Limited Supply

Latest Episodes:

S5 E6: Paid Social Strategies That Will Make or Break Your Business Sep 13, 2023

Show notes

If you paid for it, you should be making the most of it. So are you getting your money’s worth from your paid advertising?

Don’t worry— Nik and Moiz are here to dissect the ins and outs of exactly what you should (and should not) be getting out of your paid social strategy.

The guys break down the importance of setting up a proper Facebook funnel, explain why comment moderation is the crux hold of any paid social strategy, and unveil exactly how much you should be spending on creative.

So, tune in to find out their best advice for moderating internet trolls, the 5 aspects of paid that will absolutely make or break your DTC brand, and their unfiltered thoughts about the actual effectiveness of creative.

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Want more advice? Check out the Limited Supply YouTube page for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E5: 5 Secrets to Building a High-Converting Landing Page Sep 06, 2023

Show notes

How can you harness the power of has-beens for your brand?

This week the guys are exploring the hidden world of infomercials—and explaining why they’re one of the most underutilized— and best— forms of validation for your brand.

Nik and Moiz also unveil their best tips for creating a killer landing page, including the top five things you absolutely must do to ensure it converts. If you aren’t incorporating things like buy now, pay later options, price per unit, or fail-safe options, then you cannot afford to miss this episode.

Plus, what are the most valuable lessons the guys have learned from working with affiliates? And what percentage of your cut should you be promising them? Tune in to find out!

0:00 The Agenda

2:39 Affiliate Marketing

19:00 Infomercials

27:42 Landing Pages

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions Aug 30, 2023

Show notes

You have DTC questions, they have answers.

Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions.

Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriously…. he might be the only person left on Pinterest at this point.

Plus, what are the three tools you absolutely must have if you’re limited on time and resources bootstrapping your brand? And don’t forget to join their Slack group if you’ve got questions you want to see answered!

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging Aug 23, 2023

Show notes

Does iOS 7’s new privacy and tracking protections spell disaster for SMS, affiliate link, and email tracking measures? Or is this not as big of a deal as it initially seems?

Moiz and Nik are dissecting the latest in D2C news, including how Amazon is pushing to reduce the number of boxes by creating their own packaging… because we all know that Amazon cares deeply about the environment, right?

Then, what happened to Allbirds? And how do one-hit-wonder brands break free from the constraints of their staple products and successfully launch new offerings without going for broke? Plus, the boys tackle fashion's latest major acquisition of brands like Michael Kors, Jimmy Choo, and Versace.

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E2: The Best Black Friday Strategies for Your DTC Brand Aug 16, 2023

Show notes

What kind of C-Suite morons divulge their entire Black Friday strategy to the world for free?

Our two morons, that’s who. And that’s why we love them.

Nik and Moiz are opening their entire Black Friday playbook, and it’s loaded with some of the most valuable advice they’ve ever dropped on the pod before. And honestly? We’re not sure how they’re gonna stay in business after this one.

Don’t miss out on their top tip on bundling products like a pro, how to optimize your landing page for upsells, and how often you should be sending out those SMS texts and emails on the day of your big sales.

All that, plus much, much more, for making a killing this November.

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E1: Lessons in Logistics: Mastering Inventory Management and 3PL Relationships Aug 14, 2023

Show notes

The boys are back in town, and this season, they’re spicing things up a bit.

This time around, Nik and Moiz are tackling all the biggest questions you have from their time in D2C, and giving you a few pointers from their biggest takeaways.

In this ep, Moiz is dishing on his greatest lessons in manufacturing with his time at Native Deodorant—from the Chinese manufacturers who make American facilities look like dog shit to the contractual terms you should be looking out for before signing.

Plus, the guys dish on what kind of inventory your business should be stocking and explain why you should be aiming for 3 to 4 turns of inventory per year. And stay tuned as they dive into the world of 3PLs, and discuss the importance of having a solid line of communication with any CEO.

Tatari has turned TV advertising into digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising- giving marketers a competitive edge and clear way forward. https://www.tatari.tv/brands

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 E12: True Classic’s CEO on Company Culture, Creativity, and Going Viral Jul 05, 2023

Show notes

You know that little feeling in the back of your throat that makes you feel emotions towards someone else?

Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd.

Nik and Moiz talk to Ryan about the importance of empathy in company culture, how he fosters that mindset daily within the walls of True Classic Tees, and why hiring emotionally intelligent people is critical to negating workplace toxicity.

Ryan also unveils his playbook for hiring powerhouse players— and spoiler alert— it doesn’t involve recruiters or running ads. So, lay off the LinkedIn for a bit, bucko, because, according to him, the best employees probably aren’t even looking for jobs. Time to go poach some Grade A eggs!

Plus, find out why growth and valuation are simply a high-stakes game of EBIDTA and retention, and what True Classic is doing to perfect their model.

0:00 Guess That Business

12:00 True Classic & Ben

19:52 Creating a Great Culture

33:30 Becoming More Creative

40:15 Going Viral

42:00 The Hiring Process

53:00 Mr. Sharma’s Hiring Process

1:00:00 Growth and Valuation

1:10:31 Mobile App Metrics

Check Out True Classic Tees:

Website: https://www.trueclassictees.com

Instagram: https://www.instagram.com/trueclassic/

TikTok: https://www.tiktok.com/@trueclassic

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/rbtct/

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop Jun 28, 2023

Show notes

This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retargeting pool of Facebook ads.

Don’t hate the player… hate the millennial marketer trying to game the system.

Plus, Nik and Moiz tackle the rise of TikTok’s newest shop feature and explain which brands are crushing the organic advertising game.

Then, they delve into Shop Pay’s announcement that it’ll be offered outside of Shopify and discuss the woman waging her own odyssey against Amazon Prime’s manipulative tactics.

0:00 Intro/Guess That Business

10:26 TikTok Shopping

27:38 Creative Thinking

43:00 Shop Pay

49:17 Amazon FTC Complaint

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 E10: iOS 17 Kills Tracking Parameters/Structuring a Marketing Department/The Pill Club’s Fraud Jun 21, 2023

Show notes

What happens when an online pharmacy starts committing insurance fraud?

This week, Nik and Moiz are breaking down the scandal behind the now-defunct company, The Pill Club— and it’s a good one.

Then, is Apple Vision Pro dumb, really dumb, or just naturally designed for the citizens of San Francisco and Silicon Valley who can’t travel without their double monitors? And speaking of Apple— why is the latest edition of iOS attempting to kill tracking parameters?

Plus, find out how the guys would structure a marketing department for businesses of different sizes, and later, stay tuned for Moiz’s brilliant business plan involving loads of liquids, essential oils, and Whole Foods.

0:00 Guess that Brand

13:40 Bed, Bath and Beyond

17:00 The Pill Club

28:40 Apple Vision Pro/iOS 17

38:00 Structuring a Marketing Department

49:15 Moiz’s Business Idea

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture Jun 14, 2023

Show notes

What the heck is Singles Day? And how can your business take advantage of it?

Nik and Moiz are talking all things shopping holidays— Prime Day, Singles Day, Shop Day— and what you should be doing with them in order to maximize your sales.

The guys also get into a debate over which furniture store is the biggest of the Pottery Barn brands, what analytics tools are most useful when it comes to analyzing your site’s metrics, and which post-purchase upsells you should be taking advantage of.

Then, stay tuned while they try to decipher what a “people-powered pharma with a decentralized structure where people can buy love tokens with Ethereum or another reserve currency for homeopathic and other pharmaceutical alternatives” actually sells...

Yeah, someone needs to be fired for that one.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

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