Lift Free And Diet Hard with Andrew Coates

Latest Episodes:

EP #127 Pete Dupuis: Fundamentals of Great Business Jun 01, 2023

Show notes

Cressey Sports Performance cofounder Pete Dupuis returns to deep dive into how strong business and service fundamentals allowed CSP to survive and thrive during the last few challenging years. Pete shares his formula for building trust with his clients. Pete explains how you put yourself in a position to benefit from luck. Pete also shares how his passion for a "side hustle" in mentoring gym owners grew into his current role with Business For Unicorns. This includes how Pete recognized the parts of the work he liked and the parts he didn't, shifting his focus to doing more of what he liked.

EP #126 David Thomas Tao: Doing It Right, Right Away May 30, 2023

Show notes

David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matter, and why a commitment to getting it right early on was essential to building credibility. David also shares how they intend to support coaches going forward plus some lessons on how to approach getting published.

EP #125 Adriell Mayes: Passion, Curiosity, and Growth Mindset May 23, 2023

Show notes

Adriell Mayes is crushing in business, social media, in kettlebell education. Adriell joins to share how he built his media and foundation of his business. Adriell shares how he's approached coaching with a dedication to creating a fun and memorable client experience, and built his career through equal parts passion and curiosity. And like recent guest and peer Marcus Martinez, Adriell shares how he approaches kettlebells as a tool and extension of his body to focus on movement.

EP #124 Kait Callahan: Skill Investment May 16, 2023

Show notes

This episode could have easily been titled "Mindset Mastery" but it fails to grasp the intelligence and depth behind this conversation with Kait Callahan. Kait is one of the most intelligent, knowledgeable, and articulate guests ever on the podcast, as she explores and challenges our fundamental beliefs systems and the emotional underpinnings of our decision making. Kait explains her philosophy of investing in skill development as the best return on investment. This episode should make you think, challenge how you allocate your time in your career, and challenge you to ask better questions to create greater client impact.

EP #123 Marcus Martinez: Kettlebells and Creation May 09, 2023

Show notes

Kettlebell master and expect educator Marcus Martinez makes his long overdue appearance to chat about the key inflection points that led to his brand growth. Marcus shares how he navigates making kettlebells accessible to more people yet exploring the fun and creative side of their potential. We talk about how Marcus regular spends social time with a community of like minded and successful fitness professionals, and how this materialized. Marcus shares why he feels it's important to establish strong values early in your career so you can learn when to say yes or no to opportunities. He also shares how he's never worried about what other coaches are doing, he's focused on creating to help people.

EP #122 Adam Bornstein: You Can't Screw This Up May 02, 2023

Show notes

I'm honoured to have Adam Bornstein as a first time guest. Long overdue, Adam is one of the industry's most influential figures, coaches, writers, and teachers of sustainable nuanced lifestyle and nutrition habits.

Adam answer why coaches will get a ton of value from reading his new book "You Can't Screw This Up", a book written to help the overwhelmed, frustrated, and confused end user. We talk about coaching, asking better questions, and communicating with our clients in a way that supports change.

Adam also answers why he's deliberately operated more behind the scenes rather than lean into aggressive forward facing brand development.

Enjoy this episode and check out Adam's new book out soon.

EP #121 Beth Feraco: Ask For Help Apr 25, 2023

Show notes

Beth Feraco shares her experience hiring help and building a business off the back of social media success. Beth approaches her work from a place of "who can I help today", but has also embraced a willingness to "ask for help" herself. Beth shares tactics to get started and navigate social media growth, and how to leverage social media into systems like an email list. Beth also highlights some of the more challenging sides to social media "success".

EP #120 Santana Anderson: Creating Community In Your Gym Apr 18, 2023

Show notes

IFBB Pro and gym owner Santana Anderson joins me to share how a strong community supported his gym through closures and led to a stronger business that supports and invests in its coaches. Santana shares how getting an IFBB pro card shouldn't be an all encompassing mission and how it doesn't alone guarantee career success. Also pay attention to how Santana flips conversation to make it about the other person, a demonstration of a rare but trainable skill that showcases why he's thrived serving others.

EP #119 Eve Guzman: Hard Truths and Helping People Apr 11, 2023

Show notes

Eve Guzman and I both spoke at The Real Coached Summit in Las Vegas in March. Eve was the speaker who brought the most attendees because she mobilized the women in her community and mentorship to show up. Everyone had an amazing time. Eve shares how she battled obesity from a young age, lost the weight, pivoted from a science career in a lab, took a leap of faith, and started coaching others through evidence based nutrition. She was so successful other women kept asking her to mentor them. Eve shares her career progression and how she's build such a strong community. Eve talks about leveraging the support from key people around her while learning to turn off the naysayers. We discuss the power of embracing hard truths instead of peddling comforting lies in the effort to help more people feel healthier and empowered.

EP #118 Mike Doehla: Hard Work + Luck Apr 04, 2023

Show notes

Mike Doehla returns to answer the theoretical question: what would you do if you didn't need the money? Mike lives this discussion having sold the company he founded, Stronger U, and we talk about what are the options and future directions for Mike to continue to do what he loves, helping people. We talk about pricing your services, the right to earn a good livelihood, how hard work and luck interplay for career success, and ask do we have an obligation to help every way possible. We also talk about the potential value in hosting a podcast and how to approach it.

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