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    Government

    Market Chat!

    Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners will walk away empowered with greater knowledge on how to better market to their targeted federal and state and local audiences.

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    Latest Episodes:
    Episode 25: Trending versus Trendy in the Federal Government Jan 24, 2023
    Show notes

    In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond.

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    Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year Jul 19, 2022
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    Episode 23: Winning Task Orders: It’s not just about winning the IDIQ contract – that’s when the real work begins – winning task orders! Feb 16, 2022
    Show notes

    In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.

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    Episode 22: Marketing IT Service Offerings Oct 14, 2021
    Show notes

    In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.

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    Episode 21: U.S. Federal Government in a Post COVID-19 World Jul 07, 2021
    Show notes

    In this episode of Market Chat we talk with 2 experts in the field of government discussing what we can expect in a Post COVID-19 world as it pertains to reaching our government customers.

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    Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon Feb 23, 2021
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    Episode 19: Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) executive Dec 02, 2020
    Show notes

    In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs and the founder of the Onward Movement. Emily will discuss with us what she learned from a very early age all the way thru her 38-year career with the Navy.

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    Episode 18: Marketing artificial intelligence (AI) solutions to federal agencies Jul 15, 2020
    Show notes

    In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration discusses how the federal AI marketplace is maturing, and a panel of three senior marketing officials discuss how their companies are tuning their AI marketing messages to address evolving government needs and challenges.

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    Episode 17: A chat with government marketing thought leaders Jun 02, 2020
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    Episode 16: Government and industry communication and collaboration - a discussion with Department of Homeland Security procurement Mar 11, 2020
    Show notes

    In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security. They shared insights and tips for how industry vendors can better market and sell to DHS.

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