Launch For Profit

Latest Episodes:

Skip 'GOTCHA!' Marketing Dec 08, 2020

Show notes

Selling is NOT manipulation, but there's a point when it can FEEL that way (especially if you've come from a lot of false beliefs about money). Here's why it happens, and how to skip that feeling. Keep your customers feeling fed, not forced…

...And never apologize for selling! In this episode, I really want to drive that point home and explain what different types of marketing you can use to sell, sell, sell… and keep selling way after the launch.

This is the type of stuff I’ll be teaching at my in-person event Workshop for Profit… It’s a LOT, so grab your pen and paper and let’s get started!

Key takeaways:

Why the launch itself is NOT enough (00:57)
A series of mini-events before the big event... (05:18)
Here’s what interruption marketing really means (07:25)
The point when people ask you to sell them things (11:54)
Building relationships by stepping out of the box (16:46)
What is hope marketing and why it sucks so much (21:54)
This is how and WHY I teach and organize events (24:31)

Additional resources

Want me to review your offer? Reserve your spot for Workshop for Profit NOW

Get your ticket for Offer LaunchPad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Wussification of Society? Dec 03, 2020

Show notes

I don't believe we're a generation of pansies... I don't believe we've inherited a theme of failure. I don't believe my peers have a lack of discipline... I DO believe we have a terrible addiction.

To be honest, I am sick and tired of people saying that millennials are weak. This generation is simply having to deal with very different challenges than our grandparents.

And I think one of those challenges is the giant megaphone that is the internet. Everything is amplified and it all seems larger than it really is.

Let’s dive in and explain personal and business implications...

Key takeaways:

Sometimes you have to do things that suck (00:57)
The generational gap and what it entails (04:29)
Why everything seems so crazy right now (09:15)
Our big addiction and why it’s so dangerous (13:23)
This is what we have to start doing… right now (17:58)
Put yourself in situations where you can grow (22:04)

Additional resources

Get your ticket for Offer LaunchPad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

FIXING the Launch Business with Russell Brunson Dec 01, 2020

Show notes

Russell Brunson shares how he fixed the Launch Business trap. There's a specific set of activities used to launch a product, but a totally different set of activities to evergreen a product.

We also discuss how Russell came up with his best ideas, what to do if you’re stuck at the $1 million mark, and how to revamp your launches.

I've never heard Russell teach this stuff, so brace yourself. And if you wanna hear his whole speech, go get the recordings of my last event at OfferLaunchpad.com. Enjoy!

Key takeaways

Back when I just started working for Russell (00:57)
Russell’s foolproof method to get hot traffic in (05:00)
How to relaunch the funnel for maximum profit (09:40)
The evergreen tactics Russell uses for his products (13:03)
How to find your purpose and go after the right thing (17:12)
This is how Russell’s sales calendar looks like (22:07)
Russell is writing a new book and this is how he does it (23:49)

Additional resources

Get your ticket for Offer LaunchPad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

The $1m-in-25-Days Strategy (From Scratch) With Blake Nubar Nov 26, 2020

Show notes

This shocking story will show you a lucrative strategy that anyone without a product can use to make it rain. From zero, with no product, to $1m in 25 days, and on to $7m in one year. You'll wanna hear this one…

Blake Nubar leveraged other people’s email lists to launch for millions in profit. What? Isn’t email dead? No, my friends, and if you’re not building and nurturing prospects through email, you’re missing out on major cash flow.

Tune in to hear how Blake went from 0 to $1m in less than a month and if you wanna hear his full 60-minute strategy, go get my event replays at OfferLaunchpad.com...

Key takeaways:

Blake’s beginnings in the world of marketing (01:12)
How he figured out and implemented this strategy (03:19)
The first round: just a FB group and no product (06:20)
How to build relationships and gain access to lists (11:25)
A short recap of this killer sales strategy (16:31)
Here’s why this strategy is better than paid ads (19:20)
This is where you can hear the full strategy from Blake (23:14)

Additional resources

Get your ticket for Offer LaunchPad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Using the Internet for High Ticket Offers with Robbie Summers Nov 10, 2020

Show notes

The internet is powerful, obviously, but it also hinders sales ability. Here's how to treat the internet so your high ticket sales don't suffer. Robbie Summers is a genius and the top salesman at ClickFunnels…

And today he’ll give us a sneak peek of the cash flow strategies he’ll share at Offer LaunchPad 2020!

So if you have an offer you want to launch for profit and design it so it generates a constant stream of cash… This is the event for you! For now, let’s jump into the episode…

Key takeaways:

This what Robbie Summers does for ClickFunnels (00:57)
What’s a high ticket offer and how to design it (04:19)
Overcoming impostor syndrome to charge more (07:54)
How to get quality leads for your high ticket offers (15:32)
You should be able to pick and choose your clients (18:51)
Here’s what awaits you at the Offer LaunchPad event (21:36)

Additional resources

Get your ticket for Offer LaunchPad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

HELP! My Funnel Worked! with Brad Gibb Nov 05, 2020

Show notes

You've gone through the work of creating a lucrative offer, funnel, and launch, but STILL face being broke after getting your 2 Comma Club award... WHY? How does that happen and what fixes it? Brad Gibb fills in the gaps with this powerful interview...

I don’t normally bring people for interviews, but Brad Gibb is my trusted friend and advisor who helped me bring in a consistent cash flow!

Because the fact is, no matter how much you earn, you’re not gonna build true wealth unless you get a proper financial education. That’s what Brad and his company do, and today he will share some of his favorite cash flow tactics.

If you want to learn the whole nine yards from Brad, make sure to get your ticket for my next event, Offer LaunchPad 2020!

Key takeaways:

Financial advice for someone doing their first launch (01:11)
How to structure your business for profit (07:44)
Here’s where Brad’s financial expertise comes from (12:36)
How to play the money game, from 0 to 100 million (20:53)
What I learned from Brad and what you can learn too (29:08)

Additional resources

Get your ticket for Offer LaunchPad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Creating A Celebrity Launchpad (true story) Nov 05, 2020

Show notes

This is one of my favorite "dead, rich guy" stories about marketing at its finest. This lesson is one that's influenced how I create EVERY launch for EVERY funnel.

It’s one of those stories that perfectly illustrates the concept of funnels being just catcher’s mitt for cash… And I really wanna explain why it’s so important to have a bulletproof launchpad for whatever funnel you’re getting out the door.

Another thing that often happens with funnels is that you’ll end up creating a lot of products around the funnel itself. These products are often called “funnel dust” and you can leverage them to pay off the funnel! How? This is exactly what we’re gonna find out today…

Grab some popcorn and get ready for a thicker wallet.

Key takeaways:

What I did in my most recent campaign (00:57)
This strategy brought 150 grand in two weeks (04:28)
How to recognize and leverage your funnel dust (08:21)
Here’s where to learn how to create a launchpad (13:16)
The way this famous marketer created buzz (18:12)
Why you NEED to have a launchpad ready (26:14)
This is what I’ll teach at Offer LaunchPad in November (28:11)

Additional resources

Get your ticket for Offer LaunchPad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

My Headline Writing Trick—And I'm NOT A Pro Copywriter Nov 03, 2020

Show notes

Warning—this episode is a lil' deep. But this is one of the greatest hook-writing tricks I've created and I use it CONSTANTLY. Here goes…

"How do you define a hook?" This has been a question of mine for about 4 years and every time I answered it, I came closer to attracting the dream customer.

In that process, I figured out some serious headline writing strategies that speak to the person who needs and wants my offer. Because if you’re don’t know who your dream customer is, all the best copy in the world won’t do much.

Today I’ll share my hook-writing strategies and if you register for OfferLaunch Pad 2020, we will go through the entire process together…

Key takeaways:

How to get your message to the next level (00:57)
You need to zero in on your dream customer (02:49)
Do you have a troubleshooting framework set up? (06:24)
What to do when you change your dream customer (08:44)
Here’s how to position your offers so they SELL (11:26)
The three things you need to be clear about (14:56)
The chance to learn all my cashflow strategies (18:49)

Additional resources

Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

He Said To “Trim The Shoots”? Oct 29, 2020

Show notes

This episode is dedicated to the million ideas we all have every day. I constantly "suffer" from an insatiable curiosity, and I'm sure you do too. It's our gift AND curse. Here's how I handle it…

In this lifetime, we can only get really, really good at probably three things tops… So we need to SIMPLIFY.

Choose one thing you want to build and dedicate your time to. Then build a business around it. But don’t waste time thinking: “I could do this, I could do that…” Yep, you could probably do all that, but you need to choose. The sooner, the better!

In this episode, I’ll share my process for trimming down the shoots and finding that one thing I really need to be doing…

Key takeaways:

Here’s why I had so many business failures (00:57)
The very important lesson I learned from yard work (02:49)
You have more success saying NO than YES (07:35)
Look at your business and then trim the shoots (11:40)
This is why you need to simplify right now (14:37)

Additional resources

Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Mailing 8,847 Letters (to you) Oct 27, 2020

Show notes

Direct mail rocks. While other platforms are getting overloaded, direct mail is increasing its ROI. Here is a 5-part mailer (going to almost 2,000 people) that we're using to promote my event.

I’ve said it before and I’ll say it again—a great funnel is great, but it all depends on your launch strategy. The funnel is there to catch all the cash, but you need to generate the noise and direct attention towards the funnel…

There are a lot of ways to do that, a lot of cool campaigns and strategies (that I’ll also be teaching at OfferLaunch Pad). One of them is direct mail. Yep, direct mail still works!

In this episode, I’ll share how we planned the direct mail campaign for the OfferLaunch event and how each letter was designed to attract and generate the sales-based noise.

So check out how I lace all the letters together...

Key takeaways: