Leveling Up with Eric Siu

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**Leveling Up with Eric Siu**

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Latest Episodes:

Why I Spent $110,000 On This NFT (& How I'm Thinking About the ROI) Oct 14, 2021

Show notes

In this episode, I am going to talk about why I spent $110,000 on this NFT!

TIME-STAMPED SHOW NOTES:

[00:00] - Introduction
[00:57] - The BAYC(Bored Ape Yacht Club) NFT
[03:00] - The Ape Festival!
[04:00] - We all crave for having our own community
[04:33] - The beauty of the BAYC Community
[05:11] - The relationship I built with the community is worth it
[06:17] - What to expect when investing into something
[07:08] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

Gary Vee's Veefriends NFTs Traded Over $81M Because of THIS Oct 13, 2021

Show notes

In this episode, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:42] - Look for NFT-specific community managers on Discord
[02:24] - The CMX job board is the best board for NFT community managers
[03:27] - Twitter is also a great tool for the NFT community
[04:05] - Why the community manager is the most important role for your NFT project
[05:22] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

How to Find Legit NFT Artists & Work With Them Effectively Oct 11, 2021

Show notes

If you want to start an NFT project this episode is for you! Today, Eric provides a breakdown of four different ways to find NFT artists. Based on his own experience of creating his NFT project Leveling Up Heroes, Eric explains the whole process from finding the artist to negotiating the price, getting them excited about the project, communicating your vision, and working with them to completion. To find out how you too can create a successful NFT, tune in today!

TIME-STAMPED SHOW NOTES:

[00:28] A few of the different reasons people decide to create an NFT project.
[00:53] How to use Dribbble and Behance to find artists.
[01:43] How to connect with an artist when you find one that you like.
[02:20] How to look for artists of different communities that have already done NFTs.
[03:07] A guide to sourcing NFT Artists on Twitter.
[03:43] What to consider when negotiating the price.
[03:58] A sneak peek at Eric’s NFT project Leveling Up Heroes.
[04:13] Eric sheds light on the development of his NFTs and how the process works.
[05:23] How to motivate contractors and get them excited about the project.
[06:11] A recap of the different parts of the NFT project process.

Resources From The Interview:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

How To Think About Investing In Long Term NFTs Oct 07, 2021

Show notes

It can be easy to dismiss NFTs as a fad or as unsophisticated cartoons, but doing so would mean missing out on some very exciting developments happening in online investment and the broader digital landscape. In today’s episode, Eric unpacks the key features you should be looking out for when you decide to invest in long-term NFTs. Some of the most rewarding NFTs to purchase are ones that have a built-in sense of community, where you have the opportunity to meet up with other participants and gain access to exclusive events and content. Another key indicator of an NFT that has long-term potential is one that has a clear roadmap for how it plans to develop in the future, whether it’s expanding the brand or hiring increasingly skilled artists to elevate the product. Tune in to hear all about the NFTs that Eric has chosen to invest in and why a long-term mindset is crucial!

TIME-STAMPED SHOW NOTES:

[00:15] Introducing today’s topic: How to invest in long-term NFTs.
[00:46] The exciting time we find ourselves in and the decentralized web.
[01:05] Eric breaks down his NFT investments and why he chose them.
[03:03] Why NFTs are like the intersection between gaming and business.
[03:28] NFTs that have a sense of community and why that’s an important quality for investing.
[05:17] How to identify long-term NFT’s through their projected roadmap.
[06:14] VeeFriends and Gary Vaynerchucks’ projected roadmap for the project.
[07:57] The story of CryptoPunks, the first-ever NFTs.
[09:15] Eric’s take on investing in long-term NFTs.
[09:37] Why you should have a long-term mindset when you invest.

Resources From The Interview:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Reaction to The Pandora Papers (Entrepreneur's POV) Oct 05, 2021

Show notes

The Pandora Papers are leaked files from 14 offshore service providers that tie more than 330 public officials, including 35 world leaders, to an offshore fortune. The International Consortium of Investigative Journalism shows how world leaders and public officials use offshore tax havens to hide assets worth hundreds of millions of dollars, resulting in the filing of a massive investigation. While there is a dominant narrative to side with the poor, today on Leveling Up, Eric suggests that hating on the rich is misguided, and suggests that we should filter this information ourselves and think critically about the incentive behind the actions of those involved. To find out more about the Pandora papers, what this means for you as a human being, and how you should think about this, tune in today!

TIME-STAMPED SHOW NOTES:

[00:29] What the Pandora Papers are and some of the people implicated.
[01:14] Who’s behind the leaked files.
[01:33] Why Eric believes the media is incentivized to do this.
[03:07] How setting up offshore companies is not illegal.
[03:42] The importance of filtering information for yourself.
[04:02] Why you should consider how these people got rich in the first place.
[05:11] Thoughts on the ethics of King Abdullah II of Jordan’s property empire.
[05:39] Thoughts on Kenyan President Uhuru Kenyatta owning offshore companies.
[06:10] How we should reframe the narrative and critically think through what is legal and illegal.
[07:00] Thoughts on the ethics of Vladimir Putin’s mistress buying assets in Monaco.
[07:23] The difference between tax avoidance and tax evasion.
[08:08] Czech Prime Minister Andrej Babis’s failure to declare an offshore investment company.
[08:27] Thoughts on the Pakistani prime minister’s dealings.
[08:59] Why you should think critically about the incentive behind the actions of those involved and how it fits into your worldview.
[09:17] Why Eric focuses on what he can control.
[09:41] Why you should focus on what is actually legal and illegal and why it matters to you.

Resources From The Interview:

The Pandora Papers

The International Consortium of Investigative Journalism

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

TikTok Just Hit 1B Monthly Active Users (But Does It Have Long Term Potential?) Sep 30, 2021

Show notes

TikTok has just hit one billion monthly active users, and while it’s great to see a social media company that isn’t owned by Google or Facebook thrive, it’s worth asking what the long-term potential of the company could be realistic. In this episode, Eric looks at the young creators that are succeeding on the platform and unpacks TikTok’s algorithm and its capacity to facilitate videos going viral. Tuning in you’ll hear Eric break down how these creators are achieving success by diversifying into other channels, and how the earning potential of YouTube creators stacks up against those of TikTok. We break down why TikTok lags behind in discoverability and why Eric believes that YouTube has superior long-term potential. Tune in today to get the lowdown on all the social media platforms and more!

TIME-STAMPED SHOW NOTES:

[00:15] Introducing today’s topic: How TikTok hit 1 billion monthly active users and what that means from a business perspective.
[00:58] What the earnings look like for TikTok creators in general, especially young people.
[01:58] TikTok’s algorithm and the higher likelihood of going viral.
[02:10] Why its capacity for discoverability is where TikTok lags behind other platforms.
[02:15] YouTube’s efficacy when it comes to discoverability and high earning potential.
[02:38] How TikTok creators are finding success by migrating to other channels.
[02:52] Why top content creators choose to stick it out on YouTube.
[03:31] Why YouTube has more potential for longevity and earning power.
[03:49] How different platforms can best serve you depending on your business and content goals.
[05:12] Why Eric sees more long-term potential in YouTube than TikTok.

Resources From The Interview:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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How I'm Building a Path to $100M in Annual Revenue Sep 28, 2021

Show notes

Thanks for tuning in to Leveling Up! On today’s show, Eric shares how he is building a path to $100 million in annual revenue through his various businesses, which are all built around the philosophy and mission to level up the world and empower others to do so too. You’ll hear why he buys other agencies and prioritizes upskilling and educating his employees. Eric also lets us in on why he has chosen to invest in MicroAquire, what the pre-built terms are that have created trust in his business, and why he believes that long term growth is created by looking at mission, vision, and values. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

[00:37] The different businesses Eric has: Single Grain, Clickflow, the Leveling Up education products, and the marketing school he runs with Neil Patel,
[02:35] How everything is built around the philosophy and mission to level up the world.
[03:00] How Eric’s businesses work to further the message of leveling up the world, and empowering others to do so too.
[03:12] The gamification of life and how the world’s most successful people have businesses.
[03:56] Why they buy other agencies: to use their capabilities and to learn and train leaders.
[04:43] Their view to upskill their own employees and make education available to others.
[05:18] How life and business are about resource management.
[05:57] The pre-built terms that have created trust
[06:37] Why he has chosen to invest in MicroAquire, the Zillo of mergers and acquisitions.
[06:57] His current focus on deal flow and allocating a GM to all of his businesses.
[08:24] Why you should think about the offers you are putting together and read $100M Offers by Alex Hermozi.
[09:45] How long term growth is created by looking at mission, vision, and values.
[10:18] An invitation to reach out and share your $100 million business ideas with us.

Resources From The Interview:

Leveling Up

The Regret Minimization Framework

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Clickflow

$100M Offers

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

6 Secrets They Don’t Tell You About Building Wealth Sep 24, 2021

Show notes

The wealthy aren’t wealthy because they’re good at saving. They're wealthy because they know how to make their money work for them. In today’s episode, Eric provides six great tips on how the wealthy build wealth. From reinvesting profits to using money optimally, there are many ways to grow your nest egg. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:20] Sometimes, wealthy people keep secrets, but today, we are telling you some of them.
[00:37] Businesses are there to help stakeholders, so it’s important to reinvest back into the business.
[02:05] Decide what kind of business you want; taking profits out slows growth.
[05:26] Think about how to put your money to optimal use.
[05:37] Mindset matters, so work on it!
[07:14] Mentorship and masterminds are great spaces for you to grow.
[07:44] Think about the tax advantages you can try to get.
[08:46] Saving isn’t going to get you anywhere; reframe it as investing.
[09:58] There’s a difference between wealth accumulation and wealth preservation.
[10:28] Your offer matters a lot, so make sure you stand out.
[11:26] That’s it for today!

Resources From The Interview:

Noah Kagan

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Eric Siu on Twitter

How I Went from Minimum Wage to Millionaire - and How You Can Too Sep 23, 2021

Show notes

How I went From Minimum Wage to Millionaire - and How You Can Too

On today’s show, Eric shares his experiences with us and tells us more about how he went from minimum wage and getting fired multiple times to placing bets and finding the growth opportunities within the struggles to become a millionaire. He’s breaking it down so you too can level up, take that bet and change your life. He encourages side hustles which help you build up more experiences, changing your perspective and looking at work as a game, feeling more engaged, and having a sense of flow which will make you unstoppable. If you’re feeling stuck looking at your pay scale and wanting more, then this show is for you!

TIME-STAMPED SHOW NOTES:

[00:15] Eric introduces the topic by talking about the timeline of his career and shares his experiences.
[01:07] Hear more details about the different jobs Eric had and how his pay scale changed.
[03:20] How digital marketing made Eric level up.
[05:00] What Eric learned about diversifying himself in the digital marketing space.
[06:05] How leveling up isn’t all about the pay but the growth opportunity it brings.
[06:40] Identifying the trend: if you’re not growing anymore, should you still be there.
[08:00] The experience you can build up by having side hustles.
[10:42] If there’s an opportunity for you to place an asymmetric bet - take that bet.
12:20] How continuing to grow enterprise value led to SingleGrain becoming more successful.
[13:40] Having a sense of short-term urgency but understanding great results take decades.

Resources From The Interview:

Leveling Up

The Regret Minimization Framework

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

Did you enjoy this episode? If so, please leave a short review here

Subscribe to Leveling Up on iTunes

Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere

Single Grain

Leveling Up

Eric Siu on Twitter

Eric Siu on Instagram

Intuit's $12 Billion Acquisition of Mailchimp - Lessons All Entrepreneurs Should Learn Sep 18, 2021

Show notes

The story of Mailchimp's recent acquisition by Intuit for $12 billion is such a fascinating example of the power of bootstrapping a business with a long-term plan. In today's episode we take a closer look at this deal and the lessons it presents for us, for whatever size of the company you are running! To introduce the topic, we go over some quick definitions and important concepts, looking at how bootstrapping plays out under different models, and what has made Mailchimp's journey unique. Far from perfect, the path that Mailchimp and their leadership have taken exemplifies the winding road that entrepreneurs, SaaS companies, and many startups have to take towards a big payout like this. So for all this inspiring and thought-provoking information on one of the biggest current stories in online business, be sure to join us on Leveling up!

TIME-STAMPED SHOW NOTES:

[00:07] Before we jump into today’s episode, please rate, review, and subscribe to the Leveling Up Podcast!
[00:48] A quick definition of bootstrapping; no venture capital and outside investment.
[01:12] Equity and profit-sharing; the kinds of incentives that bootstrapped businesses typically employ.
[02:01] The largest acquisition of a bootstrapped company in history; the particulars of the deal.
[03:15] The long-term vision that has served Mailchimp since its founding in 2001.
[04:20] Mailchimp's evolution into a SaaS company and the important pivots it made.
[05:17] Why Mailchimp chose to turn down venture capital offers.
[06:11] Mistakes and learning; how Ben Chestnut stayed committed through difficulties.
[06:24] The value of peer groups and support networks.
[07:49] Prioritizing company culture for sustained growth and success.
[08:31] Why hiring the right people can determine the outcomes of your business.
[09:00] Balancing the bootstrapped approach with the argument for outside funding.