Liberty Spenders™

Latest Episodes:

Episode 58 - Faith Meets Entrepreneurship: Lessons from the Founder of Kerusso Jun 17, 2025

Show notes

One mother met Jesus in a store because of a T-shirt. Multiply that story by millions, and you’ve captured the profound impact of Kerusso.

In this episode, Vic Kennett—founder and CEO of Kerusso—joins Kurt and Kristen to reveal how he built a pioneering Christian apparel brand from the ground up. Vic shares the inspiring story of how a small garage startup grew into a global brand that’s sold over 50 million T-shirts worldwide. Through compelling stories of unwavering faith, entrepreneurial grit, and gospel-centered vision, this discussion delivers soul-stirring insights for anyone driven to align their business with a higher, transformative purpose.

Key Takeaways:

Embrace Your Divine Calling: Discover how profound clarity and conviction in your calling can lead to extraordinary outcomes—Vic’s remarkable journey began with a moment of divine inspiration and a courageous leap of faith.
Lead with Authentic Humility: Learn how Vic’s early sales strategy, rooted in honesty and humility, proved that genuine authenticity builds unwavering trust and cultivates long-term, impactful relationships.
Apparel as Evangelism: Products with Purpose: Uncover Kerusso’s revolutionary mission, demonstrating that everyday products can spark eternal conversations—faith-based apparel stands as a powerful tool for profound spiritual impact.
Unwavering Focus on Your Niche: Vic attributes Kerusso’s enduring success to an unwavering focus on its core mission, serving a specific, loyal audience with a consistent, compelling message.
Build to Give: Generosity as a Business Model: Explore Kerusso’s impactful model of operating debt-free and prioritizing radical generosity, showcasing how businesses can not only thrive financially but also give back meaningfully, creating a lasting legacy.
Adapt Without Compromise: Evolve with Integrity: Vic stresses the critical importance of evolving strategically with market trends while remaining immutably anchored to your core mission and foundational values.

Relevant Links and Resources:

👕 Kerusso Official Website: https://www.kerusso.com/
📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free
🤝 Join the Liberty Partnership Community: Connect at https://libertyspenders.com/

🔗 Connect with Liberty Spenders™:

Facebook: https://www.facebook.com/libertyspenders
Instagram: https://www.instagram.com/libertyspenders
LinkedIn: https://www.linkedin.com/company/libertyspenders
Rumble: https://rumble.com/c/c-6192506
YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

Facebook: https://www.facebook.com/luidhardts
Instagram: https://www.instagram.com/luidhardts
LinkedIn: https://www.linkedin.com/company/luidhardts
Truth Social: https://truthsocial.com/@luidhardts
X: https://x.com/luidhardts

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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Episode 57 - JCron Unfiltered: Real Talk on Wealth, Purpose & Scale Jun 10, 2025

Show notes

What if the biggest thing holding your business back isn’t your product—but your thinking?

In this must-listen episode, Kurt and Kristen Luidhardt sit down with Jonathan Cronstedt, former President of Kajabi and author of The Billion Dollar Bullseye, to unpack what it really takes to build, scale, and own your space.

From turning a backyard sprinkler toy into a $2B SaaS platform… to redefining business strategy with a dartboard, JCron shares unfiltered insights on purpose, positioning, people—and the brutal myths holding entrepreneurs back.

Whether you're stuck at 6 figures or ready to scale from $5M to $50M, this episode will reset how you think about growth.

Key Takeaways from the episode:

Seize fleeting opportunities - JCron explains why your success depends on recognizing—and acting on—the few inflection points that actually matter.

Align purpose, profit, product, and promotion - Learn how the Billion Dollar Bullseye Framework can 10x your company—if executed in the right order.

Prioritize systems over superstars - Top talent is not a strategy. Hiring rockstars without structure is a recipe for chaos, not growth.

Turn recognition into revenue - See how a simple t-shirt campaign helped Kajabi build a tribe—and a third of its new customer base.

Clarify your internal and external purpose - Discover why you need both a personal driver and a mission that attracts others to your business.

Leverage AI and own your category - JCron makes the case for why AI isn’t optional—and how category design is the only path to long-term relevance.

Relevant Links and Resources:

📘 Billion Dollar Bullseye (Book by Jonathan Cronstedt) - Available on Amazon
🌐 Official Website – JCron - www.jcron.com
📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free
🤝 Join the Liberty Partnership Community: Connect at https://libertyspenders.com/

🔗 Connect with Liberty Spenders™:

Facebook: https://www.facebook.com/libertyspenders
Instagram: https://www.instagram.com/libertyspenders
LinkedIn: https://www.linkedin.com/company/libertyspenders
Rumble: https://rumble.com/c/c-6192506
YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

Facebook: https://www.facebook.com/luidhardts
Instagram: https://www.instagram.com/luidhardts
LinkedIn: https://www.linkedin.com/company/luidhardts
Truth Social: https://truthsocial.com/@luidhardts
X: https://x.com/luidhardts

Liberty Spenders™ Podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 56 - Campaign Blueprints, Business Breakthroughs: Wisdom from the Political Frontlines with Mark Harris Jun 03, 2025

Show notes

Is the sharpest business acumen forged in the high-stakes arena of political campaigning?

This week, Liberty Spenders’ Kristen and Kurt Luidhardt welcome Mark Harris, a veteran political strategist and founding partner at Cold Spark, one of the nation's leading political firms. Get ready to explore the potent, often surprising, parallels between political victories and entrepreneurial success.

Join Kristen, Kurt, and Mark as they dissect the dynamics of data-driven decision-making, the evolution of impactful outreach, and the realities of building a powerhouse agency beyond the Beltway. They’ll also tackle how the ever-shifting media landscape compels both campaigns and businesses to innovate their engagement strategies constantly.

If you're an entrepreneur, business leader, or a professional curious about the potent mechanics that drive both political movements and purpose-driven enterprises, this episode delivers a wealth of actionable insights. From navigating ethical crossroads and cultivating resilient client relationships to mastering the art of rapid data analysis, this conversation translates hard-won political lessons into powerful, practical strategies for your business growth.

Key Takeaways from the Trenches:

Setbacks as Springboards: Discover how an early campaign defeat equipped Mark with the resilience that became a cornerstone of his strategic success in both politics and business.
Data Over Doubt: Unpack the McCormick campaign's triumph, a testament to how disciplined research and acute voter intelligence can engineer decisive, game-changing outcomes.
The Currency of Trust: Learn why enduring business success is cultivated through unwavering ethical choices and investing in relationships before they’re needed.
Mentorship in the Modern Age: Explore the irreplaceable value of in-person learning and hands-on leadership development, even as remote work reshapes the professional landscape.
Test, Then Invest: Whether launching a campaign or a new product, see how rigorous message testing can safeguard your resources—time, money, and opportunity.

Relevant Links and Resources:

💻 Mark Harris & Cold Spark: Explore their work at coldspark.com
📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free
🤝 Join the Liberty Partnership Community: Connect at https://libertyspenders.com/

🔗 Connect with Liberty Spenders™:

Facebook: https://www.facebook.com/libertyspenders
Instagram: https://www.instagram.com/libertyspenders
LinkedIn: https://www.linkedin.com/company/libertyspenders
Rumble: https://rumble.com/c/c-6192506
YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

Facebook: https://www.facebook.com/luidhardts
Instagram: https://www.instagram.com/luidhardts
LinkedIn: https://www.linkedin.com/company/luidhardts
Truth Social: https://truthsocial.com/@luidhardts
X: https://x.com/luidhardts

Liberty Spenders™ Podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 55 - How Healing Your Story Can Elevate Your Mission (and Your Business) with Brian and Nicole Slade May 27, 2025

Show notes

Episode Summary:

What if your deepest trauma could become your greatest breakthrough? In this powerful episode, host Kurt Luidhardt is joined by Brian and Nicole Slade to explore how experiences of trauma—particularly among veterans—can be transformed into tools for growth, healing, and legacy-building. From the Journey to Nobody to AIM Elevated events, the Slades share how authentic connection, self-love, and intentional community can reshape lives and empower leaders to leave a lasting impact.

Key Takeaways:

Transform trauma into strength using tools from Trauma to Triumph and Journey to Nobody that support emotional recovery and growth.
Build authentic, purpose-driven relationships by focusing on connection over transactions—especially in high-net-worth circles.
Prioritize self-love and mindfulness practices like meditation to deepen self-awareness and fuel personal evolution.
Curate intentional spaces with aligned individuals to amplify collaboration, elevate missions, and create meaningful impact.
Commit to connection and accountability as the foundation for both healing and high-level leadership.
Create legacy by uniting heart-driven people to raise the collective vibration and build something bigger than themselves.

Relevant Links and Resources:
💻 Visit https://aimelevated.com/ to discover AIM Elevated experiences and trainings.

📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free

🤝 Join the Liberty Partnership Community - http://%20https//libertyspenders.com

🔗 Connect with Liberty Spenders™:

• https://www.facebook.com/libertyspenders

• https://www.instagram.com/libertyspenders

• https://www.linkedin.com/company/libertyspenders

• https://rumble.com/c/c-6192506

• https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

• https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

• https://www.facebook.com/luidhardts

• https://www.instagram.com/luidhardts

• https://www.linkedin.com/company/luidhardts

• https://truthsocial.com/@luidhardts

• https://x.com/luidhardts

Liberty Spenders™ Podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 54 - Built to Pray: How a Non-Tech Founder Created a Global Prayer App May 20, 2025

Show notes

Description

Against the odds of a stage-four cancer diagnosis, Julee Dilley discovered a powerful calling that led her to create the PRAYR app. Hear the deeply personal and spiritual journey of how she raised over $800K in mission-aligned funding to build this faith-based tech company—all without a tech background.

In this powerful episode, we sit down with Julee Dilley, founder of the PRAYR app, a community-driven tool designed to help believers show up for each other through meaningful prayer and real-time connection.

Whether you're a startup founder, ministry leader, or values-driven marketer, this episode delivers real takeaways on how to blend purpose, perseverance, and strategy to build something that truly matters.

Key Takeaways

A life-threatening cancer diagnosis became the catalyst for a global vision to strengthen prayer communities and create deeper spiritual connection.
Launching a tech startup without a tech background? Julee shares how she found and built the right team—and why “trust, but verify” became a guiding principle.
Choosing a for-profit model with a faith mission, Julee is raising capital from values-aligned investors who believe in the impact of conviction-driven tech.
Ministries like Alpha and BSF are onboarding PRAYR, proving there’s massive demand for tools designed specifically for believers.
Faith isn’t just spiritual—it’s operational. Julee shows how daily surrender, stillness, and worship fuel her leadership and decision-making.
Purpose fuels perseverance. When obstacles mount, returning to the "why" keeps you grounded—and moving forward.
Tools shape behavior. When prayer becomes visible, shareable, and simple to engage with, communities grow stronger—and more consistent.

Ready to build a mission with momentum? Listen to the full episode!

Relevant Links and Resources

📱 Download the PRAYR app now (free on iOS + Android)
💻 Visit www.prayr.co to learn more or connect with Julee

📘 Liberty Spenders Book: Get Your Free Copy

🤝 Join the Liberty Partnership Community

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

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Episode 53 - Reclaim Your Health: Holistic Longevity with Cade Archibald May 13, 2025

Show notes

Episode Summary:
Feeling burnt out from building your business? It's time to prioritize your health without sacrificing your mission. In this episode, Kurt and Kristin sit down with Cade Archibald, co-founder of EastWest Health, to explore how holistic medicine can restore your energy, clarity, and longevity.

What You’ll Learn:

Discover how to elevate your energy, sharpen focus, and improve overall well-being by combining Eastern and Western medicine in a holistic approach.
Learn to create a personalized health plan using comprehensive diagnostics, including longevity labs.
Explore how to boost healing, slow aging, and enhance longevity with cutting-edge therapies like peptides and stem cells.
Understand how to navigate the healthcare system wisely and become an informed, empowered patient.
Find out how to extend your healthy years by focusing on vibrant aging and minimizing age-related decline.

Whether you're a thriving entrepreneur or someone looking to elevate your health, this episode offers invaluable insights into achieving peak performance and longevity.

Relevant Links and Resources

💻 East West Health Website

📘 Liberty Spenders Book: Get Your Free Copy

🤝 Join the Liberty Partnership Community

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 52 - Standing Your Ground: What Conservative Brands Need to Know Now May 06, 2025

Show notes

In today's complex political environment, businesses face unprecedented challenges. On this episode of the Liberty Spenders™ podcast, discover actionable strategies to protect your brand and capitalize on opportunities. Join us as we explore how to navigate these turbulent times with expert insights from Paul Valone.

Kurt and Kristen Luidhardt speak with Paul Valone, President of Grassroots North Carolina and a veteran of over 30 years in conservative political activism. Paul brings a wealth of real-world experience and hard-won wisdom to the conversation, drawing from his time "in the trenches." He also shares key strategies from his book, Rules for Anti-Radicals: A Practical Handbook for Defeating Leftism, offering a tactical playbook for today's cultural and political landscape.

In this dynamic conversation, Paul provides business leaders with practical advice on anticipating and mitigating political pressure. From developing contingency plans to communicating effectively with customers and staying informed about relevant policy changes, Kurt, Kristen, and Paul offer essential guidance for businesses operating at the intersection of commerce and conviction.

Key Takeaways

1. Plan Proactively: Don’t wait for a crisis—map out how your business will respond to political or activist pressure before it escalates. (14:33)

2. Understand Activist Tactics: Learn how activist pressure campaigns operate—economically, politically, and legally—to anticipate their moves and develop effective counter-strategies. (19:20)

3. Track Policy Changes: Stay informed about legislative developments that could impact your business. (21:01)

4. Communicate Company Mission: Communicate your company's values and positions directly and transparently to your audience to preempt misinformation. (18:42)

5. Uphold Core Values: Use challenging moments to reinforce your core values, strengthen customer loyalty, and demonstrate your company's principles. (40:35)

Relevant Links and Resources

📖 Paul Valone's Book: "Rules for Anti-Radicals" on Amazon

💻 Grassroots North Carolina Website

📘 Liberty Spenders Book: Get Your Free Copy

🤝 Join the Liberty Partnership Community

🔗 Connect with Liberty Spenders™:

Facebook

Instagram

🔗 Connect with Kurt and Kristen Luidhardt:

Facebook

Instagram

Truth

Liberty Spenders™ Podcast

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Episode 51 - Million-Dollar Mission: How Brave Books Wins Big Apr 29, 2025

Show notes

In this power-packed episode, we dive into the incredible journey of Trent Talbot, founder and CEO of Brave Books, who went from performing eye surgeries to shaping young minds with faith-based storytelling. Discover how he built a fast-growing publishing empire, sold over a million books, and is now expanding into TV entertainment—all while giving parents a trusted alternative to today’s mainstream media.
You’ll hear how values-driven companies attract die-hard customers by leveraging faith-based branding, while mastering PR to gain free media exposure, and scaling with purpose instead of conformity. Learn the secrets of the subscription model, creating recurring revenue and brand loyalty, and competing with billion-dollar media giants.
Key Takeaways for Business Leaders & Entrepreneurs:

The Role of PR & Influencers: Trent shares how Brave Books gained early traction through media appearances and partnerships with well-known influencers.
Subscription-Based Growth: Why recurring revenue models provide stability and deeper audience engagement.
The Changing Social Media Landscape: How algorithm shifts have impacted influencer marketing and what businesses should do instead.
Creating a Movement, Not Just a Brand: How aligning your business with a mission can create customer loyalty.

If you’re an entrepreneur looking for inspiration, you won’t want to miss this episode.

💡 Did you find this episode informative? Help us out!

Leave a review
Share the episode
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Relevant Links and Resources

📺 Watch Brave Books TV - Visit watchbrave.com for free episodes and subscribe to BRAVE Plus to access all of Season 1!

💻 Children's Books You Can Trust – Brave Books

📘 Liberty Spenders Book: Get Your Free Copy

🤝 Join the Liberty Partnership Community

🔗 Connect with Brave Books:

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 50 - Faith at 200 MPH: Sting Ray Robb on Resilience, Racing, and Purpose Apr 22, 2025

Show notes

In this deeply moving episode of Liberty Spenders™, Kurt and Kristen Luidhardt engage in a powerful conversation with IndyCar driver Sting Ray Robb. Sting Ray shares his extraordinary journey, revealing the profound role of faith, resilience, and purpose in navigating the high-stakes world of professional racing and beyond.

From recounting a terrifying 109G crash and his miraculous return to the driver's seat the very next day, to discussing his unwavering faith that sustains him through life's peaks and valleys, Sting Ray offers a raw and inspiring perspective on overcoming adversity and living with purpose.

Key Takeaways from the episode:

The 109G Crash and Immediate Return: Sting Ray vividly describes the harrowing experience of a 109G crash and the incredible courage it took to get back behind the wheel the following day. This moment highlights his remarkable resilience and determination.
Faith in the Highs and Lows: Sting Ray reveals his deeply personal prayer for God's grace, both in moments of triumph and in times of struggle. He emphasizes how his faith provides a constant anchor in the unpredictable world of racing.
Finding Peace Under Pressure: He shares how his faith allowed him to find peace amidst the chaos of the crash and the subsequent pressure to perform, illustrating the power of inner strength.
Using His Platform for Good: Sting Ray discusses his commitment to leveraging his visibility to champion causes like Freedom Service Dogs, demonstrating his belief in using influence for a greater purpose.
Identity Beyond Performance: He explains how anchoring his identity in faith, rather than solely in racing results, allows him to navigate uncertainty and maintain confidence.
The Business of Racing: Teamwork and Resilience: Sting Ray draws parallels between racing teams and business organizations, emphasizing the critical roles of communication, preparation, and the ability to rebound from setbacks.
Beyond the Track: Personal Connections and Passions: He opens up about the personal relationships and passions that ground him, including his unique love story, close family, and love for the outdoors.
Challenging the 10,000-Hour Myth: Sting Ray offers a more nuanced perspective on professional success, emphasizing the importance of well-rounded development beyond mere seat time, including engineering, communication, and marketing skills.

This episode is a must-listen for anyone seeking inspiration, whether in business, entrepreneurship, or simply navigating life's challenges.

🔗 Connect with Stingray Robb and follow his racing journey at www.stingrayrobb.com

ℹ️ Learn more about the impactful work of Freedom Service Dogs https://freedomservicedogs.org/

📘 Download your free Liberty Spenders™ book at LibertySpenders.com/free

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spenders™ audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 49 - Exponential Growth: Values-Driven Marketing That Transforms Apr 21, 2025

Show notes

Are you ready to move beyond generic marketing and build a brand that truly reflects your values?

In this episode of Liberty Spenders™, Kurt and Kristen Luidhardt, alongside guest Scott Martin—founder of Groundswell Origins and author of "Groundswell"—reveal the blueprint for authentic, exponential growth. Discover how to create a movement, not just a message, by connecting with your audience through Conviction-Driven Marketing™, rooted in trust, values, and purpose.

💡 Key Takeaways for Values-Driven Entrepreneurs and Business Owners:

Build on Your "Why": Define your core purpose and desired impact using the Conviction Story Framework™.
Lead with Giving: Cultivate trust and attract ideal customers by providing genuine value upfront.
Transform Customers into Advocates: Create memorable experiences that inspire word-of-mouth marketing.
Foster Lasting Loyalty: Invest in nurturing existing customer relationships for sustainable growth.
Embrace Authentic Leadership: Recognize the power of your personal brand in building connections.
Scale the Unscalable: Leverage high-touch moments to forge deep emotional connections.

This episode is essential for business owners seeking to align their marketing with their mission, build unwavering trust, and cultivate a passionate customer base.

🎧 Tune in now!

📘 Download your free Liberty Spenders™ book at LibertySpenders.com/free

🎁 Grab a free chapter of Groundswell at groundswellfreechapter.com

🎥 Watch Scott's TedX at https://youtu.be/J00ameBW3L0?si=2KGO793Ppb9dgvJe

🔗 Connect with Liberty Spenders™:

🔗 Connect with Kurt and Kristen Luidhardt:

Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spenders™ audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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