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    Business

    The Startup Ideas Podcast

    Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don’t miss out.

    For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas

    Advertise

    Copyright: © The Startup Ideas Podcast

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    Latest Episodes:
    Become a $1M/yr FDE (Full Course) Oct 01, 2026
    Show notes

    Google's most advanced audio models are LIVE, try them for yourself:
    Gemini 3.8 Live: https://startup-ideas-pod.link/gemini-3.8-live

    Gemini 3.5 Transcribe https://startup-ideas-pod.link/gemini-3.5-transcribe

    Gemini 3.5 Live Translate: https://startup-ideas-pod.link/gemini-3.5-live-translate
    In this episode, I talk with Vas from Varick about what it takes to put AI to work inside a real company. Vas makes the case that AI pays off through process reengineering, and he walks me through the exact method his forward deployed engineers (FDEs) use: interviews, process mining, step sorting, and agents built inside existing systems of record. We go through real engagements, including a $5B public software company and an accounts payable overhaul that cut the cost per invoice from $31 to $6. By the end, you get a clear picture of the FDE role, the business opportunity behind AI roll-ups, and a five-day plan to start on your own.

    Links Mentioned:

    FDE Presentation: https://startup-ideas-pod.link/FDE-slides

    Vas’s Article: https://startup-ideas-pod.link/vas-fde

    Timestamps

    00:00 – Intro

    01:31 – Sponsor: Google

    03:58 – FDE Overview

    05:02 – AI Roll-Ups and Process Reengineering

    08:04 – The Personal Systems Analogy

    09:55 – Understanding a company’s process (step-by-step)

    14:11 – Case Study: $5B Software Company

    18:11 – 4 Buckets for Every Step

    19:04 – Build Inside Systems of Record

    21:36 – Case Study: PE Portfolio

    23:43 – Selling to C-Suite Executives

    27:07 – Process of Mapping Five NetSuite Companies

    28:39 – Example: Accounts Payable Process Map

    32:54 – Case Study: 60-Person Accounting Firm

    34:51 – When to Use Code, Agents, or Humans

    36:00 – Choosing AI Models

    38:16 – Sidekick vs Background Agents

    40:29 – The 3 Skills of a Top FDE

    42:25 – Why FDEs Earn So Much

    45:26 – Five-Day Starter Plan

    47:39 – On-Premise Hardware Demand

    48:36 – OpenAI Private Intelligence

    50:20 – The Full Playbook

    52:01 – Closing Thoughts

    Key Points

    • AI pays off when you re-engineer the process first, then build agents into it.
    • Map the real process with interviews, system-of-record mining, and existing docs.
    • Sort every step into four buckets: delete, plain code, agent, or human decision.
    • Build agents inside the tools clients already use, like Salesforce, NetSuite, and Slack.
    • Sell the outcome each buyer cares about, and prove it with before-and-after KPIs.
    • Top FDEs combine domain knowledge, production engineering, AI judgment, and strong communication.

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND VAS ON SOCIAL

    Varick Agents: https://www.varickagents.com/#hero-section

    X/Twitter: https://x.com/vasuman

    AI Forward Deployed Engineers: https://learn.varickagents.com/fde-in-30-days


    OpenAI DevDay: Dots, Agents & $100B Opportunities Sep 29, 2026
    Show notes

    I watched almost 60 minutes of Sam Altman on stage at OpenAI Dev Day 2026. Out of 20-plus launches, I pick the three or four that I think can make people billions of dollars in aggregate. I break down Dots, OpenAI's personal agent platform, plus the Decisions API, the Agents API with computer use, and Sign in with ChatGPT. I also share my four-step framework for building in this world and two business ideas I hope someone takes. If you want to build a business and make money around AI, this episode is for you.

    Timestamps

    00:00 – Intro

    01:48 – Dots, the Personal Agent Platform

    03:29 – OpenAI Doubles Down on Plugins

    05:02 – Decisions API

    06:43 – Agents API With Computer Use

    08:01 – Sign In With ChatGPT

    12:36 – Where should you build?

    13:46 – Idea: Real-World Work APIs

    15:04 – Idea: Analytics for Agent Discovery

    17:05 –Closing Thoughts

    Key Points

    • Dots gives plugin builders a front door to 1.2 billion weekly active users.
    • OpenAI is doubling down on plugins to make ChatGPT the app ecosystem for AI.
    • Sign in with ChatGPT lets users bring their current plan, so a free core app with paid upsells now works.
    • Workflows too niche for OpenAI to build become viable businesses.
    • The strongest businesses in this world own the trigger, the action, and the feedback.
    • Two open opportunities: real-world work APIs and an analytics layer for agent discovery

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/


    $5T opportunity: AI Roll Ups Sep 28, 2026
    Show notes

    In this solo episode, I break down the $5 trillion wave of small businesses set to change hands as their owners retire, and why AI agents make this wave a real opening for solo founders. I walk through how Thrive Holdings and General Catalyst buy accounting firms, property managers, and support centers, then run AI agents inside them to lift margins. Then I show how I'd run a one-person holding company: the folder structure, the agent files, the human approval rule, and my average week. I close with the strongest arguments against AI roll-ups, including the one I take most seriously.

    Timestamps

    00:00 – Intro

    01:52 – Why the $5 Trillion Shift Is Happening Now

    04:52 – Examples: Thrive Holdings& General Catalyst

    08:38 – The Fund Playbook

    10:07 – The Small-Deal Gap

    10:51 – The One-Person Holdco

    14:23 – The Folder Structure

    16:47 – The Agent Pipeline

    18:38 – Inside a Reviewer Agent File

    19:41 – My Week Running the Holdco

    21:49 – How to Land the First Business

    22:24 – Arguments Against AI Roll-Ups

    27:43 – Closing Thoughts

    Key Points

    • About a million small businesses, part of a $5 trillion shift, are set to sell by 2035 as owners retire (McKinsey).
    • AI agents now handle the work these firms run on: data entry, document chasing, status updates, and first drafts.
    • The big funds chase bigger deals, which leaves the small firms open for solo founders and small teams.
    • A one-person holdco runs on shared agents and rules, plus a GM with real upside at each business.
    • A person approves all agent work before it reaches a client.
    • The corrections log, turned into rules every week, becomes the most valuable asset in the holdco.
      The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
      LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
      FIND ME ON SOCIAL
      X/Twitter: https://twitter.com/gregisenberg
      Instagram: https://instagram.com/gregisenberg/
      LinkedIn: https://www.linkedin.com/in/gisenberg/

    Muse AI Connectors: The Next App Store Moment? Sep 24, 2026
    Show notes

    In this solo episode, I break down the huge business opportunity because Meta has opened Muse, its personal AI agent, to developers. You can now submit a connector, which lets Muse use your service when someone asks it for help, and I think this could be the app store moment for AI. I explain how a connector works, share four startup ideas you can build on one, and cover how to get customers beyond Meta's directory. I also show how I'd build a first version with a coding agent like Claude Code or Codex, and what I'd test before submitting it to Meta for review.

    Timestamps

    00:00 – Intro

    01:35 – The App Store Parallel

    04:55 – How a Muse Connector Works

    07:29 – Startup Idea 1: Lead Gen for Business Suppliers

    09:28 – Startup Idea 2: Home Repair Dispatch

    11:07 – Startup Idea 3: Paddle Match and Court Finder

    12:47 – Startup Idea 4: Family Dinner Planning

    14:10 – How to pick an idea?

    14:56 – How People Find Your Connector

    15:32 – Growth Idea 1: Partner With Creators

    16:17 – Growth Idea 2: Product-Led Sharing

    17:46 – Growth Idea 3: Connected Marketplaces and Directory Placement

    19:34 – Building the First Version

    21:38 – Custom Connectors and Meta Approval

    23:56 – Where to Start This Week

    25:31 – Closing thoughts

    Muse Connector Prompt: https://startup-ideas-pod.link/muse-connector-prompt

    Key Points

    • Meta has opened Muse to developers, and a connector lets Muse use your service when someone asks it for help.
    • I look closely at the step in a request where someone needs a business that can deliver and money changes hands.
    • With a small budget, I'd start with lead generation, because I can show a customer a sample before writing much software.
    • I plan distribution around channels I can reach, such as creators, product-led sharing, and connected marketplaces.
    • A coding agent can build the first version, and I still inspect the results and test the awkward requests myself.
    • To start this week, I'd talk to one type of customer about the last time they dealt with the task.

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/


    The Right Way To Write With AI Sep 21, 2026
    Show notes

    Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP

    In this episode I speak with Nicholas Cole about the real value of everything you write on the internet. Cole has 15 years of experience as a nonfiction writer and ghostwriter, and he runs the SaaS platform Typeshare. He gives me a simple model with three tiers of content: commodity, personality, and original. He also explains the digital brain, which he calls your personal language model, and he shows how AI repeats your approved language at scale. By the end, you know how to judge the short, medium, and long-term value of a piece before you write it.

    Start Writing Online In 30 Days: https://startup-ideas-pod.link/ship30

    Timestamps

    00:00:00 – Intro

    00:03:36 – POV is the Moat

    00:05:40 – Language As Open Source

    00:11:24 – Value Is Relative To The Reader

    00:14:26 – Approved Language

    00:17:43 – The Value of AI in Writing

    00:22:09 – Commodity Ideas

    00:24:23 – How To Set Up The System

    00:27:58 – Ownership IS Association

    00:33:56 – Build your Personal Data Set

    00:39:53 – Branded Content vs Founder-Led Content

    00:45:17 – What is Original Content?

    00:46:35 – Writing Versus Short-Form Video

    00:48:58 – Three Types of Hooks

    00:49:50 – Timely Content vs Timeless Content

    00:53:27 – Voice is 3 dialed settings

    00:56:32 – Finding your Voice

    01:00:49 – The Company Brain As The Moat

    01:07:30 – Closing Thoughts

    Key Points

    • A point of view creates the moat, because copycats must wait for your next idea.
    • Content sits in three tiers: commodity, personality, and original. Each tier adds different leverage.
    • Ownership equals association. Volume builds it, and personality details make it strong.
    • Your life story is the unmade data set, so AI learns it only from your own writing.
    • Every piece sits on a spectrum from timely to timeless, so match your expectations to the type.
    • Humans do the thinking and the writing. Robots do the repeating and the remixing.

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND COLE ON SOCIAL

    X: https://x.com/Nicolascole77

    Youtube: https://www.youtube.com/@nicolascole77

    Ship 30 for 30: https://startup-ideas-pod.link/ship30


    Jev is HERE. How to use it Sep 18, 2026
    Show notes

    In this episode, I talk with Ryan Vogel about Jev, a new type of AI built for classification. Ryan shows how Jev takes an input plus an output schema and returns a probability for each choice in about 200 milliseconds. He demos Jev sorting 1,700 emails for 18 cents total, then covers lead scoring, support routing, video clipping, and browser control. I push him on the startup angle: find a business with an expensive queue of incoming information and put Jev at the front of it. You leave with a clear mental model, real use cases, and a simple way to try it today.

    Links Mentioned:

    Jev/Typeface AI: https://typesafe.ai

    AI Gateway: https://vercel.com/ai-gateway

    Timestamps

    00:00 – Intro

    02:27 – What Jev Is and Why It Matters

    04:32 – Email Triage Demo

    07:19 – Jev as an AI Decision Maker

    15:46 – How to Use Jev in a Business

    20:48 – Startup Idea: Local Services Matching and Instant Quotes

    22:51 – Use Case 1: Bitcoin Signal Test and Limits

    24:03 – Use Case 2: Auto-Clipping Long Videos

    25:27 – Use Case 3: Browser Control: Flight Pick in 7.1 Seconds

    26:18 – How to Get Access

    27:25 – Closing Thoughts

    Key Points

    • Jev is a classifier: an input and an output schema go in, and a probability for each choice comes out.
    • Ryan's demo scores 1,700 emails for 18 cents total.
    • Each Jev query takes about 200 milliseconds, whatever the input and output structure.
    • Use Jev at any point where a business makes fast, repeatable decisions on incoming data.
    • Keep Jev in an advisory role, and save frontier models for high-intelligence tasks like trading.
    • Instant access runs through the Vercel Gateway, and a waitlist covers direct access.

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND RYAN ON SOCIAL

    X: https://x.com/ryanvogel

    Youtube: https://www.youtube.com/@vogeldev/videos


    Instinct AI: The AI Assistant for normal people Sep 15, 2026
    Show notes

    I sit down with Remy to go through Instinct, the new invite-only personal agent that runs inside iMessage. Remy shares his raw chat history on screen: a haircut booking in Copenhagen, a restaurant reservation, a Bali visa on arrival, and an Emirates Skywards sign-up. We cover the parts that impress us, the points where the agent hits a wall, and the privacy questions that stay open. By the end of this episode you understand what Instinct does today, and you get fresh ideas for personal agents in general.

    Timestamps

    00:00 – Intro

    02:08 – Instinct Pros

    11:18 – Instinct Cons

    13:16 – Simple Onboarding

    15:19 – Tools and Connectors

    17:43 – Example 1: Booking a Haircut in Copenhagen

    20:24 – Example 2: Restaurant Booking and Calendar Entry

    23:03 – Example 3: Bali Visa on Arrival and Emirates Skywards

    26:00 – Closing Thoughts

    Key Points

    • Instinct hides the agent complexity behind a phone number and iMessage, so a first-time user starts in seconds.
    • Remy gets it to book a haircut, hold a restaurant table, file a Bali visa on arrival, and open an Emirates Skywards account.
    • A spend-limited virtual card keeps the blast radius small when the agent pays for things.
    • The agent stalls when a task needs a phone app or an Indonesian checkout page.
    • Users report that Instinct keeps copies of email after they disconnect Google, so treat privacy as an open risk.
    • The trusted person network lets one Instinct talk to another, which builds network effects into the agentic era.

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND REMY ON SOCIAL

    X: https://x.com/remy_gaskell

    Youtube: https://www.youtube.com/@aiwithremy

    AI with Remy: https://www.aiwithremy.com/


    Building a Software Factory that actually works (Full Course) Sep 14, 2026
    Show notes

    Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP
    I welcome Ras Mic back to the pod to explain the phrase "software factory." Mic shares his screen and walks through the exact system that he runs today. His factory has four steps: isolate, build, prove, and ship. He keeps the whole system in five or six markdown files, so it works with any model and any harness. By the end of this episode, you can boot up your own factory, run many agents in parallel, and trust the code that comes back.

    Create your own Software Factory: https://startup-ideas-pod.link/ras-software-factory

    Timestamps

    00:00 – Intro

    02:17 – Software Factory Definition

    03:44 – Why the Software Factory Matters

    05:23 – Step 1: Isolate With Git Work Trees

    11:34 – Step 2: Build With the Code Structure Skill

    14:48 – Step 3: Prove With Evidence-Driven Testing

    22:25 – Step 4: Ship With Grep Loop and Greptile

    26:52 – The Physical Factory Analogy

    29:21 – A Software Factory Is Markdown Files

    30:02 – Closing Thoughts

    Key Points

    • A software factory is a workflow of skills and domain knowledge, so it runs with any model and any harness.
    • Isolate: every feature starts in a fresh git work tree branched from origin main, so each agent keeps its own station.
    • Build: a code structure skill makes the agent write service layer code that a human developer can read.
    • Prove: the agent records a before state and an after state as video, screenshots, or numbers.
    • Ship: Greptile scores the PR, and the agent loops back to build until it earns five out of five.
    • Mic runs up to 15 features in parallel and reviews the visual proof instead of the raw code.

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND MIC ON SOCIAL

    X/Twitter: https://x.com/Rasmic

    Youtube: https://www.youtube.com/@rasmic


    You're using GPT-6 Astra WRONG Sep 10, 2026
    Show notes

    I talk with Ras Mic about GPT-6 Astra. We skip the game demos and the 3D toys, and we focus on use cases to earn money or improve products. I share 9 Astra prompts that I posted publicly, and Greg Brockman reposted. Ras then shows his hardware project: he moved from a speaker idea to a parts list, a Blender layout, and merged code in about 30 minutes. The takeaway is simple: use this model for the ideas that felt too large for you last year.

    Timestamps

    00:00 – Intro

    01:53 – Astra Overview

    04:14 – 9 Astra Prompts

    11:48 – Jarvis Speaker Idea

    16:21 – Think Bigger with Astra

    18:29 – Vibe Coding to Vibe Manufacturing

    21:16 – Closing Thoughts

    Key Points

    • Astra costs more per task, and it uses fewer steps, so the value per dollar stays high.
    • A performance audit moved one of Ras’s apps from 800 ms to 20–30 ms.
    • A security audit on his live payments app found real risks in production.
    • Ras went from a speaker idea to a $561 parts order and a merged pull request in about 30 minutes.
    • Ras’s point: intelligence keeps climbing, and bravery stays flat. Ask for bigger things.
    • The shift that vibe coding brought to software now reaches physical products.

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND MIC ON SOCIAL

    X/Twitter: https://x.com/Rasmic

    Youtube: https://www.youtube.com/@rasmic


    Local AI Clearly Explained Sep 08, 2026
    Show notes

    I run this episode solo. I explain local AI in plain terms: the model runs on hardware I control, and a cloud model runs somewhere else. I map the four pieces of the local AI landscape — the model, the warehouse, the software, and the workflow — and I define the words that beginners meet first: parameters, tokens, context window, quantization, and GGUF. I walk through the Google open model stack (Gemma 4, Google AI Edge, LiteRT-LM, AI Edge Gallery), compare the other open model families, and show three ways to run a model today. I close with a first workflow you can copy and three startup ideas that use local AI as the wedge.

    And a special thank you to Google for supporting the podcast.

    Timestamps

    00:00 – Intro

    01:35 – The Open Model the Landscape

    03:09 – Vocab Decoder

    06:48 – Google Gemma Clearly Explained

    10:29 – Other Open Model Families

    14:20 – Path 1: Run Gemma in LM Studio

    18:17 – Path 2: Ollama

    20:15 – Path 3: Google AI Edge

    21:07 – Hardware Cheat Sheet

    21:52 – First Workflow to Build

    22:47 – Workflows Before Fine-Tuning

    25:06 – Local vs Cloud vs Hybrid Eval

    26:33 – Framework for Local AI Startup Ideas

    27:22 – Startup Idea 1: Home Health QA Reviewer

    29:24 – Startup Idea 2: Offline Field Report Copilot

    32:10 – Startup Idea 3: Pre-Send Reviewer for Professional Services

    34:47 – Build Your Local AI Lab

    37:55 – Closing Thoughts

    Key Points

    • Ask whether the model is good enough for the job, and the business opportunities become clear.
    • Local AI has four pieces: the model, the warehouse (Hugging Face), the software (LM Studio or Ollama), and the workflow you build around them.
    • Gemma 4 E4B is my practical starting point; E2B fits phones and older machines.
    • Hybrid architecture wins: local does the private first pass, cloud does the heavy reasoning, and a human approves anything important.
    • Start with one repeated workflow — one folder, one model, one output — and run it 10 times.
    • I see a 24-month window to build local-AI-native software for verticals that still run early-2000s tools.

    The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg

    Instagram: https://instagram.com/gregisenberg/

    LinkedIn: https://www.linkedin.com/in/gisenberg/


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