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    Fitness & Nutrition

    Lift Free And Diet Hard with Andrew Coates

    The Lift Free and Diet Hard Podcast dives deep into the science and practice of living a strong, healthy, and intentional life. Hosted by Andrew Coates, the show brings together inspiring guests to share insights, stories, and practical advice that empower listeners to build confidence, make informed choices, and stay resilient in their fitness and wellness journeys. Every episode encourages thoughtful exploration of what it means to lift free, diet hard, and live fully.

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    Latest Episodes:
    EP #117 Nick Shaw: RP Origins Mar 28, 2023
    Show notes

    Nick Shaw, CEO and co-founder of Renaissance Periodization(RP) returns to share how 2 personal trainers became the architects of one of the most successful and respected coaching and educational businesses in the fitness industry. We share nuanced thoughts on training online early in your career, the challenge and sometimes discomfort of building a personal brand, and to underlie it all with a "be of service" mindset.


    EP #116 Dr. Trevor Kashey: Skill Acquisition Mar 15, 2023
    Show notes

    Dr. Trevor Kashey joins me to discuss how he's able to focus on highest value and impact efforts by spending less time being forward facing with social media. Trevor and I devolve into a "intellectual journey" about the nature of the evidence based fitness industry and what ultimately helps the end user. Learn what Trevor means when he says "I care about getting to the crux of "your" problem." Stick around for the second half as Trevor gets into actionable take aways for how to help people with their lifestyle and nutrition, specifically his focus on helping people with skill acquisition and guiding people to "stop doing as much dumb stuff and start doing more smart stuff." Hope you enjoy Trevor's intellect and humour.


    EP #115 Dr. Christle Guevarra: Managing Injury and Recovery for Clients Feb 21, 2023
    Show notes

    Dr. Christle Guevarra of Renaissance Periodization guests to deep dive into injury and recovery management for our clients. Christle emphasizes the importance of communication, keeping clients positive, and ultimately keeping them in the game. We talk about training strategies and if there's a practical limit to trying to progress while also trying to recover from injury. Christle shares why she pivoted into the fitness industry and the potential to scale her impact.


    EP #114 Luka Hocevar: Building A Personal Brand Feb 14, 2023
    Show notes

    Luka Hocevar returns to talk all about developing a personal brand and how it comes from "being of service" to others. Luka talks about how experience creates a lot of ideas for content. Luka also shares how his strong personal brand and experience allowed him to build his small group training program. Listen to this episode to get a discount code on this program.


    EP #113 Dr. Dwayne Jackson: Non-Biased Approach to Nutrition Feb 07, 2023
    Show notes

    Dr. Dwayne Jackson guests to share wisdom from his extensive education and experience teaching medical professionals and more recently within the fitness industry. Dwayne shares why he approaches research and practice from a non-biased perspective. Dwayne shares info to help coaches with questions around chronic stress and its relationship with obesity. Dwayne shares why he chose to leave academia and start a second career teaching nutrition within the fitness industry.


    EP #112 Brad Stulberg: The Practice of Groundedness Jan 31, 2023
    Show notes

    Author Brad Stulberg joins the podcast to share wisdom from his book The Practice of Groundedness. Brad explains what he calls “heroic individualism” and where it can go wrong for fitness professionals in their careers. He explains the arrival fallacy and strategies for learning to enjoy what you’ve accomplished while balancing the goal of achievement. We also have a rare nuanced discussion about navigating some of the more polarizing elements of media and social media, and how you can stay focused on what really matters.


    EP #111 Kelsey and Dennis Heenan: Trial, Error, Success Jan 24, 2023
    Show notes

    Kelsey and Dennis Heenan make their long overdue first appearance to talk about how they built their massively successful online business and brand HIITBURN. Despite their success they’re quick to explain how much they tried along the way that didn’t work out. They share how important it is to build your email marketing, how they developed their social media, and how life has changed from their early careers. Kelsey and Dennis also share how close industry friends have played a key role in their own success. Find out why they say giving yourself "permission to try new things" is important.


    EP #110 Steve Krebs: I'm Here To Help Jan 17, 2023
    Show notes

    Steve Krebs joins the podcast to talk about the importance of establishing your values and making decisions in alignment with those values. Steve explains what he means by “make the main thing the main thing, always.” We talk about the importance of the people closet to us in our ability to thrive in our careers.


    EP 109 Jill Coleman: Scaling Your Career Jan 12, 2023
    Show notes

    Jill Coleman returns to share wisdom, experience, and evolving attitudes as her career has grown and roles have shifted. Jill shares how she build her business to where she needed to embrace scaling her team and offerings. Jill highlights her willingness to invest in mentors, especially when it was financially challenging, and how it launched her forward professionally and financially. Jill shares her nuanced thoughts on what it means to scale your business. We also share why you should consider joining us at the fitness conference Raise The Bar February 24th-26th in Dallas where we are both speaking.


    EP 108 Ali Gilbert: Queen of Men's Health Dec 27, 2022
    Show notes

    Ali Gilbert makes her first ever appearance to talk about her work coaching men and their health. Ali shares a lot of information about why men's testosterone levels are declining and what coaches need to know to help their clients. Ali shares how her niche found her plus her thoughts on if and how you should develop a career nice. Ali also shares why she's leaned into building her own brand and why she's passionate about speaking and creating her own event.


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