Leveling Up with Eric Siu

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This Company Does 60% Profit Sharing With Over $25M In Annual Recurring Revenue Jan 19, 2021

Show notes

A big part of contemporary online business is connected to email marketing and one of the most powerful and exciting names in the game right now is undoubtedly ConvertKit. The company's Co-Founder and CEO, Nathan Barry, returns to the Leveling Up podcast today to talk about their last year or so of business, their choice to embrace profit-sharing, and his thoughts on the evolving remote-work landscape! Although ConvertKit can basically be described as email marketing software for creators, they actually offer so much more than that, and Nathan comments on their growth and how they go about adding new features to their service. One of the defining characteristics of the company is their lack of outside funding, and we get to talk about this choice and how they have managed to be so successful while opting out of venture capital. Nathan shares his thoughts on the time it takes to build something meaningful, the meaning of company culture, building in public and so much more! A big takeaway for listeners is the idea of intentionality and holding both the long-term vision and short-term goals in mind at the same time. So for all this from a leader of a leading company, be sure to listen in!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:12] Nathan's perspective on what is hot right now for email conversion.
[03:38] The power of Twitter threads when used correctly.
[04:55] Growth at ConvertKit and the biggest steps they have made recently.
[06:14] Considering adding new features and how to do this smartly.
[07:52] Prioritizing certain features and how these decisions are made.
[10:12] Nathan's array of skills as a creator and the emphasis he puts on mindset.
[12:53] Thoughts on niching down and how this relates to expansion.
[14:52] The growth in the blogging and online influencer industry.
[15:58] Nathan's failed efforts at raising capital and how this ended up serving the company.
[18:13] The pros and cons of building in public — Nathan weighs in.
[20:13] The threat of competitors and bigger companies.
[22:45] Incentives and profit-sharing at ConvertKit — the evolution of Nathan's philosophy.
[26:18] Keeping a long-term vision in mind for short term strategies.
[28:55] Nathan's thoughts on recruiting talent in the current climate.
[33:32] Important parts of ConvertKit's remote culture and the emphasis they place on trust.
[34:58] Company retreats and the amazing practice of 'unsolicited feedback'.

Resources From The Interview:

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Growth Everywhere

Single Grain

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How To Launch A Course For $1M 💰 Without Experience (True Story) Jan 12, 2021

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Today we're going to talk about How To Launch A Course For $1M 💰 Without Experience! (True Story)

How To Build A Profitable Podcast That Generates Millions With Travis Chappell Jan 11, 2021

Show notes

We often speak about the power and utility of hosting a podcast, a space that keeps growing and shows no signs of slowing down! Today on the show we are joined by Travis Chappell, host of the Build Your Network Podcast, and the brains behind Guestio! Travis is an expert on leveraging a podcast to increase your network, knowledge, and ultimately your profit, and he is here to share a bit of that expertise with all of our listeners! We talk about Travis' journey to his current professional standing and our guest is generous enough to share some insightful numbers from his business and podcast, which have been growing steadily over the last few years. He also sheds some light on the new program he launched last year, called the Podcast Profit Academy, before diving into the fascinating subject of the Guestio platform. Guestio offers podcast hosts a great way to connect and book amazing guests and this project exemplifies Travis' innovative and progressive mentality. We also talk about ways to grow your audience, a few networking tips, and much more, so make sure to join us for this episode of Leveling Up!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:39] The 30,000-foot view of Travis' story and career thus far!
[03:39] How Travis got into podcasts and connected deeply with the format.
[04:47] The size of the Build Your Network Podcast currently after a few years in the game.
[05:51] Last year's launch of the Podcast Profit Academy in response to the need to go remote.
[08:48] How Travis has benefited from hosting a podcast; network, knowledge, and profit!
[12:40] The focus that Travis puts on helping his clients turn a podcast into profit.
[18:28] The idea behind Guestio and the need that it services for podcast hosts.
[21:19] Unpacking the idea of the expert marketplace; and how you can use Guestio!
[22:41] Methods for audience growth that Justin believes in right now.
[24:53] Networking tips from Justin — hosting and becoming an authority.
[26:41] Showing up and adding value at events; the best way to network in person.
[28:13] Travis' favorite business tool at the moment: ClickUp.
[28:49] Why Travis loves Robert Cialdini's book Influence.
[29:12] Travis' work in the real estate world and some of the big moves he has been making lately.
[30:12] How and where to connect with Travis online!

Resources From The Interview:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

How To Become A Content Machine For 2021 🤖 Jan 10, 2021

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Today we're going to talk about How To Become A Content Machine For 2021.

How Jio Leveraged The Power Of Free To Go From 0 to 400 Million Users In FOUR Short Years 🚀 Jan 09, 2021

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Today we are going to talk about How Jio Leveraged The Power Of Free To Go From 0 to 400 Million Users In FOUR Short Years 🚀

OnlyFans Is Driving $300M In PROFIT! Jan 07, 2021

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Today we are going to talk about How OnlyFans drive a $300M PROFIT!

Why Marketing Funnels Are Not The Best Way To Think About Your Business Jan 06, 2021

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Today we are going to talk about Why Marketing Funnels Are Not The Best Way To Think About Your Business.

The Berkshire Hathaway Business Model Versus Focusing On One Business - Which Is Better? Jan 05, 2021

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Today we are going to talk about which Is Better? The Berkshire Hathaway business model or focusing on one business?

The 5 Hottest SEO Trends For 2021 Jan 04, 2021

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Today we are going to talk about the 5 Hottest SEO Trends for 2021.

Should You Move To Miami? (Why People Are Migrating Away From California & New York) Jan 03, 2021

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Today we are going to talk about if you should move to Miami and why people are migrating away from California & New York

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