flux works, whether you can still spot fake images, and the top marketing use cases for AI-generated images in advertising, email campaigns, and website conversion optimization.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Flux: https://blackforestlabs.ai/#get-flux
Black Forest Labs: https://blackforestlabs.ai/
Runway: https://runwayml.com/
Midjourney: https://www.midjourney.com/
DALL-E: https://openai.com/index/dall-e-2/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com Aug 13, 2024

Ep. 251

Are Google ads overrated?

Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success.

Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of search and its fragmentation, the untapped potential of influencer marketing, and the balance between brand and direct response marketing.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Omer Shai https://au.linkedin.com/in/omer-shai-4a18049
Wix https://www.wix.com/
Wix Studio https://www.wix.com/studio

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 2024 Content Marketing Guide You Need To Survive AI Aug 08, 2024

Ep. 250

Can you survive the AI wave in content creation?

Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transition from traditional content playbooks to personality-led growth, the impact of AI on search-driven traffic, and tips for hiring and leveraging in-house influencers to create engaging, authentic content.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
NerdWallet https://www.nerdwallet.com/
Alex Hormozi https://www.acquisition.com/bio-alex

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

ROAS Is a Trap: How Smart Marketers Really Drive Growth Aug 06, 2024

Ep. 249

"Is putting all your eggs in the ROAS basket stunting your growth?"

Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigating the complex world of marketing metrics.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
ReturnReturn on Ad Spend (ROAS) https://blog.hubspot.com/marketing/return-on-ad-spend
LinkedIn post about Nike https://www.linkedin.com/posts/massimogiunco_nike-sneakers-digital-activity-7223265757982318593-P0xZ?utm_source=share&utm_medium=member_desktop

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

From $0 to $150M: 3 Key Marketing Moves That Built Chess.com Aug 01, 2024

Ep. 248

What are the 3 marketing ideas that took Chess.com to $150M?

Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players by enhancing user experience and hosting prize events, and the importance of integrating SEO and content creation to outshine the competition.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
Erik Allebest https://www.linkedin.com/in/erikallebest/
Chess.com https://www.chess.com/
Twitch https://www.twitch.tv/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee Jul 30, 2024

Ep. 247

Is the current agency landscape broken and misaligned with client interests?

Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at scale, and actionable insights for marketers looking to break the mold.

Mentions

Gary Vaynerchuk https://garyvaynerchuk.com/
VaynerX https://vaynerx.com/
Vaynermedia https://vaynermedia.com/
Gary on Marketing Against the Grain https://podcasts.apple.com/us/podcast/gary-vee-if-you-dont-do-this-your-business-wont-exist/id1616700934?i=1000655755440

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Top 5 Marketing Tactics To 10X Startup Growth In 2024 Jul 25, 2024

Ep. 246

Are you telling stories that truly resonate with your customers or just following the status quo?

Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different startup stages, and investing in a scalable distribution engine.

Mentions

Hubspot https://www.hubspot.com/
Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Built An App With Claude 3.5 In Less Than 10 Hours Jul 23, 2024

Ep. 245

Why should you be a Claude super fan?

Kipp and Kieran dive into the game-changing world of Claude apps and how anyone can build web apps in no time. Learn more on how Claude's new features empower you to create and publish lightweight apps effortlessly, real-life examples of innovative use cases, and the mind-blowing potential for profitability and customization with Claude's intuitive tools.

Mentions

Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet
Gary Vaynerchuk https://garyvaynerchuk.com/
Dharmesh Shah https://www.hubspot.com/company/management/dharmesh-shah
Replit https://replit.com/

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

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Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More Jul 18, 2024

Ep. 244

"Is AI really the future of marketing?"

Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact of AI on marketing channels, consumer engagement, and startup strategies. Learn more on how AI is changing search results and video production, the rise of niche app businesses, and marketing tricks for the AI-powered era.

Mentions

Andrew Chen https://andrewchen.com/
Andreessen Horowitz https://a16z.com/
SaaS https://en.wikipedia.org/wiki/Software_as_a_service

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial) Jul 16, 2024

Ep. 243

Ever wondered how AI can amplify your creativity?

Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn more about creating style guides for different platforms, understanding the impact of well-prepared training documents on content output, and distinguishing between average and great marketers by refining AI-generated content.

Mentions

Claude 3.5 Sonnet https://www.anthropic.com/news/claude-3-5-sonnet
Naval Ravikant https://x.com/naval
Gary Vaynerchuk https://garyvaynerchuk.com/

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Mastering AI with Claude: From Dashboards to Apps Jul 11, 2024

Ep. 242

Can AI assistants really turn raw data into insightful dashboards in under a minute?

Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in business. Learn more on why interactive content such as apps and dashboards are catching investor attention, how AI-powered tools are shifting the focus from traditional data visualization to effective data management, and the transformative potential of using Claude for everything from financial reporting to personalizing web apps.

Mentions

Claude https://claude.ai/
Anthropic https://www.anthropic.com/
Ethan Mollick https://mgmt.wharton.upenn.edu/profile/emollick/

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

13 Tips To Master Video Marketing In 2024 - Chris Savage Jul 09, 2024

Ep. 241

How important is video for your website?

Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies you need to ensure your video marketing stands out.

Mentions

Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi
Chris Savage https://www.linkedin.com/in/cjsavage/
Wistia https://wistia.com/
VEED https://www.veed.io/
Capsule https://capsule.video/
Adobe Premiere https://www.adobe.com/products/premiere.html

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Top tips from Marketing experts! Jul 04, 2024

Ep. 240

Is distribution the undefeated catalyst in marketing?

Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importance of micro consumer segmentations, the value of combining brand and growth strategies, and the often misunderstood role of product marketing. In this episode, Kipp and Kieran spotlight invaluable insights from top marketing leaders to elevate your marketing game and boost business growth.

Mentions

Gary Vaynerchuk https://garyvaynerchuk.com/
Rand Fishkin https://www.linkedin.com/in/randfishkin/
Wes Kao https://www.weskao.com/
Shaan Puri https://www.shaanpuri.com/
Jason Lemkin https://www.linkedin.com/in/jasonmlemkin/
Joanna Lord https://www.linkedin.com/in/joannalord/

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts Jul 02, 2024

Ep. 239

Are you ready to 10x your views on LinkedIn using AI?

Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination in AI as a feature, leveraging verifiers and active inference for accurate results, and effective methods to teach AI what "good" content really means. In this episode, get ready for practical insights and hands-on examples that will revolutionize your marketing approach.

Mentions

Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi
David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)
GPT-4o https://openai.com/index/hello-gpt-4o/
Claude https://claude.ai/

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Only Pro Marketers Use These Untapped Marketing Channels Jun 27, 2024

Ep. 238

Are you tired of spending your advertising budget on the same stale channels?

Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reach your audience in high-engagement moments. Discover how these innovative strategies can amplify your brand's reach and skyrocket your ROI in this must-listen episode of Marketing Against the Grain.

Mentions

Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
FREENOW https://www.free-now.com/uk/
Lenny Rachitsky https://x.com/lennysan
Grammarly https://www.grammarly.com/
A Clockwork Orange https://en.wikipedia.org/wiki/A_Clockwork_Orange_(film)

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024) Jun 25, 2024

Ep. 237

How do we create the new marketing playbook of the AI era?

Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.

Mentions

Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Try Scout https://www.tryscout.ai/
Humantic https://humantic.ai/
SixSense https://www.sixsense.ai/
Common Room https://www.commonroom.io/

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Stand Out As A Marketer In 2024 (Even On A Small Budget) Jun 20, 2024

Ep. 236

"Is marketing facing a crisis of faith today?"

Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove your strategic impact.

Mentions

Phil Stutz https://www.thetoolsbook.com/about-phil-and-barry
Stutz https://www.netflix.com/title/81387962
Phil Stutz on the Rich Roll Podcast https://podcasts.apple.com/us/podcast/psychiatrist-phil-stutz-knows-whats-wrong-with-you-has/id582272991?i=1000657648974
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Everything I Learned From Seth Godin in 50 Minutes - Wes Kao Jun 18, 2024

Ep. 235

Is instant success holding you back from true mastery?

Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the craft, overcoming fear of failure, and achieving true success through strategic thinking. Learn more on why perfecting your skills requires deliberate effort, the crucial difference between strategy and strategic thinking, and how constructive feedback can transform teams. This episode breaks down how high standards, strong leadership, and hands-on experience are the key drivers of high performance and long-term success.

Mentions

Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Wes Kao https://www.weskao.com/
Seth Godin https://seths.blog/
Maven https://maven.com/
altMBA https://altmba.com/

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap) Jun 13, 2024

Ep.234

Is Apple's AI revolution set to change the way you interact with technology and market your business?

Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and their monumental impact on the future of marketing. Learn more about how Apple is training consumers to use AI without realizing it, the strategic partnership with OpenAI, and what marketers need to do to stay ahead in the rapidly shifting landscape.

Mentions

Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Apple WWDC https://developer.apple.com/wwdc/
Apple Intelligence https://www.apple.com/apple-intelligence/
Genmoji https://mashable.com/article/how-to-use-genmoji-on-ios-18

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Watch These 33 Minutes To Become An AI Expert Jun 11, 2024

Ep. 233

What happens if AI reduces human cost to zero?

Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more about how AI can revolutionize sales training by mimicking customer interactions and providing personalized guidance for sales reps, the integration of AI tools in marketing for scalable content creation and lead generation, and the future potential of AI in customer support through advanced voice and video interfaces.

Mentions

Carta https://carta.com/
Chat GPT https://www.openai.com/
Claude Opus https://www.anthropic.com/news/claude-3-family
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained) Jun 06, 2024

Ep. 232

What do the recent Google leaks mean?

Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understanding your audience can reshape your marketing success.

Mentions

Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Rand Fishkin https://www.linkedin.com/in/randfishkin/
SparkToro https://sparktoro.com/
Brian Balfour https://brianbalfour.com/
Google Leaks https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation
Moz https://moz.com/

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass) Jun 04, 2024

Ep. 231

What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny Hoyos, who cracked the code with YouTube Shorts.

Kipp and Kieran dive into Jenny’s strategic approach to creating viral content and building a massive following. Learn more about the art of video progression to keep your audience hooked, the importance of balancing entertainment and education, and Jenny’s top secrets to optimizing viewer retention and rewatchability. In this episode, Jenny shares actionable insights and proven tactics that can transform your content creation game.

Mentions

Jenny Hoyos https://www.youtube.com/@JennyHoyos
Blue Ocean Strategy https://www.blueoceanstrategy.com
MrBeast https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Look Dumb or Get Disrupted: Google's Risky AI Overviews Launch May 30, 2024

Ep. 230

Is Google's AI making search better or humorously worse?

Kieran dives into the intrigue and drama behind Google's newest feature, AI Overviews, and its risky launch. Learn more on Google's "look dumb or get disrupted" moment, the laughable but concerning inaccuracies generated by AI, and the critical impact on organic traffic and the open web.

Mentions

AI Overviews https://developers.google.com/search/docs/appearance/ai-overviews
Sundar Pichai https://x.com/sundarpichai
Nilay Patel interview with Sundar Pichai https://www.theverge.com/24158374/google-ceo-sundar-pichai-ai-search-gemini-future-of-the-internet-web-openai-decoder-interview
Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ai Agents: The Future Marketers You Can't Afford to Ignore May 28, 2024

Ep. 229

How will AI agents revolutionize marketing strategies in 2024?

Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more about the potential use cases for AI agents in marketing, optimizing search strategies in the age of AI, and preparing for the AI-driven future.

Mentions

ChatGPT https://chatgpt.com/
Gemini https://gemini.google.com/
Claude https://claude.ai/
Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3

Resource

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Psychological Trick Every Marketer Needs To Master Communication May 23, 2024

Ep. 228

How can authenticity transform your marketing game?

Kipp and guest Charles Duhigg (“Supercommunicators”) dive into the mental points every marketer needs to control their message.. Learn more on how authenticity shapes marketing narratives, the crucial process of selecting the right ideas to focus on, and the evolving rules of communication channels. Kipp and Charles uncover tactics for genuine vulnerability in conversations while exploring the power of storytelling to engage and connect with your audience on a deeper level.

Mentions

Charles Duhigg https://www.charlesduhigg.com/
“Supercommunicators: How to Unlock the Secret Language of Connection” https://a.co/d/7kxIQFI
Harvard Study of Adult Development https://www.adultdevelopmentstudy.org/
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Resource

[Free] Want the AI prompts we use in our episodes? Get it here https://clickhubspot.com/aip

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Top 5 Marketing Strategies Of 2024 To 10X Business Growth May 21, 2024

Ep. 227

What are the best marketing channels you should use to grow your business?

Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially grow your business. Learn more on how AI conversion rate optimization leads the charge in changing conversion strategies, why blending product marketing with brand storytelling is crucial, and the continued relevance of SEO in organic growth.

Mentions

Founders podcast https://podcasts.apple.com/us/podcast/founders/id1141877104
David Ogilvy https://www.ogilvy.com/about
Terence Reilly https://advertisingweek.com/terence-reilly-global-president-stanley/
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’ May 16, 2024

Ep. 226

Gary Vaynerchuk is challenging the traditional mindset of business and marketing.

Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more about Gary’s revolutionary insights on why staying ahead of market dynamics is crucial in the ever-changing landscape of business and marketing, why traditional Fortune 500 companies are falling behind, the significance of understanding micro consumer segments, and the rise of social influencers. He covers all this and more in his new book.

Preorder Gary’s book, “Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”: https://a.co/d/gEmj0HX

Mentions

Gary Vaynerchuk https://garyvaynerchuk.com/
VaynerX https://vaynerx.com/
Vaynermedia https://vaynermedia.com/
Web 2.0 https://en.wikipedia.org/wiki/Web_2.0
Wine Library https://winelibrary.com/
Gary’s Ted Talk https://www.ted.com/talks/gary_vaynerchuk_do_what_you_love_no_excuses
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI Launches ChatGpt-4o May 14, 2024

Ep. 225

How will AI redefine the future of business interactions and learning? In today's episode, Kipp boldly predicts that OpenAI's GPT-4o could usher in a new frontier in real-time communication and marketing.

Kipp and Kieran dive into the groundbreaking features of OpenAI's latest release. Learn more on how the omnimodal capabilities of GPT-4o are set to transform customer engagement, the massive implications for voice, language learning and translation, and the potential for AI to streamline educational and training processes in unprecedented ways.

Mentions

GPT-4o https://openai.com/index/hello-gpt-4o/
Duolingo https://www.duolingo.com/
Hume https://www.hume.ai/
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Master Sales Prospecting With Ai In 2024 May 09, 2024

Ep. 224

Did you know AI could potentially increase email conversion rates by 94%?

Kipp and Kieran dive into the AI implications of sales prospecting. Learn more about how effective personalization can leverage online data, the role of AI in improving prospecting emails, and the future of AI in voice prospecting and creating engaging, celebrity-driven marketing campaigns.

Mentions

OpenAI https://www.openai.com/
Grammarly https://www.grammarly.com/
Gary Vaynerchuk https://garyvaynerchuk.com/
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass) May 07, 2024

Ep. 223

How can you be in the 5% of in demand marketers in the future?

Kieran dives into the marketing playbook for the AI era. Learn more on crafting multimodal content strategies, personalizing marketing at scale, and collapsing the customer journey into effective marketing techniques.

Mentions

Sam Altman https://blog.samaltman.com/
Eleven Labs https://elevenlabs.io/
Gary Vaynerchuk https://garyvaynerchuk.com/
Bing https://www.bing.com/
Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How This GPT-4 Prompt Is Breaking a $257 Billion Industry May 02, 2024

Ep. 222

Why should you build for the AI of the future, NOT for the AI of today?

Kipp and Kieran dive into the potential ChatGPT-5 model and how it can revolutionize brand marketing strategies. Learn more on integrating AI for extracting and analyzing data, enhancing brand awareness and net promoter scores, and the significance of building your marketing platforms to accommodate upcoming AI advancements.

Mentions

Sam Altman https://twitter.com/sama
Gemini Advanced https://gemini.google.com/advanced
Claude https://claude.ai/
Grammarly https://www.grammarly.com/
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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter Apr 30, 2024

Ep. 221

How can AI revolutionize the way we create and consume content?

Kipp and Dan Shipper (CEO of Every) dive into how AI tools like ChatGPT have become indispensable in content creation. Learn more about harnessing AI for newsletter growth, integrating AI to enhance creativity without stifling it, and utilizing advanced AI models to tackle complex tasks.

Mentions

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Created An Ai Email Course Using ChatGPT Apr 25, 2024

Ep. 220

Will Ai automate 95% of a marketer's role?

A solo Kieran dives into why he created an Ai email course and why it’s so important to have a passion for marketing. Learn more about creating Ai-driven content, utilizing persuasion techniques to elevate campaigns, and testing the effectiveness of Ai in real marketing projects using Kieran’s course.

Link to Kieran’s course: https://bit.ly/timeless-marketing-ai

Mentions

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith Apr 23, 2024

Ep. 219

Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you.

Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation.

Mentions

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Do You Even NEED A Website? Apr 18, 2024

Ep 218

Is your website an outdated relic or your best salesperson?

Kipp and Kieran dive into the future role of websites in an AI-driven marketing world. Learn more on if the traditional website still holds its value, the blending of AI into customer service, and the essential strategies for keeping your site relevant in a rapidly changing digital landscape.

Mentions

Forbes CMO Network https://www.forbes.com/cmo-network/
Character.Ai https://character.ai/
Delphi.Ai https://www.delphi.ai/browse

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin Apr 16, 2024

Ep. 217

Are marketing budgets going to go up? Is product marketing a waste of time?

Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance..

Mentions

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

SEO Is Dead… 5 Ways To Save Your Business In 2024 Apr 11, 2024

Ep. 216

Is Google search traffic in decline?

Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation.

Mentions

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Matt Wolfe Ranks The Best AI Tools For Marketers In 2024 Apr 09, 2024

Ep. 215

What are the hottest and most important Ai apps to use in your marketing today?

Kipp and guest Matt Wolfe (entrepreneur and YouTuber) dive into the intricate world of AI marketing tools, exploring what it means to effectively integrate AI into your toolkit. Learn more about how Hume can decipher the subtleties of human emotion, the creative potential of using Suno for song creation, and the practical uses of both Recraft and Ideogram for crafting compelling marketing visuals.

Check out Matt's new podcast The Next Wave here: https://link.chtbl.com/uqnVaUip

Mentions

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Answering Your Burning Questions On AI & Marketing Apr 04, 2024

Ep. 214

If you think lead gen is dead, then your business is probably dead.

Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets.

Mentions

Connect https://connect.com/
Udemy https://www.udemy.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Used Ai To Create An 60-Second Ad in 15 Minutes Apr 02, 2024

Ep. 213

How will last week’s wild events shape the future of Ai video?

Kipp and Kieran dive into the rapid rise of AI-created videos and its impact on marketing strategy. Learn more on the future of AI video, the potential legal and ethical challenges, and how it could revolutionize marketing automation, sales, and customer service.

Mentions

Fiverr https://www.fiverr.com/
HeyGen https://www.heygen.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Marketing Mistake That Could End Starbucks Mar 28, 2024

Ep 212

Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks.

Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach.

Mentions

Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/
Claude https://claude.ai/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You Mar 26, 2024

Ep. 211

Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy.

Kieran dives into the importance of adopting fundamental marketing principles that ensure long-term success and resilience in the face of advancing technology. Learn more on how conversational copywriting shaped the toothpaste industry, why distribution should be your first priority, and the significant role of relentless perseverance and customer value demonstrated by the story of James Dyson.

Mentions

Claud C. Hopkins https://scientificadvertising.blogspot.com/
Pepsodent https://www.pepsodent.com/bd
James Dyson https://www.dyson.com/james-dyson

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Will AI Automate 95% Of What Marketers Do? Mar 21, 2024

Ep. 210

Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean?

Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means.

Mentions

Sam Altman https://blog.samaltman.com/
Midjourney https://www.midjourney.com/home

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Get Your First 100 Customers Using Ai In Social Media | Yuliya Bel Mar 19, 2024

Ep. 209

Is humor the secret sauce to capturing your first 100 customers in today's AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive.

Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy, the art of engagement and "s**t posting" to drive authentic conversations, and how to pinpoint and attract the high-fit, high-intent prospects critical to your business's growth.

Mentions

Notus https://getnotus.io/

Wendy’s social media https://twitter.com/Wendys

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How We Hacked Hubspot With Ai To Make Free Money Mar 14, 2024

Ep. 208

How can you empower your website with the Ai capabilities that make you money?

Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, and detail the game-changing potential of personalized website experiences. Learn more on revolutionizing user engagement, the art of training Ai with human nuance, and see Ai theory move to Ai practice.

Mentions

ChatGPT https://chat.openai.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Used ChatGPT To Create A Marketing Plan In 30 Minutes Mar 12, 2024

Ep. 207

Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends.

Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers.

Mentions

Gary Vaynerchuck https://garyvaynerchuk.com/
Seth Godin https://www.sethgodin.com/
Mailchimp https://mailchimp.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Ai Strategy That Increased Our Email Conversion Rate By 82% Mar 07, 2024

Ep. 206

How can an Ai generated personal email raise your conversion rate dramatically?

Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot's email conversion rates into a case study of success.

Mentions

GPT-4 https://openai.com/research/gpt-4

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

If We Started a Business Today, Here's How We'd Get 100k Leads/Month Mar 05, 2024

Ep. 205.

What would you do if you were building a marketing engine right now?

Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more on harnessing the power of YouTube's short-form content, forming lucrative influencer partnerships, and leveraging AI not just to keep up, but to lead the marketing race.

Mentions

James Clear https://jamesclear.com/
YouTube Shorts https://www.youtube.com/hashtag/shorts

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Using GPT Agents For Content Creation (Tools & Predictions) ft Nicholas Holland Feb 29, 2024

AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them.

Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, and the game-changing potential of AI-driven devices and interfaces that could redefine how we work and interact with technology.

Mentions

G2 Crowd https://www.g2.com/
Capterra https://www.capterra.com

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Growth Strategy That Grew Hubspot To +$30 Billion Feb 27, 2024

Ep 203.

How did Hubspot implement a marketing demand funnel that grew the company by billions?

Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel.

Mentions

The Office, UK https://www.amazon.com/The-Office-BBC-Season-1/dp/B0014412H6
The Office, US https://www.nbc.com/the-office/about

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI Agents 2.0… Is This The End Of Google Search? Feb 22, 2024

Will A.I. Agents kill traditional browser based search?

Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology.

Mentions

Ben Tossell and his daily AI news letter Ben’s Bites: (https://bensbites.beehiiv.com/subscribe)
Adept - An AI company focused on creating an AI teammate for everyone: (https://www.adept.ai/)
Selenium - A popular testing tool for web applications: (https://www.selenium.dev/)
Perplexity AI - A company disrupting the core Google search business: (https://perplexity.ai/)

Time Stamps:

00:00 Kieran shares wild parenting stories, OpenAI project.]
04:08 OpenAI evolving to execute work on your behalf.
07:01 Large language models have limited long-term value.
11:19 Sales reps use automation and need improvement.
15:11 Upcoming episodes on agents and disruptions.]
16:11 Google's search success built on feedback loop.
19:48 AI chat products: understanding, building, and ranking.
23:08 Explore how LLMS perceive your brand.

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI’s Sora Vs Google’s Gemini 1.5 Pro: Who Wins? Feb 20, 2024

Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get right into the brewing storm within the AI industry as titans clash on new frontiers of technology.

In this episode they dive into the unfolding drama of AI developments with a focus on the text-to-video revolution. Learn more on how Sora is animating our still image stories, the serious business of AI in video game worlds, and the intense rivalry heating up between OpenAI and Google.

Mentions

Sora - Text-to-video model launched by OpenAI. (https://openai.com/sora)
OpenAI - The organization behind the development of AI models like Sora and GPT-4. (https://www.openai.com/)
Sam Altman - CEO of OpenAI involved in the launch of Sora. (https://www.ycombinator.com/people/sam)
Google Gemini 1.5 - A model developed by Google with capabilities in text, audio, and video. (https://gemini.google.com/advanced)
GPT-4 - The fourth iteration of the Generative Pre-trained Transformer model by OpenAI. (https://openai.com/gpt-4)

Time Stamps:

00:00 Sam strategically times releases to upstage Google.

04:58 Multiple videos watched, 30-50 pages long. Easter eggs, OpenAI mention, Sam Altman backstory.

07:47 A new model is better than GPT-4.

12:55 Will Smith spaghetti meme evolved rapidly in Tokyo.

15:39 Model Sora can animate still images, creating narratives.

18:30 Stock videographer sites may be obsolete for marketing.

20:54 YouTube is the future of multimedia content.

26:20 Gemini Pro unlocks YouTube as a search engine.

29:32 OpenAI: large company doing incredible work efficiently.

31:43 AI developments promise exciting content for the year.

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps Feb 15, 2024

What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz's marketing genius. He who transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey of how Dietrich redefined marketing and provides exclusive insights into the genius behind Red Bull's success.

Get ready to uncover the secrets of Red Bull's groundbreaking marketing strategy, the art of differentiation, the power of owned media, and the importance of playing by your own rules.

Mentions

Founders podcast episode about Dietrich Mateschitz: http://tinyurl.com/tdfyzbw5
“Be different, different for the sake of it in everything.” - James Dyson
Edward Bernays - Father of modern public relations: http://tinyurl.com/4udmymtm
Charlie Munger’s “surf” metaphor: http://tinyurl.com/bdefa4dk

Tim Stamps:

00:00 Red Bull took unconventional approach to marketing.

03:57 Discovering Japanese billionaire's energy drink business venture.

07:48 Innovative marketing strategy and intentional vagueness.

12:04 Unconventional marketing tactics and dedication to marketing.

14:44 Bold investments secured massive free TV distribution.

17:53 Media and advertising approach lands in unexplored market.

22:01 Red Bull's principles: be different, owned media.

23:15 Media events over advertising, leverage existing platforms.

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6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt Feb 13, 2024

Ep 199

Solving practical marketing questions by real marketers.

Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference between playing in an existing category and disrupting an existing category, converting a dormant audience into an active audience, referral programs that work, and more.

Mentions

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Storytelling 101: How To Keep Them Hooked (#198) Feb 08, 2024

Why is storytelling one of the most powerful and important aspects of marketing?

Kipp dives into the great story arcs and story archetypes. Learn more on the best examples of brand storytelling, and the framework that instantly makes your marketing storytelling better. Storytelling is leverage, because the best information doesn't win, the best story wins.

Mentions

“Same as Ever: A Guide to What Never Changes” https://sites.prh.com/morganhousel
“Sapiens: A Brief History of Humankind” https://www.ynharari.com/book/sapiens-2/
Kurt Vonnegut https://www.youtube.com/watch?v=oP3c1h8v2ZQ
Patagonia https://www.patagonia.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you build an organic marketing engine for your business? (#197) Feb 06, 2024

Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions.

Mentions

Facebook https://www.facebook.com/
ahrefs https://ahrefs.com/keyword-generator

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Predicting The Future Of Marketing With AI Copilots (#196) Feb 01, 2024

What will marketing look like in 3 years?

Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies.

Mentions

ChatGPT https://chat.openai.com/
Morgan Housel’s “Same as Ever” https://sites.prh.com/morganhousel

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Replace Any Employee With Custom GPTs Jan 30, 2024

How big of a game changer is the new feature in ChatGPT Store?

Kieran dives into the ChatGPT Store’s weaknesses and why the new feature is such a big deal. Learn more on how to use the custom GPTs while navigating the Store. Kieran explains how you can create custom GPTs that manifest themselves in a much more efficient way with a central interface. See how the AI agents act almost like personal employees.

Mentions

ChatGPT https://chat.openai.com/
Every https://every.to/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro Jan 25, 2024

Is the Apple Vision Pro the next big Apple product? Could it be the next iPhone?

Kipp dives into Apple's marketing strategy for the Vision Pro and the early user feedback. Learn more about the Apple Vision Pro and its significance for businesses and consumers. Kip analyzes the product marketing video and talks about the revolutionary features of Apple Vision Pro and the parallels it shares with the iconic launch of the first iPhone.

Mentions

Apple Vision Pro https://www.apple.com/apple-vision-pro/
Steve Jobs introducing the iPhone https://www.youtube.com/watch?v=x7qPAY9JqE4
Netflix https://www.netflix.com/
YouTube https://www.youtube.com/
Spotify https://open.spotify.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution Jan 23, 2024

What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out?

Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs, and how you can build new muscle in the AI/marketing space.

Mentions

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 5 Marketing Mistakes You Need To Avoid In 2024 Jan 18, 2024

Want to know which marketing missteps you need to watch out for in 2024? Kipp and Kieran are giving you the quintessential guide to escaping marketing blunders.

Kipp and Kieran dive into the core strategy skills you need to evaluate any marketing decision you have to make. Learn more on how Red Bull was founded on passionate marketing, and why simplicity and repetition are keys to spreading awareness.

Topics covered:

How not to be average.
Apathy is the worst outcome of marketing.
Don’t undervalue your customers as a marketer.
Simply your story and repeat it.
Make sure you are having fun.

Mentions

Red Bull: https://www.redbull.com/
AMI Paris: https://www.amiparis.com/us/
Shane Parrish’s “Clear Thinking”: https://fs.blog/clear/
Founders podcast: https://podcasts.apple.com/us/podcast/founders/id1141877104

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford Jan 16, 2024

What are the research methods and information you need to know to craft a great pitch?

Kipp and Kieran are joined by April Dunford (executive consultant, speaker and author) to dive into what goes into the framework for creating compelling sales pitches. Learn more on how to win more pitches than you lose, the importance of blending company perspective with discovering customer needs, and the importance of personalized AI assistance in sales.

About April Dunford

April Dunford is the author of the bestselling books, “Obviously Awesome” and “Sales Pitch”. She is the Founder of Rocket Launch Marketing & CEO of Ambient Strategy. Previously, she was VP of Marketing at high-growth startups and executive at IBM and Nortel. She is currently a public speaker and consultant.

Connect with April!

Twitter https://twitter.com/aprildunford

LinkedIn https://www.linkedin.com/in/aprildunford/

Podcast https://podcasts.apple.com/us/podcast/positioning-with-april-dunford/id1690104435

Substack https://aprildunford.substack.com/

Website https://www.aprildunford.com/

Mentions

ChatGPT https://chat.openai.com/
IBM https://www.ibm.com/

Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Here’s $100,000 Worth Of Marketing Advice For $0 Jan 11, 2024

What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they have to break through in 2024, and avoid the mistakes everyone makes.

Every marketer can get better by obsessing over problems, not solutions, setting the right goals, and creating feedback loops to know if you’re on track to hit your goals. In this episode Kipp and Kieran lay out ten things you need to learn to be a better marketer to grow your business

Topics covered:

The Fundamental Shift in Marketing Mindset
The Importance of Design Skills in Marketing
Illustrative Storytelling: The Dog Training Analogy
Tactics for Reducing Customer Friction
Distribution vs. Segmentation in Marketing
And much more!

Mentions

Follow us for everyday marketing wisdom straight to your feed

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Twitter: https://twitter.com/matgpod

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford Jan 09, 2024

Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS.

Kipp and Kieran are joined by Ryan Alford, host of the Radcast Podcast, founder of the Radical Agency, entrepreneur and personal branding expert. They dive into the value of personal branding for every marketer today, and how it’s predicted that by 2028 the average brand will lose 50% of their organic traffic to AI search. So it’s all the more important that marketers shift gears and focus on BUILDING YOUR BRAND like never before to attract the traffic you want NOW!

In this episode you will learn about:

The Evolution and Importance of Personal Branding
The significance of personal branding for businesses.
Using storytelling in personal branding
The long-term impact of personal branding and its results

Mentions:

Flippa :https://flippa.com/
Matthew Dix and Story Worthy: https://matthewdicks.com/

Time Stamps:

00:00 Consumers more aware of constant marketing, seek humanity.

03:24 Social media amplifies connection for brands/people.

09:48 Using discipline to build brand and revenue.

10:47 Start marketing with honesty and perseverance.

14:58 Author Matthew Dix and story telling.

17:38 Podcast is key for creating ongoing content.

21:44 Transitioning from software to marketing, success story.

26:25 Failure leads to growth and success.

29:06 2024 personal branding trends and storytelling power.

31:29 Be bold, radical, go big; avoid downplaying.

37:03 Building personal brand requires strong, unique views.

38:14 Stop caring, don't create imaginary obstacles.

Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

4 Marketing Lessons From 2023’s Best Ad Campaigns Jan 04, 2024

What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact?

Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a HubSpot creator. She’s co-host of the balanced Black Girl podcast, and a marketing pro. She also wrote an amazing blog post about the most successful marketing campaigns of 2023 on the HubSpot blog.

They discuss the top performing campaigns based on creativity, effectiveness, and impact. Plus, lessons learned, key takeaways and honorable mentions.

Top Performing Campaigns:

Snoop Dogg's Solo Stove Campaign
Nicki Minaj's Gag City Campaign
Ben Affleck and Dunkin' Donuts Campaign
Walmart's Mean Girls-themed Black Friday Campaign

Mentions:

Lestraundra’s Blog Post: https://blog.hubspot.com/marketing/best-marketing-campaigns-2023
Snoop Dogg Solo Stove Campaign: https://www.youtube.com/watch?v=RdsAR9l_fI4
Nicki Minaj Gag City Teaser: https://www.youtube.com/watch?v=fTLmjgntQsE
Ben Affleck’s Dunkin Donuts Ad: https://www.youtube.com/watch?v=EQgCl_MAgBM
Walmart's Mean Girls-themed Black Friday Campaign: https://www.youtube.com/watch?v=PH59qo5j4us

Follow us for everyday marketing wisdom straight to your feed!

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187) Jan 02, 2024

AI is going to kill so many different brands and level up so many community based brands.

Kipp and Kieran are joined by Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into how to integrate community into your company. Learn more on effective strategies for growing a business through community, the TRIBE framework, why there’s a difference between audience and community, how to turn customers into raving fans, and why community equity is more important than brand equity.

About Greg Isenberg

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. He is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Connect with Greg!

Twitter https://twitter.com/gregisenberg

LinkedIn https://www.linkedin.com/in/gisenberg/

Podcast https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985

Late Checkout https://latecheckout.studio

Mentions

Squid Game https://www.netflix.com/title/81040344

Soho House https://www.sohohouse.com/

Rapha https://www.rapha.cc/fr/fr/

David Spinks https://davidspinks.com/

Dharmesh Shah https://www.linkedin.com/in/dharmesh/

Ramp https://ramp.com/welcome

Brex https://www.brex.com/

Follow us for everyday marketing wisdom straight to your feed

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

10 AI Predictions That Will Completely Change Life In 2024 (#186) Dec 28, 2023

2024 is the year everybody realizes that being an early adopter is the way.

Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing.

Mentions

Pika https://pika.art/
Microsoft https://www.microsoft.com/en-ph
Apple https://www.apple.com/ph/
Amazon https://www.amazon.com/
Meta https://business.facebook.com/
Google https://www.google.com/
OpenAI https://openai.com/
Apple Vision Pro https://www.apple.com/apple-vision-pro/
Gemini https://gemini-ai.com/
Stack Overflow https://stackoverflow.com/
Figma https://www.figma.com/
Adobe https://www.adobe.com/
OpenAI GPT Store https://chat.openai.com/g/g-P6MdNuLzH-gpt-store
YouTube https://www.youtube.com/
Transformer Movie https://en.wikipedia.org/wiki/Transformers_(film_series)
ChatGPT https://chat.openai.com/

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185) Dec 26, 2023

Most CEOs and founders want marketing to focus on capturing demand.

Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity and risk tolerance, CMOs aspiring to be CEOs, practical strategies for achieving marketing success, and CEO-Marketer alignment challenges.

Mentions

Marketing Against the Grain YouTube
Youtube https://www.youtube.com/

Follow us for everyday marketing wisdom straight to your feed

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Did Google Just Kill Email Marketing? (#184) Dec 21, 2023

We can't have nice things. We've abused email to death.

Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry's efforts to combat spam, with Kipp and Kieran discussing the challenges posed by 'the Patricks of the world' and the necessity for marketers to adapt their approaches.

Mentions

Moz https://moz.com/
Coneball https://sugary-spire.fandom.com/wiki/Coneball

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Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

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Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183) Dec 19, 2023

The closer you are to the customer, the better you can tell that story.

Kipp and Kieran dive into the nuances of marketing leadership with special guest Brian Balfour. Learn more on the imperative of effective customer-centric communication, underlining the value of aligning marketing strategies with customer problems, and emphasizing the critical link between customer engagement and compelling storytelling.

About Brian Balfour

Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build a growth machine.

Connect with Brian!

Podcast https://brianbalfour.com/podcast
Blog https://brianbalfour.com/
LinkedIn https://www.linkedin.com/in/bbalfour/
Twitter https://twitter.com/bbalfour
Reforge https://www.reforge.com/

Mentions

"Unsolicited Feedback" podcast by Brian Balfour https://podcasts.apple.com/us/podcast/unsolicited-feedback/id1706701340
HubSpot https://www.hubspot.com/
Discord https://discord.com/

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182) Dec 14, 2023

Founders and CEOs understand customers the best.

Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.

Mentions

Allocadia https://secure.allocadia.com/
Asana https://asana.com/
Google Sheets https://docs.google.com/spreadsheets/create
HubSpot https://www.hubspot.com/
Zapier https://zapier.com/

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Reviewing The Best AI Tools For Video Production (#181) Dec 12, 2023

AI takes what you're already doing and makes it better.

Kipp and Kieran dive into the evolving landscape of video creation. Learn more on democratizing content, the challenges of distinguishing between original and fake content in a world of AI-generated media, Zoom's use of AI for sales enablement, and the need to understand platforms for optimal performance.

Mentions

Zoom https://zoom.us/
Saster https://www.youtube.com/@SasterSub0ru
Opus Pro https://www.opus.pro/
Heygen https://www.heygen.com/
Travis https://aitravis.com/
Runway https://runwayml.com/

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Google Launches Gemini AI (And It’s Better Than GPT-4) Dec 07, 2023

Kieran and Kipp discuss the impact of Google's Gemini on the future of search. They highlight three core aspects of that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher. They emphasize the importance of multimedia content and the need to make information public and accessible. They also discuss the challenges of integrating ads and predict new ad units and opportunities. They conclude by addressing Google's branding confusion and the importance of prioritizing developers.

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 5 Biggest Marketing Opportunities For 2024 (#179) Dec 05, 2023

Offering alignment with your audience is more important than brand recognition.

Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators.

About Ralph and Kasim

Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties include: Digital Marketing, Virtual Leadership, Guitar, CEO Stuff.

Kasim Aslam is a college dropout, entrepreneur, author, and a proud Front Row Dad. He’s the Founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. Recently, he co-founded Driven Mastermind, an exclusive, invite-only community for high-performing entrepreneurs.

Connect with Ralph and Kasim!

Ralph’s Twitter https://twitter.com/ralphhb
Kasim Twitter https://twitter.com/kasimaslam
Ralph’s LinkedIn https://www.linkedin.com/in/ralphburns/
Kasim’s LinkedIn https://www.linkedin.com/in/kasimaslam/

Mentions

Perpetual Traffic Podcast https://perpetualtraffic.com/
HubSpot https://www.hubspot.com/
Discount Tire https://www.discounttire.com/
Creator Marketplace Meta https://creators.facebook.com/tools/branded-content/?locale=en_US

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Thank you for tuning into Marketing Against The Grain!

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

3 Lies You’re Being Told About AI… (#178) Nov 30, 2023

AI is not here to replace your creativity; it's here to scale it.

Kipp and Kieran dive into the evolving landscape of AI in marketing and tackling the common misconceptions. Learn more insights on scaling creativity with AI, the shift from SEO to engagement-led growth, and how AI empowers marketers to dominate the entire customer journey..

Mentions

Virtually Live https://corp.kaltura.com/virtually-live/
Zapier https://zapier.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Best & Worst GPTs + How To Make Your Own (#177) Nov 28, 2023

The secret sauce to GPT is the data, proprietary data, and how they access and leverage APIs.

Kipp and Kieran dive into the exploration of OpenAI's cutting-edge GPT features. Learn more on the power of GPTs in personalized use cases, witness Kieran's accidental website creation, and get a sneak peek into the future of GPTs integrated with APIs.

Mentions

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Firing Sam Altman Triggered OpenAI’s Downfall (#176) Nov 21, 2023

Why do 700 employees want to follow in Sam Altman and Greg Brockman’s footsteps?

Kipp and Kieran dive into the new subplots of the chaotic OpenAI saga. Learn more on what does this mean for startups right now, the importance of diversification in AI, why you need to own your story, and how to prepare yourself for paradigm shifts in business.

Mentions

Tweet from Julian Lehr https://twitter.com/julianlehr/status/1726597518212071494
Tweet from Paul Graham https://twitter.com/paulg/status/1726936672875753952
Tweet from Marc Andreesen https://twitter.com/pmarca/status/1726894319255339081
Tweet from Patrick Campbell https://twitter.com/Patticus/status/1726797587875848459
Tweet from Adam D'Angelo https://twitter.com/adamdangelo/status/1717237512077561869
Tweet from Nic Carter https://twitter.com/nic__carter/status/1726958022424215920
Reply tweet from Brian Halligan https://twitter.com/bhalligan/status/1726705311103484323
Tweet from Chris Bakke https://twitter.com/ChrisJBakke/status/1726756262875205678

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is OpenAI Over? Breaking Down The Craziest 48 Hours In Silicon Valley (#175) Nov 20, 2023

Sam Altman has been fired from OpenAI. What does this mean for your business?

In this emergency episode, Kipp and Kieran unravel the craziest 48 hours in tech and what it means for your business. Learn more on the business implications of Sam Altman being fired from OpenAI, the Winners and Losers of the OpenAI saga, and the most important lesson to learn from this chaos.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why Creators Will Replace Your Entire Marketing Team In 2024 (#174) Nov 16, 2023

The best people change their game, evolve, and adapt.

Kipp and Kieran dive into the future of marketing: AI's pivotal role and the emergence of creators. Learn more on the impact of AI on customer support, the game-changing potential of AI chatbots mimicking B2B personas, the shift towards personality-led growth in successful companies, and the crucial importance for marketers to embrace the role of creators and why you need AI skills for significant opportunities in the evolving landscape.

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Secret Growth Strategies Behind Spotify's Top Podcasts | Steph Smith (#173) Nov 14, 2023

90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and inadequate analytics.

Kipp and Kieran are joined by Steph Smith (Podcast Host at a16z) to dive into the 6 content principles that will grow any business’ audience through the lens of podcast growth. Learn more on the power of shareable content, why you need to differentiate, and the impact of having your show on YouTube.

About Steph Smith

Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. She spearheaded the creation of the Creator Program as a Director of Marketing at HubSpot. Now, she’s a Podcast Host at a16z, the go-to place for discussions about innovation as technology changes the way we all work, live, and play.

Connect with Steph!

Podcast https://future.com/a16z-podcast/
Twitter https://twitter.com/stephsmithio
Book https://doingcontentright.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Massive GPT4 Upgrades: ChatGPT Store, GPT Turbo & A LOT More Nov 09, 2023

With the ever-evolving world of AI, we need to focus on the opportunities it creates, not the problems.

Kipp and Kieran dive into the second biggest day in AI history (OpenAI's Dev Day) and how these tools will be transformational to your business. Learn more about how companies need to rewrite their culture to adapt to an AI landscape, the impact of natural language interfaces, the power of automating complex tasks, and why speed may be a big differentiator for your business in the long run.

Mentions

OpenAI Dev Day https://devday.openai.com/
ChatGPT https://chat.openai.com/
TurboGPT https://turbogpt.ai/
HubSpot https://www.hubspot.com/
Zapier https://zapier.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 3 Steps To Start A +$1M Content Business In 2024 | Greg Isenberg (#171) Nov 07, 2023

If you don’t know how to write, you will not win on the internet.

Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success.

About Greg Isenberg

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Connect with Greg!

Twitter https://twitter.com/gregisenberg
LinkedIn https://www.linkedin.com/in/gisenberg/
Podcast https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Late Checkout https://latecheckout.studio/

Mentions

"30 for 30" Course by Dickie Bush and Nicholas Cole https://www.ship30for30.com/
“Write of Passage” course by David Perell https://take.writeofpassage.school/
Community Empire https://www.communityempire.co/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

I Used AI To Build A Billion Dollar Business (#170) Nov 02, 2023

The future of business success relies on harnessing the full potential of AI.

Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-dollar business that Warren Buffet would invest into. Learn more about AI-powered idea generation, customizing content for investors, and the dynamic process of iterating in real time.

Mentions

Claude.ai https://claude.ai/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169) Oct 31, 2023

Distribution is undefeated.

Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies for creators to thrive in the digital landscape. Learn more about the importance of persistence, personalization, and the most valuable ways to direct audience attention in this engaging episode.

About Nathan Barry

I like to build audiences and companies. Right now 110% of my time is focused on building ConvertKit, an email marketing company for creators. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.

Connect with Nathan!

Twitter https://twitter.com/nathanbarry
YouTube https://www.youtube.com/user/nathanpatrickbarry

Mentions

Nathan Barry's podcast: "Billion Dollar Creator" https://podcasts.apple.com/us/podcast/billion-dollar-creator/id1706320777
Hello Bello https://www.hellobello.com/
Viral Cuts https://www.viralcuts.co/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI Built A Free Growth Tool For Zapier In Under 2 Hours with Christopher Miller: VP of Growth and AI at HubSpot(#168) Oct 26, 2023

The AI-Powered Future of Product-Led Growth (PLG) is here.

Kipp and Kieran are joined by guest Christopher Miller to dive into how AI is reshaping the landscape of product-led growth. Learn more how AI streamlines freemium product development, revolutionizes onboarding, and impacts product-led growth through enhanced credibility and personalized recommendations.

About Christopher Miller

Growth-focused product person and multi-disciplinary team leader dedicated to building things that people love. I take an analytical and iterative approach to building products that drive real, measurable results. I flourish in fast-paced start-up environments that care about customers and user experience.

Connect with Christopher

LinkedIn https://www.linkedin.com/in/christopherwilliammiller/

Mentions

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

6 AI Growth Hacks Top Marketers Don't Want You To Know (#167) Oct 24, 2023

Will AI be a good creative partner? (and change the trajectory of marketing forever?)

Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you ahead of your competition.

Mentions

Bing Chat https://www.microsoft.com/en-us/edge/features/bing-chat?form=MT00D8
ChatGPT https://chat.openai.com/auth/login
Netflix Lupin show https://www.netflix.com/title/80994082
Pixar https://www.pixar.com/
HubSpot https://hubspot.com/
Character.ai https://beta.character.ai/
Bard Google https://bard.google.com/
Claude AI https://claude.ai/
Zapier AI https://zapier.com/ai

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The $1.5 Billion Growth Strategy (#166) Oct 19, 2023

The future belongs to brands who have marketers that are just as good as content creators.

Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make distribution scarce, the power in acquiring content creators, how to leverage your company’s unfair advantages, the front door strategy, the biggest challenge to high-growth companies, and how to align with your vision.

Mentions

Atlassian https://www.atlassian.com/
HubSpot https://www.hubspot.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165) Oct 17, 2023

Make customers the hero of your story.

Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling.

Mentions

Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8
Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdg
Pop Corners' Super Bowl Commercial https://www.youtube.com/watch?v=ZMlemd6U24Y
Alzheimer's "Change the Ending" Campaign https://www.youtube.com/watch?v=yXE_J9BpJqk
Dove's Campaign Against TikTok Filters “Turn Your Back” https://www.youtube.com/watch?v=pw73tgBmv0g
HubSpot https://www.hubspot.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

6 Marketing Mistakes Holding You Back From 10Xing Your Business (#164) Oct 12, 2023

If you have rigid processes, they will kill you.

Kipp and Kieran dive into how to build a plan to actually grow next year with all the uncertainty in the world. Learn more on the secret element of a great plan, why you need a pillar-based strategy, the power in finding your unfair advantages, and why you should build systems and not processes.

Mentions

Founders’ Podcast https://www.founderspodcast.com/
HubSpot Podcasts https://www.hubspot.com/podcasts
Zapier https://zapier.com/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Mark Zuckerberg’s AI Ray-Bans + 3 More Ai Gadgets You've Never Heard Of (#163) Oct 10, 2023

AI will fundamentally change how technology works.

Kipp and Kieran dive into the AI wearable craze and if OpenAI is building a better smartphone than Apple. Learn more on how the underlying interaction with the UX experience will change forever, why AI is bigger than “just” software, why some AI wearables are genius vs. stupid, and if OpenAI have the same kind of disruption like the iPhone did?

Mentions

Meta Ray Bans announcement https://about.fb.com/news/2023/09/new-ray-ban-meta-smart-glasses/
James Dyson biography https://www.dyson.com/james-dyson/invention-a-life
Rewind app https://www.rewind.ai/
Rewind pendant https://www.rewind.ai/pendant
Microsoft files a patent for an AI backpack https://www.zdnet.com/article/microsoft-filed-a-patent-for-an-ai-backpack-straight-out-of-a-sci-fi-movie/
GoPro https://gopro.com/en/us/
Sam Altman teams up with Apple designer (Jony Ive) to create AI device https://www.nytimes.com/2023/09/28/technology/openai-apple-silicon-valley-supergroup-create-ai-device.html
All In Podcast https://www.allinpodcast.co/
Mark Zuckerberg Lex Fridman Podcast https://www.youtube.com/watch?v=MVYrJJNdrEg

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162) Oct 05, 2023

AI turns every marketer into a creator.

Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Learn more on how to win in the new era of AI, how content marketing has evolved (and turned marketers into creators), what early adopters of AI have in common, and the new breed of marketers.

About May Habib

May Habib is CEO and co-founder of Writer, a generative AI platform for the enterprise. With proprietary foundation models and a customizable application layer, Writer supports generative AI use cases across marketing, support, product, HR, and more.

May has worked in NLP and ML for 10 years, and before Writer she founded and built Qordoba, a machine translation and localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online.

She sits on the board of TechWadi, an organization that bridges MENA-based entrepreneurs with Silicon Valley-based VC and talent networks, and is a MELI Fellow with the Aspen Institute

Mentions

Zapier https://zapier.com/
Writer https://writer.com/
HubSpot https://hubspot.com/
Scott Belsky’s newsletter https://www.implications.com/
Forbes AI 50 2023 https://www.forbes.com/lists/ai50/?sh=133b35e4290f

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How AI Will Save Your Business From A High Churn Rate (#161) Oct 03, 2023

The first act of AI may have been a bigger failure than you may think.

Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-level use cases in the second act of AI, how Sam Altman is copying Elon’s playbook, and the concept of a 2x2 matrix on ambition vs. laziness in leadership.

Mentions

Sequoia Capital https://www.sequoiacap.com/article/generative-ai-act-two/
OpenAI https://openai.com/
tweet from Kieran https://twitter.com/searchbrat/status/1707336856621228406
Mckay Wrigley https://twitter.com/mckaywrigley
Tweet from Teknium https://twitter.com/Teknium1/status/1706838281709875274
Sam Altman tweet https://twitter.com/sama/status/1707224676630409572
Rowan Cheung tweet https://twitter.com/rowancheung/status/1707106581513388350
Founder's Podcast https://www.founderspodcast.com/
Character.ai https://beta.character.ai/
MidJourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F
GPT-4 https://openai.com/research/gpt-4

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160) Sep 28, 2023

Marketing's next frontier is here, thanks to GPT-4.

Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4's multimodal capabilities, how it will completely transform marketing, and the industry implications it will have.

Mentions

OpenAI https://openai.com/
GPT-4 https://openai.com/research/gpt-4
Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622
GPT's speech-to-text tweet https://twitter.com/rowancheung/status/1706309042652491800
HubSpot https://www.hubspot.com/
Amazon https://www.amazon.com/
Anthropic https://www.anthropic.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Google’s Secret Weapon To Destroy OpenAI For Good (#159) Sep 26, 2023

Did Google just one-up OpenAI for good?

Kipp and Kieran dive into the on-going AI wars between Bard and OpenAI and why Bard may have the upper hand. Learn more on the legal implications of Google’s advantage in the AI industry, the power of Google's Bard extensions launch, and how OpenAI will combat it.

Mentions

Google www.google.com
Google's Bard extensions https://bard.google.com/
Microsoft https://www.microsoft.com/
OpenAI https://openai.com/
YouTube data https://developers.google.com/youtube/v3
Gemini project (Google's large language model)
Microsoft's partnership with OpenAI https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Basics 99% Of Businesses Don’t Get Right (#158) Sep 21, 2023

Even the most skilled marketer may not be utilizing all five of these essential strategies.

Kipp dives into fundamental rules for acquiring more customers. These rules are applicable to businesses of all sizes and are crucial for sustainable growth. Learn more on how these fundamental rules will attract more customers for your business, enhance your customer satisfaction, and achieve sustainable growth.

Mentions

Eight Sleep https://www.eightsleep.com/eu/
Asana https://asana.com/
HubSpot https://www.hubspot.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI Founder Reveals How AI Exposes Lazy Employees (#157) Sep 19, 2023

Should we give up control to AI?

Kipp and Kieran explore the impact of artificial intelligence (AI) on knowledge workers with Gabriel Hubert (Co-founder at Dust). Learn more about the challenges and opportunities in AI adoption, the need to balance time savings and control, and the importance of knowledge workers learning to use AI tools effectively.

About Gabriel

Co-Founder of Dust, ex-Stripe, Alan.

Connect with Gabriel!

LinkedIn https://www.linkedin.com/in/gabhubert/

Twitter https://twitter.com/gabhubert

Mentions

OpenAI https://openai.com/
Tavus https://www.tavus.io/
My First Million https://www.mfmpod.com/
Slack https://slack.com/
Inbound Startup Pitch Competition https://www.hubspot.com/milliondollarpitch

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155) Sep 14, 2023

People don’t want advice, they want a prescriptive thing to do.

Kipp and Kieran dive into a million dollar framework that will grow your online brand. Learn more on the power of creating a simple framework, how to structure value for your audience, and the power of making your audience feel like they’re in on “the secret.”

Mentions

INBOUND live episode https://www.youtube.com/watch?v=htKMqgVgKvc
Steven Bartlett’s podcast: Diary of a CEO https://stevenbartlett.com/the-diary-of-a-ceo-podcast/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Guarantee AI Won’t Replace You (#155) Sep 12, 2023

2 out of 3 jobs will be automatable thanks to AI.

Kipp and Kieran come to you LIVE from INBOUND to dive into how to be on the winning side of AI transformation. Learn about the attitude everyone should have to succeed in AI, how traditional brand channels will be interrupted, how to create truly differentiated content, the power of personality, and real life use cases for AI (used by HubSpot).

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154) Sep 07, 2023

Steal the strategies of these 5 business-savvy celebrities to grow your business.

Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn more on why Taylor Swift is an amazing content marketer, the power of understanding your audience, how to create your own flywheel of distribution, the importance of owned media, and marketing with an emotional connection.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Biggest Marketing Mistake 99% Of Companies Make (#153) Sep 05, 2023

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost?

Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations.

Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page.

Mentions

Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152) Aug 31, 2023

If your business is wrapped around ChatGPT right now, see you later.

Kip and Kieran dive into how OpenAI killed the first generation of enterprise AI companies with the launch of ChatGPT enterprise. Learn why there’s less opportunity to build on top of OpenAI, how to build unique use cases by partnering with the best large langugage model, how OpenAI is pulling a classic business strategy lesson, and what 2 things will kill your business.

Mentions

Announcement tweet from Sam Altman https://twitter.com/sama/status/1696226160248766558
OpenAI enterprise https://openai.com/enterprise

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Meta’s New AI Translator Can Expand Your Business (#151) Aug 29, 2023

If you’re selling software or goods, you can be a global business today.

Kipp and Kieran dive into how your business can be in a hundred languages overnight for free. Learn more on the scary power of multi-modal search, the future of how buinseses can expand internationally, the consumerization of software, and he era of the renaissance of individual creativity.

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Marketing Can Save Your Business From The AI Apocalypse (#150) Aug 24, 2023

You’re not going to be a successful marketer in the future If you're not a creator.

Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Learn more on why creators are actually marketers, why being alone is a big advantage, how marketing eats up more of the customer journey, and whether marketing is the most important function in growing a business.

Mentions

Johnny Manziel Netflix documentary https://www.netflix.com/title/81582385
Bobbi Althoff https://www.instagram.com/bobbialthoff/?hl=en
BFFs Podcast https://podcasts.apple.com/us/podcast/bffs-with-dave-portnoy-josh-richards-and/id1534324153
Article by Scott Belsky https://www.implications.com/p/insights-on-collapsing-the-talent

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI Expert On How To Use Ai To Save Time & Grow Your Business (#149) Aug 22, 2023

In the future, will everyone have an AI co-pilot for everything?

Kipp and Kieran are joined by AI expert, Rachel Woods to discuss how to create space to transform your teams into an AI-first mindset. Listen for AI use cases that aren’t as well known but are super useful, how to set your team up to take advantage of AI, and why you need to throw an AI hackathon for your business.

About Rachel

Rachel is a former Facebook data scientist and founder, now helping businesses adopt AI with her newsletter and community, The AI Exchange. She started creating content about startups and AI in November of 2022, and now has 200K+ followers across platforms. She's worked with hundreds of businesses since ChatGPT launched and is deeply committed to figuring out the practical path for businesses to adopt AI in their operations, what she coined "AI Ops".

Want $50 off Rachel's "Prompting for AI Ops" course? Use code "aix50" https://theaiexchange.com/prompt-design-cohort

Connect with Rachel!

Twitter https://twitter.com/rachel_l_woods
LinkedIn https://www.linkedin.com/in/woodsrach/
TikTok https://tiktok.com/the.rachel.woods
Instagram https://instagram.com/the.rachelwoods

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why Snap MyAI is the Sleeping Giant of AI Chat (#148) Aug 18, 2023

Kipp and Kieran discuss OpenAI’s secret competitor by an unlikely player and the future of what AI tools will look like. Learn why the first mover advantage isn’t a moat, why paid products are going to get commoditized by open-source projects, and ChatGPT-5 rumors.

Mentions

Anthropic https://www.anthropic.com/
Snapchat https://www.snapchat.com/
Llama https://ai.meta.com/llama/
Johnny Manziel documentary https://www.netflix.com/title/81582385

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Tech Expert Reveals How AI Could Destroy Your Startup (#147) Aug 15, 2023

GPT-4 responses that were directly executable decreased from 52% in March to 10% in June… what went wrong?

Kipp and Kieran are joined by Linus Ekenstam to discuss all how Chat-GPT 4 is getting worse and AI tipping points. Learn about the future of websites in an AI world, why companies are scared to use AI tools for customer facing interactions, and how the multimodality of AI will change the way you work.

About Linus Ekenstam

AI Gardener & Designer. Previously at Typeform, Flodesk, Thingtesting.

Connect with Linus!

Twitter https://twitter.com/linusekenstam

Newsletter https://linusekenstam.substack.com/

genAI stories for kids https://www.bedtimestory.ai/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

8 Leadership Habits You Need To Make $1 Billion (#146) Aug 10, 2023

Most people fail because they spend most of their time doing things that don’t matter.

Kipp and Kieran dive into the top habits of successful people that will transform your life. Learn why you need to focus on inputs not outputs, the power of intellectual honesty, why being bored is the best way to figure out what to do, and why everyone should adopt the paranoid optimist attitude.

Mentions

Molly O’Shea tweet https://twitter.com/MollySOShea/status/1685291920644616192
Inbound https://www.inbound.com/
Sam Parr book recommendation https://twitter.com/thesamparr/status/1678212633768361987
Nicholas Holland https://www.linkedin.com/in/nashvilleholland/
Yvonne’s in Boston https://www.yvonnesboston.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

These 9 A.I. Tools Are Better Than ChatGPT… (#145) Aug 08, 2023

These tools may make ChatGPT obsolete…

Kipp and Kieran are joined by Matt Wolfe to dive into A.I. tools you need to try in 2023. Learn why small businesses are a huge AI opportunity, why the winners and losers of AI is a race to the bottom, and tools that are better than ChatGPT that will transform the way you grow your business.

About Matt Wolfe

Matt Wolfe is an entrepreneur and YouTuber focused on keeping his finger on the pulse of AI and future tech. His website, Future Tools, is updated daily with the latest tools and news in the AI space and his YouTube channel keeps people in the loop with the latest tutorials, reviews, and news happening in the world of artificial intelligence.

Connect with Matt!

Website https://futuretools.io/
Twitter https://twitter.com/mreflow

Mentions

Jasper AI https://www.jasper.ai/
Stableboost AI https://stableboost.ai/
Future Tools AI https://www.futuretools.io/
Chat GPT https://chat.openai.com/
Bard https://bard.google.com/
Llama AI https://ai.meta.com/llama/
Perplexity AI https://www.perplexity.ai/
Runway https://runwayml.com/
Midjourney https://www.midjourney.com/
Code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter
Glean https://www.glean.ai/
Rewind AI https://www.rewind.ai/
Claude 2 https://claude.ai/login
Eleven Labs https://elevenlabs.io/
Leonardo AI https://leonardo.ai/
Kaiber AI https://kaiber.ai/
Personal AI https://www.personal.ai/
Character AI https://beta.character.ai/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144) Aug 03, 2023

Rebranding is stupid. You should never rebrand.

Kipp and Kieran dive into why rebrands suck and why you shouldn’t do them for your business. Learn why everybody’s missing on the point on Twitter’s X rebrand, the most important principle in the business of a social network, different brand architecture models, and the only scenario where a rebrand makes sense.

Mentions

Tech Crunch article on X https://techcrunch.com/2023/07/31/apple-greenlights-twitter-apps-rebrand-to-x/
Andrew Huberman sleep recommendations https://hubermanlab.com/toolkit-for-sleep/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143) Aug 01, 2023

Here’s how you can make a killer brand like Mattel without the $150M marketing spend.

Kipp and Kieran dive into the Barbie madness behind the best marketing campaign of the decade. Learn how to stretch your marketing budget with creativity, how you can leverage planning and orchestration to execute a killer campaign, and the power of telling your story in a new creative way.

Mentions

Twitter thread on Barbie https://twitter.com/aakashg0/status/1683682931418742785

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Do Sonic logos actually work? Jul 29, 2023

From McDonald's Ba-da-ba-ba-ba to Netflix's ta-dum, you know em' and you love em'. But do these brand soundtracks actually work?

About The Hustle Daily Show

A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Mark Dent, Juliet Bennett Rylah, Jacob Cohen, Rob Litterst, and Ben Berkley from The Hustle.

Want more hustle daily show goodness? Listen to get daily insights on business and tech https://link.chtbl.com/y2jEDh7G

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142) Jul 27, 2023

Kipp and Kieran are joined by Shaan Puri to discuss how to build a marketing-first business as an entrepreneur. Learn differentiated tactics to play to your target audience’s interests, The power of fake authenticity, how to get the right audience to watch, the 3 engines of growth, and how to get good at project selection.

About Shaan Puri

Entrepreneur, investor, and host of My First Million podcast.

Connect with Shaan

Podcast https://www.mfmpod.com/

Twitter https://twitter.com/ShaanVP

Newsletter https://milkroad.com/

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YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

ChatGPT’s Code Interpreter: Your $20 Personal Data Analyst (#141) Jul 25, 2023

Here’s how you can hack your marketing using AI.

Kipp Bodnar and Kieran Flanagan dive into the power of how the code interpreter will scale your business. Learn all the new team features that will simplify cross-functional work, how ChatGPT will help package the data in ways you can understand it, and more tactical ways you can use AI to grow your business.

Mentions

Google Bard https://bard.google.com/
Insider article https://www.businessinsider.com/chatgpt-tool-code-interpreter-masters-things-in-seconds-wharton-professor-2023-7
Matt Wolfe tweet https://twitter.com/mreflow/status/1678506029620006912
Chase Lean’s tweet https://twitter.com/chaseleantj/status/1677651054551523329

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to 10x A Boring Business With Marketing | Codie Sanchez (#140) Jul 19, 2023

Would you rather be wrong or boring?

Kipp Bodnar is joined by Codie Sanchez (Founder of Contrarian Thinking) to discuss the power of storytelling as a boring business. Learn about the hidden traits of great businesses, why most business models in media are awful, how to think about interacting with your community, and how to lean into your unfair advantages to win.

Connect with Codie

Contrarian Thinking https://contrarianthinking.co/
LinkedIn https://www.linkedin.com/in/codiesanchez/
Instagram https://www.instagram.com/codiesanchez/

About Codie Sanchez

Codie runs Contrarian Thinking a financial media company and Contrarian Capital a small business holding company that does $50Million in annual revenue and is focused on bringing Main Street Businesses back.

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Twitter’s $5M Master Plan To Win Back Creators From Threads (#139) Jul 18, 2023

Will Twitter become the gold standard for creator programs?

Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn the importance of personality led growth (the new PLG?), how Elon flipped the narrative by being a marketing genius, and how to make money as a creator on different platforms.

Mentions

HubSpot Creator Program https://creators.hubspot.com/
Mr Beast tweet https://twitter.com/MrBeast/status/1679797201449435136
Forbes article on Twitter https://www.forbes.com/sites/antoniopequenoiv/2023/07/13/twitter-starts-paying-creators-tens-of-thousands---amid-intensifying-competition-with-threads/
Codie Sanchez YouTube Channel https://www.youtube.com/@CodieSanchezCT
Google Bard https://bard.google.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138) Jul 13, 2023

Here’s why you should never launch new products.

Kipp and Kieran dive into Airbnb’s massive change on how they build and grow their products, and how you can use these principles to build your business. Learn the exercises for companies to be in the mindset of the customer, the most common mistake every growth marketer makes, and the importance of breaking down the customer journey.

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Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Elon F*ked Up... The Fatal Mistake That Launched Threads (#137) Jul 11, 2023

Elon’s been Zuck’d. Is this the death of Twitter?

Kipp and Kieran dive into what your business needs to know to take advantage of this new opportunity. Learn why you shouldn’t leave the door open for your competitor, Elon’s fatal mistake, why Threads is a masterclass in onboarding, how you should think about threads, and the distinctive advantage for being a first mover of a platform.

Mentions

Kipp’s thread account https://www.threads.net/@kippbodnar?igshid=MzRlODBiNWFlZA==
Eight Sleep https://www.eightsleep.com/
Spiderman tweet https://twitter.com/finkd/status/1676747594460962817
Alex Lieberman Episode https://link.chtbl.com/w1aLT7sA
Alex Lieberman tweet https://twitter.com/businessbarista/status/1676761306274177024

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 A.I. Marketing Skills You Must Learn In 2023 (#136) Jul 06, 2023

Will channel expertise become commoditized because of AI?

Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise will or won’t become commoditized, huge opportunities for early marketers to transform your career, and how does in-person connection combine with AI?

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135) Jul 04, 2023

There’s a lot of shitty marketers out there.

Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers.

About Patrick Campbell

CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing.

Connect with Patrick!

Twitter www.twitter.com/patticus
LinkedIn www.linkedin.com/patrickccampbell
Paddle www.paddle.com
Profitwell https://www.profitwell.com/

Mentions

Gary Vaynerchuk https://garyvaynerchuk.com/
Patrick’s tweet on the Budlight controversy https://twitter.com/Patticus/status/1669019632307511298

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AutoGPT 2.0: GPT Author and GPT Engineer (#134) Jun 29, 2023

How will this affect engineers, writers, and businesses?

Kipp and Kieran dive into the new innovations in Auto-GPT and what it means for the future of media consumption. Learn about the power of an ultra-personalized media experience, what the new era of 1:1 experience means for your business, and why people with better ideas will win.

Mentions

Matt Shumer tweet https://twitter.com/mattshumer_/status/1671231938219130894?s=46&t=qo0rMvYEbESguv0k2b7KGw
Lior tweet https://twitter.com/AlphaSignalAI/status/1670488316532379648

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Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why It’s SO Much Harder To Grow A Startup In 2023… (#133) Jun 27, 2023

Is ROI total BS now?

Kipp and Kieran dive into how distribution is getting harder and what you can do about it. Learn about the highest influential channels for B2B buyers, why ROI numbers are wrong and what you should do instead, and why algorithms are going to change marketing faster than we all think.

Mentions

Packy’s newsletter https://www.notboring.co/
Steph Smith tweet https://twitter.com/stephsmithio/status/1670620650543923202
Poptarts https://www.poptarts.com/en_US/home.html
Lucky Charms https://www.luckycharms.com/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Complete A.I. SEO Guide for Beginners (2023) (#132) Jun 22, 2023

A.I. in search is going to evolve slower than people think…

Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why marketers need to be like entrepreneurs, why influence is the future of top of funnel marketing, and How you can replicate what a large company does with a tiny team.

Mentions

EP with Guillaume https://link.chtbl.com/NkfZwpLS
Chat GPT https://openai.com/blog/chatgpt
Google Bard https://bard.google.com/
Eric Ravenscraft tweet https://twitter.com/LordRavenscraft/status/1665722553644601346
Perplexity.ai https://www.perplexity.ai/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131) Jun 17, 2023

AI-driven personalization needs to be as personal and engaging as a handwritten letter.

Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time.

Mentions

Article by Guillaume https://hypergrowthpartners.substack.com/p/the-next-generation-of-b2b-growth
Gorgias https://www.gorgias.com/
Ramp https://ramp.com/
Tweet From Guillaume on Zapier https://twitter.com/guillaumecabane/status/192246054832443392

About Guillaume Cabane

Guillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others. Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is a husband of 1, father of 2, cheese-eater of many, and Pastafarian.

Connect with Guillaume

Website: www.hypergrowthpartners.com
Linkedin: https://www.linkedin.com/in/cabane/
Twitter: https://twitter.com/guillaumecabane

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YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130) Jun 15, 2023

Are we moving from an era of out-work to out-think?

Kipp and Kieran dive into the 7 principles to predict the future of AI and how your business can win in the AI-era. Learn why jobs won’t be disrupted, the understanding of complex topics are now commoditized, the rise of natural language, and why information asymmetry no longer exists.

Mentions

ChatGPT https://openai.com/blog/chatgpt
Sam Altman Secret Roadmap EP https://link.chtbl.com/dl7-T9bg
Vision Pro https://www.apple.com/apple-vision-pro/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How A $25B Company Uses A.I. To 300x Their Marketing Results (#129) Jun 13, 2023

For the next 6-18 months, there’s a huge opportunity to leverage these tools to drastically change your conversion rate.

Kipp and Kieran dive into 3 AI-powered experiments that will skyrocket your marketing conversion rate. Learn how you can train an AI agent to automate work, how The Hustle used Midjourney to reduce cost per acquisition on subscribers by 300%, and a debate around if AI tools will increase conversion or be commoditized.

Mentions

The Hustle https://thehustle.co/
Midjourney https://midjourney.com/
AI Explained https://www.youtube.com/@ai-explained-
Open AI API https://openai.com/blog/openai-api
Zapier https://zapier.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Apple’s New VR Headset Is Bad News For Mark Zuckerberg… (#128) Jun 09, 2023

Apple’s new headset is huge for the AI world. Here’s why.

Kipp and Kieran dive into the latest and greatest AI news and how it’ll impact your business. Learn how this new product will affect our society and business more than ever, how Apple is changing the AI landscape with the Vision Pro, and how it’s going to change how people consume video and entertainment content.

Mentions

Apple VIsion Pro https://www.apple.com/apple-vision-pro/
Tweet by OperaGX https://twitter.com/operagxofficial/status/1665808329463980035
Tweet by Aaron Levie https://twitter.com/levie/status/1665807676553691136
Article by The Verge https://www.theverge.com/2023/6/5/23750096/apple-vision-pro-headset-persona-facetime
Tweet by Jason Fried https://twitter.com/jasonfried/status/1665885183839727616

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Sam Altman’s Leaked Meeting Notes Reveals OpenAi’s Future (#127) Jun 08, 2023

OpenAI won’t be building more consumer products after ChatGPT. How will this affect B2B?

Kipp and Kieran dive into OpenAI’s secret roadmap and what it means for the future of AI. Learn about the power of multi-modality in AI, how personalization will scale new technologies, and if OpenAI will become the next Amazon Web Services.

Mentions

OpenAI https://open.ai/
Sam Altman leaked interview https://web.archive.org/web/20230601000258/https://website-nm4keew22-humanloopml.vercel.app/blog/openai-plans
ChatGPT https://openai.com/blog/chatgpt
Innovator’s Dilemma by Clay Christensen https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

A.I. Design Wars: Why Adobe Is Going To Crush MidJourney (#126) Jun 06, 2023

With new AI design tools, the cost to produce is getting lower…

Kipp and Kieran dive into the new AI tools for designers and how this will forever impact the industry. Learn how AI will change the learning curve from years to days, why its more important than ever to operate in the moment, feedback loops are going to become more crucial, and why its an amazing time to be in the creative space.

Mentions

Midjourney https://www.midjourney.com/
Adobe Firefly https://www.adobe.com/sensei/generative-ai/firefly.html
Canva https://www.canva.com/
OpenAI https://open.ai/
Bing https://www.bing.com/?/ai
EP with Joanna Lord https://link.chtbl.com/YepJYqi9

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Photoshop’s New A.I. Update + 4 More A.I. Tools You Must Try (#125) Jun 02, 2023

AI is transforming new use cases every day.

Kipp and Kieran dive into another AI news round-up for all the tools that will help grow your business. Learn how Adobe is transforming image editing with AI, major business takeaways from the Microsoft announcement, and how to make knowledge for your business accessible with AI.

Mentions

Adobe Firefly update https://www.adobe.com/sensei/generative-ai/firefly.html
Linus tweet https://twitter.com/LinusEkenstam/status/1663301446669053952
DALL-E https://openai.com/product/dall-e-2
Bjørn Karmann Tweet https://twitter.com/BjoernKarmann/status/1663496103998750721
Windows AI https://learn.microsoft.com/en-us/windows/ai/
Vimcal https://www.vimcal.com/
Hushl https://hushl.in/
Magicform.ai https://www.magicform.ai/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124) May 31, 2023

Video is the future.

Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change the game, the power of AI data analysis, and the value of AI use cases for customers.

Mentions

Ben Tossell https://bentossell.com/
Ben’s Bites Newsletter https://www.bensbites.co/
Kieran’s favorite twitter AI thread https://twitter.com/amasad/status/1661227892569968640
Kieran’s other featured tweet https://twitter.com/frantzfries/status/1661359327637131264
Capsule AI video tool https://capsule.video/
My AskAI https://myaskai.com/
HubSpot Content Assistant https://www.hubspot.com/artificial-intelligence
Kajoo https://kajoo.ai/
James Fridman twitter https://twitter.com/fjamie013
Whereto AI https://www.wheretoai.com/
Deep Sheet https://deepsheet.dylancastillo.co/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123) May 27, 2023

Most companies are either good at brand or growth, how do you master both?

Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth.

About Joanna Lord

Joanna is a mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where she has focused on Marketing Strategy, Growth, Brand, and Product Marketing. She is a tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). She is a Reforge founding mentor supporting growth and marketing strategy. Board member, startup advisor, consultant, and operating partner.

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122) May 26, 2023

Where will there be lots of innovation in AI tools? Ads.

Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Learn about all the new AI tools that have hit the market, How AI tools may make you lose leverage in your skills, and the power of outsourcing your brain use cases.

Mentions

Chat GPT iphone app https://openai.com/blog/introducing-the-chatgpt-app-for-ios
Meta AI sandbox https://www.facebook.com/business/news/introducing-ai-sandbox-and-expanding-meta-advantage-suite
Google AI-powered ad solutions https://ads.google.com/intl/en_us/home/campaigns/ai-powered-ad-solutions/
Yoodli speak coach https://app.yoodli.ai/
DraGAN https://vcai.mpi-inf.mpg.de/projects/DragGAN/?ref=theresanaiforthat
Tweet on DraGAN https://twitter.com/AiBreakfast/status/1659601613739409409
Quiver https://github.com/StanGirard/quivr
Rewind AI https://www.rewind.ai/
Glean AI https://www.glean.com/
BarGPT https://www.bargpt.app/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

4 Growth Hacks That Scaled HubSpot To $1 Billion (#121) May 25, 2023

Product-led growth is one of the biggest advantages in business today.

Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your business. Learn about the power of early adopters with category creation, the importance of investing in customer happiness, and why you need to obsess about distribution.

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The State Of A.I. In 2023: Useful Tools Vs Hype (#120) May 23, 2023

Lazy marketers will only use AI.

Kipp and Kieran dive into AI use cases for marketers that will actually grow their business (and not waste their time). Learn the most impactful areas of AI, how it will forever change the customer experience, why AI writing tools weren’t the best place to start, and the power of personalization.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Google’s Master Plan To Destroy ChatGPT (#119) May 18, 2023

Google is going to win A.I.

Kipp and Kieran dive into all the major AI improvements by Google that are going to impact how businesses grow, use AI, and market using search engines. Learn how AI will own the informational experience, how AI search will change your communications & research, the first principles on AI, what community is (and isn’t) going to be important in an AI world.

Mentions

Sundar Google IO announcement https://www.youtube.com/watch?v=YivUOqd91Nk
Thread from Paul AI https://twitter.com/itsPaulAi/status/1656649454726856707
Paul Graham tweet https://twitter.com/paulg/status/1655925905527537666
Dickie Bush EP https://link.chtbl.com/6CUQxBug
Similarweb https://www.similarweb.com/
Stack Overflow https://stackoverflow.com/
Reddit https://www.reddit.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Future Of Content In An A.I. World (#118) May 16, 2023

Content marketing will change forever.

Kipp and Kieran dive into what the future of content will look like in a post-A.I. world. Learn how to approach content in a new way, the importance of creating a sharper brand POV, the dangers of the AI era, and the importance of hitmakers.

Mentions

Artifact https://artifact.news/
Trung on MATG https://link.chtbl.com/7ewMHO1f
Packy McCormick’s AI article https://www.notboring.co/p/intelligence-superabundance
The Hustle https://thehustle.co/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Leaked Google Memo Reveals A Huge Opportunity For Entrepreneurs (#117) May 11, 2023

What Meta is doing on the A.I. front is going to impact all marketers and businesses.

Kipp and Kieran dive into what the leaked Google memo means and why Meta is secretly winning the A.I. wars. Learn why open source is going to win the next generation of the internet, the power of open source, and why A.I. will be democratized.

Mentions

Google’s leaked memo https://www.semianalysis.com/p/google-we-have-no-moat-and-neither
Vicuna https://lmsys.org/blog/2023-03-30-vicuna/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

A.I. Data Wars: Why Elon Is So Scared Of OpenAI (#116) May 09, 2023

Are data aggregators in trouble? And what does this mean for your business/marketing?

Kipp and Kieran dive into what the A.I. data wars mean for your business. Learn how you should operate differently to take advantage of the changing data landscape, why your data strategy needs to change dramatically, and why Mark Zuckerberg was right about the Metaverse.

Mentions

Kayak https://www.kayak.com/
Booking.com https://www.booking.com/
Harvey AI https://www.harvey.ai/
Hank AI https://hank.ai/
Finchat.io https://finchat.io/
Braden Dennis tweet https://twitter.com/BradoCapital/status/1649042904587939841
China chatgpt competitor https://yiyan.baidu.com/welcome

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

ChatGPT Releases Code Interpreter: Your Personal Data Scientist (#115) May 04, 2023

Is this the end of analytic companies?

Kipp and Kieran get their minds blown on the newest A.I. innovation, aka your on-demand developer & data scientist. Learn how A.I. is democratizing everything, the communities A.I. will disrupt, and how data visualization just got unbelievably easy for your business.

Mentions

Chat GPT code interpreter https://openai.com/blog/chatgpt-plugins#code-interpreter
Chegg https://www.chegg.com/
Ethan Mollick tweet https://twitter.com/emollick/status/1653189190354452480
Jason Calacanis tweet on code interpreter https://twitter.com/Jason/status/1653133567495667712
Rowan Cheung Twitter https://twitter.com/rowancheung
Rowan Cheung newsletter https://www.therundown.ai/
Share GPT plug-in https://chrome.google.com/webstore/detail/sharegpt-share-your-chatg/daiacboceoaocpibfodeljbdfacokfjb?hl=en-GB
Jason Calacanis tweet on Share GPT https://twitter.com/Jason/status/1653134440544219137
Packy Mccormick’s article https://www.notboring.co/p/intelligence-superabundance
Ethan Mollick's tweet on creating a gif https://twitter.com/emollick/status/1653451648826757121
Stack Overflow https://stackoverflow.com/
Sequoia Capital on AI Agents https://www.sequoiacap.com/article/ai-agents-perspective/
Tweet on Midjourney 5.1 https://twitter.com/maxescu/status/1653649479541637122

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114) May 02, 2023

Don’t know where to get started with A.I. for your business? Here’s a comprehensive guide.

Kipp and Kieran go behind the scenes to give you A.I. strategies you can start today to transform your marketing completely. Learn how to take a known strategy and integrate A.I. into it, the top-down model vs. bottoms-up model approach to A.I., how to create A.I. opportunities for your team, and how HubSpot is approaching A.I. internally.

Mentions

Tweet about Zillow teams https://twitter.com/altcap/status/1644717489165676546?cxt=HHwWhMC9mfT1mtMtAAAA
ChatSpot.ai https://chatspot.ai/
Workbounce https://workbounce.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113) Apr 27, 2023

How will AI impact decision-making and human interaction?

Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinct within your field, the gap between good and great from marketing with A.I., and whether A.I. will make us more or less innovative.

About Phil Agnew

Phil works for Buffer. He is a keen writer and avid public speaker with specific interests in product marketing, brand development, and entrepreneurialism. He is also the host of Nudge, a podcast that helps marketers understand the science behind good marketing.

Check out Phil’s work!

Nudge Podcast https://www.nudgepodcast.com/

Twitter https://twitter.com/p_agnew

Mentions

iCat unplugging https://www.youtube.com/watch?v=7Kf9coMuVuI
Eliezer Yudkowsky on Lex Fridman Podcast https://www.youtube.com/watch?v=AaTRHFaaPG8
Von Restorff effect https://thebehavioursagency.com/von-restorff-effect/#:~:text=What%20is%20the%20Von%20Restorff,ll%20remember%20the%20red%20one.
Evolutionary Ideas by Sam Tatam https://www.harriman-house.com/evolutionaryideas
Blindsight by Matt Johnson and Prince Ghuman https://www.amazon.com/Blindsight-Mostly-Hidden-Marketing-Reshapes/dp/1950665062
Labor Illusion https://www.hbs.edu/faculty/Pages/item.aspx?num=40158

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Use A.I. To Accelerate Your Career While Others Panic (Complete Guide) (#112) Apr 25, 2023

Are entry-level jobs going away?

Kipp and Kieran dive into how A.I. can make you more money and accelerate your career. Learn how each different role within marketing will be impacted by AI, the importance of niching down, and why there’s never been a better time to invest your own time in AI.

Mentions

Neil Patel Episode https://link.chtbl.com/gSbbVkES

Zapier https://zapier.com/

Prompt Storm https://promptstorm.app/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AutoGPT: EVERYTHING You Need To Know (#111) Apr 20, 2023

There’s a new A.I. on the block that makes ChatGPT sound like old news.

Kipp and Kieran dive into AutoGPT and the massive impact it will have on how we market and grow our businesses. Learn the AutoGPT uses cases for business, the first-mover advantage in marketing, what AutoGPT will do for you in the next 6-18 months, the biggest opportunity in AI for businesses, and why Google is reinventing itself.

Mentions

AutoGPT code https://github.com/Significant-Gravitas/Auto-GPT
Meditations and Moloch https://slatestarcodex.com/2014/07/30/meditations-on-moloch/
Lex Fridman #243 https://www.youtube.com/watch?v=3pvpNKUPbIY
Kipp Tweet https://twitter.com/kippbodnar/status/1648294281671585795
Tweet on Scaleout AI Readiness Report https://twitter.com/nonmayorpete/status/1648075299618435073
Neil Patel EP https://link.chtbl.com/gSbbVkES
Booking.com https://www.booking.com/
Kayak https://www.kayak.com/
About Project Magi https://neilpatel.com/blog/project-magi/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Neil Patel Makes The Case Against ChatGPT (#110) Apr 18, 2023

Will AI disrupt advertising?

Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing.

About Neil Patel

New York Times bestselling author. President Obama has recognized him as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations.

Through marketing, he’s helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow.

His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads). His Marketing School podcast generates over 1 million listens per month. His YouTube channel about marketing has over 31 million views and 765,000 subscribers. He has over 1 million Facebook fans, and 372,000 Twitter followers.

Connect with Neil!

Mentions

Bard https://bard.google.com/
OpenAI https://open.ai/
McKinsey Article https://www.mckinsey.com/capabilities/quantumblack/our-insights/how-artificial-intelligence-can-deliver-real-value-to-companies
AdWords https://ads.google.com/home/?pli=1
UberSuggest https://neilpatel.com/ubersuggest/
Clubhouse https://www.clubhouse.com/
Kayak https://www.kayak.com/
Booking.com https://www.booking.com/
Sequoia Capital https://www.sequoiacap.com/
Mail Chimp https://mailchimp.com/
Paychex https://www.paychex.com/
UnitedHealthcare https://www.uhc.com/
Answer The Public https://answerthepublic.com/
Dentsu https://www.dentsu.com/
Bezos Expedition https://www.bezosexpeditions.com/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why free stuff makes us crazy Apr 16, 2023

Why do we care so much when a crummy t-shirt gets shot out of a cannon at a sporting event?

It's all about the power of "free," a price point that makes us feel high and act so irrationally that we forget that even free stuff comes with a cost.

About The Hustle Daily Show

A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Zachary Crockett, Juliet Bennett Rylah, Jacob Cohen, and Rob Litterst from The Hustle.

Want more hustle daily show goodness? Listen to get daily insights on business and tech https://link.chtbl.com/y2jEDh7G

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Executives React To Hilarious 1980s TV Commercials (#109) Apr 13, 2023

What can we all learn from commercial marketing during the golden age of TV?

Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on trends, the power of using dogs and babies in ads, and the framework to a killer direct-response video.

Mentions

Kellogs Mini Wheats Ad https://youtu.be/tgoUa2wWvAQ?t=60
Ketchup Ad https://youtu.be/tgoUa2wWvAQ?t=492
Pepsi Ad https://youtu.be/tgoUa2wWvAQ?t=522
Black & Decker Ad https://youtu.be/tgoUa2wWvAQ?t=741
Wendy’s Ad https://youtu.be/tgoUa2wWvAQ?t=920
Trung Phan EP https://link.chtbl.com/7ewMHO1f

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How I Grew To 600,000 Twitter Followers Using Reddit with Trung Phan (#108) Apr 11, 2023

Will B2C be disrupted by creators?

Kipp and Kieran are joined by Trung Phan to discuss building a whole career around creating content online. Learn how to build a content research funnel, how to bring internet culture into business, build trust & credibility as a creator, and how should writers think about AI disruption?

About Trung Phan

The Internet meme guy on business and tech. ex-The Hustle/HubSpot. He has become one of the most popular internet people. The anti-LinkedIn guy.

Connect with Trung!

Twitter https://twitter.com/TrungTPhan

LinkedIn https://www.linkedin.com/in/tp23/

Bearly.ai https://bearly.ai/

Newsletter https://trungphan.substack.com/

Mentions:

The Hustle https://thehustle.co/
Bill Simons https://twitter.com/BillSimmons
New York Times https://www.nytimes.com/
Wall Street Journal https://www.wsj.com/
Financial Times https://www.ft.com/
The Economist https://www.economist.com/
Quora https://www.quora.com/
Reddit https://www.reddit.com/
Bearly.ai https://bearly.ai/
Jim Rome https://www.jimrome.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Midjourney V5 Update: Everything You Need To Know (#107) Apr 06, 2023

Video/image-based AI is going to transform marketing.

Kipp and Kieran dive into what Midjourney is and how it’s completely changing the game for marketers. Learn how image AI is going to change how we create content, why copyright law will be at the center of AI, and how these new tools will empower a marketer’s toolbelt.

Mentions

Midjourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F

Canva https://www.canva.com

Matt Wolfe’s tweet https://twitter.com/mreflow/status/1642997929362472960

Jim Fan’s tweet https://twitter.com/DrJimFan/status/1642921475849203712

Getty Images https://www.gettyimages.com/

Jenny AI’s tweet https://twitter.com/jenny____ai/status/1642895693672255492

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106) Apr 04, 2023

You only need to master one of these tactics to create a billion-dollar business.

Kipp and Kieran dive into the core frameworks to take your business to the next level. Learn the power duo of template creation through organic search, why user-generated SEO loops are game-changing, and how you can incentivize your community to drive growth for your business.

Mentions

Canva https://www.canva.com/
Miro https://miro.com/
Figma http://figma.com/
Genius https://genius.com/
Stack Overflow https://stackoverflow.com/
Rewind https://www.rewind.ai/
Dropbox https://www.dropbox.com/
PayPal https://www.paypal.com/us/home
Evernote https://evernote.com/
HubSpot user groups https://www.hubspot.com/hubspot-user-groups
Chainlink https://chain.link/
Loom https://www.loom.com/home

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI Launches The ChatGPT AppStore (#105) Mar 30, 2023

Bing’s market share is up by 15%. Google is down by 1%.

Kipp and Kieran take you through the new AI revolutions and how it will transform your business. Learn how to take AI and build real use cases for your business, the three types of roles that have forever changed from AI, how AI equals out the playing field for employees, and how to leverage AI to grow your business.

Mentions

ChatSpot https://chatspot.ai/
ChatGPT https://chat.openai.com/chat
Bing https://www.microsoft.com/en-us/bing?form=MA13FJ
AI Pope on Daily Mail https://www.dailymail.co.uk/news/article-11907391/Social-media-stunned-AI-image-Pope-Francis-wearing-stylish-puffer-coat.html
Midjourney https://www.midjourney.com
Canva AI https://www.canva.com/ai-image-generator/
Adobe AI https://www.adobe.com/sensei/generative-ai.html
Peter Yang’s episode https://link.chtbl.com/CcPxrGsN
Sam Altman on Lex Fridman podcast https://www.youtube.com/watch?v=L_Guz73e6fw
David Sacks tweet https://twitter.com/DavidSacks/status/1640415817102934018
Ben’s Bites Newsletter https://www.bensbites.co/
Tiny https://www.tiny.com/
Spencer Scott’s thread on AI & Shopify https://twitter.com/akaspencerscott/status/1638996893576601600?s=46&t=qo0rMvYEbESguv0k2b7KGw
Microsoft AI https://www.microsoft.com/en-us/ai

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104) Mar 28, 2023

People don’t want to follow brands.

Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader.

About Ankur

Recently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+ portfolio companies and $100M+ in AUM.

Previously, founded Teachable (teachable.com) & scaled to $50M+ in ARR before selling to Hotmart, where he serves on the board. Currently lives in Brooklyn, NY when not vagabonding around the globe.

Connect with Ankur!

Ocho https://ocho.com/
LinkedIn https://www.linkedin.com/in/ankurnagpal/
Twitter https://twitter.com/ankurnagpal

Mentions

Sam Parr https://twitter.com/thesamparr
Ankur’s Tweet https://twitter.com/ankurnagpal/status/1593026491058917377
Ocho https://twitter.com/ochowealth
Teachable https://teachable.com/
Google Bard https://bard.google.com/

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Thank you for tuning into Marketing Against The Grain!

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

GPT-4 Beta User Reveals What Jobs It Will Destroy In 2023 with Nathan Labenz (#103) Mar 23, 2023

Is Google going to get displaced in 2023?

Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weaknesses in AI, how it can affect current jobs, and why search won’t get disrupted in 2023.

Connect with Nathan!

Twitter https://twitter.com/labenz
LinkedIn https://www.linkedin.com/in/nathanlabenz/

About Nathan Labenz

Nathan Labenz is the founder & AI R&D lead at Waymark, a video generation company, and also hosts the Cognitive Revolution podcast.

Mentions

GPT 4 https://openai.com/research/gpt-4
Athena https://www.athenago.com/
Perplexity AI https://www.perplexity.ai/
Playground AI https://playgroundai.com/
Midjourney https://www.midjourney.com/home/
DALLE-2 https://openai.com/product/dall-e-2
Stable diffusion https://stablediffusionweb.com/
Play HT https://play.ht/
Numerous https://numerous.ai/
Microsoft 365 Copilot https://www.microsoft.com/en-us/ai

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Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

GPT-4 Update: EVERYTHING You Need To Know (#102) Mar 21, 2023

How will the biggest day in AI history affect the marketing world?

Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you need to adapt and iterate quickly to not get out-innovated, and why most businesses will change operating models in the next 5 years.

Mentions:

GPT-4 https://openai.com/research/gpt-4
Google Docs https://www.google.com/docs/about/
Zapier https://zapier.com/
OpenAI https://open.ai/
David Blaine https://davidblaine.com/
Grammarly https://app.grammarly.com/
Figma https://www.figma.com/
Canva https://www.figma.com/
Khan Academy AI Tutor https://www.khanacademy.org/khan-labs
Midjourney https://www.midjourney.com/home/
Adept https://www.adept.ai/

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Protect Your Business From GPT-4 in 2023 (#101) Mar 16, 2023

Change is coming faster than you may think.

Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big disruptions, why you need strong data and quick distribution to survive, and will community survive in a post-A.I. world?

Mentions

HubSpot’s ChatSpot https://www.hubspot.com/artificial-intelligence
GPT-4 https://openai.com/product/gpt-4
Microsoft AI https://www.microsoft.com/en-us/ai
Quora https://www.quora.com/
Stable Diffusion https://stablediffusionweb.com/
Notion https://www.notion.so/product
Figma https://www.figma.com/
Miro https://miro.com/
Zapier https://zapier.com/
Our latest episode of half-baked marketing ideas https://link.chtbl.com/LV2jUMJJ

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100) Mar 14, 2023

How do you build a billion-dollar company?

Kipp and Kieran are celebrating the 100th episode with a deep dive into how HubSpot became a billion-dollar business and how you can use these teachings to propel your business forward. Learn HubSpot’s category creation process, learn your go-to-market strategy, how to build a product-led growth engine, and how to move the activation metric.

Mentions

Inbound Marketing by Brian Halligan & Dharmesh Shah https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
HubSpot Blog https://blog.hubspot.com/
Reforge https://www.reforge.com/

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI’s ‘Foundry’ Release Will Change Marketing Forever... Mar 09, 2023

A.I. will forever change how we use technology and software.

Kipp and Kieran break down how AI will change how you market your brand forever. Learn where you will start to see A.I. more prevalent, how to use A.I. to assist you with the customer journey, and the power of creating personalized experiences with A.I.

Mentions

Our episode on the A.I. wars https://link.chtbl.com/MZAWC0UX
Open AI https://open.ai/
Nathan Labenz's Twitter thread https://twitter.com/labenz/status/1630284912853917697
Adept AI https://www.adept.ai/

Timestamps

(00:00) Learn more at Hubspot CMO

(00:45) Intro

(01:01) Marketing and AI tactics tests

(01:20) King of Sweaters, Yoga French Bulldog Statue & Mini Arcade

(01:55) Deep dive into a proposed studio Layout

(02:24) Interesting rumor - Foundry

(02:55) Introduction to Foundry: and Open AI

(03:35) Nathan Labban / Wayward

(04:03) Kieran: PO for Quora; a hidden gem of AI

(04:31) Will AI replace jobs?

(06:36) Industrial revolution

(07:00) Period of Disaggregation: AI unbundling the internet

(08:31) The ability to re-skill workers

(09:45) How and where is AI going to play out in 2023

(10:58) Kipps POV on AI

(11:26) Brian Halligan kept sending emails about AI

(14:45) In the AI world – support is 24/7

(15:19) Typical customer journey: Customers using AI for a better experience

(16:53) Kipp shares real-life experience at Hubspot

(17:40) How important is chat on the website?

(19:16) The best chat experience – Automation/AI Enabled Chat

(20:12) Kieran thinks something magical in AI

(22:50) Kipp discusses the first principle of marketing

(24:40) The rise of sales and marketing automation with AI

(26:51) As AI develops over the next 5 to 10 years

(28:18) There’s real value in integrating AI into chat, emails, etc.

(29:00) Conversion optimization; facilitating vs. distracting

(30:15) Kipp’s long-term optimism about AI: “Please launch Foundry!”

(30:55) Outro

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Timeless Marketing Advice from Seth Godin Mar 07, 2023

Authenticity is overrated.

Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more.

Mentions

Seth Godin https://www.sethgodin.com/
The Dip by Seth Godin https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666
HubSpot TV https://blog.hubspot.com/blog/tabid/6307/bid/4932/HubSpot-TV-Make-Content-Creation-Your-Super-Power.aspx

Timestamps

00:00 Favorite Seth quotes

00:15 Hubspot CMO Promotion

00:28 Intro

00:52 Timeless Advice from Seth Godin

01:16 Ads from the 1920’s/Gillette

01:38 Bitmoji

02:00 Using Bitmojis to describe data

02:24 Favorite advice from Seth

02:48 Difference between simple and dumb

03:32 Understanding the narrative

04:22 An important skill to learn

05:11 A meditation?!

06:24 Perfect Analogy

07:29 High Level of trust

07:56 Best Articulation of Marketing

08:22 How things are changing

09:40 Seth’s Arguments: Honest and Authentic

10:52 Positive Emotion

11:14 Failure is not an option

11:41 The best results

12:04 Another kind of thread to pull

12:56 Risk bucket

14:11 Surefire

14:55 Finding Growth

15:37 Get a Fresh Marketing Leader’s perspective

16:00 Kieran’s very controversial sweater

16:55 Know when to quit

18:28 Main argument

19:30 Bigger impact

19:55 Complexity kills businesses

20:10 Marketers make things better

21:04 Market’s job

22:16 Obsession in Learning

22:40 Build a growth mindset

23:05 Innovation

25:33 The #1 thing you hear from people

26:00 Changes

26:30 Hubspot marketing tactics

26:52 People change/Audience change

27:34 Outro

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Make $700 Million Selling Sparkling Water? Mar 02, 2023

How do you differentiate a highly commoditized product?

Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more.

Mentions:

Liquid Death https://liquiddeath.com/
Liquid Death’s YouTube channel https://www.youtube.com/@liquiddeath2793
Death Clock II by Liquid Death x Nixon https://www.youtube.com/watch?v=6LVh1GNT4Ok
Martha Stewart x Liquid Death Dismembered Moments Candle https://liquiddeath.com/pages/martha

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator Feb 28, 2023

Is a podcast easier than a newsletter?

Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a problem as your north star, how to validate your content, why being a ruthless editor is crucial, and more.

About Lenny Rachitsky

Lenny writes a popular newsletter at LennysNewsletter.com, hosts Lenny's Podcast, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years at Airbnb leading initiatives in growth, quality, and community. Before Airbnb, Lenny was a founder (sold to Airbnb), and engineer.

Connect with Lenny!

Website https://lennysnewsletter.com

Twitter https://twitter.com/lennysan

Lenny’s Mentions

On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548
Noah Smith’s Noahpinion https://noahpinion.substack.com/
Emily Oster’s ParentData https://www.parentdata.org/
Tyler Cohen’s Marginal Revolution https://marginalrevolution.com/

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Bing A.I. Search is Way More Advanced Than We Realized… Feb 23, 2023

Will A.I. kill humanity in the next 3-15 years?

Kipp and Kieran take you through all the happenings in the world of AI search: Why they were WRONG about AI search, Microsoft and Google rollouts, the implications of government regulations, and how YOU can take advantage of all these emerging technologies for your marketing to get ahead of the competition.

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ranking 2023's Top 6 Marketing Strategies Feb 21, 2023

CPM costs are down. Is now a good opportunity to target online ads?

Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing strategy to the next level. Learn how consumer behavior changes will drive marketing change, 4 major items that are disrupting marketing, why video marketing is last on the list, and more.

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing Feb 16, 2023

Can AI figure out what your customers hate?

Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a competitive advantage for early adopters, which AI is the most important for marketers, and what role generative AI will have in product marketing, content marketing, and demand gen.

Connect with Meghan!

Twitter https://twitter.com/meghkeaney

LinkedIn https://www.linkedin.com/in/meghankeaney/

About Meghan Keaney Anderson

She is a writer and marketing executive with more than fifteen years of experience at the intersection of demand generation, brand and product marketing. She currently runs Marketing for Jasper, an AI platform that helps creators break through writer's block, create original art and repackage content across formats, languages and tones. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of work, Meghan serves on the board of directors of FamilyAid, an organization working to prevent homelessness for thousands of families in Boston. She's been known to be bribed for marketing consulting in exchange for a donation to their important work.

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways Feb 14, 2023

Is it really worth it to spend $7 million on a 30-second commercial?

Kipp comes in HOT with his reactions to the 2023 Super Bowl commercials. Listen to learn why the Superbowl ads aren’t worth the multi-million dollar price, the importance of emotional connection with ads, ideas on how to use your ad budget for more ROI, and revealing the best ad of the Super Bowl (hint: it wasn’t an ad).

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YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions Feb 13, 2023

It’s not too late to disrupt the YouTube game.

Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable brand (BIG opportunity for marketers), how the rise of creators will affect the space, the future of podcasts on YouTube, and more.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

EMERGENCY POD: The AI Wars - Has Google Already Lost? Feb 09, 2023

Microsoft just made a HUGE announcement around AI and Bing search. Then a day later, Google made HUGE announcements on their AI chatbot, Bard. What is going on in the world of AI? Kipp and Kieran break it down and give you their hot takes on this fired up episode.

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 7 “First Principles” Of Marketing Feb 07, 2023

These principles will TRANSFORM your marketing.

Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you create a product, how to be 10x more valuable than the competition, why being average won’t help you win the internet, and so much more.

If you want more first principles, check out this episode https://link.chtbl.com/tOax2x5z

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YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

3 TikTok Predictions For 2023 & Beyond Feb 02, 2023

BREAKING NEWS: TikTok is in conversation with the US Government to come to a regulatory compromise. What does this mean for marketers?

Kipp gives you the breakdown of why this means EVERYTHING to your business, how this will cement TikTok as a major player in the social media space, and tactical takeaways to pivot your short-form content strategy to move YOUR business forward.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Marketing Mistakes That Are Killing Your Business Jan 31, 2023

“Best Practices” is the #1 way to KILL your marketing.

Kipp and Kieran dive into the top 5 misconceptions in marketing that will ruin your brand. Learn how to divert from the average (and stand out), why trying to be great at everything is wrong, why you shouldn’t hire solely for experience and more.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Use This Marketing Framework To Build A Cult Brand Jan 26, 2023

What makes someone a marketing-minded person?

Kipp and Kieran dive into a 3 part framework to revolutionize YOUR brand’s story. Press play to learn how the exchange of value in marketing has changed, what top 3 skills intersect to turn YOU into a powerful marketer, what it takes to be a successful company today, and so much more.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

This Leaked Memo From Yahoo Explains Why Big Businesses Fail Jan 24, 2023

What do failing big businesses have to do with marketing? Everything.

Kipp and Kieran dive deep into how businesses that are positioned and differentiated, lead to how businesses evolve and sometimes fail. Press play to learn the importance of accountability and ownership, why it’s better to be wrong than indecisive, naming the problems in the business to prevent them, and more.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Delegate Your Work To ChatGPT (Use These Prompts) with Rob Lennon Jan 19, 2023

Will A.I. be the death of creativity?

Rob Lennon joins Kipp and Kieran to dive down the AI rabbit hole on how AI will or won’t affect your creativity, how AI will be a useful tool for marketers, how the evolution of AI will affect marketers and more.

About Rob Lennon

12+ years in start-up marketing. Self-published author 45x. Grew 0 to 50k in 6 months and retained my authenticity. Now I'm a solopreneur who shares lessons on audience-building and AI-powered writing systems.

Connect with Rob!

Twitter https://twitter.com/thatroblennon
LinkedIn https://www.linkedin.com/in/rob-lennon/
Instagram https://instagram.com/thatroblennon_

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

6 Marketing Opportunities That A.I. Unlocks For Businesses Jan 17, 2023

Is A.I. the next iPhone or the next internet?

Kipp and Kieran dive into how A.I.’s innovation will turn into HUGE business opportunities for marketers. Press play to learn how businesses exploded in a time of new technology, How A.I. will help you iterate toward your goals, get rid of blockers, even out the bias, and ideate on AI tools that could change our everyday life.

If you like this episode, listen to our episode - 6 A.I. Tools That Will Save You 1-Hour/Day https://link.chtbl.com/6AITools

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

HubSpot & Zapier CMOs Share Their Career Advice For Marketers Jan 12, 2023

How do you know when it’s time to pivot in your marketing career?

Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, what you should be prioritizing in your role, going beyond your capabilities, Kieran’s strategy when changing roles (Bezos Framework), how overthinking could kill your career, and a MAJOR update.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Lessons from MrBeast for Marketers Jan 10, 2023

MrBeast is not only the best YouTuber in the world but also the best marketer.

Kipp and Kieran go on a deep dive into the 5 tactics MrBeast used to become the best marketer in the WORLD and how you can apply them to your business.

Press play to listen: How he used Spider-Man’s voice to go international with his content, how he used Squid Games' virality to integrate with his audience’s culture, how he obsesses over the right hook to get the most impact, and so much more.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

7 Marketing Trends & Opportunities for 2023 Jan 05, 2023

Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that their combined market share has been under 50% since 2014. What does that mean for the future of advertising?

Kipp and Kieran dive into their predictions for 2023 - so you can get ahead of the game. Press play for predictions on how TikTok regulations will crown YouTube #1, traditional newsletters will decline, will Microsoft join the search space? will NFTs become more mainstream? Will SEO slow down due to ChatGPT? and more.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Get Your First 10,000 Followers On Twitter w/ Dickie Bush Jan 03, 2023

Great writing is an extremely important skill set to have. Here’s why.

Dickie Bush joins Kipp and Kieran to dive deep into the writing rabbit hole. Press play to learn how writing can transform your business, curation vs. creation, frameworks to build an audience through writing, how to come up with interesting ideas, and if it’a better to have influence or reach?

About Dickie Bush

Dickie Bush is a digital writer and Captain of Ship 30 for 30—a cohort-based course that has helped over 5,600 start writing online. After playing football and graduating with a degree in math from Princeton in 2018, Dickie spent 4 years working on Wall Street as a hedge fund trader but, left that job in 2022 to build, write, and create on his own.

Check out Dickie’s work!

Ship 30 for 30 www.ship30for30.com

Twitter https://twitter.com/dickiebush

LinkedIn https://www.linkedin.com/in/dickiebush/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Future Of Search in 2023 & Beyond (Hint: it’s not Google) Dec 29, 2022

Is this Google’s first existential crisis?

Kipp and Kieran dive head first into the world of search and how it’s changing dramatically. Press play to learn how AI will disrupt Google, the importance of discovery (and how it may completely change in the future), and how AI will forever change the way we search.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Liver King Fooled The World With Great Marketing Dec 27, 2022

Sometimes marketing is so good, it makes you lie to yourself.

Kipp and Kieran dive into the logistics of how marketing makes us lie to ourselves. Press play to learn why storytelling is CRUCIAL, what criteria make people lie to themselves, how Liver King lied to the world to make millions with great marketing, and real-life examples such as Fast Checkout, FTX, and Sam Bankman Fried.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Huge Trends That Will Change Marketing In 2023 Dec 22, 2022

Google AdWord's cost per lead has increased by 91%.

Kipp and Kieran get into a heated debate over the channels and tactics you use and how they are going to evolve in 2023. Press play to learn how to think about advertising, search, and email in the future and a behind-the-scenes look at how the world of marketing is on this precipice of massive change (and how you can get ahead).

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit Dec 20, 2022

What can a cult leader teach an entrepreneur? It may be more than you think.

Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the core principles of being a cult brand, why today is a great opportunity to build a cult brand, and a brief history of cults and how those characteristics can turn YOUR business into the next cult brand.

Links Mentioned

The Culting of Brands by Douglas Atkin https://www.amazon.com/Culting-Brands-Turn-Customers-Believers/dp/1591840961
Our episode on marketing Pickleball as CMOs for the day https://link.chtbl.com/DNZ6xFJR

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

6 A.I. Tools That Will Save You 1-Hour/Day Dec 16, 2022

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level.

Press play to listen to how these tools will uplevel you and your team with the power of AI through file organization, content marketing, memorizing your online search, and more!

AI tools mentioned:

MEM AI https://get.mem.ai/
Interior AI https://interiorai.com/
PepperContent https://www.peppercontent.io/
Heyday https://heyday.xyz/
Windsor https://www.windsor.io/
Boomy https://boomy.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Sell Big Ideas. Dec 15, 2022

Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock:

How to structure problems into opportunities
The power of simplification
Kipp and Kieran’s personal process on how YOU can sell yourself
Kieran’s SECRET SAUCE to pitching yourself to success

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead Dec 13, 2022

In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that?

Christopher Lochhead joins the show to talk ALL about category creation:

what does the rise of influencers/individual brands mean for category creation
Creating a personal brand is bull****
Is being a content creator a real business?
Have we monetized marketing & entrepreneurship stupidity at scale?
Why comparison marketing is trash

About Christopher Lochhead:

3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books.

Check out Christopher’s work!

Twitter https://twitter.com/lochhead
LinkedIn https://www.linkedin.com/in/christopherlochhead?original_referer=https%3A%2F%2Flochhead.com%2F
Category Pirates blog https://www.categorypirates.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Execs React To The Netflix Pepsi Documentary Dec 08, 2022

How do you build differentiation for a commoditized product?

Kipp and Kieran get into the logistics of the Cola wars. Press play to find out:

Focus on your audience vs. product values/features
Comparison marketing in an undifferentiated world
Which Cola company pioneered influencer marketing
How to attach your brand to pop culture to create more relevancy

If you like this episode, check out our episode with Steph Smith on the future of businesses in AI! https://link.chtbl.com/YJ8gm3Jq

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

This OpenAI Update Is Going To Replace Google Search with Ben Tossell Dec 06, 2022

Chat GPT just became public - what does this mean for Google search?

Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for its money. Press play to find out how AI is going to change the relationship between publishers, the logistics of Google’s monetization model, how AI will open peoples’ creativity, and more!

About Ben Tossell

Founder of Makerpad, a software that teaches anyone how to build their ideas, without writing code. Tossell sold it to Zapier in 2021 and continues to run the company within Zapier. He runs a daily AI newsletter that’s read by over 10,000 others from Google, a16z, Sequoia, Amazon, Meta, and more.

Check out Ben’s work!

Twitter https://twitter.com/bentossell

Newsletter https://bensbites.beehiiv.com/

Website https://bentossell.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Breaking Down Airbnb’s Brand Marketing Strategy Dec 01, 2022

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that?

Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand:

how you can invest in your brand with measurables/unmeasurables
frameworks to capture/create demand
doubling down on skills that you have and leaning into your team's strengths

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Bob Iger Took Disney’s Stock from $50B to $275B Nov 29, 2022

Can Bob Iger save Disney from their downward spiral?

Kipp and Kieran are back with unsolicited business advice for Bob Iger and Disney. Press play to discover what business moves have paid off for Disney, which business moves are killing Disney, and tips on how they can rise up from their downfall and make an even bigger splash.

Links mentioned:

Kieran’s viral tiktok https://www.tiktok.com/@matgpod/video/7166969654471200046?is_copy_url=1&is_from_webapp=v1

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The #1 Turkey Marketing Campaign For Thanksgiving 2022 Nov 24, 2022

This company used its creative marketing skills to become #1 in Turkeys through this strategy.

Kipp and Kieran are here for a thanksgiving themed episode, with major business takeaways. Press play to find out the strength in playing into nationwide events, understanding your customers’ pain points, problem-solving for those pain points, and creating genius branding.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Future Of A.I. Businesses With Steph Smith Nov 22, 2022

Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work for marketing teams or individuals, and will standalone AI companies sink or swim?

About Steph Smith

Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. She spearheaded the creation of the Creator Program as a Director of Marketing at HubSpot. Now, she’s a Podcast Host at a16z, the go-to place for discussions about innovation as technology changes the way we all work, live, and play.

Checkout Steph’s work!

Her Podcast https://future.com/a16z-podcast/

Twitter https://twitter.com/stephsmithio

Book https://doingcontentright.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How The Best Companies Pivot During A Bad Recession Nov 17, 2022

The world seems like it’s falling apart, here’s what marketers should do next.

Kipp and Kieran give you the upside on an economic downturn and how YOU can turn it into a massive opportunity. Press play to find out how a recession is a great time to build a business, less competition creates new advantages, and learn how these real companies took risks that made them LEGENDARY.

Links Mentioned:

Rich Roll Podcast episode on trauma https://www.richroll.com/podcast/paul-conti-705/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas) Nov 15, 2022

How do you create value through business content?

Kipp and Kieran are back with the 2nd part to half-baked marketing ideas - where you can take their ideas and apply them to your OWN marketing strategy. Press play to learn how to leverage partnerships that will accelerate your business, play the SEO game to your advantage, tap into your value proposition, create credibility in your products, and more.

If you haven’t listened to part 1 of Half-Baked Marketing Ideas, catch up here: https://link.chtbl.com/w8dbjtBs

Links:

Athletic Greens https://athleticgreens.com/en
Pavilion https://www.joinpavilion.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

5 Traits You Need To Make It Through the Recession Nov 10, 2022

Kipp and Kieran give you their top 5 traits to survive any economic downturn, grow from it, and reframe your mental positioning. Press play to discover how feedback is more crucial to your business than you may think, how to adopt a perseverant mentality, how iterations will transform your product, and how a focused positive mindset can go a long way in your business.

If you like this episode, check out our episode on how curiosity can make you a billionaire! https://link.chtbl.com/YhAjKg0j

Links Mentioned:

Medium https://medium.com/
Huberman Lab Podcast https://hubermanlab.com/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

3 Viral Marketing Ideas to Double Cameo’s Organic Traffic (and other Half-Baked Marketing Ideas) Nov 08, 2022

How do you become the premier company in your category?

Kipp and Kieran are back with another half-baked marketing ideas segment where they take real companies and give them half-baked ideas to take them to the next level. Press play to learn how to create clear distribution for your audience, build a content machine for your current and future users, understand your constraints to grow from them, and learn how you can apply these lessons to YOUR business!

Companies mentioned

Cameo https://www.cameo.com/
Riverside.fm https://riverside.fm/

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Our Advice To Elon Musk To Make Twitter More Profitable Nov 03, 2022

New initiatives are coming to Twitter - what implications does that have on marketers? Kipp and Kieran come in hot on Twitter and how these changes will affect marketing - why the platform sucks for marketers, how it needs to improve, how to actually monetize users, and if Twitter has a future in short-form content.

Links mentioned:

Jason Calacanis tweet https://twitter.com/Jason/status/1586897369752342528
Anu Atluru Twitter https://twitter.com/anuatluru
Greg Isenberg Twitter https://twitter.com/gregisenberg
Steph Smith Twitter https://twitter.com/stephsmithio
Christopher Lochhead Twitter https://twitter.com/lochhead
Sam Parr Twitter https://twitter.com/thesamparr
Jack Raines Twitter https://twitter.com/Jack_Raines

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Sam Parr Comes Up With $10,000,000 Dollar Business Ideas Nov 01, 2022

What matters most - ideas or execution?

Sam Parr (Founder of The Hustle and Host of My First Million) sits down with Kipp and Kieran on how to become an idea generation machine - figuring out if your idea is worth millions, unraveling the fear behind the insecurity of taking risks, how to execute on your ideas, the power of simplifying things, and behind the scenes look at how Sam studies business models to create his own ideas.

About Sam Parr

He is the founder of The Hustle (acquired by HubSpot in 2021) and founder and co-host of My First Million podcast.

Links

Sam’s Twitter https://twitter.com/thesamparr
Sam’s Podcast https://www.mfmpod.com/
Companies House https://www.gov.uk/government/organisations/companies-house
Compare Tech https://www.compare-tech.com/
Similar Web https://www.similarweb.com/
Crunchy Roll https://www.crunchyroll.com/
Tech Target https://www.techtarget.com/
Web Archive https://web.archive.org/
Facebook Ad Archive https://www.facebook.com/ads/library/
Moat https://www.moat.com/
SEMrush https://www.semrush.com/
Jungle Scout https://www.junglescout.com/
Glassdoor https://www.glassdoor.com/index.htm
Newspapers.com https://www.newspapers.com/

If you like this episode, check out our episode on how curiosity can make you a billionaire https://link.chtbl.com/YhAjKg0j

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why Taylor Swift is a Marketing Genius Oct 28, 2022

Why is Taylor Swift the best marketer of all time?

In this bonus episode, Kipp and Kieran dive into the world of Taylor Swift and what makes her not only a great artist but an amazing marketer. Press play to find out how you can learn from Taylor Swift - how she connects with her target audience, knows how to build anticipation to get people talking, a consistent fan experience, fully leans into video-first, and adapting to trends.

If you like this episode, check out episode 56 on understanding Gen Z and Millennials https://link.chtbl.com/3_Hj0g-v

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Winners and Losers in the Next Generation of Artificial Intelligence Oct 27, 2022

How do we find our unfair advantage if AI is going to level the playing field? Kipp and Kieran dive into the world of AI and how it’s going to COMPLETELY transform the way you run your business, how to find your unfair advantage, breakdown the key use cases of AI in business, and what this new technology will do to the future of business and marketing.

Links Mentioned:

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Team Design Drives Real Growth Oct 25, 2022

In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that takes ownership. You'll also learn the difference between a manager and a leader, the importance of knowing the rules of the game AND, why you need to do exactly what your opponent thinks you're unwilling to do.

Links Mentioned:

The Redeem Team documentary https://www.netflix.com/title/81452996
Rewatchable podcast https://www.theringer.com/the-rewatchables

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

CMO for the Day: Marketing Pickleball Oct 20, 2022

What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for the Major League Pickleball and how they will market the sport to success. Press play to find out how Pickleball can use its unfair advantage, build awareness for an unknown category, lean into other audiences to build your own, and more.

If you have a company that you’d like us to be CMO for the day in the future, leave us a review on Apple Podcasts or hit us up on Twitter and we may be your next CMO of the day.

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Team Structures For Every Stage of Your Company Oct 18, 2022

Should all marketing teams look alike? Kipp and Kieran get into a heated debate around team structures and why it’s so crucial to your success, the guardrails of team design, real-life company examples of teams who are killing it, the core principles around team design, and actionable strategies that will lead your team to success.

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What Marketers Need to Understand about Gen Z and Millennials Oct 13, 2022

Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, the new world of search discoverability, earning your audience’s trust (can’t buy it anymore), and how the power of storytelling can save your brand.

Links:

Amjad Masad’s tweet https://twitter.com/amasad/status/1577675058956234752
Gen Z’s favorite brands survey https://morningconsult.com/gen-z-favorite-brands-2022/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Channel Fight Club: What Marketing Channel is best? Oct 11, 2022

How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating crisp differentiation in product marketing, is event marketing worth it? and more!

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

If you like this episode, check out our episode on how to become a brand tastemaker https://link.chtbl.com/wv16WmQ1

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Curiosity is a Billion Dollar Skill Oct 06, 2022

How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, real-life examples of people who turned their curiosity into billion-dollar businesses, and capitalizing on trends.

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

If you like this episode, check out our episode on how 2x2s can transform your business https://link.chtbl.com/bp45OmT5

Links Mentioned:

Mr. Beast on My First Million https://www.mfmpod.com/mrbeast-i-obsess-every-second-of-every-day-until-i-have-a-mental-breakdown-with-hasan-minhaj/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Become a Brand Tastemaker Oct 04, 2022

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more!

Links Mentioned:

Degenerate Apes https://www.degenape.academy/
Blank Soles https://www.blanksoles.com/
Chipotle’s Proof of Steak campaign https://twitter.com/chipotletweets/status/1574813978848595972

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How We’ve Marketed Our Podcast to 70k Monthly Downloads Sep 29, 2022

How do you grow a podcast from 0-70k monthly downloads in 6 months? Kipp and Kieran take YOU behind the scenes of what works and what doesn’t when growing a podcast - how we found an unfair advantage to grow, what you need to do to launch your own podcast, and how we’re improving our next strategy.

Shoutout to Akseli and PRPro1286 for their reviews/questions! Do YOU want to be the next featured listener? Leave a review on Apple Podcasts and we may feature you next.

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

3 Frameworks to Transform Your Business Sep 27, 2022

What the heck is a framework and how will it change your life? Kipp and Kieran give you 3 crucial frameworks that YOU can use as your playbook to grow your business - on how to get aligned with your team, how you can go to market, and how to hire and build your team for success.

Links mentioned:

Spotify’s framework https://blog.crisp.se/2016/06/08/henrikkniberg/spotify-rhythm
Brian’s 4 growth frameworks https://www.reforge.com/the-road-to-100m
Article by Julia Stiglitz https://medium.com/gsv-ventures/a-startup-hiring-framework-f451fdd8f6d9

If you like this episode, be sure to check out our related episodes (perfect for your next binge-listen):

EP 47 on 10 First Principles That Will Change Your Business & Life https://link.chtbl.com/-XYDzcSa

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Strategies for Every Marketing Budget Sep 22, 2022

How can you use your budget to become a top player in your category? Kipp and Kieran dive into how you can do marketing across a different range of budgets ($1k-$10m), the best marketing strategy for under $5, what you need to continue to perfect at every stage, when to invest in your content, and more!

Links Mentioned:

Tribe Scaler https://tribescaler.com/
Runway https://runwayml.com/
Ship30for30 https://www.ship30for30.com/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed ➡️ https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Every Business in the Future will be Community Enhanced with Greg Isenberg Sep 20, 2022

What’s the difference between an audience vs. a community? Greg Isenberg (Co-Founder/CEO at Late Checkout) joins the show to discuss what a community-based product is, why community is a better business model, real companies who utilize token technology to build loyalty, and more!

Who is Greg Isenberg?

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Check out Greg’s work!

Late Checkout https://latecheckout.studio/
Twitter https://twitter.com/gregisenberg
LinkedIn https://www.linkedin.com/in/gisenberg/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How You Can Use NFTs For Your Business with Katie Chen Sep 15, 2022

How can NFTs be supplemental to your business? Kipp and Kieran are joined by Katie Chen (CEO/Co-Founder at Kairos) to chat all things NFTs - future use cases for your business, how you can use NFTs to create more loyalty around your customers/employees, and how this tokenized technology will bring more ownership to your users, and more!

Who is Katie Chen?

Katie Chen is the CEO and co-founder Kairos, a company creating a suite of no-code tools to enable creation, publishing, selling and adoption of NFTs for the masses. Previously, they have lead product design at Airbnb and Slack.

Check out Katie’s work!

Kairos http://kairos.art
Twitter https://twitter.com/8apixel
LinkedIn https://www.linkedin.com/in/katiepchen/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

10 First Principles That Will Change Your Business and Life Sep 13, 2022

Are problems more important than solutions? Kipp and Kieran take you on a behind-the-scenes look at their transformative operating system for life. Press play to learn how to optimize for the upside, do things in a counterintuitive way, find the commonalities, and how YOU can apply these principles to transform your business and everyday life.

Which principle resonated most with you? Tweet us or leave us a review on Apple Podcasts and let us know what you think!

Links

Dr. Lex Friedman on Huberman Lab Podcast https://hubermanlab.com/dr-lex-fridman-machines-creativity-and-love/

We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar Sep 08, 2022

In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more!

Links:

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Community Can Accelerate Your Go-To-Market with Patrick Woods Sep 06, 2022

How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe in your purpose before your product, measure the long-term community-driven investments, and more!

Who is Patrick Woods?

Patrick is co-founder and CEO of Orbit, the leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest-growing businesses to leverage the power of community. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas.

Check out Patrick’s work!

LinkedIn: https://www.linkedin.com/in/patrickjwoods/
Twitter: https://twitter.com/patrickjwoods

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is Traditional Hiring a Broken System? Sep 01, 2022

Is traditional hiring a broken system? Kipp and Kieran dive into what everyone gets wrong during the hiring process - hiring for experience vs. potential, what hiring managers are doing wrong, understanding the candidate’s motivation, hiring the outliers, and if problem-solving skills are interchangeable.

Shoutout to all the listeners who have sent in questions and reviews! Do YOU want to be featured in the next episode? Leave a question or review in Apple Podcasts, and we may feature you next!

Links Mentioned:

Tweet from Sam Altman https://twitter.com/sama/status/1554481634375741442

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale Aug 30, 2022

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position yourself relative to the customer, Articulating your value proposition & context to the customer, What most founders get wrong on product marketing, the importance of being an expert in the customer’s pain points, and more!

Who is Sumaiya Balbale?

Sumaiya is CMO at Sequoia Capital. Prior to that, Sumaiya led the transformation of digital media, social media, marketing analytics, and marketing technology capabilities as the Vice President of E-commerce, Mobile, and Digital Marketing for Walmart US from January 2017 to February 2019. Sumaiya is a graduate of Harvard Business School and Brown University. She was named one of Fortune’s 40 under 40 in 2018.

Check out Sumaiya’s work!

Website https://www.sequoiacap.com/
LinkedIn https://www.linkedin.com/in/sumaiya-balbale/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is a YouTube Subscriber The Most Valuable Subscriber on The Internet? Aug 24, 2022

Holy sh*t. YouTube has officially entered the chat for podcasts. What does this mean for marketers?

Kipp and Kieran do an emergency episode to unravel the massive opportunity for podcasts - how this creates whole new discoverability for podcasts, why this will matter for your business strategy, the massive opportunities to target listeners, how this completely changes the landscape of podcasts, and so much more!

Links Mentioned:

YouTube podcasts page https://www.youtube.com/podcasts

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Leverage Intellectual Property in Marketing (The Next Big Thing) Aug 23, 2022

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your brand to the next level. Listen for how you can use your IP to make creative strategies for your brand, what it takes to leverage your IP, category creation for IP, and more!

Links Mentioned:

Tweet from Zach Weinberg https://twitter.com/zachweinberg/status/1559171487394824194?s=21&t=LIxZx-AkA_9CR379eW0ckA
Tweet from Sam Bankman-Fried https://twitter.com/sbf_ftx/status/1558761957825593345?s=21&t=LIxZx-AkA_9CR379eW0ckA
Nouns NFT https://nouns.wtf/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Community-Led Growth vs. Product-Led Growth with Anu Atluru Aug 18, 2022

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, advice to leaders who want to build their own communities, and answer the question: is there a disconnect between product and go-to-market? and more!

Who is Anu Atluru?

Anu is a startup builder, angel investor, and writer. She’s passionate about building consumer and social products and helping early-stage teams tackle community, product, and go-to-market challenges.

Most recently, she spent 2 years at Clubhouse — building zero to one, serving as its first Head of Community, and helping grow from ~1000 users to millions globally and a team of 3 to 100+.

Check out Anu’s work!

Website https://anuatluru.com/
Twitter https://twitter.com/anuatluru
LinkedIn https://www.linkedin.com/in/anuatluru/
Substack https://anu.substack.com/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Impact of AI in Marketing (Friend or Foe?) Aug 16, 2022

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more!

Links Mentioned:

Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why Malcolm Gladwell is Wrong about Remote Work Aug 11, 2022

Why do employees choose remote work? Kipp and Kieran dive deep into Malcolm Gladwell’s (wrong) take on remote work, how remote flexibility will impact your marketing, what to focus on if your business accelerated or decelerated during the pandemic, and practical tips on how to build engaging remote teams, and more!

Links Mentioned:

Tweet from Ryan Denehy on managers who can only scale through headcount https://twitter.com/DenehyXXL/status/1556387871992463362
Tweet from Sheel Mohnot on Naval not checking emails anymore https://twitter.com/pitdesi/status/1556087444889489408

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Crystal Ball: Jobs of the Future Aug 09, 2022

As the world continues to evolve, you must adapt. What does that look like in a world of ever-changing new jobs? Kipp and Kieran look deep into their crystal ball to predict the jobs of the future, what skills you need now that will skyrocket your success, roles that will diminish in the future (hint: AI), and more!

Do YOU want to be featured on the next episode? if you have ideas for roles in the future that you think we’ve missed, leave your name and review, and we may feature you next!

Links Mentioned:

Greg Isenberg’s tweet on community designers https://twitter.com/gregisenberg/status/1553742250848419840
PWR WMN, women blazers https://www.pwrwmn.shop/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Build A World-Class Distribution Engine Aug 04, 2022

How do you get your product or service out there in a cost-effective way? Kipp and Kieran deep dive into how YOU can build a world-class distribution playbook, taking advantage of core early ad arbitrage opportunities, the importance of video-first, choosing consumer trends that will grow, and more!

Links Mentioned:

Derek Thompson’s tweet on how people spend their time https://twitter.com/DKThomp/status/1549392226530332674
Anu Alturu’s article on 25 things she learned at Clubhouse https://anu.substack.com/p/what-i-learned-at-clubhouse-
Kieran’s tweet on building HubSpot’s demand engine https://twitter.com/searchbrat/status/1549058266344341507

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Take Control of Your Future (Career Advice for Marketing Professionals) Aug 02, 2022

How can smaller marketing teams positively affect change in organizations that don’t believe in spending money on marketing? Kipp and Kieran dive deep into the world of career growth - The mental models & frameworks to build on your career, applying your knowledge to your marketing work (with Kipp’s learning hacks), the importance of working at organizations that value marketing, and more!

Shoutout to Jake McConnel for sending in his review and question! Do YOU want to be featured in the next episode? Drop your question and review in Apple Podcasts for a chance to be featured next.

If you like this episode, check out our episode on leadership that helps drive growth! https://link.chtbl.com/vBvHDNRB

Links:

The Office Ladies Episode 129 “Body Language” https://officeladies.com/episodes/2022/20/07/episode-129-body-language

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Leadership That Drives Growth (Insights from Kipp and Kieran) Jul 28, 2022

It’s not just about your marketing strategy and skills, it’s about your ability to lead. Kipp and Kieran go all in on leadership - how to manage and empower your team, balancing iterative vs. exponential goals, relinquishing ownership as a leader, demystifying OKR models, and more!

Links

Andrew Gazdecki’s tweet on billboards for MicroAcquire https://twitter.com/agazdecki/status/1548666709317300224
Sundar Pichai’s tweet on OKRs https://twitter.com/sundarpichai/status/1543328071532523521

If you like this episode, check out our episode on how to beat the recession as a business leader! https://link.chtbl.com/kzRtKkNv

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Turn Your Solid Business into Big Business (Half-Baked Marketing Ideas) Jul 26, 2022

Go behind the scenes with Kipp and Kieran as they brainstorm fresh marketing ideas for real-life companies on how they can move their business forward with creative growth strategies and outside-of-the-box campaign ideas for Lemon.io and Bonjoro.

Should we keep doing half-baked marketing ideas? Leave it in the reviews and let us know!

Links

Tim Urban’s tweet https://twitter.com/waitbutwhy/status/1546185857719205895
Lemon.io https://lemon.io/
Bonjoro https://www.bonjoro.com/
Carrd https://carrd.co/

If you like this episode, check out our episode with Salem Ilese for all things short-form content! https://link.chtbl.com/M8QfQbVu

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Secrets of TikTok Revealed w/ Salem Ilese Jul 21, 2022

How do you get maximum output from a single idea? Salem Ilese (singer and songwriter) joins the show to discuss how to grow your brand via TikTok, how to feed the algorithm, the importance of knowing your audience, and how to apply current trends to your content for higher reach, and more!

Who is Salem Ilese?

22-year-old, Singer / Songwriter, Salem Ilese, has honed her craft of songwriting and performing for over half of her life and has found success as an artist in doing that with well over 1B streams accumulated to date across her own music and songs written for others. She has recently found community and embraced Web3 with her song Crypto Boy which raised ~169k for The Center for Reproductive Rights when released as an NFT in partnership with Nadya of Pussy Riot who contributed the art.

Check out Salem’s work!

‘Crypto Boy’ song https://www.sound.xyz/salemilese/crypto-boy
TikTok https://www.tiktok.com/@salemilese
Instagram https://www.instagram.com/salemilese/
Twitter https://twitter.com/salemilese

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Listener Q&A with HubSpot CMO and SVP, Kipp Bodnar and Kieran Flanagan Jul 19, 2022

How do you market to a difficult target audience? Do you market to the buyer or end user? Kipp and Kieran answer YOUR marketing questions on how to tailor a 2x2 for your business, using a series C content strategy as an early-stage startup, and more.

Do you want your question to be featured in a future episode? Leave a review in Apple Podcasts with your question, name, and Twitter handle - and we may feature YOU next!

Links

Next Health https://www.next-health.com/
Katie Hardy https://twitter.com/KPmanHardy
Crue https://www.yourcrue.com/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Growing Your Brand Through Inbound Media with Patrick Campbell Jul 14, 2022

How do you get started in media as a founder? Kipp and Kieran are joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss how to sell the marketing-first ideology to your founder, thinking about the editorial taste for your media company, creating interest in your product, and more!

Who is Patrick Campbell?

CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing.

Check out Patrick’s work!

Twitter www.twitter.com/patticus
LinkedIn www.linkedin.com/patrickccampbell
More info on Profitwell joining Paddle https://twitter.com/Patticus/status/1529420966698287105?s=20&t=K1wSUC9SeAyf7o8Sh9-luQ
Paddle www.paddle.com
Profitwell https://www.profitwell.com/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Customer Acquisition Has Changed: A New Approach For 2022 Jul 12, 2022

Where will consumer behavior go in the future? Kipp and Kieran go on a deep dive on all the ways you want to think about acquiring differently in the future, how to use your business model as a growth driver in the future, leveraging freemium businesses, and more!

If you like this episode, check out our episode with Yuliya Bel, where we go deep into community-led growth! https://link.chtbl.com/r0sU4-CX

Links:

Tascha’s tweet on tokenomics https://twitter.com/TaschaLabs/status/1542583780409413633

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Becoming a Community-Driven Company with Yuliya Bel Jul 07, 2022

Why should tech companies be media companies? Kipp and Kieran are joined by Yuliya Bel (CEO and Co-Founder of Notus) to discuss (and debate) the importance of investing in good content & distribution, doubling down on the definition of community, answer the question - is community a tool for engagement or acquiring new customers? And more!

Who is Yuliya Bel?

founder/CEO of Notus, passionate about cult-like growth and long walks in nature.

Check out Yuliya’s work!

Twitter https://twitter.com/ybelyayeva
Notus https://getnotus.io/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways Jul 05, 2022

Is community-led growth an opportunity in the future? Kipp and Kieran get a tad bit controversial with their hot takes and tangible tips on company growth hacks, doing things you can’t directly measure in marketing (and how it can help you differentiate yourself), the number one thing that marketers today don’t know but will be everything in the future, and more!

Plus! We answer YOUR questions. Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Things Mentioned:

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How DAOs Will Change Media In The Future with Peter Yang Jun 30, 2022

Does the average user care about decentralization? Kipp and Kieran are joined by Peter Yang (Founder of Odyssey DAO) to discuss the behind-the-scenes of DAOs, the importance of ownership, what motivates a community, and answer the question: does decentralized technology matter?

Who’s Peter Yang?

Peter founded Odyssey DAO to onboard the next 1 million people to web3 through quality education. He is a product lead at Reddit and previously worked at Twitch, Twitter, and Facebook.

Check out Peter’s work!

If you like this episode, check out our episode on the Lessons In Marketing Web 3 with Matthew Howells-Barby! https://link.chtbl.com/3x1YKGTI

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Winning Brands Play by Different Rules Jun 28, 2022

How do you change the mindset and consideration of your customers around your business? Kipp and Kieran go deep on ALL things perception around your business. They discuss how to tell a transformational brand story, how to become the dominant player in your market, the importance of differentiated perception, the core lessons to change the perception of your business, and more!

Plus! We answer YOUR questions. Shout out to Kishore Kothandaraman for leaving a review!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Links:

Eight Sleep https://www.eightsleep.com/
Goldcast.io https://www.goldcast.io/

If you like this episode, check out our episode on 2x2s and how they can take your business to the next level! https://link.chtbl.com/bp45OmT5

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How to Beat the Recession Jun 23, 2022

What brand was born in the recession and became one of the fastest-growing businesses in history? They turned down an offer from Google for $6 billion two years later. Kipp and Kieran go around the web and discuss the opportunities of short-form videos, best pricing strategies during a recession, tips for leaning into your best ideas, simplicity in storytelling, and more!

Links:

Groupon https://www.groupon.com/

Descript https://www.descript.com/

Andrew Mason, CEO of Descript https://twitter.com/andrewmason

Alex Lieberman’s 60-second start-up video series https://twitter.com/businessbarista/status/1539601675081613312

If you like this episode, check out our episode with Alex Lieberman! https://link.chtbl.com/HSVtL8Jt

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing in Web3 with DAOs, NFTs and Tokens Jun 21, 2022

How do you make a marketing plan when you don’t have the final say, your community does? Kipp and Kieran are joined by Matthew Howells-Barby (CMO of Decentralized Games) to discuss the difference between being a web 2 vs. web 3 marketer, the community of ownership, what marketers need to learn to succeed in web 3, and more!

Who is Matthew Howells-Barby?

CMO @ Decentral Games, previously VP @ HubSpot. Investor and advisor in web3.

Check out Matthew’s work:

Decrypting Crypto Podcast https://open.spotify.com/show/6zramVU9gIBnVmGbqxRjfR?si=c693a23aaa1f4cd1&nd=1
Twitter www.twitter.com/matthewbarby
LinkedIn www.linkedin.com/in/matthewbarby/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Is Web 3 Coming? Jun 16, 2022

Are Google and Facebook better today with the current level of advertising than they were 10 years ago? Kipp and Kieran take you on a deep dive through the future of web 3 and how it will impact the business world, the difficulty in reaching new customers (and how web 3 can help us), the importance of user experience, and more!

Links:

Bankless Media Interview Marc Andreessen & Chris Dixon of a16z https://www.youtube.com/watch?v=RXHITeaGB8Q
Benedict Evans’ tweet on Meta https://twitter.com/benedictevans/status/1530148497227489281

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Are You a Simplifier or a Complexifier? (The Power of a Great 2x2) Jun 14, 2022

What is a 2x2 and how can it transform your business? Kipp and Kieran chat all things 2x2! What it is, how to come up with them, how you can use 2x2s when making hiring decisions, 3 ways they can transform your business, and more!

Do you have a 2x2 you love? Leave it in the apple podcasts reviews and we will give you and your 2x2 a shoutout in an upcoming episode!

Links:

World Bollard Association’s Twitter https://twitter.com/WorldBollard

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Web 3 Will Impact Your Marketing Jun 09, 2022

Why should marketers care about web 3? Kipp and Kieran discuss everything about web 3 and how it’ll impact your marketing and business, the opportunity of losing, how to push the envelope, how to make people care about your product (hint: solving their problems), and more!

Links:

Packy McCormick’s apology https://twitter.com/packyM/status/1533796764922400768
Nick Susi’s tweet on what web 2 was and what web 3 needs to be https://twitter.com/nicksusi/status/1530600672982335492

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The CMO Show. How to Find One. How to Be One. Jun 07, 2022

The #1 question every founder asks us is: How do I hire my marketing leader? Kipp and Kieran go on a deep dive on how to categorize marketing leaders to your business needs, how to give your team the power to be successful in their roles, pitch real job postings to the audience (and give their hot takes on each), show how to pitch themselves to the founders as a candidate, and so much more!

Do you have a job description that you want Kipp and Kieran to discuss (and potentially give their hot takes on)? Leave it in the reviews!

Links:

Fl0’s Head of Marketing job posting https://jobs.lever.co/fl0/d17051f6-8934-4239-801c-f1dfc01546bc
Fl0’s founder, Dale Brett https://www.linkedin.com/in/dalebrett/
LoyaltyLion’s Chief Marketing Officer job posting https://loyaltylion.com/careers/chief-marketing-officer
LoyaltyLion’s founder, Charlie Casey https://www.linkedin.com/in/charliecasey/
Jake from Suncut: Podcast editing subscriptions to scale your show https://www.suncut.co/
Emma from ThoughtSpot: business intelligence analytics search software https://www.thoughtspot.com/
John Ladaga wants to buy Kieran’s Chess NFT https://twitter.com/jj_ladaga/status/1529841989188997121

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How Rationality F’s up your B2B Strategy Jun 02, 2022

How do you balance rationality and irrationality as a business leader? How do you position your company and product to disrupt the market? Kipp and Kieran go on a deep dive on how playing it safe is actually hurting your business, how to know when to hire a head of marketing vs. a product marketer, using emotions to position your product, and more!

Plus, We answer one of YOUR questions. Shoutout to Fanny Kuhn for leaving their review!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Links Mentioned:

Loom https://www.loom.com/
Sapiens by Yuval Noah Harari https://www.ynharari.com/book/sapiens-2/
The Hard Things About The Hard Things by Ben Horrowitz https://a16z.com/book/the-hard-thing-about-hard-things/
Hooked by Nir Eyal https://www.nirandfar.com/hooked/
Rework by Jason Fried https://www.amazon.com/Rework-Jason-Fried/dp/0307463745
The Platform Revolution https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131
Stratechery https://stratechery.com/
Not Boring Newsletter https://www.notboring.co/
The Hustle Newsletter https://thehustle.co/
Milk Road Newsletter https://www.milkroad.com/
Positioning The Battle for your Mind by Al Ries https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586
Ready Player One by Ernest Cline https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448
Principles for The Changing World Order by Ray Dalio https://www.amazon.com/Changing-World-Order-Nations-Succeed/dp/1982160276
Shoe Dog by Phil Knight https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1654105299&sr=1-1
Direct Mail Copy That Sells by Herschell Gordon Lewis https://www.amazon.com/Direct-Mail-Copy-That-Sells/dp/0132147505/ref=sr_1_3?crid=2544SEVJ4RL7Q&keywords=Direct+Mail+Copy+That+Sells&qid=1654105342&s=books&sprefix=direct+mail+copy+that+sells%2Cstripbooks%2C68&sr=1-3
On Writing Well by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ref=sr_1_1?crid=30RQWSPYFT6FV&keywords=on+writing+well&qid=1654105374&s=books&sprefix=on+writing+well%2Cstripbooks%2C78&sr=1-1
New Rules of Marketing PR by David Meerman Scott https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr
The Rational Optimist by Matt Ridley https://www.amazon.com/Rational-Optimist-Prosperity-Evolves-P-s/dp/0061452068
Twitter Blue https://help.twitter.com/en/using-twitter/twitter-blue

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Turning a Problem into an Opportunity May 31, 2022

As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change.

Kipp and Kieran give tangible advice on what will make or break your business in the next 24 months, companies that made strategic choices to grow, what happens if your targeting is too broad, and more!

Plus, We answer one of YOUR questions. Shoutout to user Write.Edit.Repeat. for leaving their review!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Things Mentioned:

Shaan Puri’s thread on companies that made strategic choices to grow https://twitter.com/ShaanVP/status/1529900270481596417
Tweet on Cinnamon Whiskey https://twitter.com/noahsfriedman/status/1529919311351009292
Tweet of Uber in Portland https://twitter.com/iamjasonlevin/status/1529901811183800331
Tweet on Aol CD delivery in US https://twitter.com/jonathansenin/status/1529917737547354112
Tweet on Cirque Du Soleil, Qualtrics, and Facebook https://twitter.com/grahamgintz/status/1529901696859656228
Andy John’s Twitter https://twitter.com/ibringtraffic
Positioning: The Battle for Your Mind by Al Ries and Jack Trout https://www.ries.com/books/
Sequoia Capital’s presentation for portfolio companies https://content.fortune.com/wp-content/uploads/2022/05/Adapting_to_Endure_May_2022.pdf
Alex Banks thread on takeaways from Sequoia Capital’s presentation https://twitter.com/thealexbanks/status/1529865275876659218
The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt https://www.thecoddling.com/
Patrick Coleman on free marketing advice https://twitter.com/patrickscoleman/status/1529495625380679680

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity) May 26, 2022

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value props, and more!

Things Mentioned:

Ryan Air’s tweet mocking crypto boys https://twitter.com/Ryanair/status/1525083159725056002
Salem Ilese, Crypto Boy songwriter & artist https://twitter.com/salemilese
Packy McCormick’s newsletter “Newton’s Alchemy” https://www.notboring.co/p/newtons-alchemy?s=r
Rand Fishkin showcasing Spark Toro & Followerwonk’s power https://twitter.com/randfish/status/1525984071158931456
David Meerman Scott, author of “Newsjacking” https://twitter.com/dmscott https://www.newsjacking.com/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Leadership Lessons, Needing to Win, and Cards Against Humanity May 24, 2022

Today our hosts are joined by a top marketer, Hannah Fleishman, to discuss leadership and management heuristics on how you can be an effective marketing leader. They also discuss how to be a leader vs. a manager, play a round of marketing cards against humanity, and more!

Things Mentioned:

Elon Musk’s tweet https://twitter.com/elonmusk/status/1522609829553971200
Jon Kabat Zinn https://www.mindfulnesscds.com/
Polygon x Meta Partnership https://twitter.com/0xPolygon/status/1523674225714036737

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Hannah Fleishman, https://twitter.com/hbfleishman

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing Monopoly May 19, 2022

It’s Monopoly with a marketing spin. Kipp and Kieran get creative with marketing strategies for monopoly properties. They’re talking about email marketing, outbound marketing tactics, brand marketing, and more! They also discuss the future of NFTs and how it can benefit your marketing strategies for growth.

Plus they answer one of YOUR questions on how to be a marketing leader through each stage of an early-stage startup (with practical tips to get you started).

Shoutout to breene13 for leaving this question in our Apple Podcast reviews!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Things mentioned:

Peter Yang’s article “Are NFTs the Future of Subscriptions?” https://creatoreconomy.so/p/are-nft-memberships-the-future-of-subscriptions?s=r
@AlexisOhanian’s tweet on NFTs https://twitter.com/alexisohanian/status/1521677108166246403

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Using Social Dynamics to Build Community with Capri Wheaton May 17, 2022

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your product, using social dynamics to your advantage, and how she dropped out of Berkeley to start her fashion-tech company, and more!

Who is Capri Wheaton?

Dressd Founder and CEO, Capri Wheaton studied at the University of California, Berkeley, before stepping away to start the app company Dressd, expected to launch in May. In business since November 2021, Dressd is funded by Y Combinator, an investor in early-stage startups and such well-known companies as Airbnb, Dropbox, Reddit, Twitch, and Instacart.

Plus, Checkout Capri’s work!

IG: https://www.instagram.com/shop.dressd
TikTok: https://www.tiktok.com/@shopdressd
Twitter: https://twitter.com/Capri_lynnn
LinkedIn: https://www.linkedin.com/in/capri-wheaton-59863a199/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Rethinking your Market with Everette Taylor (CMO of Artsy) May 12, 2022

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to widen your target market, how to work with creators, and more!

Who is Everette Taylor?

Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. A respected marketer, entrepreneur, and digital art-world leader, he joined Artsy in 2019 from ET Enterprises, which he founded in 2013, and where he served as CEO. At ET Enterprises—the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. In addition, Everette is an established public speaker and digital influencer.

Plus, Checkout Everette’s work!

Instagram https://www.instagram.com/everette/
Twitter https://twitter.com/everette
Artsy https://www.artsy.net/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Twittersode! How The Ownership Economy is going to change your marketing strategy May 10, 2022

Who will own the next generation of the internet? We’re talking about the ownership economy, Kipp and Kieran’s community frameworks, understanding the scarcity in utility, and more!

Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things and strategies that will help you take your business to the next.

Links:

From @ljin18 about “The Ownership Economy” https://twitter.com/ljin18/status/1519691235555958787
Kevin Kelly’s article “103 Bits of Advice I Wish I Had Known” https://kk.org/thetechnium/103-bits-of-advice-i-wish-i-had-known/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Argument Alert!: New Game Double Down, Table Stakes and Kill May 05, 2022

You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go head to head on the first Double down, table stakes, and kill game - three different marketing strategies into each bucket. Warning: It gets a little controversial.

You’ll hear their takes on: Is product the best go-to-market strategy? What is the best way to have marketing leadership? Is community a good growth strategy? And more!

Things mentioned:

Eight Sleep https://www.eightsleep.com/
ClickUp https://clickup.com/
Synthesis School https://www.synthesis.com/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Why Creators are Disrupting Marketing with Steph Smith May 03, 2022

Why should brands care about the creator economy? Hint: There’s untapped power in independent creators for your brand. Kipp and Kieran are joined by Steph Smith to talk about all things creator economy. Plus: niche ways to target your audience, the business impact of creators, how to think about types of brand partnerships with creators, and more!

Who is Steph Smith?

Steph is a data-driven writer and growth marketer, with a passion for progressive, early-medium stage technology companies. Steph joined The Hustle as a Trends.co analyst, digging up trends that entrepreneurs could capitalize on. She led the product and grew it to 15k+ paying subscribers before being acquired by HubSpot. Now, she is a Director of Marketing at HubSpot, spearheading their work with creators under the Creator Program.

Plus, check out Steph’s work!

Website https://stephsmith.io/
Podcast https://keeplearning.buzzsprout.com/
Twitter https://twitter.com/stephsmithio
Book https://doingcontentright.com/

Things mentioned:

Sina Estavi, owner of the first tweet ever https://twitter.com/sinaEstavi
Legos’ Spotify playlist https://open.spotify.com/album/6qZUya0mkucuxvoIp4akVT
Barilla’s Pasta Spotify playlist https://open.spotify.com/user/w2p1oq867ns7jele6g3lw66fk/playlists
KFC France’s Spotify playlist https://open.spotify.com/playlist/7KTq8F8YhZetRStWFNy0U4

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Sailing out of the Sea of Sameness Apr 28, 2022

“What tips do you have for mid-level marketers to make an impact in their org this year?” We’re talking about how to get out of the sea of sameness to differentiate yourself as a marketer and as a brand to make an impact. Hint: It’s not the story, it’s how you tell it.

Kipp and Kieran deep dive into this listener question on how to not tell the same story as everyone else (with actionable steps).

Shoutout to Kenny Soto for leaving this question in our Apple Podcast reviews!

Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Framework Thinking for Success With Alex Lieberman Apr 26, 2022

There are now more NFTs than pages on the internet in 2010. Kipp and Kieran discuss what this means for our society with Alex Lieberman. Plus: The importance of critical thinking as a professional/entrepreneur (and the success framework around it), what makes an entrepreneur the most successful, how to scope out the bomb-sniffing dog of business, and more!

Who is Alex Lieberman?

Alex Lieberman is the co-founder and Executive Chairman of Morning Brew, a multi-platform business media brand. In October 2020, Alex & his co-founder (Austin Rief) sold a majority stake of Morning Brew to Business Insider for a reported $75 million.

Plus, check out Alex’s podcasts

Founder’s Journal https://foundersjournal.morningbrew.com/

Imposters https://imposters.morningbrew.com/

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Alex Lieberman, https://twitter.com/businessbarista

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity Apr 21, 2022

What’s a great opportunity for brands and marketers? We’re talking intellectual property, genius licensing deals, and differentiating yourself from the competition.

Join hosts, Kipp Bodnar and Kieran Flanagan as they go on a Twitter deep dive on fascinating things that will help you grow your business.

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

Twitter deep-dive links:

@PirateApe coinbase tweet https://twitter.com/PirateApe/status/1513625770605879303

Kieran Flanagan's post on LinkedIn https://www.linkedin.com/posts/kieranjflanagan_incentives-are-the-secret-to-any-world-class-activity-6918162096702513152-mN46/

@Sama DALL-E Ai thread https://twitter.com/sama/status/1511724264629678084

@WolfofFranchises Dippin’ Dots thread https://twitter.com/franchisewolf/status/1513147851873865730

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Be The Most Interesting Brand In Your Market with Ross Simmonds Apr 19, 2022

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance of intellectual property long-term (and how it affects the livelihood of your business) and how to tell a great story about your brand.

Who is Ross Simmonds?

Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global brands. Ross sits on the board of directors for Volta Labs, Phoenix House, and Boys & Girls Club of Preston. Ross is also a well sought public speaker, an angel investor, and the author of multiple books.

Plus, check out Ross Simmonds’ DREAM playbook on how to effectively distribute your content) https://training.foundationinc.co/dream

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Ross Simmonds, https://twitter.com/thecoolestcool

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan Apr 12, 2022

Listen as Kipp and Kieran brainstorm fresh marketing ideas to help five real businesses differentiate themselves. You’ll hear creative strategies for Sticky Tasks, Wurkr, Wisp, Toggl, and Stampede.

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Place Your Bets (On Media, Community, And Brand) With Mayur Gupta Apr 05, 2022

This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions.

Listen For,

The solutions Gupta brought to Spotify (and why).
Should B2B companies care about the creator economy?
What did COVID do to Content?
How Tech companies need to approach Media today (to overcome diminishing returns)

Plus, check out Mayur’s ‘Oxygen, Water, Food’ model to help you prioritize and manage your marketing teams.

Who Is Mayur Gupta?

He was the first-ever Chief Marketing Technologist at Kimberly Clark, Global VP for Growth & Marketing at Spotify, and Chief Marketing Officer at Freshly. After spending the first half of his career in tech and product management, he shifted towards the core tenets of modern marketing (Growth, performance, data science, brand, creative, and storytelling).

Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.

As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

Muyur Gupta, https://www.linkedin.com/in/mayurgupta77/

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

Web 3, Customer Acquisition, and Value Props (Twittersode) Apr 05, 2022

Get ready for some high-level perspective and conversation on how you can move your business forward!

This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things that will tilt everyone’s perspective on growth.

Keep your ears peeled for talks on

how simplicity is underrated
Web 3 and how it’s going to put the customer acquisition game on its head (hint: incentives!)
how this founder showcases the value proposition of her company’s tools with one tweet

They also discuss how LinkedIn joins the Podcast Network game, YouTube can win podcasts, and what podcast discovery engines are missing.

Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support.

As a way to celebrate the launch, we’re giving away over $9k in tech prizes! Including a Playstation 5, Airpods Max, Eight Sleep Mattress, and so much more! Click here https://upvir.al/129763/MATG1?utm_source=MATG-Show-Notes&utm_medium=owned&utm_campaign=MATG-External to sign up. The giveaway ends on April 13th.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

Twitter deep-dive links:

Pat Grady’s thread on 15 Lessons from 15 Years at Sequoia Capital: https://twitter.com/gradypb/status/1500853901901197314
Chris Cantino’s tweet on Web 2 and Web 3 acquisition differences: https://twitter.com/chriscantino/status/1496546019244490757
Yuliya Bel’s tweet on Who people are engaging with the most on Twitter: https://twitter.com/ybelyayeva/status/1493265844352294917

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network

Why Marketing Against The Grain? Apr 05, 2022

Welcome to Marketing Against the Grain! An all-new HubSpot original show.

Why should you listen? Our hosts, Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) will take you behind the scenes for the kind of high-level perspective and conversation that will help you move your business forward! You’ll find out what’s happening, what’s ahead, and how you can lead the way.

Plus! We want to hear from you! Leave a 5-Star Review on Apple Podcasts and add your question in the comment! We read every review and we might answer your question on the podcast.

Thank you for tuning in, and don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please share your favorite episodes with friends. We really appreciate your support.

Links:

Kipp Bodnar, https://www.hubspot.com/company/management/kipp-bodnar

Kieran Flanagan, https://blog.hubspot.com/marketing/author/kieran-flanagan

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Introducing: Marketing Against The Grain Mar 29, 2022

Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan.

Each week, you’ll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their businesses.

Tune in to Marketing Against The Grain for weekly wisdom — unfiltered, unvarnished, and like no one else tells it to you.

They’ll be leaning into essential marketing, business & Web3 topics and answer the question, “What’s happening now in Marketing, what’s ahead, and how can you lead the way?”

This show isn’t just for marketers. It’s for those who believe the impossible is actually just improbable and with the right execution, they can change a whole market's perspective.

Available starting Tuesday, April 5th wherever you get your podcasts.

'Marketing Against The Grain' is brought to you by The HubSpot Podcast network.

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