Leveling Up with Eric Siu

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**Leveling Up with Eric Siu**

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Latest Episodes:

Find Your Marketing Agency Niche to Grow to $10 Million: An Ultimate Masterclass Feb 03, 2023

Show notes

Learn how to identify and take advantage of your edge to make a million-dollar marketing business with Eric Siu.

TIME-STAMPED SHOW NOTES:

[00:00] - Identifying Your Edge, A Lesson on Marketing Psychology
[07:43] - Solidifying Your Brand, Messaging, and Positioning
[15:39] - Finding Customers and Idea Validation
[25:40] - How do you stand out?
[28:12] - How to Create High Converting Offers?
[38:53] - How to Price Your Offering Properly?
[47:43] - Step-by-Step Guide to Optimize Leads and Conversions
[56:22] - How to Nurture Your Lists and Retain Clients

What should I talk about next? Who should I interview? Please let me know onTwitteror in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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6 Marketing AI Tools That Will Change The Game (Not ChatGPT) Feb 02, 2023

Show notes

Eric Siu shares the top 6 AI tools that will level up your marketing this 2023.

TIME-STAMPED SHOW NOTES:

[00:00] - AdCreative.ai will take your social media marketing to the next level
[01:25] - Movio.la is the future of online video creation
[02:14] - Make your meetings 10x better with Tome.app
[02:52] - SEO.ai will help you create high-quality SEO content way easier
[03:32] - Improve your Youtube videos with Magicthumbnails.com
[04:03] - Jasper.ai is the content generator that will help you produce content 10x faster

What should I talk about next? Who should I interview? Please let me know onTwitteror in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Start-Up to Scale-Up: How to Grow Your Digital Marketing Agency to $10M | PROVEN METHOD Jan 31, 2023

Show notes

Eric Siu shares the step-by-step ultimate guide to starting and scaling a successful digital marketing agency.

TIME-STAMPED SHOW NOTES:

[00:00] - Lesson 1: Great habits to have as a marketer
[04:33] - Lesson 2: Lessons learned from my marketing journey
[08:09] - Lesson 3: How to scale your agency
[12:13] - Lesson 4: How to build the best team
[17:27] - Lesson 5: How to hire A-player marketers
[19:25] - Lesson 6: How to start an agency
[22:46] - Lesson 7: What to measure as a marketer
[25:34] - Lesson 8: SEO tips to boost your traffic
[28:13] - Lesson 9: Marketing tools to boost your revenue
[30:09] - Lesson 10: How to build a marketing moat with media

What should I talk about next? Who should I interview? Please let me know onTwitteror in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Which Social Media Channel Is MOST Valuable At 1M Subs? (With Data) Jan 26, 2023

Show notes

Eric Siu shares his insight on Youtube as the most valuable social media platform at the moment.

TIME-STAMPED SHOW NOTES:

[00:00] - Why do most people think Youtube is the most valuable platform at 1M Subs?
[01:15] - Why Top Creators are on Youtube
[02:00] - Why Youtube is set to be the number 1 social media channel in the world?

What should I talk about next? Who should I interview? Please let me know onTwitteror in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Why 'TGIF' is A Phrase That Will Kill Your Career Jan 24, 2023

Show notes

Eric Siu discusses how the TGIF mentality affects our career trajectory and how it distorts our view of life and work.

TIME-STAMPED SHOW NOTES:

[00:00] - How ‘TGIF’ can ruin your perspective towards life and work
[01:00] - Why removing TGIF mentality is crucial for your career development
[02:08] - Why I don’t believe in work-life balance

What should I talk about next? Who should I interview? Please let me know onTwitteror in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Why I Pay $25,000+ To Attend Events Like TED Jan 19, 2023

Show notes

Eric Siu shares why you should consider investing and attending events like TED.

TIME-STAMPED SHOW NOTES:

[00:00] - Is spending your money on TED Events worth it?
[00:45] - How these events can benefit your business
[02:45] - The main reason why people choose to attend these educational events

What should I talk about next? Who should I interview? Please let me know onTwitteror in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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The Only Thing That Matters To Build A MASSIVE Audience Jan 18, 2023

Show notes

Eric talks about how the biggest creators on Youtube and other platforms built a massive audience that also made their businesses successful.

TIME-STAMPED SHOW NOTES:

[00:00] - How did Mr. Beast, Logan Paul, and other creators become so successful?
[01:35] - Why building an audience before launching your business is the best strategy
[01:54] - My biggest mistake as a content creator and entrepreneur

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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How To Hire A-player Marketers That Will Alter Your Trajectory Jan 12, 2023

Show notes

Eric Siu talks about how he makes his hiring process more efficient. Tune in to find out.

TIME-STAMPED SHOW NOTES:

[00:00] - Create a role scorecard to find the right people for the job
[00:48] - Producing content can help you find amazing marketers
[01:30] - Where to source amazing talents?
[01:49] - Maximize your Social Media reach
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

How To Build A Marketing Moat By Using Media Jan 10, 2023

Show notes

In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers.

TIME-STAMPED SHOW NOTES:

[00:00] - How hard is it to build a Media Company?
[01:23] - Repurposing content to different platforms (Content Sprouting Framework)
[02:00] - Be prepared to invest and spend for this to grow
[02:13] - Analyzing the quantitative and qualitative data from different social media platforms
[02:40] - Advertise your company

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

ChatGPT Is Going To Be Powering BING - Is Google In Trouble? Jan 05, 2023

Show notes

Eric Siu shares his insight into Microsoft's billion-dollar investment in OpenAI.

TIME-STAMPED SHOW NOTES:

[00:00] - Microsoft and OpenAI are joining forces, here’s what it means for us
[01:10] - What is OpenAI and why Microsoft is investing $1 Billion dollars in them
[02:21] - How Microsoft is planning to challenge Google search
[03:44] - What this means for Google and us users?
[05:02] - How GPT will 10x Bing’s system that will give more accurate result than Google Search
[06:03] - Will this affect SEO Marketing?
[07:35] - How Google is planning to counter this through innovation
[08:42] - What should we expect as marketers

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

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