Liberty Spenders™

Latest Episodes:

107- How Hidden Trauma Keeps You Trapped & What Real Freedom Looks Like | Micah LaCerte Apr 09, 2026

Show notes

Micah LaCerte built a life on discipline, fitness, and visible success while protecting a past that he pushed down deep in shame. The outside accolades continued to grow, but the internal pressure never left.

In this conversation with Kurt Luidhardt, Micah traces how that pressure shaped his anxiety, his faith, and the way he moved through success.

That pattern held for decades. Anxiety stayed hidden, faith felt fractured, and success became something to maintain rather than something that resolved what was underneath.

The shift didn't come through performance. It came through facing what he had buried, restoring his relationship with God, and through choosing to speak what had been hidden.

Now shame has no hold on Micah, and he uses that same story to reach the men still carrying it in silence, not with theory, but with a path that moves beyond coping and toward true freedom.

0:00 Intro

05:41 SoulFit TV

10:05 How Trauma and Shame Stay Hidden

17:27 How Micah Met His Wife

20:54 Dealing With Pain

29:19 History of HitchFit

32:13 Lessons for Business Scaling

36:22 Lightning Round

Resources Mentioned:

📚 The Breaker Mission by Micah LaCerte

https://thebreakermission.com

SoulFit TV on Christian Television Network:

https://www.youtube.com/playlist?list=PLllco-DxCjPSoWuSVYlcwQGSyrGHonVXq

🎙️ A Few Things Podcast:

https://www.youtube.com/@AFewThingsPodcast

Hitch Fit

https://hitchfit.com

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• Rumble: https://rumble.com/c/c-6192506

• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

• X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

• Facebook: https://www.facebook.com/luidhardts

• Instagram: https://www.instagram.com/luidhardts

• LinkedIn: https://www.linkedin.com/company/luidhardts

• Truth Social: https://truthsocial.com/@luidhardts

• X: https://x.com/luidhardts

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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106- Unconscious Behavior Shapes Your Results More Than Intelligence | John Mitchell Apr 07, 2026

Show notes

Results fall short even when the effort and intelligence are there…why??

When John Mitchell turned 50–after decades of building businesses–he still saw a gap between income, execution, and what he knew he was capable of.

That tension sharpened as he revisited the book “Think and Grow Rich" and connected two ideas that had never been applied together. Daily actions determined outcomes, and most of those actions were unconscious.

Kurt and Kristin Luidhardt test that idea against their own routines. Kristin describes how consistency comes and goes depending on the season. Kurt points to the frustration of knowing exactly what to do and still making the wrong decisions.

John connects both patterns to something most people never account for and builds a daily system around it.

The shift shows up in places most people overlook, including moments that used to trigger automatic reactions.

0:00 Intro

02:44 Establishing Success and Personal History

10:33 The Story of Discovering the Secret

17:38 The Full Secret & 12 Minute Technique

21:55 Addressing the Success Industry

30:56 The Role of Emotion in Visualization

36:39 Validating Science with AI

41:02 Success as a Preference vs. Necessity

46:36 Clarity and Specificity in the Template

50:47 Lightning Round

Resources Mentioned:

📚 Think and Grow Rich - Napoleon Hill

https://www.naphill.org/shop/books/paperback/think-and-grow-rich/

📚 The Missing Secret - John Mitchell

https://www.themissingsecret.org

Tony Robbins - Date with Destiny

https://www.tonyrobbins.com/events/date-with-destiny/

University of Texas

https://www.utexas.edu

🔗 Connect with Liberty Spenders™:

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• Rumble: https://rumble.com/c/c-6192506

• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

• X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

• Facebook: https://www.facebook.com/luidhardts

• Instagram: https://www.instagram.com/luidhardts

• LinkedIn: https://www.linkedin.com/company/luidhardts

• Truth Social: https://truthsocial.com/@luidhardts

• X: https://x.com/luidhardts

Liberty Spenders™ Podcast

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105- What Performance Problems Reveal About Ownership Gaps | Jerri Ann Jensen Apr 02, 2026

Show notes

Why do teams stall even when everyone knows what to do?

Kurt Luidhardt sits down with Jerri Ann Jensen, founder of COSMO Advantage, to explore why execution often breaks down long after the strategy is set.

Teams can have clear goals, defined roles, and capable people in place, yet results still lag. The obvious explanation works for a while, until the same problems keep showing up.

Jerri Ann says that many leaders are diagnosing the wrong layer. A story from her own family brings that pattern into focus and shows how quickly the conversation changes when the real issue gets named.

From there, the discussion turns to the same tension inside organizations, where resistance stays hidden, alignment gets overstated, and performance problems are blamed on everything except the thing underneath them.

This episode is for business leaders trying to understand why execution keeps breaking, even when the plan looks solid.

0:00 Intro

03:27 Origin of COSMO Advantage

08:11 Integrating COSMO with Existing Frameworks

14:34 Diagnosing Organizational Gaps

20:41 Listening and Questioning for Diagnosis

26:17 Ownership Transformation Story

32:52 Learning to Hear and Respond

39:08 Lightning Round

Resources Mentioned:

COSMO Advantage

https://cosmoadvantage.com

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104- You Might Be Investing Against Your Own Beliefs (Without Realizing It) | Hal Lambert Mar 31, 2026

Show notes

Most investors assume their money is neutral. Hal Lambert argues it’s not. That’s why he founded Invest Politically.

After watching Target stock fall while critics unknowingly still owned it, he realized something most people miss:

You can boycott a company but still be invested in it.

That insight led him to build a different kind of portfolio–one based on political contribution data pulled from the S&P 500.

The result looks nothing like a typical index fund: minimal tech, heavy industrials, energy, and financials. And a completely different way of thinking about alignment.

But the bigger shift goes beyond portfolios…

Hal ties investing directly to global power, arguing that moves in Venezuela, Iran, and even Greenland are part of a larger strategy centered on China and control of resources.

From that perspective, traditional diversification starts to break down. Instead of spreading risk globally, he makes a more aggressive bet:

The United States isn’t just an option–it’s the only one.

This episode poses a question most investors never ask: Are you actually aligned with what your money is doing?

0:00 Intro

1:55 The Moment That Changed Hal’s Investing Strategy

7:03 What Happens When You Align Investing With Beliefs

10:46 Why This Portfolio Looks Nothing Like the S&P 500

15:31 The “New World Order” and What It Means for Markets

24:30 Policy, Regulation, and Market Momentum

27:40 Where the Economy Is Headed Next

32:25 Lightning Round

Resources Mentioned:

Invest Politically

https://www.investpolitically.com

Point Bridge Capital

https://pointbridgecapital.com

🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

103-How to Test a Business Idea Before You Spend Money | Clay Banks Mar 26, 2026

Show notes

You spend months building a product, launch it, and realize no one is buying...but not if Clay can help it!

Kurt and Kristen sit down with Clay Banks as he shares his journey building Haven Lock, landing a (now viral) Shark Tank episode, and using that experience to sharpen decisions about traction, valuation, and what actually mattered.

That shift shows up in how he now approaches new ideas. Instead of starting with product, he starts with proof. The "fake door" test becomes the first step, putting an offer in front of real people and measuring whether anyone takes action before anything is built.

The same pattern carried into GloriLight, where speed came from testing demand early and using systems he had already built. What used to take years now happens in weeks because the order of operations changed.

And now, he’s getting those lessons and tools into the hands of other founders. Entrepreneurs building products with a focus on real demand are going to love this conversation.

0:00 Intro

05:44 Shark Tank Journey

10:03 Team Focus and Clarity

16:44 Exit and Market Pivot

20:56 Scaling Operations and Inventory

24:13 The Founders Round

32:18 Fake Door Test

35:21 Non-negotiables

41:19 Lightning Round

Resources Mentioned:

The Founders Round:

www.thefoundersround.com

GloriLight

https://glorilight.com

Haven Lock

https://havenlock.com

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102- Called Out of Corporate and Into the Fight Against Trafficking | Allison Madrigal Mar 24, 2026

Show notes

Allison Madrigal reached a point where success in business was no longer the question. Direction was. She asked God to shut every door if the opportunity in front of her was not from Him. Instead, every door opened.

That moment led her out of corporate leadership and into building a company with a clear operating conviction: half of the profits would be directed toward fighting trafficking. It was not positioned as a side initiative–it became part of the business model itself.

What followed was not just growth, but alignment, leading to the creation of Rescue America and a national response to trafficking cases. Along the way, Allison began to see how exploitation actually takes root through systems, relationships, and online pathways that often go unnoticed.

If you’re building a business, this might sound familiar: Allison’s clarity didn’t come from strategy first. It came from conviction, then worked its way into how everything operates.

0:00 Intro

02:30 Hearing the Voice of God

10:11 Distinguishing God's Will From Self Will

15:08 The Founding of Rescue America

23:25 Tactics of Domestic Human Trafficking

31:50 Busting Myths About Trafficking

34:49 Warning Signs for Parents

39:35 Transitioning to a New Season

43:56 Taking Action & Next Steps

45:11 Lightning Round

Resources Mentioned:

Rescue America

https://rescueamerica.ngo/

Vitality Solutions

https://vitalitysolutions.com/

🔗 Connect with Liberty Spenders™:

• Facebook: https://www.facebook.com/libertyspenders

• Instagram: https://www.instagram.com/libertyspenders

• LinkedIn: https://www.linkedin.com/company/libertyspenders

• Rumble: https://rumble.com/c/c-6192506

• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

• X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

• Facebook: https://www.facebook.com/luidhardts

• Instagram: https://www.instagram.com/luidhardts

• LinkedIn: https://www.linkedin.com/company/luidhardts

• Truth Social: https://truthsocial.com/@luidhardts

• X: https://x.com/luidhardts

Liberty Spenders™ Podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

101- Why Your Identity Sets The Limit On Your Business Growth | Markus Kaulius Mar 19, 2026

Show notes

What actually determines how far someone can go in business?

Many founders assume success comes down to strategy, timing, or tactics. But a deeper question sits underneath it all: Who do you believe you are capable of becoming?

Markus Kaulius built a $170 million business and now mentors founders while investing in dozens of companies. His focus isn’t just business strategy. It’s the mindset and identity that shape the ceiling of leadership.

The conversation explores how limiting beliefs form early, how entrepreneurs unknowingly cap their own growth, and why the next stage of business often requires becoming a different person.

Faith also plays a central role. Markus explains how his decision-making changed when he stopped asking God to bless his plans and started asking which direction God wanted him to take.

For leaders navigating growth, pressure, and responsibility, this discussion offers a grounded look at what it actually takes to keep growing.

0:00 Intro

03:39 Why Mindset Matters in Business

06:38 Identity and Core Beliefs

10:35 Rewriting Personal Identity

13:17 Asking Better Questions

18:02 Identity Sets Your Success Ceiling

22:39 How Investors Evaluate Founders

27:29 The Biggest Entrepreneur Pitfall

33:10 Faith in Business Decisions

43:28 Gratitude as a Mental Reset

47:20 Lightning Round

Resources Mentioned:

📚 Play A Bigger Game by Markus Kaulius

📚 Inner Excellence by Jim Murphy

Connect with Markus:

www.markuskaulius.com

Instagram: https://www.instagram.com/markuskaulius

🔗 Connect with Liberty Spenders™:

• Facebook: https://www.facebook.com/libertyspenders

• Instagram: https://www.instagram.com/libertyspenders

• LinkedIn: https://www.linkedin.com/company/libertyspenders

• Rumble: https://rumble.com/c/c-6192506

• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

• X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

• Facebook: https://www.facebook.com/luidhardts

• Instagram: https://www.instagram.com/luidhardts

• LinkedIn: https://www.linkedin.com/company/luidhardts

• Truth Social: https://truthsocial.com/@luidhardts

• X: https://x.com/luidhardts

Liberty Spenders™ Podcast

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100- The 5 Stages Every Thought Leader Business Moves Through | Michael Hunter of PersonalBrand.com Mar 17, 2026

Show notes

Many entrepreneurs try to follow strategies that were never meant for the stage they’re actually in.

Michael Hunter, founder of PersonalBrand.com and creator of Spiffy, joins Kurt and Kristen to explore why timing matters when building a message-driven business. The conversation centers on a simple idea that changes how founders think about growth:

Every thought leader business moves through stages, and confusion often begins when someone tries to operate several stages ahead of where they are.

Michael has spent years helping experts clarify their message and build influence that lasts. Along the way he shares lessons from building Spiffy, reflects on the difference between brand and branding, and explains how clarity around your message can shape the opportunities that follow.

This conversation reframes growth through a simple question many founders overlook: What stage are you actually in?

0:00 Intro

06:53 Validating a Real Market Problem

10:04 Resourcefulness in the Early Years

14:13 Brand vs. Branding vs. Content

19:35 Repositioning Eliza VanCort

24:26 The 5 Stages Framework

30:51 The Mistake of Mimicking Big Names

34:43 Strategy Should Reduce Overwhelm

42:25 Business as Spiritual Formation

48:40 Lightning Round

Resources Mentioned:

Michael’s Companies:

https://personalbrand.com

Spiffy:

https://spiffy.co

The SixFig Podcast:

https://www.youtube.com/@sixfigpodcast

📚 Rich Dad Poor Dad by Robert Kiyosaki

📚 The Road Less Stupid by Keith Cunningham

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99- Teaching the Cost of Freedom Through Hero Cards | Craig du Mez of Grateful Nation Project Mar 10, 2026

Show notes

Patriotism is on the downturn. When pride in country declines across generations, what responsibility do we have to try to restore it? In this episode, Craig du Mez, founder of the Grateful Nation Project, shares a practical answer to that question. Through hero collector cards and narrative biographies, his nonprofit introduces students to the real lives of U.S. service members who lost their lives while serving. Instead of teaching history through dates and generals, Craig’s work connects young Americans to individual stories–where these men and women grew up, what they cared about, and the path that led them to serve. It’s a powerful reminder of something business leaders understand well: Stories create connection in ways information alone never can. Because gratitude for freedom doesn’t sustain itself. It has to be taught, preserved, and passed on. 0:00 Intro 04:48 Role Models and Sacrifice 06:20 Collector Cards 11:03 Peer-to-Peer Learning in Schools 14:08 Submitting a Hero 15:21 Selection Process and Card Pack Variety 19:28 The Vision of Grateful Nation Project 22:59 Lightning Round Resources Mentioned: Grateful Nation Project https://herocards.us Follow The Grateful Nation Project: Facebook: https://www.facebook.com/GratefulNationProject Instagram: https://www.instagram.com/gratefulnation_us/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

98- How Core Beliefs Shape Markets, Messaging, And Customer Relationships | Michael Liebowitz Mar 03, 2026

Show notes

If business is a belief system, what exactly do you believe? And how is that belief shaping the markets you enter and the customers you attract?

In this episode of Liberty Spenders, Kurt Luidhardt sits down with Michael Liebowitz of Magnetic Mind Studio, who works with leadership teams to uncover the core belief beneath their brand and strategy.

His work centers on how the brain makes decisions and why most companies misunderstand what actually drives trust, loyalty, and growth.

This episode explores:

Why every business operates from an underlying belief system (whether it is clearly defined or not)
Why no one is truly in the business they think they are in…
How clarifying your core belief reshapes customer research, positioning, and targeting decisions
Why shared beliefs signal safety in the brain & accelerate trust
How belief integrity protects brands from reactive expansion and dilution
Why the emotional “yes” must come before logistical problem solving in every sale
What objection pre-framing looks like in both sales conversations and marketing assets

For leaders building brands in competitive and rapidly shifting markets, this conversation offers a disciplined way to examine what you believe and how that belief is shaping every single customer relationship.

0:00 Intro

02:24 Speaking to the Wrong Part of the Brain

04:23 Rewriting a Vague Investment Tagline

07:54 You Do Not Have a Customer

15:43 Selling Ice to a Penguin

23:32 The Brain Only Trusts Like-Kind People

27:20 Objection Pre-Framing Instead of Answering Objections

33:05 When Manipulation Violates Safety

34:09 How Beliefs Filter Communication

41:22 The Two Month Leadership Messaging Program

45:31 Lightning Round

Resources Mentioned:

Magnetic Mind Studio:

https://www.mindmagnetizer.com/ 🔗 Connect with Liberty Spenders™: • Facebook: https://www.facebook.com/libertyspenders • Instagram: https://www.instagram.com/libertyspenders • LinkedIn: https://www.linkedin.com/company/libertyspenders • Rumble: https://rumble.com/c/c-6192506 • YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA • X: https://x.com/LibertySpenders 🔗 Connect with Kurt and Kristen Luidhardt: • Facebook: https://www.facebook.com/luidhardts • Instagram: https://www.instagram.com/luidhardts • LinkedIn: https://www.linkedin.com/company/luidhardts • Truth Social: https://truthsocial.com/@luidhardts • X: https://x.com/luidhardts Liberty Spenders™ Podcast Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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