On the 34th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with James Ingram, the CEO of Splashlight, a company at the forefront of ecommerce photography and video. Every time someone goes shopping, they’re looking at dozens of images. Some have models in them, some are just product shots, and others are from people in the wild all over social media. Someone has to produce these images, and given the increasing speed of the industry, companies need more images than ever before. That’s where Splashlight comes in, acting as a near-vertically integrated company that provides the infrastructure, resources and expertise needed to photograph at scale. This is an industry that is invisibly yet highly visible, since people see their work every day but don’t know it. I find companies like Splashlight, which are doing crucial work that most outside the industry don’t know about, incredibly interesting. This is how real businesses get built. the plan to spin out the core technology behind Splashlight, which James talked about at the end, will be fascinating to watch. — Show Notes — Splashlight http://splashlight.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.