Launch For Profit

Latest Episodes:

Rich Student, Poor Student Sep 15, 2020

Show notes

Welcome back to Launch for Profit everyone! In this episode, I want to talk about my experiences as both a student and a teacher. If you’re just starting out and learning new skills, this is the episode you need to hear.

First of all: Tthe teacher does NOT make the student. If you just listen to the lessons and do the assigned tasks, you won’t get far. You need to be PROACTIVE in your approach to your own education.

No one cares about your success more than you do. You can’t put your fate in the hands of your teachers. They’re there to guide you, but you need to implement and apply that knowledge at every turn.

Another point I want to make: don’t be embarrassed to sell and don’t be afraid to reuse old campaigns. In fact, replicate the things that were successful in the past.

I’ll expand on all this in the episode, so go listen right now!

Key takeaways:

Don’t complain, apply the knowledge you get (01:00)
The biggest mistake a student can make (03:31)
Your teacher can’t care about your success more than you (05:01)
Paying the teacher doesn’t mean automatic success (06:54)
Replicating the previous success models is key (09:53)
Learn from your own experiences as a customer (14:05)
If you want to get rich, don’t take advice from broke people (18:03)

Additional resources

Start your free trial at ClickFunnels today!

Get your free the Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

How I Build Most Sales Funnels for Free Sep 10, 2020

Show notes

This is Launch for Profit and today we’re talking funnels! You know that I spent years as a 'professional funnel builder'. Here’s the thing: I don't actually build my own funnels anymore. In this episode, I’ll tell you how I get those funnels built by others, professionally, for free, almost every time...

And before you go and say: Steve, that’s easy for you, you have your lists and your people—guess what? I didn’t have these things when I started out! You gotta work with what you have, you have to be creative.

Maybe you can’t apply all the strategies I’ll share today, but you can understand the principle. You can understand the mindset and leverage all the resources available to you.

What matters is getting that funnel out the door and making money. Sell hard and never be ashamed of it. Use every option you have.

So if you want to learn how to get your funnels made for free, let’s jump right in!

Key takeaways:

How I articulated this process into an actual strategy (00:59)
The way I work with my funnel-building team (04:50)
Leverage your assets and plan for a 6-figure launch (07:31)
The real money lies in the evergreening your campaigns (10:54)
Letting money solve all your issues is not profitable (13:13)
How I expanded my two-week free ClickFunnels trial (16:52)

Additional resources

Start your free trial at ClickFunnels today!

Don’t forget to get your free Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

How I Stay in Flow With High Energy Sep 08, 2020

Show notes

Welcome back to Launch for Profit! This episode will be a bit different than the others! I want to talk about willpower, mindset, and the tips and tricks I learned that helped me succeed.

I’m often asked: “Steve, how do you stay 'on' all the time? How do you get into 'flow' so quickly?" This is what I want to answer today. I really believe that willpower doesn’t exist, it doesn’t help much. It’s all about setting yourself up to do what you need to do.

What helps me is setting up my environment and dedicating space to certain tasks. When I sit at my desk, this is my work time. When I’m in my living room, that’s my time to relax.

So how do I stay ‘on’? Let me tell you, I don’t always want to work. I don’t always want to show up and do what I have to do. But I do it anyway because I set up my environment so that it’s easy to do whatever needs doing.

Today I’ll tell you how I did that, what I learned in all these years, and how you can apply some of these methods too.

Let’s dive right in!

Key takeaways:

Learning how to learn and overcome the mindset of failure (01:47)
The first step is being direct and HONEST with yourself (06:22)
The choice is always in your hands, no need to feel forced (09:02)
Creating an environment that sets you up for success (12:12)
The routines I set up that help me show up and do things (17:36)
My approach to problem-solving and finding solutions (22:14)
Finding the balance and understanding your own flow (27:47)

Additional resources

Download the Lucrative Launch PDF for more strategies

Reserve your spot for “insider access” workshop with me

And get your free trial at ClickFunnels!

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Direct Mail Models Used Online Sep 03, 2020

Show notes

Hello and welcome back to Launch for Profit! In this episode, I show two successful direct mail campaigns (one of them is mine) and how to use the same lessons online. The principles of launching don't care about the platform—a message that converts will convert anywhere.

When you think about marketers before the internet, how did they sell stuff? They used direct mail. This just means they sent out physical mail, they crafted campaigns and sent them to people.

And the thing is, direct mail still works. It still works, I used it in some of my campaigns, and it absolutely worked. There’s also a lot of lessons to learn from direct mail strategies, lessons that can be transferred online.

Because the fact is, the platform doesn’t really matter all that much. If you have a good message, a converting message, it will work whether you mail it out or put it on TikTok.

So let’s dive right into it and talk about some great direct mail campaigns!

Key takeaways:

Understanding why and how direct mail works (00:57)
How one guy got a job of his dreams using direct mail (06:00)
You need to repeat the pitch in every piece of the campaign (11:33)
How I did the Dream 100 campaign through direct mail (14:14)
Here’s why market saturation is actually a good thing (19:19)
The three most important things to learn in this episode (20:07)

Additional resources

Download the Lucrative Launch PDF for more strategies

Reserve your spot for “insider access” workshop with me

And get your free trial at ClickFunnels!

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Ways to Increase Profits, Post-Launch Sep 01, 2020

Show notes

There are three areas that I look at to increase the profits of my business. In this episode, we're going to look at each of them and simple places to keep more of what you make...

This show is all about launching for profit, but if you want to build a successful business around that, you also need to focus on what happens after the product is launched.

Whatever money you have coming in, you will have to give some of that away, whether it’s through the cost of a product or the cost of acquiring buyers.

Today I’ll talk about some very serious business strategies that will allow you to keep more of what you make.

You can use these strategies pre-launch, during the sales process itself, or way after the launch.

There’s a lot of ways to increase your bottom line, so buckle up and let’s dive in!

Key takeaways:

How a smart CPA can save you tonnes of money (00:57)
Is what you’re selling really worth the work behind it (05:53)
The three areas that can help you make more money (10:00)
Ways to make your campaigns more profitable (12:34)
How to cut down the cost of product and boost sales (15:26)
A simple way to increase your profits in a funnel (21:00)
Strategies to get “second money” coming in post-launch (25:17)

Additional resources

Reserve your spot for “insider access” workshop with me

Download the Lucrative Launch PDF for more strategies

And get your free trial at ClickFunnels!

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Solving Low Cashflow Aug 27, 2020

Show notes

Welcome back to Launch for Profit! In this episode, I will talk about my go-to methods to increase cash flow from current offers. Low cash flow is rarely about a bad offer, and I’ll tell you what you need to do to get the money flowing in.

The one thing you always need to remember: money is a byproduct of marketing. If you’re not getting enough cash from your sales, that’s usually because your product is not attracting enough attention.

So before you go and try to fix or change or invent a new product, ask yourself: what more could I do to properly market this thing? Am I having enough sales-based events? Are my campaigns strong?

In this episode, I’ll tell you how Albert Lasker invested orange juice and saved a company through marketing.

I’ll tell you how I do it, and I’ll tell you how you can do it, so be sure to tune in!

Key takeaways:

Old-school marketers case study - Albert Lasker (00:57)
Getting nervous because I needed a big cash bump (04:36)
Why you need to find new ways to sell the same thing (07:36)
The three hats you need to wear if you want to succeed (10:32)
This is the hat that equals revenue and steady money flow (15:43)
Understanding that marketing solves most of your problems (18:55)

Additional resources

Launch your first funnel with the One Funnel Away Challenge

Download the Lucrative Launch PDF for more strategies

And get your free trial at ClickFunnels!

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Fitting Into What They Already Know Aug 25, 2020

Show notes

Hello everyone, welcome back to Launch for Profit! Today, I want to dive deep into the psychology of sales, specifically, how to craft a great sales message.

The key to any good sales campaign is customer research.

You need to know where your customers are on their journey. You also need to figure out where you want to jump in—are you marketing to beginners or advanced buyers?

Because a key to a successful sales message is tapping into existing knowledge. If your audience is already educated on what you’re selling, it’s that much easier to sell to them.

This where it’s useful to check out what they’ve been buying from your competition!

In this episode, I’m going to talk about how I position a sales message so that it CONVERTS, and I’ll tell you how Russel did it, and how David Ogilvy did it for Dove.

So tune in and let’s jump right into it!

Key takeaways:

Old-school marketers case study - David Ogilvy (02:10)
How ClickFunnels tapped into and conquered their market (07:00)
A dream client: a short sale cycle plus a short success cycle (09:20)
Have your customer’s journey mapped out on the wall (14:50)
The real questions to ask when finding your dream buyer (16:00)

Additional resources

Want a sustainable cash flow? Sign up for Your Final Offer!

Download the Lucrative Launch PDF for more strategies

And get your free trial at ClickFunnels!

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Campaigns Aren't Really About Your Product Aug 20, 2020

Show notes

Welcome back to Launch for Profit! In this episode, I’m talking about reusable marketing. Here’s the bomb: you don’t have to recreate your campaigns every time.

I often get a question: Steve, how do I make something profitable again? Do I need a new campaign?

Nope! Let’s say you launch a campaign and get some sales. That means it’s working. And if after a while, you want to relaunch that product, just use the same campaign.

It’s as simple as that! People often think that they have to reinvent the wheel all the time, but that takes a lot of brainpower and energy.

When you hit gold, you want to keep that cash flowing in. And if you’re thinking that your customers sick of getting the same message, that’s not true.

More likely, by the time you get sick of repeating it, it will be the time that people finally start to notice your offer.

If you want answers to more of your questions, I’m doing a Workshop for Profit, where you get two or three days of consultation time with me.

Check that out and tune in today to learn more about reusable marketing!

Key takeaways:

One of the most common questions I get (02:08)
Relaunching an offer again… and making money again (02:44)
Giving your customers another opportunity to purchase (06:51)
The real purpose of a campaign (hint: it’s not the product) (09:08)
One of the crucial principles I learned about money and time (12:51)
There’s no need to give up on reusing something that converts (16:09)
It takes a lot of reminding before someone says YES (18:51)
Give up the false belief that your message is getting annoying (23:29)
The best way to get your questions answered by yours truly (25:29)

Additional resources

Download the Lucrative Launch PDF

Get your free trial at ClickFunnels

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

A Short Road To The Thicker Wallet Aug 18, 2020

Show notes

Welcome back to another episode of Launch for Profit! Today I’m going to share one of the most effective, cashflow-increasing practices that I ever did.

Russel Brunson once asked how would I get by if I had to start from scratch, with no list or following. The trick was, you only get 30 days to get it done. At the moment, that was exactly my situation, so I took to this challenge with passion!

What would your strategy be?

Because let me tell you, out of the 30 people Russel interviewed for this challenge, all of them, including me, spent the majority of those 30 days on sales and generating sales-based attention. You can learn all these strategies in the book called 30 Days.

So go read that and then ask yourself: Are you dedicating enough time for marketing and sales? Are you producing quality content, building your lists? Are you doing everything you can to get the cash flowing?

In this episode, I will show you some really short paths to more profits that may already be right in front of you. You can also sign up for the One Funnel Away Challenge and get the 30 Days book for free!

Anyway, grab a pen and let’s dive in!

Key takeaways:

How I wrote a chapter on my 30-day strategy for Russel’s book (01:32)
Why you need to focus your time on sales-based activities (04:39)
What is the one real asset in any internet-based business (07:10)
My strategy for attracting buzz for my offer and launches (08:45)
The most important skill every marketer should master (12:21)
How to take control of your time and become more productive (14:41)
Pitch something to someone every day—own your career (16:58)

Additional resources

Take the One Funnel Away Challenge and get the book for free
Download the Lucrative Launch PDF
Get your free trial at ClickFunnels

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Challenges Of Transitioning From Launch, To Evergreen Aug 13, 2020

Show notes

Hi everyone and welcome back! In this episode, I wanted to bring your attention to evergreen strategies and systems. Once an offer is successfully launched, there’s a lot you can do to keep cash flowing consistently, and today we’ll see how that’s done.

The trick is, launch campaigns and evergreen campaigns require a different set of skills. If you’re anything like me, you get excited about the launch, about getting an offer out the door.

But I’ve often fallen into the same trap—I forget to look back and turn my funnels and my offers back on. You can still make money off old offers. You just need to evergreen them. Plug them into existing systems and jumpstart consistent sales.

I realized I haven’t been doing this, so this quarter, we decided not to do any new projects. We’re just looking back and seeing which funnels can be turned on again. We are developing a great process, and there’s a lot I want to share with you today.

You can see what I’m talking about in a live case study over at Your Final Offer. I’ve asked marketing giants what would be their one final offer. Something that could generate money for years to come.

So if you’re tired of living launch to launch and you want to establish a sustainable cash flow, be sure to tune in today!

Key takeaways:

Looking back at things that worked and asking are they STILL working (01:06)
The process is different for launching and evergreening offers (04:00)
One successful funnel can set you up for life if you evergreen it (06:38)
Launching and evergreening are two different processes (08:44)
Even if your attention shifts away from a funnel, leave a system in place (10:20)
Different systems and strategies to use when evergreening an offer (12:31)
Ask yourself what would your final offer be (and get consistent sales) (15:32)
Even the break-even or list-building funnels can become great evergreens (17:30)
Anyone can fall into the Launch Loop trap—learn how to get consistent cash in (19:07)

Additional resources

Go to Your Final Offer to see how evergreening works

Download the Lucrative Launch PDF

Check out Traffic Secrets by Russell Brunson

Get your free trial at ClickFunnels

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!