Limited Supply

Latest Episodes:

S3 E10: Grow LA / Deodorant For Your Knees / Licensing Family Guy For $10 million Mar 22, 2023

Show notes

How do you get a sitdown with JK Rowling’s people? Moiz’ brother Suleman Ali joins this week’s episode to discuss mobile game creation and why he hates his former co-founder.

Nik and Moiz also get into Kuori deodorant’s sales on Shark Tank VS the Today Show, nuggets from Grow LA and Mini Katana’s video content model.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Follow Suleman:

LinkedIn: linkedin.com/in/sulemanali/

Timestamps:

00:00 Intro

02:21 The Best Consumer Brand

09:33 Introducing Suleman

16:05 A Second Business And A Crazy CoFounder

20:54 Meeting JK Rowling

24:38 Grow LA

28:54 The Facebook/Google Ads Ratio

33:06 One Day Click, One Day View

35:24 Guess The Brand

01:08 Why You Should (Or Shouldn’t) Be On Amazon

S3 E9: SVB - Asking The Questions No-One’s Talking About Mar 15, 2023

Show notes

What happens to your debt when you’re a DTC brand and your bank collapses? Nik and Moiz offer their unique analysis of the Silicon Valley Bank turmoil.

They also dig into what went down at SXSW, and discuss alleged insider trading at a major pharmaceutical company.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 E8: Meet Jugnoo / How To Rewarm Email Lists / The Inside Track on LTV Mar 08, 2023

Show notes

Is eCommerce fundraising dead? Nik and Moiz get into who’s raising money and the names to watch.

They also discuss Warby Parker’s earning report, who the real future winners in eCommerce are going to be, and how to warm up those email lists.

You’ll also hear about Jugnoo, the mobility as a service platform and Klaviyo’s new feature.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 E7: Why Facebook Moderation Is Grinding Gears / Starbucks Insane Money Making App / Three New Shopify Features Mar 01, 2023

Show notes

Want to look amateur? Leave your Facebook ad comments unmonitored.

This week Nik and Moiz dig into why Facebook moderation is making this the hardest task on the planet, how Starbucks is leveraging its loyalty programme like an unsecured loan, and what’s going on over at Shopify.

Plus you’ll hear why Moiz take a look at Facebook earnings and how much you’re worth to the company.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 E6: Meet The Founder Who Built Her Manufacturing Business On Spite Feb 22, 2023

Show notes

This is a special one. Nik and Moiz are joined by their good friend, Mary Berry, CEO and Founder of The Cosmos Labs.

Mary was in on the ground floor of manufacturing Moiz’ deodorant brand and has a natural gift for choosing products that are going to fly. She’s also an avid collector of Chanel handbags.

Nik and Moiz get into conversation with Mary about why building the right working culture is essential for employee loyalty, how to successfully audit materials and reduce waste, plus why clients who know exactly what they need are her favorites.

You’ll also hear why facial care manufacturing provides the best margins and why knowing the price of glycerin is way more important than knowing how much milk costs.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 E5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In Feb 15, 2023

Show notes

Dependency on one channel is a DTC company’s greatest strength…and greatest weakness.

Find out how Nik and Moiz are thinking about organic growth and buying in audiences.

Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for customers.

Plus, you’ll hear a super practical customer retention tip from Nik, that you’ll be able to put into practice right away.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 E4: LIVE From The Whalies - Serta Goes Bankrupt, Nik’s Long Wknd Mistakes, Plus A Q&A Session Feb 08, 2023

Show notes

Nik and Moiz come to you live from The Whalies.

This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award.

But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

01:19 And That’s How You Get $2b In Debt

06:00 Run The Promotion

10:27 A Call For DTC Founders To Face Facts

11:23 Switch Off Emotions

15:21 What Got Fucked Up

23:01 Brands Versus Products

31:10 Are You Even A Real Business If You’ve Never Been Sued?

33:19 Finding The Sweet Spot

48:51 The Question Of Non-Traditional

S3 E3: The $1B Bootstrapped Business / A $250k Loophole / Where Your Credit Card Fees Go Feb 01, 2023

Show notes

How did an eCommerce website design business go from bootstrapped to success story?

Nik and Moiz are fans of Envato - find out why.

In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to.

Join them as they prepare for The Whalies in Austin and get into Nik’s new recruitment strategy.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle Jan 25, 2023

Show notes

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss.

Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

01:03 - Intro

05:37 - Nik's experience with direct mail

08:07 - PostPilot performance analysis

02:36 - Costco and Kimberly-Clark just in time operations

05:32 - Native's just time inventory

07:50 - Costco

10:38 - Reselling on Amazon

14:22 - BulbHead

26:05 - Flextape

26:54 - ChatGPT

28:57 - Outro

S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story Jan 18, 2023

Show notes

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.

Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.

She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Follow Ty:

LinkedIn: linkedin.com/in/ty-haney-a4b1561a

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Introduction

04:07 Normalizing Hard Things

05:14 High Stakes

06:13 The Shift To Female Fitness