Stay ConnectedThe LivBay Lash Podcast is BACK. 🎙️
Mike & Shauna are back at LivBay. Sharing the real, unfiltered conversations behind building and growing a lash business.
Marketing. Retention. Scaling. Leadership. Money. Mistakes. Wins. And everything we’ve learned along the way.
Whether you’re a lash artist, salon owner, or beauty entrepreneur, we’re here to help you build a business that actually lasts.
🎧 New episodes + the original LivBay Podcast archives.
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Poor retention? Before you blame your glue, your client, or the humidity, look at what happens before you place the first lash. In this episode, Shauna and Mike break down why lash sets fall out early and what's actually in your control. We talk about priming the underside of the lash, why beginners should skip half second adhesives, measuring humidity in your lash room instead of your city, matching curl to your client's natural lashes, and running consultations that recommend the right set, not just the requested one. We also get into how UV adhesive changes retention and what it won't fix, plus why taking foreign fills can be one of the smartest ways to grow your books right now. Shop UV lash supplies: https://livbaysupplies.com/collections/luv-lashing Join The Tea on Facebook: https://www.facebook.com/groups/419470405317781/ Watch on YouTube:
The lash industry isn't dying, but the old way of running a salon is. In this episode, Mike and Shauna talk through the real 2026 data on salon growth, why retention beats prospecting right now, and how membership models, service upsells, and a stronger brand story are keeping the best businesses afloat. They also get into what happens when you rely too heavily on one ad platform, and why authenticity is winning over polished AI content.
The beauty industry is feeling the economic downturn, and artists books everywhere are getting gappy. In this episode, Shauna and Mike break down why discounting is the worst move you can make right now, and what to do instead. From the lipstick effect to loyalty programs, membership models (and how Drybar built a $300M business on recurring revenue), and the rebooking habits most lash artists skip, this episode is packed with practical, no fluff strategies to keep your books full without racing to the bottom on price. For all your supply needs visit out: https://livbaylash.com/ To Buy LivBay Supplies on Amazon Click Here: https://amzn.to/38DEsTw
Mike & Shauna are back behind the mic and we’ve got some unfinished business. In this episode, we’re talking about where we’ve been, what’s changed, and why we’re excited about what’s next. We also dive into one of the biggest shifts happening in the lash industry: **UV lash technology**. We break down how UV lashing works, why it can create a more controlled and consistent curing process, the misconceptions surrounding it, and what lash artists need to know before making the switch. A lot has changed. So have we. **We’re back. Let’s get to work. ⚡️** Shop products at https://livbaysupplies.com/
We’re going back to LivBay Lash. After everything we’ve been through, those are words we honestly never thought we’d say. LivBay was more than a business to us. We built it from the ground up, poured our lives into it, built an incredible community around it, and then watched our chapter with the company come to an end. But sometimes God has a way of bringing things full circle. In this episode, we’re finally sharing why we made the decision to return to LivBay Lash, what’s happened behind the scenes, and what we believe needs to change moving forward. This isn’t about trying to recreate the past. It’s about taking everything we learned. The wins, the mistakes, the setbacks and the experience and using it to build something better. **Better products. Better service. A better experience.** LivBay is entering a new chapter, and we couldn’t be more excited to be part of it. **New vision. Same passion. Bigger future.** We’re back. 🤎 Shop Products at Livbaysupplies.com Facebook: facebook.com/groups/419470405317781 Instagram: instagram.com/livbaylash
Everyone wants more followers, but what if followers aren't actually what's holding your lash business back? In this episode, we're breaking down why **more followers don't automatically mean more money** and why a smaller, engaged audience can be far more valuable than thousands of people who never book or buy. We talk about the numbers lash artists should really be paying attention to: **bookings, rebooking, client retention, average ticket, referrals, and conversion.** We also dive into why going viral won't fix a broken customer experience, how to turn your social media into a sales tool, and why your existing clients may be the biggest growth opportunity you're overlooking. If you're constantly chasing followers, views, and likes but wondering why your bank account isn't growing with them, this episode is for you. Shop Products at Olivorlash.com
There's a version of salon ownership people picture: full chairs, good vibes, easy money. Shauna and Mike Jones have owned lash salons since 2016, at one point running four locations, and they're naming what that picture leaves out. Payroll loans, employees who leave in twos and turn on you publicly, and profit margins that top out around 15 to 18 percent even on a packed schedule. This one's for lash salon owners and lash artists weighing whether to go out on their own. Shop Supplies at: https://olivorlash.com/?srsltid=AfmBOopaEpcc5vfsd7ZdJEebYlTtZhcS-S2zWsQJ3OWl5wRBUBw9z4cl
In this episode, we separate fact from marketing hype. We break down some of the biggest claims being made about UV lash systems from "no fumes" and "100% safe" to instant curing and retention promises and discuss what the science, chemistry, and real-world experience actually say. If you're a lash artist, salon owner, educator, or simply curious about UV technology, this episode will help you make informed decisions instead of relying on buzzwords and misleading advertising. In this episode we cover: The biggest myths about UV lash adhesive What UV technology actually does Marketing claims that should raise red flags Safety considerations every lash artist should know How to evaluate products using facts instead of hype Our goal isn't to attack any brand. It's to encourage transparency, education, and evidence-based conversations so lash artists can make the best decisions for themselves and their clients. 🎙️ Follow us for more conversations about lash business, product development, salon growth, and the truth behind the beauty industry.
A client tells you your prices are too high. Another tells you they're too low. Shauna and Mike Jones walk through what's really driving lash pricing right now, classic sets from $150 to $300, volume sets up to $500, and the exact way to justify your price without over-explaining it (hint: whoever talks first loses). They also get into rent math, location strategy, and why loyalty beats one-time upsells. Grab the full pricing toolkit: https://olivorlash.com/pages/pricing-toolkit
Most lash students leave their certification class with more questions than answers, and that is not on them. Shauna and Mike dig into the lash educator problem nobody wants to say out loud: one day classes with no follow up, trainers guaranteeing six figure incomes, and the assumption that a skilled lash artist automatically makes a skilled teacher. They talk through what actually separates a real education from a certificate on a wall, the state by state licensing rules most new artists do not know exist, and why mentorship beats chasing your fifth certification every time.
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