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    Government

    Market Chat!

    Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners will walk away empowered with greater knowledge on how to better market to their targeted federal and state and local audiences.

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    Latest Episodes:
    Episode 15: Get your Digital and Social Media Groove On Jan 07, 2020
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    Episode #14– How to Leverage Customer Experience as a Tool for Government Marketing (and gain Customer Loyalty). Oct 23, 2019
    Show notes

    We are talking about “The Customer Journey”. If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Episode 13: Get in the game of multi-partner marketing with distributors May 28, 2019
    Show notes

    Apply what you’ll learn from this episode of Market Chat to start taking advantage of the many benefits that government distributors offer. Distributors are a vital part of our government marketing ecosystem. They bring innovative government-ready solutions that solve the unique needs of government in addition to having superior public sector expertise.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Episode 11: Cybersecurity - become a cybersecurity thought leader Oct 22, 2018
    Show notes

    In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.

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    Episode 10: Bridging the gap between IT and healthcare Jul 27, 2018
    Show notes

    In this episode of Market Chat! you will learn all about the Federal Health IT market. We will talk bridging the gap between IT and Healthcare. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Episode 9: Winning federal business with small agencies May 07, 2018
    Show notes

    In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.

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    Episode 8: Winning federal business takes an orchestra! Feb 08, 2018
    Show notes

    On this episode of Market Chat, well cover 3 steps to organize and launch a successful capture team.

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    7: Episode 7: How to successfully market to government during a CR Oct 10, 2017
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    Market Chat

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    7: Episode 7: How to successfully market to government during a CR Oct 10, 2017
    Show notes

    Market Chat

    Learn more about your ad choices. Visit podcastchoices.com/adchoices


    Episode 6: End of Year Buying Marketing Hype – FACT or FICTION? Aug 09, 2017
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