Liberty Spenders

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Episode 24 - How Fox News fueled Joe Knoetgen's Love of Country Brand Oct 22, 2024

In this powerful episode of Liberty Spenders, hosts Kurt and Kristen Luidhardt sit down with Joe Knoetgen, the visionary patriot and veteran behind Love of Country Clothing, a brand born out of passion for the patriot economy and love for America. Joe shares his remarkable story of transitioning from a gym teacher to enlisting in the military at 39 and launching his veteran-owned business to inspire fellow Americans.

Love of Country, a business built around his deep-rooted love for his country, offers American-made products that support veterans and their families. Joe opens up about the challenges of growing a business in tough economic times and how conservative media appearances and staying true to his brand’s roots have boosted his brand’s visibility and buy-in from patriot economy consumers. He dives into the powerful mission behind his company—giving back to veterans, raising mental health awareness, and empowering communities to stand united.

Takeaways

⭐ Joe Knoetgen’s inspirational journey: From gym teacher to military service at age 39, proving it is never too late to answer the call of duty.

⭐ Patriot-driven business: Love of Country Clothing offers high-quality, 100% American-made apparel, supporting local economies and veterans.

⭐ Patriot economy growth: Strategic media appearances and staying true to love of Country’s values helped propel the business forward, showcasing the power of visibility.

⭐ Giving back to veterans: Love of Country Clothing is committed to making a difference by supporting veterans and military families in need.

⭐ Vision for the future: Focused on online sales and community outreach, Joe’s mission is to leave a legacy that inspires the next generation of patriots.

⭐ Core values: Rooted in faith, patriotism, and service, Joe Knoetgen’s business is more than clothing—it’s a movement to unite Americans with pride and purpose.

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Episode 23 - Partnering with Purpose: Uniting Christian Entrepreneurs Through G7 Networking Oct 15, 2024

Kurt and Kristen Luidhardt sit down with Bob Willbanks, CEO of G7 Networking, to uncover the transformational power of faith in the business world. If you're a Christian business owner, entrepreneur, or professional, this conversation is packed with insights on how to build purpose-driven success through strategic partnerships and community.

Bob shares how G7 Networking empowers Christian businesses by fostering trusted relationships that grow your business, keeping it aligned with absolute truth. He explains the profound difference between being busy under Satan's yoke and thriving under the Savior's yoke, where being others-centered and focusing on giving becomes the key to unlocking both spiritual and professional fulfillment.

What You’ll Discover:

⭐Prioritizing Community: Christian business thrives when we prioritize community, recirculating dollars within the faith-based economy, supporting one another in both business and purpose.

⭐Embracing Absolute Truth: Being others-centered and embracing absolute truth in business can lead to unprecedented growth and fulfillment.

⭐G7 Learning Management System: The new G7 Learning Management System provides essential mentorship and resources for Christian entrepreneurs, ensuring their journey is aligned with God's purpose. Building strategic partnerships and connecting with fellow Christian professionals through G7 Networking strengthens business impact and community bonds.

⭐The Meaning of Success: Success isn't just about professional achievement—it's about pouring into the next generation, offering them support, and helping them avoid the pitfalls we’ve experienced.

In today’s digital world, reputation management isn’t just about keeping a clean image—it’s about owning your narrative, being willing to step into controversy, and aligning with an audience that will stand by your side. Vito’s comedy journey reflects the importance of clean content that upholds conservative values, and his strategies for viral success are key for any content creator looking to break through the noise.

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Episode 22 - How to Go Viral: Vito Glazers’ Insider Secrets for Conservative Content Creators Oct 08, 2024

In this power-packed episode of Liberty Spenders, Kurt and Kristen Luidhardt sit down with the one and only Vito Glazers, a trailblazer in reputation management, celebrity marketing, and the mastermind behind viral campaigns that are shaking up the industry. Together, they dive deep into content creation strategies that resonate with conservative audiences and discuss the evolution of the Red Pill Comedy Hour, a comedy tour that redefines clean comedy with a focus on conservative values.

What You’ll Discover:

⭐Connect With Your Audience: Vito breaks down the importance of understanding your audience to create content that sticks. You must meet your audience where they are—not where you think they should be.

⭐Clean Comedy for Conservative Audiences: The Red Pill Comedy Hour taps into an underserved market—those looking for clean, value-centric humor that aligns with their conservative values. Vito explains why this niche is ripe for disruption.

⭐Viral Strategy and Reputation Management: Want to go viral? Vito shares his playbook on embracing controversy, handling haters, and creating a loyal, engaged audience by amplifying polarizing messages that resonate deeply with the right people.

⭐Tailor Your Message: Vito’s success in PR and viral campaigns shows that the key to making waves is not what you think is cool but what your audience craves. If you want to make your mark, you need to focus on their needs.

⭐Fame Doesn’t Last—But Impact Does: Vito emphasizes that fame is fleeting, but delivering real value and embracing your authentic voice will have a lasting impact.

⭐Evolving Platforms: Whether it’s through viral campaigns, reputation management, or reaching conservative audiences, Vito highlights the need to continually adapt to evolving platforms while staying true to your message.

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Episode 21 - Ending Cancel Culture in the Workplace with Andrew Crapuchettes of RedBalloon Oct 01, 2024

Kurt and Kristen Luidhardt are joined by Andrew Crapuchettes, founder and CEO of RedBalloon. Andrew shares his insights on building a positive workplace culture in today's challenging environment, where cancel culture and divisive mandates have become increasingly prevalent. Andrew provides valuable insights into creating a positive workplace culture and navigating the challenges of cancel culture in 2024 and beyond. His entrepreneurial journey and the founding of Red Balloon offer inspiration for those looking to make a difference in the world of work.

Key Highlights:

⭐ The Impact of Cancel Culture on the Workplace: Andrew discusses the negative impact of cancel culture on workplace morale and productivity. He highlights the importance of creating a culture that fosters open dialogue and respect for diverse viewpoints.

⭐ The Parallel Economy and RedBalloon's Value Proposition: Andrew discusses the opportunity presented by the parallel economy for conservative businesses and job seekers. He shares how Red Balloon's unique value proposition, offering a fee-for-service recruiting model, aligns the interests of employers and job seekers.

⭐ Addressing People-Based Problems: Andrew highlights the importance of addressing people-based problems through open and honest conversations. He believes that these awkward conversations are essential for personal and professional growth.

⭐ The Importance of Seeking Advice and Making Quick Decisions: Andrew stresses the importance of seeking advice from mentors and advisors. He also discusses the need for making quick decisions, especially when it comes to hiring and firing employees. He emphasizes the importance of letting go of employees who are not the right fit for the organization.

⭐ Entrepreneurship and the Customer-Focused Approach: As an entrepreneur, Andrew emphasizes the importance of stamina and a customer-focused approach in building a successful business. He shares his journey in founding Red Balloon as a solution to the problems caused by cancel culture in the workplace.

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Episode 20 - Unlocking the Power of Values-Driven Wealth Management with Scott Pyle Sep 24, 2024

Ready to take control of your financial future while staying true to your values? In this episode, we sit down with Scott Pyle, founder of Pyle Financial Services, who has over 30 years of experience in financial planning and wealth management. Scott’s approach goes far beyond just managing wealth—he’s on a mission to align investments with conservative, faith-based values.

What You’ll Discover:

⭐ Align Your Money with Your Values: Learn how Scott helps clients invest without compromising their faith, avoiding industries like pornography, abortion, and child labor, all while maintaining excellent returns. Find out how to shield your wealth from companies that work against the values of God, family, and country.

⭐ Building a Multigenerational Legacy: Scott shares the importance of not just passing down wealth, but ensuring that your family’s values are upheld for generations to come. He helps families craft a vision that will impact their children, grandchildren, and beyond.

⭐ Fight Back Against Corporate Wokeness: Discover how large corporations and investment firms like BlackRock and Vanguard are weaponizing your money against you—and what you can do about it. Scott reveals how his firm uses cutting-edge AI technology to ensure your investments are in line with your beliefs.

⭐ A Parallel Economy for Conservatives: Learn about the growing movement toward a parallel economy, where Christians and conservatives can invest in companies that reflect their values. Scott explains how this emerging “kingdom economy” can build a stronger future for your business and your family.

Key Takeaways:

✅ Protect Your Investments: Scott shows how you can make great financial returns without supporting companies that violate biblical principles.

✅Empower Your Business with Values-Driven Investing: Find out how to leverage the trillions of dollars controlled by conservatives and Christians to create positive change in corporate America.

✅Think Long-Term: Scott emphasizes the importance of thinking multigenerationally—planning your financial strategy not just for your own retirement, but for the legacy you want to leave behind.

Why Listen?If you’re a business owner looking to align your financial strategy with your conservative and faith-based values, this episode is a must-listen. Scott’s approach offers a clear path to financial success while standing firm on biblical principles. Don’t let your money be used against your beliefs—find out how to take control.

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Episode 19 - Creating Elite Sales Teams and Delivering Excellence with Arturo Del Rio Jr. Sep 17, 2024

Arturo Del Rio Jr., a powerhouse entrepreneur and sales professional turned minister, joins Kurt and Kristen Luidhardt to reveal his incredible journey from the boardroom to the pulpit as Chief Mission Outreach Officer of ProLife Payments. Arturo doesn’t just talk business; he talks values—how aligning them with your mission is key to delivering excellence. He breaks down how ProLife Payments is revolutionizing tech and payment solutions for faith-driven businesses and nonprofits, staying true to conservative values. Arturo shares game-changing personal stories about leaders who lead with heart, showing the power of kindness and empathy in business. He gets real about the challenges of entrepreneurship—lawsuits, theft, you name it—and drives home the point: integrity is non-negotiable.

When it comes to building elite sales teams, Arturo is a master, breaking down the secret to killer compensation plans that reward team success and the art of using tie-down questions to close the deal. He shares gold on identifying customer needs and mapping out precise next steps in follow-ups. Finally, Arturo talks about ProLife Payments’ unwavering commitment to customer service and their cutting-edge approach to compliance surcharging. He’s on a mission—not just to grow a business, but to support nonprofits and drive lasting change.

Key Highlights:

⭐ Aligning Values with Business: Arturo discusses how aligning values with business, particularly in ProLife Payments, ensures the delivery of excellence while meeting customer needs with integrity.

⭐ Kindness and Empathy in Leadership: He reflects on the importance of kindness, empathy, and vulnerability, sharing personal stories about leaders who exemplified these traits and positively impacted their teams.

⭐ Entrepreneurship and Leadership Challenges: Arturo opens up about the real-life challenges of entrepreneurship, such as lawsuits and theft, and how these hardships led to personal growth and strengthened his leadership approach.

⭐ Building Elite Sales Teams: With a deep understanding of sales teams and compensation plans, Arturo shares strategies for building elite teams that are driven by success and meaningful customer follow-up.

⭐ Compliance Surcharging and Nonprofit Support: Arturo explains how ProLife Payments offers innovative solutions like compliance surcharging while maintaining a strong commitment to customer service and support for nonprofit organizations.

Resources: https://prolifepayments.com/life/libertyspenders

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Episode 18 - From the Trump War Room to Your Boardroom: Lessons from Brad Parscale Sep 10, 2024

Kurt and Kristen Luidhardt sit down with Brad Parscale, the digital strategist behind former President Donald Trump’s 2016 and 2020 campaign and the founder of Campaign Nucleus. Brad shares his expertise on achieving business mastery in today's ever-evolving landscape, where the specter of cancel culture looms large. Learn how to protect your business from being cancelled while staying aligned with your values, and discover the power of harnessing AI and influencer marketing to propel your brand forward.

Key Highlights:

⭐ Mastering Cancel Culture: Hear a firsthand accounting of Brad Parscale’s personal battle with cancel culture, and uncover his innovative approach to overcoming it with Campaign Nucleus.

⭐ Revolutionize Your Campaigns: Discover how Campaign Nucleus uses AI and sentiment analysis to offer real-time quantitative predictions and cutting-edge campaign strategies, giving you a competitive edge in political and business arenas.

⭐ Equity vs. Equality: Understand why shifting from equality to equity might be hurting your business and how to implement strategies that promote genuine fairness.

⭐ Defending Free Speech: Explore Parscale’s views on free speech, the importance of the right to be wrong, and how historical mistakes in the judicial system have shaped today's legal landscape. Understand the vital role of competing opinions in fostering a healthy democracy.

⭐ Power of Influencer Marketing: Learn how to harness the power of influencer marketing to increase engagement and drive exceptional return on ad spend in your campaigns.

Takeaways:

Establishing a culture of creativity can empower your team to outpace competitors, emphasizing the value of innovation over perfection.
Get practical tips to protect your business from the far-reaching effects of cancel culture and maintain your brand’s integrity.
Grasp the balance between exercising free speech and adhering to legal and ethical boundaries to ensure your voice remains powerful and protected.
Unlock the secrets to leveraging influencer marketing to boost engagement, enhance market impact, and achieve exceptional returns on ad spend.
Learn from Brad’s personal insights on leadership, including the importance of understanding reality, controlling one's emotions, and the power of faith in guiding decisions.

Resources:

Campaign Nucleus

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Episode 17 - The Konfident Fit: Revolutionizing Hiring and Leadership with Felix Lin Sep 03, 2024

Join Kurt and Kristen Luidhardt as they sit down with Felix Lin, the CEO of Konfidently and the brilliant mind behind the Konfident Fit methodology. With over 20 years of experience working with industry giants like Google, Tony Robbins, and Goldman Sachs, Felix reveals the game-changing strategies that can help your business build a cohesive, high-performing team. From avoiding the common pitfalls of traditional hiring to aligning leadership styles with your company’s mission, Felix provides actionable insights that every business owner needs to hear.

Felix also uncovers the hidden dangers of cultural misalignment and the alarming trends of quiet quitting and the Great Resignation. He explains how these issues are symptoms of deeper organizational problems and offers practical solutions to address them head-on. If you’re seeking to create a more engaged and loyal workforce, this episode is packed with the tools and knowledge you need to lead your business to new heights.

Key Highlights

⭐ Achieve Success Through Alignment: Discover why aligning employee values with company culture is crucial, and how achieving this alignment can lead to increased employee satisfaction, better performance, and a stronger, more successful business.

⭐ Go Beyond First Impressions in Hiring: Find out why traditional interviews fall short and discover methods that can help you see beyond first impressions to find candidates aligned with your company’s goals and culture.

⭐ Leverage Leadership Styles for Success: Understanding and leveraging different leadership styles can significantly impact employee satisfaction and business outcomes. Aligning leadership with company goals ensures that your team is motivated and driven to contribute to your success.

⭐ Preserve the Dream with Strategic Business: Learn how businesses can succeed by focusing on strategic alignment in hiring and leadership. Explore how these practices can ensure your business thrives and continues to contribute to the strength and resilience of the American economy.

Takeaways:

Learn how aligning leadership styles with employee values can prevent cultural misalignment and ensure long-term success.
Discover innovative methods that go beyond traditional interviews to uncover the truth and make better hiring decisions.
Learn how leaders who align their vision with employees’ values can inspire better performance and loyalty.
Uncover how flexibility in leadership and hiring can help your company adapt to changing market conditions and employee needs.
Discover why ongoing leadership training is vital for maintaining a strong company culture and achieving elite results.

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Episode 16 - Build Meaningful Connections: Dr. Jerry Pattengale’s Secret to Business Growth Aug 27, 2024

In this captivating episode, hosts Kurt and Kristen Luidhardt delve into the extraordinary life of Dr. Jerry Pattengale, a true renaissance man in Christian education and media. From his humble beginnings in Buck Creek, Indiana, to becoming a visionary behind the Museum of the Bible, Dr. Pattengale's story is a masterclass in resilience, creativity, and the relentless pursuit of greatness. His journey is filled with invaluable lessons that can transform the way you approach your business and personal life.

Dr. Pattengale shares how his challenging childhood instilled in him a task-oriented mindset and a relentless work ethic. He discusses the importance of creativity and resilience in overcoming adversity, and how strategic networking has opened doors to unprecedented opportunities. Additionally, Dr. Pattengale introduces the powerful concept of "Borrowed Intelligence," demonstrating how learning from the best can accelerate your growth. His insights on creating a lasting legacy and making a long-term impact are sure to inspire and motivate you.

Key Highlights

⭐ From Local Roots to Global Leadership: Discover how Dr. Pattengale's journey from a small-town upbringing to international acclaim can inspire you to reach new heights in your business. Learn how humble beginnings can serve as a powerful foundation for achieving extraordinary success.

⭐ Achieving Success with Task-Oriented Strategies: Learn the secrets of a task-oriented mindset to achieve monumental success. Business owners will gain valuable techniques for breaking down complex projects into manageable tasks, staying organized, and maximizing efficiency to drive their business forward.

⭐ Turning Adversity into Business Advantage: Uncover how to view challenges as opportunities for innovation and growth, turning setbacks into strategic advantages that can propel their business to new heights.

⭐ Mastering Networking for Business Growth: Get insider tips on building meaningful connections and leveraging your network to open doors to unprecedented opportunities.

⭐ Building a Lasting Business Legacy: Explore how to build a lasting impact in their industry, inspire future generations, and create work that stands the test of time, ensuring their business leaves a positive and enduring mark.

Takeaways:

Learn how to embrace a vision that drives through the toughest challenges by setting clear, ambitious goals and staying committed to long-term objectives.
Discover strategies to master the art of prioritizing tasks by implementing a system that helps you identify high-impact activities.
Learn more about focusing on work that aligns with your values by regularly reassessing your business goals and ensuring they contribute to your overarching mission.
Learn ways to achieve harmony between your professional and personal life by practicing effective time management techniques.
Discover how to lead with a clear sense of purpose by defining your core values and communicating them consistently.

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Episode 15 - Ethics and Excellence: The Perfect Blend for Success with Anton Krecic Aug 20, 2024

In this episode, Kurt and Kristen Luidhardt sit down with Anton Krecic, the founder of Seven Weeks Coffee. Anton shares his inspiring journey from political fundraising to launching a pro-life coffee empire just two weeks after getting married. He discusses the unique challenges he faced, the innovative solutions he discovered, and how his mission-driven approach has led to nearly $500,000 in donations to over 850 pro-life organizations.

Through this engaging conversation, you’ll learn how Anton and his wife turned a simple idea into a nationwide movement, the importance of ethical sourcing, and the strategies they used to build a robust community around their brand. Whether you're a seasoned entrepreneur or just starting, Anton's insights on mission-driven marketing, creative problem-solving, and the balance between personal passion and business success will provide invaluable lessons to help you grow your own enterprise.

Key Highlights

⭐ Strategic Partnership in Entrepreneurship (2:02): Learn how to successfully integrate personal and professional lives by starting a business with a close partner.

⭐ Financial Success with Philanthropic Impact (4:10): Understand how combining business with philanthropy can lead to significant financial success and social impact. Learn how integrating a charitable component into your business model can provide crucial resources to important causes, showcasing the power of aligning profit with purpose.

⭐ Marketing with a Mission (13:03): Discover the effectiveness of mission-driven marketing strategies in building a passionate and loyal customer base. Anton’s approach integrates the company’s pro-life mission into every aspect of its outreach, clearly communicating the cause and the impact of each purchase.

⭐ Creative Problem Solving (21:25): Explore innovative solutions to overcome business challenges and fuel growth. Anton’s journey with Seven Weeks Coffee highlights the importance of creative problem-solving, from finding cost-effective ways to participate in events to developing unique marketing strategies.

⭐ Community Engagement (28:00): Discover the benefits of using social media and strategic events to build a vibrant and active community around your mission.

⭐ Vision for the Future (44:40): Be inspired by the importance of having a clear and forward-thinking vision for your business. Learn how maintaining a future-oriented approach can ensure your business remains focused on its mission while exploring new opportunities for growth and influence.

Takeaways:

Learn how to define a compelling mission for your business to transform it and build a dedicated customer base.
Discover strategies to create high-quality products to sustain customer interest and encourage repeat purchases.
Learn how cultivating strong relationships with partners and customers ensures sustainable business growth.
Explore how remaining flexible and responsive to market needs is necessary to secure long-term success.

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Episode 14 - Faith-Driven Success: Building a Billion-Dollar Business with Steve Green Aug 13, 2024

Unlock the secrets behind Hobby Lobby’s astonishing success with hosts Kurt and Kristen Luidhardt as they sit down with Steve Green, President of Hobby Lobby and Chairman of the Board for the Museum of the Bible. Explore the extraordinary journey of a family business that grew from humble beginnings to dominate the retail industry with over 1,000 stores and $7.5 billion in annual sales.

In this episode, Steve discusses the pivotal moments that shaped the company, including miraculous turnarounds and bold decisions like closing stores on Sundays. Plus, you’ll gain insights into how integrating faith into business practices can lead to long-term success, attract dedicated employees, and build a loyal customer base. Whether you're a business owner seeking inspiration or an entrepreneur looking for proven strategies, this episode is packed with invaluable insights and actionable advice.

Key Highlights

⭐ The Power of Faith in Business Decisions [3:36]: Integrating faith and values into business decisions can provide strength and clarity during challenging periods. This approach can inspire resilience and steady growth, helping your business overcome obstacles with a grounded and purpose-driven mindset.

⭐ Adaptability and Resilience in Business [6:27]: Emphasizing adaptability and resilience in your business strategy can help navigate economic challenges. Stay true to your core values to achieve lasting success, and learn how to make strategic changes that align with your mission while driving growth and stability in uncertain times.

⭐ Building a Legacy Through Family and Faith [14:05]: Building a lasting legacy through family involvement and faith-based principles can inspire business owners to think long-term. Engage future generations in your business vision to ensure enduring success, creating a heritage of values and continuity that benefits both your family and your business.

⭐ Values-Driven Leadership and Company Culture [32:23]: Creating a values-driven company culture that prioritizes work-life balance can attract and retain top talent. Learn strategies to boost productivity and loyalty by staying true to your core values, and discover how a supportive work environment can lead to a more engaged and committed workforce.

⭐ Strategic Philanthropy and Community Impact [37:53]: Strategic philanthropy can enhance your company’s reputation and strengthen community ties. Make a positive impact that resonates with both customers and employees by integrating meaningful philanthropic efforts into your business model, fostering a sense of community and shared purpose.

Takeaways:

Discover how Hobby Lobby’s approach to giving back, including hiring chaplains and increasing charitable donations, can enhance your company’s reputation and impact.
Gain insights into how involving family in your business and building on faith-based principles can inspire long-term thinking and legacy building.
Learn more about creating a supportive work environment that balances work and family life can boost employee loyalty and productivity.
Discover more about the concept of viewing your business as a stewardship, where success is attributed to divine guidance and blessings.

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Episode 13 - A Toast to Freedom: Paul Johnson’s Journey with Republican Red Winery Aug 06, 2024

In this episode, hosts Kurt and Kristen Luidhardt welcome Paul Johnson, owner of Republican Red Winery. Uncover Paul’s captivating journey - from his family's historic vineyards to creating a bold, purpose-driven brand that unites conservatives over fine wine and meaningful conversations. Paul shares his family's rich history in winemaking, the obstacles he faced during the 2020 election, and his innovative approach to marketing that sidesteps traditional barriers and directly engages with politically conservative and faith-based consumers.

Discover the powerful impact of personal customer engagement, as Paul reveals how a simple thank-you call can foster incredible loyalty and repeat business. Learn about the inspiring Shades of Red campaign, designed to document diverse conservative stories and spark authentic conversations. Paul’s unwavering commitment to quality and authenticity in his products serves as a testament to the importance of maintaining high standards to ensure customer satisfaction and loyalty.

Key Highlights

⭐ Grapes of Wrath to Grapes of Glory [02:23]: Discover how Paul Johnson’s family’s resilience and dedication laid the foundation for what would become the renowned Republican Red Winery.

⭐ Purpose-Driven Branding [06:16]: Learn how aligning your brand with conservative values can build a loyal community and differentiate your brand in a crowded market with a strong, purpose-driven approach.

⭐ Regulatory Hurdles [15:13]: Gain insights from Paul on navigating the complexities of the highly regulated wine industry and how overcoming these types of challenges is crucial for maintaining a competitive edge.

⭐ Overcoming Social Media Censorship [28:52]: See how Paul overcame social media ad restrictions during the 2020 election by pivoting to direct marketing partnerships with local GOP organizations. This innovative approach bypassed digital barriers and supported aligned causes.

⭐ Collaborative Marketing [31:30]: Discover how strategic partnerships with aligned organizations can enhance your brand’s visibility and sales, while also amplifying your marketing efforts and driving business growth.

⭐ Quality Above All [37:22]: Understand the importance of maintaining top-notch standards in your products to ensure customer satisfaction and long-term loyalty.

Takeaways:

Discover how to build a brand that truly reflects your values to create deep, lasting customer loyalty and differentiate yourself in the market.
Learn to turn marketing challenges into opportunities with creative strategies to stay ahead in a competitive landscape.
Discover how partnering with local organizations can amplify your reach and effectiveness, creating powerful marketing synergies.
Learn to harness the power of personal engagement to create loyal, repeat customers and foster strong, lasting relationships.
Discover strategies to invest in quality and authenticity to secure long-term success, cultivate customer loyalty, and sustain business growth.

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Episode 12 - Brewing a Better Future: The Coffee Revolution with Pete Leonard Jul 30, 2024

Join hosts Kurt and Kristen Luidhardt as they explore the remarkable journey of Pete Leonard, the visionary founder of I Have a Bean, a company that’s redefining coffee excellence while providing second chances to those who need them most. In this episode, Kurt and Kristen discuss how Pete transformed a backyard hobby into a revolutionary business that not only produces top-tier coffee but also offers meaningful employment to individuals with past incarcerations. This episode is packed with inspiring stories and innovative insights for business owners eager to combine passion with purpose and make a significant impact through their work.

Pete Leonard shares the inspiration behind starting I Have a Bean, the intricate process of coffee roasting, and the paramount importance of quality and flavor. Pete passionately discusses how I Have a Bean is changing societal perceptions of individuals with felony convictions by providing them employment opportunities to reintegrate and prove themselves. Rated in the top 1% for coffee quality, I Have a Bean guarantees customer satisfaction with same-day or next-day delivery, boasting a high customer return rate. The combination of a strong social mission, exceptional coffee, and outstanding customer service underscores the company’s success and sets a high standard for mission-driven businesses.

Key Highlights

⭐ Ignite Your Passion (2:50): Discover how a mission trip to Brazil ignited Pete Leonard's passion for coffee and sparked a game-changing business idea. This trip was a pivotal moment for Pete, where he experienced the richness of Brazilian coffee culture and saw firsthand the potential for creating a socially responsible coffee business.

⭐ Mission-Driven Business Model (24:54): Explore I Have a Bean's dual mission of roasting world-class coffee and creating jobs for post-prison individuals, which makes a meaningful impact on society and connects with consumers on an emotional level.

⭐ Innovative Product Development (37:30): Learn about Pete’s invention, the Bean Master 5000, and why the cutting-edge roasting system was the key to his mission and business.

⭐ Life-Changing Employment (42:58): Hear powerful stories of how I Have a Bean provides second chances and transforms lives. The company's employment program for post-prison individuals provides purpose, stability, and pride in their work, significantly changing their life trajectories.

⭐ Unique Value Proposition (51:28): From meticulously sourcing the top 1% of coffee beans to the detailed roasting process, Pete's commitment to quality assurance, coupled with a strong mission, creates a unique value proposition and drives high customer satisfaction.

Takeaways:

Learn to identify and leverage cultural shifts to create BIG business opportunities.
Discover the power of combining a strong social mission with exceptional product quality to drive your business's success.
Learn more about overcoming business challenges by fostering resilience and encouraging innovative thinking.
Learn to maintain an unwavering commitment to quality and shared values to build a loyal customer base.
Discover how to integrate empathy and social responsibility into your business practices to enhance relationships and reputation.

GET 15% OFF YOUR FIRST ORDER AT https://ihaveabean.com/ BY USING THE CODE: LIBERTY24.

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Episode 11 - Racing & Resilience: Dr. Mark Young on Building Brands that Last Jul 24, 2024

Join hosts Kurt and Kristen Luidhardt as they sit down with the multifaceted Dr. Mark Young, host of the Blunt Force Truth podcast, advertising and marketing expert, and Guinness World Record holder. Dr. Young's journey from professional race car driving to building successful retail brands offers a treasure trove of insights. Discover the importance of niche marketing in crowded categories and the potential longevity each person holds, according to both science and scripture.

Dr. Young discusses the intricate dynamics of branding and customer relationships within conservative and Christian communities. He stresses the importance for businesses to closely align with the values of these groups to unlock their substantial purchasing power. The discussion also covers his Blunt Force Truth podcast and the vital role independent media plays in counteracting mainstream narratives. Explore how businesses can build brand loyalty, and strategically choose sides in today’s politically divided market, creating a robust business environment. This episode provides essential insights for business owners looking to thrive by effectively engaging with the conservative consumer landscape.

Key Highlights

⭐ Mastering the Racetrack and the Market (2:48): Explore how Dr. Mark Young’s late career venture into professional auto racing at 58 can inspire strategic risk management, peak physical preparation, and mental toughness in your business operations. Learn to apply these principles from the racetrack to navigate the competitive business environment effectively, especially within conservative markets.

⭐ Embracing Brand Polarization (29:12): Define your brand's stance clearly and embrace your core values to attract and retain a loyal customer base that resonates with those values. Utilize Dr. Young's insights to strengthen your brand identity and improve your market positioning in today's polarized landscape.

⭐ Building Brand Loyalty Through Shared Values (32:02): Implement strategies to align your brand closely with the values of your customers, as demonstrated by companies like Black Rifle Coffee. Focus on creating deep, value-based connections that foster long-term loyalty and encourage repeat business.

⭐ Navigating Retail Politics (54:10): Address the complexities of political sensitivities in retail environments where political opinions can significantly affect consumer behavior. Maintain your brand integrity while adeptly navigating these retail politics to ensure sustained business success.

Takeaways:

Engaging with niche markets can lead to significant business growth and community support.
To build long-term loyalty, it is essential to foster deep connections with customers through shared values.
Consumer data and market analysis can be utilized to make informed decisions, accurately predict market trends, and mitigate risks associated with shifts in consumer behavior.
Retail politics require careful navigation to align with both business and consumer values without compromising brand identity.
Enhance customer experiences by creating a sense of community that reflects shared values, through targeted communications, community events, and personalized services that deepen customer relationships.

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Episode 10 - Bulletproof Your Brand: Strategies for Uncancellable Success with JD Norman Jul 17, 2024

Join Kurt and Kristen Luidhardt as they sit down with JD Norman, President of Active Engagement, to explore the challenges and opportunities of marketing to conservative and faith-based consumers. With a wealth of experience for leading brands like DailyWire, Babylon Bee, Turning Point, and PragerU, JD shares invaluable insights on building resilient, "uncancellable" brands that thrive amidst social and political pressures. This conversation shines a spotlight on the power of storytelling and authenticity, debunks common misconceptions about the Liberty Spender audience, and provides actionable tips for effective engagement.

JD also shares expert advice on strategic marketing investments, emphasizing the importance of aligning your brand with consumer values to drive growth and loyalty. Discover how to bulletproof your brand and tap into the vast potential of the conservative and faith-based market. Packed with practical strategies and insights, this episode is essential for business owners looking to navigate the ever-evolving media landscape and achieve lasting success.

Key Highlights:

⭐ Misconceptions About the Conservative Market (14:40): Break through the common misconceptions about the conservative and faith-based market. Understand the size, diversity, and purchasing power of this audience, and see how brands can achieve substantial growth, drive sales, and foster deep customer loyalty.

⭐ Integrate Faith in Business for Greater Success (26:34): Explore how integrating personal values and faith into your business practices can lead to greater alignment, authenticity, and overall success. Hear powerful anecdotes of overcoming business challenges, the role of faith in guiding decisions, and the importance of perseverance.

⭐ Email Marketing and Data-Driven Strategies (36:11): Gain expert insights into how to utilize various marketing channels and cutting-edge tactics to build your audience and build a relationship. Learn strategies for effective segmentation and targeting, and the integration of AI and machine learning for better results.

⭐ Uncancellable Branding (47:24): Discover how to create a brand and marketing that is resilient to cancel culture and can withstand political and social pressures, a major concern for many businesses today.

⭐ Storytelling as a Marketing Superpower (51:55): Unleash the magic of storytelling to captivate and retain your audience. Discover how crafting compelling and authentic narratives can differentiate your brand, foster unwavering customer loyalty, and supercharge your marketing efforts. Get ready to turn your brand into a story everyone wants to be part of.

Takeaways:

Build a brand that stands strong against social and political pressures by focusing on authenticity and core values.
Compelling narratives can create an emotional bond with your audience and set your brand apart from competitors.
The vast purchasing power and diversity of the conservative and faith-based consumer base offer significant market potential.
Learn from JD Norman's experiences and strategies for navigating and overcoming challenges in the media industry.
Use your business as a ministry by aligning your business values with your personal faith, creating a positive impact on employees, clients, and customers.

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Episode 9 - How Seth Weathers and Ultra Right Beer Beat Bud Light Jul 09, 2024

Hosts Kurt and Kristen Luidhardt sit down with Seth Weathers, the trailblazing founder of Conservative Dad’s Ultra Right Beer, to explore how a misstep by Bud Light created a golden opportunity. Seth shares the dramatic impact of Bud Light’s controversial marketing decision, which resulted in a $27 billion market value loss for the brand and opened the door for Ultra Right Beer to achieve over $1 million in sales in a remarkably short time.

Seth describes the mindset that helped him capitalize on this moment and highlights the essential role of media connections and relentless persistence in achieving entrepreneurial success. Seth recounts his journey in the beer industry and the challenges he faced, including tough regulations and finding reliable vendors. Seth also provides insights into maintaining authenticity and aligning with core values to attract and keep a dedicated base of conservative and faith-based consumers. He passionately advocates for conservatives to stand firm in their beliefs and support aligned businesses as a way to drive meaningful societal change. Seth concludes with his personal motivations to protect his children and advance a company that supports conservative causes.

Key Highlights:

⭐ Seize Cultural Moments: Recognize and act on cultural shifts and events that can create significant business opportunities, as seen with the timing of Ultra Right Beer’s launch.

⭐ Standing Up for Beliefs: Gain insights into how the current political climate encourages conservative beliefs and how younger generations are increasingly inspired by integrating political ideologies with business.

⭐ Authenticity and Value Alignment: Learn why staying true to core values and maintaining authenticity is crucial for building a loyal customer base and achieving business success.

Takeaways:

Tapping into the politically conservative and faith-based consumer market can significantly drive business growth and success.
Maintaining honesty and addressing customer concerns directly is vital for building trust and ensuring satisfaction.
Product innovation and expansion can drive growth, even in regulated markets.
Overcoming early business challenges, such as regulatory hurdles and operational setbacks, require resilience and strategic problem-solving.
Strategic media connections and unwavering persistence are crucial for entrepreneurial triumph.
Passion and seizing market opportunities are essential for building a successful conservative brand.

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Episode 8 - Stamped with Success: Direct Mail Secrets for Conservative Consumers with Jeff Kruszyna and Mike Koziarski Jul 02, 2024

Kurt and Kristen Luidhardt are joined by Jeff Kruszyna, founder of JMK Victory, and Mike Koziarski, co-founder of American Data, who are seasoned experts in Republican politics, direct mail fundraising, and direct response data. Together, they explore the synergy between direct mail and digital channels, the critical role of precise audience targeting, and the surprising power of simplicity and mystery in marketing efforts. Get ready for actionable tips, inspiring success stories, and a deeper understanding of how to reach and resonate with the Liberty Spender community.

Jeff and Mike share their extensive knowledge on the enduring effectiveness of direct mail for conservative and faith-based audiences. They offer insights on targeted marketing, the resurgence of interest among younger demographics, and innovative strategies that have propelled companies like Birch Gold and AMAC, a competitor to the AARP, to success.

Key Highlights:

⭐ Understanding Direct Mail's Resurgence: Discover how direct mail is making a comeback in the Patriot economy and learn its pivotal role in reaching conservative and faith-based audiences effectively.

⭐ Digital + Mail Synergy: Learn about the powerful synergy between direct mail and digital marketing channels, and how integrating these can enhance consumer engagement and campaign effectiveness.

⭐ Innovative Marketing Approaches: Explore innovative marketing approaches that leverage simplicity and mystery to captivate and resonate with the Liberty Spender community, backed by actionable tips and inspiring success stories.

Takeaways:

Harnessing data analytics to optimize direct mail campaigns ensures each message resonates with precision and drives measurable results.
Brands elevate credibility and engagement by utilizing visually compelling direct mail designs to enhance brand perception and create memorable experiences that resonate with conservative audiences
Combining direct mail with digital marketing efforts provides a cohesive and comprehensive outreach strategy.
Strategic testing and precise audience targeting are fundamental components for maximizing effectiveness in direct mail campaigns.
The conservative movement and liberty-minded individuals present unique opportunities for direct mail marketing strategies.

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Episode 7 - Ditch Demographics: Embrace Cultural Intelligence to Drive Growth Jun 28, 2024

Hosts Kurt and Kristen Luidhardt sit down with the brilliant Matt Oczkowski, President of HuMn Behavior. Matt, a data science expert who played a pivotal role in the Trump campaigns of 2016 and 2020, shares insider secrets from his journey through political data science to pioneering new commercial consumer targeting. They explore the vital role of data-driven decision making in both political campaigns and commercial businesses, and introduce the powerful strategy of cultural intelligence over traditional demographics in marketing.

Matt further discusses the evolution of the ‘parallel economy,’ or ‘Patriot Economy,’ and and the emergence of Liberty spenders, politically conservative or faith-based consumers who prefer to buy from businesses that align with their values. Together, Kurt and Matt highlight the importance of authenticity, the rise of consumer tribalism and the growing expectation for companies to take stances on social and political issues. Discover why understanding your customers is no longer optional but essential, and how tailoring your messaging can catapult your brand to new heights.

Key Highlights:

⭐ The FLOCKS Concept: Matt unveils the revolutionary FLOCKS methodology, combining advanced geographic targeting with sophisticated data analysis to pinpoint consumer tribes and craft unbeatable marketing strategies.

⭐ The Power Of Alignment: Matt showcases the power of aligning with customer values and navigating cultural trends to impact consumer behavior and drive unparalleled growth, consumer engagement and loyalty.

⭐ Authenticity Is KEY: Consumers today are EAGER for authentic experiences with brands that align with their values and that display cultural intelligence in their marketing, and success stories like Black Rifle Coffee and Patriot Mobile are leading the way.

Takeaways:

Data-driven decision making is crucial in both political campaigns and commercial businesses.
Companies are increasingly expected to take a stance on social and political issues, which can lead to polarization and consumer tribalism.
The Patriot economy is on the rise, with politically conservative or faith-based consumers seeking out businesses that align with their values. There is giant potential for small, value-driven companies to disrupt larger, established brands.
Understanding consumer tribalism and cultural intelligence is key for businesses in the current climate. Authenticity is crucial in marketing, and consumers are drawn to brands that are true to themselves and their values.
Feedback from customers is vital for refining messaging and ensuring alignment with their expectations and preferences.

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Episode 6 - From Parler to We The People Wine: Ryan Coyne’s Entrepreneurial Journey Jun 18, 2024

Kurt and Kristen Luidhardt sit down with Ryan Coyne - the entrepreneurial force behind We the People Wine and CEO of Starboard, a conglomerate of view-driving, interest grabbing publications. This episode packs a punch, as Ryan shares his extensive experience in digital agencies, publishing, and consumer brands. Listen as he unpacks the success story of We The People Wine, from inception to selling in 3,000 locations, and emphasizes the importance of integrating core values into branding and marketing.

Ryan also digs into his strategic takeover of Parler, the robust center-right challenger to Twitter, revealing how businesses can leverage niche markets with pinpoint precision. Discover Ryan's expert tactics for engaging audiences through savvy email marketing and powerful influencer partnerships. Kurt, Kristen, and Ryan also examine what truly drives the Liberty Spenders audience. Plus, Ryan shares why he believes we're only scratching the surface of a major shift in consumer behavior.

Key Highlights:

⭐ Understanding Liberty Spenders: These consumers prioritize businesses that align with their conservative or faith-based values.

⭐ Value-Driven Branding: Incorporating core values into your brand can forge strong connections with this audience.

⭐ Brand Pivoting for Retail Success: Discover how Ryan skillfully repositioned We the People Wine from a politically charged brand to a celebration of American exceptionalism, dramatically expanding its market presence and consumer appeal.

⭐ Specialize to Succeed: Learn how targeted products attract loyal customers and uncover the best marketing techniques for promoting specialized offerings to a focused audience

Takeaways:

Brands that champion conservative, faith-based, or American exceptionalism values are thriving in today's market.
The importance of adaptability in business, as shown by Ryan's ability to pivot his wine brand to achieve greater market acceptance.
Effective strategies for digital content distribution and audience engagement in a politically charged media environment.
Integrating philanthropic efforts into your business can boost brand perception, customer loyalty, and employee morale.
Utilize platforms like email lists and influencers to reach and engage with Liberty Spenders.

Don't miss out on the strategies that could redefine your approach to business and marketing in the realm of Liberty Spenders.

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Episode 5 - Reaching the $5 Trillion Conservative Market: Data-Driven Insights on Liberty Spenders Jun 11, 2024

Kurt and Kristen Luidhardt sit down with award-winning pollster, Amanda Iovino of WPA Intelligence, a leading politically conservative data and polling firm, to discuss exactly what a ‘Liberty Spender’ is, how we identify them, and how to market to them. Along with identifying and defining the audience, Amanda busts myths and commonly held misconceptions about this critical audience regarding ideology and voting habits. Amanda also shares secrets gleaned from living in the data about building a foundation of trust and acquiring these consumers for the lifecycle of your product. Dive into a discussion that bridges the gap between political campaign tactics and business marketing strategies, as Kurt, Kristen and Amanda break down the data analytics that power successful conservative marketing strategies. WPAi helped build the identity of big data and campaigns, so this episode is a masterclass on just who and what a ‘Liberty Spender’ is and how to reach them where they are.

Key Highlights:

Liberty Spenders Unmasked: Discover the true face of Liberty Spenders, a diverse consumer group cutting across political lines, income brackets, and geographic regions, all united by their prioritization of conservative or faith-driven values in purchasing decisions.
Value-Driven Spending: Explore how these consumers are ready to open their wallets wider and pay a premium for products that reflect their principles.
Data-Driven Engagement: Learn how leveraging data analytics can supercharge your marketing efforts, making it easier to zero in on and captivate this lucrative audience and enhance ROI.
Boosting Loyalty and Referrals: Find out how understanding Liberty Spenders' preferences can help businesses craft compelling messages that not only attract but also retain these dedicated consumers, leading to increased loyalty and powerful word-of-mouth referrals.

Takeaways:

The diversity within the conservative market offers opportunities for businesses to expand their reach into new and untapped consumer segments.
The strategies honed on political campaigns can be powerfully applied in business settings to target and retain customers.
The willingness of conservative and faith-based consumers to support brands that share their values can be a powerful tool for competitive differentiation.
Using available consumer data, analytics and modeling can help businesses efficiently target and engage with the Liberty Spender audience.

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Episode 4 - Patriot Economy Mastery: From Casual Buyers to Devoted Loyalists with Chris Turner Jun 04, 2024

In this episode, hosts Kurt and Kristen Luidhardt sit down with award-winning entrepreneur, Chris Turner, CEO of Patriot Grassroots and Board Member of Patriot Mobile. Dive deep into the burgeoning Patriot economy, where businesses are not just surviving, but thriving, by aligning with strong conservative values. Chris reveals his lessons learned while serving on the board of Patriot Mobile, a telco that’s more than just a service provider—it’s a mission-driven cause. And Chris doesn’t just talk business; he shares the secrets to building unshakeable trust and having brutally honest conversations with customers. You’ll also hear about Chris’s passion for prioritizing employee well-being and making a bold promise: no employee will ever have to apologize for things beyond their control.

Key highlights include:

⭐Own Your Customers: Are your customers merely renting your services or are they truly invested in your brand? Learn the mindsets and techniques to transform casual buyers into devoted loyalists.

⭐ Patriot Mobile’s Growth: Chris details the impressive growth of Patriot Mobile, from 36,000 to over 140,000 subscribers, and the strategies behind this success.Chris explains how this company isn't just about mobile services but is a cause, creating an infrastructure for people to live without the threat of being canceled.

⭐ Trust and Honesty: Understand the critical importance of honest conversations in building lasting trust with customers, creating a superior experience compared to competitors.

⭐ Center-Right Workforce: Explore the value of hiring center-right employees, and the impact they have on business productivity and culture.

The conversation also emphasizes the importance of faith in business, surrendering control, and serving others. Learn how businesses and brands can move beyond merely “renting” customers to truly “owning” them by fostering deep loyalty and commitment. This episode is packed with insights for business owners looking to tap into the lucrative and influential conservative market.

Takeaways:

Conservative businesses have a unique opportunity to convert right-of-center customers, who Chris describes as 'renting' from brands that don't align with their values, into lifelong loyal patrons.
By delivering superior service, quality, and customer experience, these businesses can forge deep, lasting relationships, that Chris terms ‘marriages’, reflecting their commitment to family and long-term loyalty.
The Patriot Economy is surging as businesses align with conservative values, attracting loyal customers who stand by their principles.
Trust and honesty are the bedrock of lasting customer relationships; businesses must match or exceed competitor experiences.
Patriot Mobile exemplifies success in the Patriot economy, offering stellar mobile services while staying true to conservative and Christian values.
Strategic hiring of employees who share your company’s values can lead to a more productive and harmonious workplace.
Creating a safe, cancel-proof environment for employees and customers is not just a goal—it’s a necessity.
Faith and surrendering control play vital roles in both personal and business growth.
Serving others and adding genuine value is the cornerstone of enduring business success.

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