Make It Happen Mondays - B2B Sales Talk with John Barrows

Latest Episodes:

Greg Kihlstrom: How Customer-Centric Experiences Drive Sales Mar 20, 2023

Show notes

The line between sales and marketing has grown increasingly blurred in recent years, and it has led to anxiety, controversy, and fear. In today’s episode of Make it Happen Monday, Greg Kihlstrom brings that line back into focus. Greg is a global speaker, entrepreneur, consultant, and author of 11 books that focus on a wide range of topics like agility, marketing, digital transformation, and more. Listen in as Greg discusses some of the principles in his 11th book, “House of the Customer,” including how an employee-driven, customer-centric experience is the key to aligning sales and marketing.

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Jarron Vosburg: Why Everything Should be an Experiment Mar 13, 2023

Show notes

As the VP of Enterprise Partnerships of JumpCrew, an outsourced sales and marketing partner, Jarron Vosberg knows a thing or two about boosting conversions and improving sales. In today’s episode of Make It Happen Monday, John and Jarron talk about the importance of treating everything like an experiment and how to align those experiments with specific outcomes. Jarron also discusses his take on the “Give a Shit” factor and what it means in the business world, and he provides valuable insight on coaching toward agility in today’s changing landscapes.

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Rishi Dave: How to Make the Day1 List Mar 06, 2023

Show notes

As a current Expert Partner in B2B Marketing for Bain & Company and a former CMO for companies like Vonage and Mongo, Rishi Dave has experienced the challenges of misaligned sales and marketing teams firsthand. In today’s episode, Rishi discusses how to improve the relationship between sales and marketing in a way that promotes agility and produces better results in a modern market. Rishi and John also talk about how sales professionals are effectively becoming mini-marketers, the need for marketing to work more selectively with sales, and tips for making the “Day One” list that companies use to select 90% of their vendors.

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Carol Kauffman & David Noble: Real-Time Leadership Feb 27, 2023

Show notes

Numerous industries are fraught with disruption and change, and it seems as if there’s a new crisis around every corner. While some companies crumble under pressure, exceptional leaders use these crises as opportunities to learn new behaviors, accelerate their performance, and better understand the business. In today’s episode, Carol Kauffman and David Noble, successful CEO coaches and co-authors of “Real-Time Leadership,” explain what leadership truly means. They also explain the difference between management and leadership, and they provide valuable advice for enhancing your leadership capabilities in personal and professional situations.

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Elizabeth Andrew: Overcoming the Generational Divide in Your Career Feb 20, 2023

Show notes

Elizabeth Andrew is a highly successful strategic advisor, VP of Sales, and TEDx speaker, but her path to success has been anything but linear. She started working in the investment industry after college, but took a 17-year hiatus to raise children. Despite struggling to reenter the workforce years later, she found her place in tech sales. In today’s episode of Make It Happen Monday, Elizabeth explains how she reinvented herself in order to overcome the challenges associated with going back to work after a long-term break. She also discusses the reality of the generational divide and provides invaluable advice for anyone considering a long-term career break.

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Eric Nowoslawski & Varun Anand: How scared should sales reps be of tools like ChatGPT replacing them? Feb 13, 2023

Show notes

As major companies lay off thousands of people and replace them with AI-driven software like ChatGPT, fear and concern continue to grow among professionals in sales and other industries. Eric Nowoslawski & Varun Anand, the innovators behind Clay.com, are helping companies of all sizes find opportunities in the era of artificial intelligence. They believe that AI actually creates more opportunities for those who are willing to educate themselves. Listen in as John, Eric, and Varun discuss the real risk of becoming redundant in the AI age and the steps you can take to remain relevant during this fundamental shift in the way we do business.

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Soren Kaplan: Experiential Intelligence: Finding Strength in Your Past Feb 06, 2023

Show notes

Soren Kaplan has both a master’s degree and PhD in organizational psychology, and today, he’s a bestselling author, keynote speaker, Inc. Magazine columnist, and founder of multiple organizations. We’ve all heard of IQ and EQ, but Soren believes that XQ - or experiential intelligence - guides much of our lives at both the personal and professional levels. Rather than allowing his past experiences and traumas to limit his success, Soren learned how to leverage those experiences to facilitate growth, strength, and resolve. In today’s episode of Make It Happen Monday, listen in as Soren provides invaluable advice for finding strength in your past experiences.Connect with Soren Kaplan on LinkedIn:

https://www.linkedin.com/in/sorenkaplan/

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Graham Cochrane: The Scarcity vs. Abundance Mindset Jan 30, 2023

Show notes

In 2009, Graham Cochrane was laid off from his job, and he had to go on food stamps to provide for his family. By learning more about living with intention and the difference between scarcity and abundance mindsets, he was able to found The Recording Revolution, a multi-million-dollar recording company, in that same year. Today, Graham is the author of “How to Get Paid for What You Know,” serves as a business coach to 3500 customers around the world, runs two education companies, and helps more than 80,000 followers across multiple channels better understand how to develop the right mindset for success.

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Anthony Nava: Reframing Your Professional Future Jan 23, 2023

Show notes

Despite majoring in molecular biology in college, Anthony Nava decided he didn’t want to spend his entire life in a pharmacy or lab. From his humble beginnings in sales at Target, Anthony eventually became the Senior Sales Development Manager at Crunchbase. In today’s episode of Make It Happen Monday, Anthony tells the tumultuous story of finding his true calling, which turned out to be quite different than he originally imagined. From gut-wrenching decisions and plenty of hardship to a successful career in tech sales, Anthony’s story is sure to resonate with those who feel stuck in their current careers.

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Dr. Cindy McGovern: Sales is not just a career, it's a mindset Jan 16, 2023

Show notes

As a Wall Street Journal best-selling author, international speaker, and professional consultant with a PhD in communications, Dr. Cindy McGovern is known as the First Lady of Sales. In today’s episode, Dr. Cindy breaks down the misconceptions surrounding sales, discusses the right mindset for a successful sales career, and explains how to leverage sales skills in every aspect of life. Dr. Cindy and John even debate the relationship between sales, art, and science before discussing the reasons to be intentional about your own personal brand right now - even if you think you don’t have one.

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Learn more on her website:

https://drcindy.com/

Get her book Sell Yourself Here

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