Earn Your Happy

Latest Episodes:

Why Being an Entrepreneur Is So LONELY! 4 Surprising Reasons + How to Fix It Nov 10, 2026

Show notes

Have you ever looked around at the business you've worked SO hard to build and thought, "Why do I feel so lonely?" Today, Chris and I are breaking down 4 surprising reasons entrepreneurship can feel incredibly isolating, even when you're surrounded by people all day, and why that loneliness could actually be holding back your business growth. We're sharing some eye-opening facts about how rare it is to be a full-time entrepreneur, why the freedom you started your business for can end up leaving you with LESS time for friendships, and how viewing other entrepreneurs as competition is costing you some of your biggest opportunities. If you've been feeling misunderstood, disconnected, or like you're building your dream business all alone, this episode will remind you that you don't have to do it that way!

Check out our Sponsors:

Shopify - Ready to launch your business before Black Friday? Go to http://SHOPIFY.COM/happy to start your free trial.

Monarch - Monarch breaks the debt cycle, turn endless gloom into a plan with an end date. Use code EYH at http://monarch.com to get your first year of Monarch Core half off at just $50.

Northwest - Gain access to thousands of free guides, tools, and attorney-drafted documents to help you run your business with confidence at http://northwestregisteredagent.com/EarnFree

Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Get a $75 Sponsored Job credit at http://indeed.com/podcast right now and let them know you heard about Indeed on this podcast.

Life At The Speed Of Play - Mark is offering our listeners TWO books for the price of one! Go tohttp://getmarksbook.com/earn

Sequencing - http://Sequencing.com is offering our listeners up to 10% off your full Genome test, plus free shipping. Go to Sequencing Dot com, and use promo code EARN for 10% off.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50.

HIGHLIGHTS

Why entrepreneurs can feel lonely even when they're surrounded by people.
The surprising statistic behind why few people are full-time entrepreneurs.
Why being an outlier can make it difficult to feel understood by friends and family.
Why being the social entertainer or people pleaser can make building friendships even harder.
How leadership responsibilities and professional boundaries can contribute to loneliness.
Why traditional networking events don't always create meaningful relationships.
How shared experiences and smaller groups can help you build deeper connections with other entrepreneurs.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Former Meta Insider Brooke Shelton on Using AI Ads to Make MORE Money & Work LESS Nov 09, 2026

Show notes

What if you could DOUBLE your business without doubling your team, your workload, or the hours you're glued to your laptop? I'm sitting down with my friend, former Meta insider, and AI expert Brooke Shelton, who built an 8-figure business in just 2 years with ZERO employees by using AI agents to run her content, ads, sales, and customer service! Brooke is pulling back the curtain on how she's doing it and sharing the exact strategies she's teaching me and my team to help us do the work of 10–20 people without burning ourselves out. We're breaking down how to turn AI into your own marketing and sales team, why relying solely on organic content is costing you customers, how to use Meta ads to attract buyers instead of just followers, and the biggest mistake entrepreneurs make when trying to run ads on a small budget. If you've been feeling behind on AI, overwhelmed by content creation, or worried about how you're going to keep growing your business, this conversation will show you what's possible when you let AI do the heavy lifting so YOU can focus on what you love most!

Check out our Sponsors:

Shopify - Ready to launch your business before Black Friday? Go to http://SHOPIFY.COM/happy to start your free trial.

Monarch - Monarch breaks the debt cycle, turn endless gloom into a plan with an end date. Use code EYH at http://monarch.com to get your first year of Monarch Core half off at just $50.

Northwest - Gain access to thousands of free guides, tools, and attorney-drafted documents to help you run your business with confidence at http://northwestregisteredagent.com/EarnFree

Life At The Speed Of Play - Mark is offering our listeners TWO books for the price of one! Go tohttp://getmarksbook.com/earn

Sequencing - http://Sequencing.com is offering our listeners up to 10% off your full Genome test, plus free shipping. Go to Sequencing Dot com, and use promo code EARN for 10% off.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50.

HIGHLIGHTS

00:00 How AI is creating more freedom, creativity, and business opportunities.

03:55 How to use AI to automate your content and Meta ads.

06:05 Why Brooke is on a mission to help female entrepreneurs close the AI gap.

11:00 The terrifying wake-up call that changed how Brooke runs her business.

14:00 Why scaling your business is no longer just about hiring and delegating.

15:10 Where to start with AI automation to get the biggest return on your time.

21:10 The AI agents Brooke uses to run her business with zero employees.

23:00 Why organic content builds your brand, but Meta ads can drive sales.

25:40 How to know if your business is ready to start running ads.

27:20 Why spending just $5 a day on ads could be your most expensive mistake.

32:40 The "cheese cube" strategy for turning small offers into bigger sales.

38:10 How to use AI to create a cohesive, automated marketing and sales funnel.

39:50 What it takes to build an AI-powered content and advertising system.

45:35 The first 2 areas of your business you should automate with AI.

50:15 How AI agents can improve webinar attendance, conversions, and ad performance.

53:30 Why you're not getting good results from ChatGPT and how to fix it.

55:00 Will AI replace entrepreneurs? Brooke's surprising perspective.

58:45 How AI has helped Brooke create more freedom and presence with her family.

01:00:30 What AI has done in Brooke’s life.

RESOURCES

Join the Money Machine Masterclass to learn how to create your first AI-powered ad in under 60 minutes! Use code HAPPY at checkout to get 100% off this on-demand training, exclusively for Earn Your Happy listeners!

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Brooke: @brookesheltonofficial

Why the SAME Painful Patterns Keep Showing Up in Your Life & How to Finally Break Free Nov 05, 2026

Show notes

What if the rejection, heartbreak, financial struggles, and painful experiences that keep showing up in your life aren't happening TO you, but are actually trying to FREE you? I'm sharing a powerful spiritual lesson I've been learning about why we keep experiencing the same painful patterns with different people and situations until we finally understand what they're here to teach us. I'm opening up about one of the most humiliating experiences of my childhood, how it created a deep wound around abandonment and never feeling good enough, and why that same fear still shows up in my life today, even after all the success I've experienced. If you're going through a season where everything feels like it's falling apart, this episode will help you see how it could actually be the beginning of your biggest breakthrough.

Check out our Sponsors:

Shopify - Ready to launch your business before Black Friday? Go to http://SHOPIFY.COM/happy to start your free trial.

Monarch - Monarch breaks the debt cycle, turn endless gloom into a plan with an end date. Use code EYH at http://monarch.com to get your first year of Monarch Core half off at just $50.

Northwest - Gain access to thousands of free guides, tools, and attorney-drafted documents to help you run your business with confidence at http://northwestregisteredagent.com/EarnFree

Life At The Speed Of Play - Mark is offering our listeners TWO books for the price of one! Go tohttp://getmarksbook.com/earn

Sequencing - http://Sequencing.com is offering our listeners up to 10% off your full Genome test, plus free shipping. Go to Sequencing Dot com, and use promo code EARN for 10% off.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50.

HIGHLIGHTS

Why the same painful lessons keep showing up through different people, relationships, and situations.
How to recognize the deeper emotional wounds that may be driving your reactions and decisions.
Why rejection and abandonment can continue to affect you long after the original experience.
How to stop tying your self-worth to being chosen, invited, loved, or validated by others.
The difference between wanting something and NEEDING it to feel whole.
A simple exercise to identify the common thread behind your 3 most painful experiences.
How to stop reacting from old wounds and start responding from a place of personal power.
Why giving what you feel you're lacking can help you shift out of scarcity.
How to find wisdom in your hardest challenges instead of staying stuck in resentment.
How to reconnect with God and trust that difficult seasons can lead you toward greater alignment.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

From Overlooked to In-Demand! How Jessica Burgio Turned A Podcast Into A Sold Out $50k Mastermind Nov 04, 2026

Show notes

You could be the BEST at what you do, but if you're not willing to be seen, you're leaving clients, money, and life-changing opportunities on the table! I'm sitting down with my longtime friend, entrepreneur, and personal branding expert Jessica Burgio to talk about why your business will never outgrow your willingness to show up and how to stop being the best-kept secret in your industry. Jess shares how she went from working behind the chair as a hairstylist to building a podcast with 400+ episodes, launching a sold out $50K mastermind, and becoming the go-to mentor for women ready to turn their expertise into authority. We're breaking down how to get into rooms that accelerate your success, build relationships that open doors, create content that actually connects with your ideal clients, and stop waiting until you feel ready to take action. Plus, we're sharing why playing it safe with your content is keeping you invisible and how to finally own what makes YOU different so the right people can find you, trust you, and pay you. If you're ready to stop hiding, start showing up as the expert you already are, and create the business opportunities you deserve, this episode is for YOU!

Check out our Sponsors:

Shopify - Ready to launch your business before Black Friday? Go to http://SHOPIFY.COM/happy to start your free trial.

Monarch - Monarch breaks the debt cycle, turn endless gloom into a plan with an end date. Use code EYH at http://monarch.com to get your first year of Monarch Core half off at just $50.

Northwest - Gain access to thousands of free guides, tools, and attorney-drafted documents to help you run your business with confidence at http://northwestregisteredagent.com/EarnFree

Life At The Speed Of Play - Mark is offering our listeners TWO books for the price of one! Go tohttp://getmarksbook.com/earn

Sequencing - http://Sequencing.com is offering our listeners up to 10% off your full Genome test, plus free shipping. Go to Sequencing Dot com, and use promo code EARN for 10% off.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50.

HIGHLIGHTS

00:00 How to stand out in an endless sea of online noise.

02:15 The biggest visibility mistake that keeps entrepreneurs from growing.

06:00 How to overcome the fear of being seen, judged, or rejected.

10:30 Why personal development won't change your life unless you do THIS.

12:00 How getting into the right rooms can completely change your trajectory.

16:40 The experience that showed Jessica what was possible for her future.

18:50 How to overcome imposter syndrome when you're surrounded by successful people.

25:50 How one mastermind led to new businesses, a podcast, and career opportunities.

29:30 What separates the top 1% in any industry from everyone else.

32:55 How one connection or conversation can change your life.

34:37 Why being your authentic self is essential for building a trusted brand.

42:15 Lessons from 400 podcast episodes about building authority and consistency.

43:30 How to choose a personal brand or podcast name that can grow with you.

46:55 Why great content isn't enough without great marketing.

47:18 How Jessica sold out a $50K mastermind through her podcast.

53:40 How to use your content to build trust and attract qualified leads.

55:00 How to turn your expertise into authority, influence, and new income opportunities.

01:00:40 Why clarity comes from taking action, not waiting until you're ready.

RESOURCES

Click HERE to apply for Jessica Burgio’s House of Influence Mastermind

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Jessica: @jessicaburgio

Are You Chasing the Wrong Dream? How to Know What You REALLY Want Nov 03, 2026

Show notes

Are you chasing a bigger, more successful life because it's what you REALLY want, or because it's what you think you're supposed to want? In this throwback He Said She Said episode, Chris and I are pulling back the curtain on the conversations we've had about selling everything, retiring early, and walking away from the pressure of building businesses and personal brands. We're sharing why we've realized that a simpler life isn't necessarily a happier life for us, how I spent years feeling guilty for wanting more, and the surprising realization I had after taking a month-long vacation in Europe. Plus, Chris shares a powerful exercise to help you get crystal clear on what you actually want, whether that's building a multimillion-dollar business or creating a slower, simpler life. If you've ever questioned whether all your hard work is worth it, felt guilty about your ambition, or wondered if you're chasing the wrong version of success, this conversation will help you stop comparing your dreams to everyone else's and start building a life that genuinely fulfills YOU.

Check out our Sponsors:

Shopify - Ready to launch your business before Black Friday? Go to http://SHOPIFY.COM/happy to start your free trial.

Monarch - Monarch breaks the debt cycle, turn endless gloom into a plan with an end date. Use code EYH at http://monarch.com to get your first year of Monarch Core half off at just $50.

Northwest - Gain access to thousands of free guides, tools, and attorney-drafted documents to help you run your business with confidence at http://northwestregisteredagent.com/EarnFree

Life At The Speed Of Play - Mark is offering our listeners TWO books for the price of one! Go tohttp://getmarksbook.com/earn

Sequencing - http://Sequencing.com is offering our listeners up to 10% off your full Genome test, plus free shipping. Go to Sequencing Dot com, and use promo code EARN for 10% off.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at faire.com/happy50.

HIGHLIGHTS

How to recognize when you're chasing someone else's version of success instead of your own.
How to know if you're playing small or if a simpler life would actually make you happier.
How to stop feeling guilty for wanting MORE out of your life and career.
How to pursue your biggest dreams without needing everyone around you to understand them.
How to let go of resentment when your friends and family don't share your ambitions.
What a month-long vacation taught me about what truly makes me happy and fulfilled.
A powerful exercise to get crystal clear on what you REALLY want out of life.
How to figure out whether building a bigger business or creating more freedom is the right path for YOU.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

How to Make $50K+ From One Podcast Interview (Even Without a Big Following) with Natalie Ellis Nov 02, 2026

Show notes

You guys, I am SO excited to pull back the curtain on one of the most overlooked ways to grow your business and make more money! In this special episode, I’m sharing an interview I did with my friend and business partner Natalie Ellis on the Bossbabe podcast about how you can make $25K, $50K, and even $100K from ONE podcast interview. Plus, exactly what they did differently to turn those conversations into paying clients. Natalie and I break down what podcast hosts are actually looking for, the pitching mistakes that get you rejected in seconds, and how to position yourself as the expert everyone wants to book, even if you don't have a huge following. Listen in for my Million Dollar Guest framework for creating unforgettable interviews, building instant credibility, and turning someone else's audience into your next customers.

Check Out Our Sponsors:

Shopify - Ready to launch your business before Black Friday? Go to http://SHOPIFY.COM/happy to start your free trial.

Monarch - Monarch breaks the debt cycle, turn endless gloom into a plan with an end date. Use code EYH at http://monarch.com to get your first year of Monarch Core half off at just $50.

Northwest - Gain access to thousands of free guides, tools, and attorney-drafted documents to help you run your business with confidence at http://northwestregisteredagent.com/EarnFree

Life At The Speed Of Play - Mark is offering our listeners TWO books for the price of one! Go tohttp://getmarksbook.com/earn

Sequencing - http://Sequencing.com is offering our listeners up to 10% off your full Genome test, plus free shipping. Go to Sequencing Dot com, and use promo code EARN for 10% off.

HIGHLIGHTS

00:00 Why podcast guesting is one of the most underestimated ways to grow your business.

09:45 What top podcast hosts look for and the pitching mistakes that get you rejected.

14:15 How to pitch a conversation that podcast hosts actually want to book.

21:15 Real stories of entrepreneurs making $25K, $50K, and $100K from podcast interviews.

26:00 How to turn one podcast appearance into valuable relationships and months of content.

29:00 The media kit strategy that helped a Mel Robbins interview go viral.

31:15 How to build a media kit that makes you an easy YES for podcast hosts.

38:15 How to create memorable frameworks that position you as the expert.

44:15 My Million Dollar Guest framework for turning interviews into business growth.

47:15 How to prepare for an interview that makes people want to work with you.

50:30 How to turn podcast listeners into paying clients.

55:30 How to promote your offers during interviews without sounding salesy.

01:00:45 How to make podcast guesting a repeatable sales strategy for 2027.

01:03:15 Why you don't need a huge audience to start getting booked.

01:05:30 The first step to becoming a profitable podcast guest.

RESOURCES

Check out The Bossbabe Podcast with Natalie Ellis HERE!

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Natalie: @iamnatalie

Stop Posting More! The Skill That Will Grow Your Business in the Age of AI Oct 29, 2026

Show notes

Are you posting more on social media but still struggling to turn your content into clients and sales? In this episode, I share why storytelling might be one of the most valuable skills you can learn in the age of AI. After more than 10 years of podcasting and 85 million downloads, I've seen firsthand how powerful it is when people feel like they actually know you. I break down the podcast statistics behind why people trust hosts and buy from their recommendations, how to tap into audiences that already trust someone else, and why learning to tell your story and pitch yourself can help you get booked on podcasts instead of waiting to be discovered. Tune in to learn how to stop chasing followers, build trust with new audiences, and turn your story into more opportunities for your business.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

The marketing shift happening right now that could completely change how you attract clients.
Why storytelling matters more than follower counts in the age of AI.
The numbers behind why podcast audiences trust hosts.
How podcast recommendations influence buying decisions.
Why people are pulling back from social media.
Why your real-life experiences help you stand out in the age of AI.
How to pitch yourself without feeling like you're bragging.
The 60-second story that can help you get booked.
Turning podcast guesting into a consistent source of clients and income.

RESOURCES

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Build Emotional Intimacy Without Losing Yourself with Adam Lane Smith Oct 28, 2026

Show notes

Can you be successful in every area of your life and still struggle to feel truly loved in your relationships? In this episode, I sit down with attachment specialist Adam Lane Smith to talk about how some high-achieving women learn to hide their needs, try to solve everything alone, and struggle to let others get close. Adam shares how to have the conversations you've been avoiding, express your needs without feeling guilty, and create more emotional safety with the people you love. He also breaks down the 3-date method for getting clear on compatibility before committing to someone. Tune in to learn how to start building relationships where you can feel seen, safe, and accepted.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:00 Why are high-achieving women often hard to love?

04:45 What led you to make attachment and relationships your life's work?

07:30 Why being successful at work doesn't always translate to intimacy at home.

09:30 How childhood experiences can teach you to solve problems alone.

12:00 How to ask your partner for what helps you feel loved and safe.

15:15 Adam's approach to managing fear before opening up to your partner.

21:45 How to choose the right time and prepare for an important relationship conversation.

24:00 The conversation formula that helps your partner understand what you need.

27:45 How sharing your needs and preferences can build intimacy.

29:45 Rebuilding emotional safety and connection in a relationship.

35:00 Practicing vulnerability even when rejection feels possible.

38:30 How to be clear about what you want in a relationship.

41:00 What to look for beyond chemistry when getting to know someone.

42:15 Can you talk about the hard things before building a future together?

48:00 Learning to hear your partner's feedback without immediately trying to fix things.

51:00 What a difficult conversation can teach you about trust and curiosity.

54:00 How to ask trusted people to help you see your blind spots.

58:45 The attachment pattern Adam identifies in some high-achieving women.

01:00:00 Ways to practice openness and connection in everyday life.

RESOURCES

Explore Adam Lane Smith’s attachment resources and coaching support HERE!

Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Follow Adam: @attachmentadam

Social Media Reach Is Crashing! Here's Where All The Buyers Are Going! Oct 27, 2026

Show notes

Is it just me, or does it feel like you're working harder than ever on social media and getting fewer people to actually see your content? Chris and I break down the shocking statistics behind declining reach on Instagram, Facebook, and TikTok, and reveal why getting on other people's podcasts could be one of the most profitable moves you make for your business. We talk about why podcast listeners are more likely to trust recommendations and buy, how podcasting helped us fill a $50K mastermind, and the power of storytelling to turn an audience into paying customers. If you're tired of fighting the algorithm and want to get your offers in front of people who are actually ready to invest, this episode will show you where to focus your energy to get more visibility, build trust, and make more sales!

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

The shocking statistics behind declining social media reach and why your content isn't getting seen.
Why posting more content isn't necessarily the answer to growing your audience and making more sales.
How podcast guesting can help you reach new audiences who are already primed to trust and buy.
The surprising difference between podcast hosts and social media influencers when it comes to influencing buying decisions.
Why storytelling and long-form conversations are so powerful for building trust and converting listeners into customers.
How we used podcasting to attract clients willing to invest $50K in our mastermind.
What the most successful sales strategies from QVC, radio, and infomercials can teach you about selling through storytelling.
How to get your offers in front of qualified buyers without spending a fortune on advertising.
The simple changes that can help you stand out to podcast hosts, get booked on more shows, and turn interviews into paying customers.

RESOURCES

FREE TRAINING: Get Booked, Get Paid! Learn how to get booked on podcasts, stand out to hosts, and turn guest appearances into paying customers - ⁠⁠save your spot for the free live training HERE⁠⁠!

Make your own ⁠Million Dollar Media Kit HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow Chris: @chriswharder

Follow glōci: @getgloci

Building Demand Before You Launch: The Barefaced Story with Jordan Harper Oct 26, 2026

Show notes

Are you growing your business based on what your customers actually want? In this episode, I'm joined by Jordan Harper, nurse practitioner and founder of Barefaced, who turned her skincare expertise into a thriving brand by keeping things simple. Jordan shares how listening to customers, educating her community, and building trust before launch helped her launch Barefaced without capital investors. We also talk about staying focused, creating more value without constantly adding products, and balancing business growth with motherhood. Get ready to rethink how you grow your business, build customer trust, and turn real problems into opportunities.

Check out our Sponsors:

Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial.

Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.

Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.

Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN.

Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan.

Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50. Terms may apply.

Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend.

HIGHLIGHTS

00:00 Meet Jordan Harper, CEO and founder of Barefaced.

04:00 Why solving a problem can help you build the right network.

06:30 How can social media help you connect with your ideal customers?

10:15 What Jordan learned about the beauty industry's endless cycle of new products.

13:30 How to fund a business without capital investors and reduce risk before launch.

21:45 Why saying no to good opportunities can help your brand grow stronger.

24:15 How do you stay focused when you're excited about a million different business ideas?

28:00 How to grow customer value without constantly adding more products.

30:00 Tips to find new ways to serve the customers you already have.

36:00 Why prevention is always better than correction when it comes to your skin.

40:00 Which skincare products should you prioritize for your routine?

46:00 How motherhood helped Jordan focus on what matters and learn to delegate.

51:00 The self-talk that helps you move through overwhelm and trust yourself.

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