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    Business

    Leveling Up with Eric Siu

    Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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    Latest Episodes:
    How Conversion Logic Scores 25-30K MRR by Focusing on Account-Based Marketing (ABM) May 19, 2019
    Show notes

    Hey everyone! In today’s episode, I share the mic with Tony Yang, VP of Marketing at Conversion Logic, an independent SaaS-based attribution measurement and analytics provider. Check out Conversion Logic’s CEO Brian Baumgart on the Growth Everywhere video series. Tune in to hear Tony’s insights about why internal marketing is so important, critical methods of Account-Based Marketing, and how they went from 15-20K to 25-30K MRR!

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @EricSiu

    How You Can Grow Using Influencer Marketing May 17, 2019
    Show notes

    Are you looking for creative ways to grow with influencer marketing? How do you know which influencers to find and whether they will be right for your business?

    Tune in to hear Eric Siu explore how you can use influencer marketing in your business to get more traffic and conversions for your brand.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    How to Launch in a Competitive Industry May 16, 2019
    Show notes

    Starting a company in a crowded industry can be intimidating if you haven't figured out your point of differentiation. But, just because a niche is crowded, doesn't mean you can't break in.

    Tune in to hear Eric Siu share his favorite business launch strategy to stand out from the competition. If you are able to be unique and position your product in a way that hasn't been done before, or that no one else is doing, you'll be able to stand for something.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    How to Start and Finish Writing a Book Without Burning Out May 15, 2019
    Show notes

    Are you stuck trying to figure out how to write a book for the first time?

    Tune in to hear Eric Siu share his book writing process and some advice on book publishing. You can learn some writing tips for beginners that will help you finish a book, and when you're ready, find the best way to publish a book.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    How Can You Be More Like Apple (The Secret of Brand Extension) May 14, 2019
    Show notes

    Are you wondering how to extend your brand into other products and make a memorable experience for your customers?

    Tune in to hear Eric Siu share some of the insights from how Apple uses brand extension and how you can apply the same tactics into your business and get increase market share and customer loyalty along the way.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    How Bart Grew FullContact to 40K Customers & 300 Employees by Focusing on Finding Great Leadership! May 12, 2019
    Show notes

    Hey everyone! In today’s episode, I share the mic with Bart Lorang, the CEO of FullContact, which is a cloud-based contact management platform for professionals.

    Tune in to hear how Bart has been a software entrepreneur since he was 8 years-old, how he got the idea for FullContact after selling his first company at 16 years-old, and the importance of finding good leadership!

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @EricSiu

    GE Ep 205 Peep Laja On How CXL Captures 150-200 Emails/Day & Generates 100 Agency Leads/Month May 11, 2019
    Show notes

    Hey everyone, in today's episode I share the mic with Peep Laja, founder of CXL, the knowledge leader in the optimization space.

    Listen as Peep discusses how CXL began as a blog and turned into an agency, how they increased the readership of their blog to 300K per month, the secret to getting an 80% qualified leads rate, why building your email list should be top priority, and how switching from pre-recorded videos to live courses jacked up participation rates by 600%.

    Click here for show notes and transcript.

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @ericosiu

    Which Platform Should You Use to Find Customers? May 10, 2019
    Show notes

    Digital Marketing can be confusing if you try to be on every platform to find your customers. How do you know which platform you should focus on and which social platform will get you the most ROI for marketing?

    Tune in to hear Eric Siu share his favorite tips and advice to make the most out of your digital marketing campaigns. Whether you plan to use LinkedIn, Facebook, Instagram or another platform, you'll want to do your research as far as whether it is the right platform for you.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    The Best Way to Grow an Agency From Scratch May 09, 2019
    Show notes

    When starting from scratch, which is best to start first:an agency or an agency program?

    Tune in to hear Eric Siu reply to comments YOU leave! Eric will give tips on the best mindset and practices to have when starting an agency from scratch.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

    This Will Give You a MASSIVE Advantage in Sales May 08, 2019
    Show notes

    Is training your sales team a major pain? Are you losing deals because your sales processes are all over the place?

    Tune in to hear Eric Siu share his all time favorite sales tool - Gong.io - that helps not only record sales calls, but also helps with sales best practices. Eric will let you why he thinks this is the best sales tool out there and some of his favorite features behind the tool along with why your sales team will get massive results using the tool.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu

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