LashCast

Latest Episodes:

117. What is The Clubhouse and Tips On How To Use It Mar 02, 2021

Show notes

Are you ready for another social media app? If you're like me back in early January, I'm sure you're saying "NO" as you read this. You might be thinking, "I'm already on Instagram, Facebook, Twitter, Pinterest, Yelp, Tik Tok, LinkedIn, YouTube, and Vine...I don't have any more time!!! Arrrrgh! If I have to post on one more feed, I swear I'm quitting this life, moving to Pennsylvania for a more simple life and becoming Amish".I get you...that is how I felt too and after living the simple life in Pennsylvania for a month, I decided to give The Clubhouse a try (btw....Vine is gone...in case you didn't notice...you can stop posting there...I just saved you some time..you're welcome).For the last month, I've been playing with this new app and have grown to really enjoy it. This app can serve a purpose for our industry. You can get benefits from it and not have to put any work into it...now that is an app with some promise. Sadly, this app is only available for iPhone users at this time. I think I read one of the Clubhouse founders feels Android phones have no practical use other than being a good doorstop (okay...I might be exaggerating a little here). The truth is they have plans for it to be on Android eventually...not sure when yet. In this episode, I explain what the app is and how it can be useful to you as a lash artist. I also share some tips on how to use the app.Hope you enjoy this episode and hopefully, we'll see you in the Clubhouse. We plan to start a room soon where we can hang out with you every week and share stories that will encourage and inspire you. Please look at our social media to find out when we'll be hosting our Clubhouse meeting. See you there! ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

116. Bella Lash is Making Lashes In The USA/Owners Zach and Haley Share Their Groundbreaking Journey Feb 25, 2021

Show notes

Did you know that most of the lashes we use in our industry are made in China, North Korea, and Vietnam?"Of course I know that Paul...I wasn't born yesterday. Tell me something I don't know". Did you know if I close my eyes, I only see clowns? Wait...let me try this again!Um...did you know that Bella Lash is making lashes in the United States at this very moment as I type this made-up conversation? "What? You crazy Paul. That's impossible". True I might be crazy (we can talk about that on another episode) but the truth is Bella Lash has accomplished something most lash artists and brands thought would never happen. We are honored to have Zach and Haley Chipman come on our show today to share details of this exciting development. They have spent the last few years spending millions of dollars with a dream of making lashes here in the states and bringing jobs back home...and after a lot of hard work, they've succeeded. One of the lessons from 2020 is that we rely on importing lash products from Asia too much. As long as we have to import most of our products, we will see shortages and delays in the availabilities of our lash supplies. Now that Bella Lash is making lashes stateside, there is hope now that this problem could be a thing of the past. BTW...if you have been wanting to start your own lash product line, this might be the easiest and most affordable way for you to start your own brand. You won't want to miss this episode. We hope you will be inspired as much as we were. What Zach and Haley have accomplished is a game-changer and we look forward to seeing how this will continue to evolve and push our industry to new highs. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

115. Tips on How To Create a Brand Name That Sticks Feb 23, 2021

Show notes

Are you thinking of renaming your business? Are you about to open your first business but aren't sure what to call your new salon? If you said yes to either of these questions, you'll want to listen to this baby cast episode where Paul shares tips from one of his favorite books from 2020: "Hello My Name Is Awesome: How to Create Brand Names That Stick" by Alexandra Watkins. BTW...even if you said no to my questions, I think you'll find this episode to be very intriguing (of course I'm a little bias). I share 7 things Alexandra says you don't want to do when you name your company. If you do any one of these 7 things, you are going to make it more difficult for future clients to find you online and really connect with your brand. There is a lot more to this book than these 7 tips so when you are done listening, go to the link below and get your copy (we are not an affiliate). It's a quick read and will give you a step-by-step guide on how to create the best name for your business. Here's the link to the book: https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1626561869ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

114. Mary Harcourt of CosmoGlo Shares Her Journey in Developing a New Product For The Lash Industry Feb 19, 2021

Show notes

Do you have a product you want to share with the lash industry? Do you know what it takes to take your product from an idea and make it into a reality? If you've been thinking of making a product, then this episode is for you. Mary of Cosmoglo sits down with us and shares the details of her journey. I'm sure it won't come as a surprise that her journey was not a smooth one and it's full of setbacks and hard lessons...in fact she is still today working on improving your product immediately after launching it. We were very inspired by Mary's journey and we know you will too. Mary doesn't hold anything back and goes into detail about how she found her manufacturer and how she went from a basic idea in her head to a final product that she's selling around the world. Where you can find Mary Harcourt and Cosmoglo!IG: @thecosmoglolighthttps://thecosmoglo.com/ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

113. The Five Enemies Of Unity That Will Kill Your Beauty Business Feb 16, 2021

Show notes

If you have your own business, you know that if you don't have enough clients or if you don't watch your budget, you could see your business fail. Initially, when you start a business these two things seem to be what most beauty bosses worry about...sadly there are a lot more things you need to think about if you really want to have a successful business. In today's episode, Paul breaks down five things that can destroy your beauty business if you don't handle them correctly. All these possible issues deal with leading a team so if you are still working alone, please take note so when that day comes and you do hire someone, you can avoid these pitfalls. This episode is not just for salon owners...it's for anyone who leads a team in any kind of business or for people who hope to build a team in the future. As always please let us know what you think by DMing us on our IG page or just reach out to us via email. We love hearing from your listeners!ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

112. Ali Lilly (Lash Anarchist)is Back and Talks About How She Built Her Following On Instagram Feb 11, 2021

Show notes

Do you spend a lot of time on Instagram trying to build your following? Having a large following that is engaged with you is a great way to build your business...but it's easier said than done. In today's episode, we close out our interview with Ali (AKA Lash Anarchist) on how she built her following on Instagram. If you follow Ali you know her page gets huge engagement and it didn't happen by accident. Ali over the last three years has been very purposeful and just has a knack for connecting with people. I know you'll find this episode to be both helpful and inspiring. Please let us know your thoughts on our IG post regarding this episode. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

111. Discounting Your Prices Can Be a Great Strategy to Grow Your Business Feb 09, 2021

Show notes

What are your feelings about discounting? If you are like a lot of lash artists I talk to, many people feel discounting their services hurts their brand. I'd say that is true if you are fully booked out for three months and every time you raise your prices, your books stay full. If your name in your community is gold like this, then yes discounting will hurt your brand. That all said, I'm going to assume there are enough of you out there who are newer and are trying to build your following...or maybe you have a couple of new team members you've trained and they are not busy yet...or maybe it's January or August and things are just a little slower in these months (or maybe you have been dealing with this freakin pandemic and clients are scared to come in). If this sounds like you, then discounting your services can be a great way to attract people to you when done correctly. In this episode, I explain why you should start looking into discounting your services, how you should discount, when you should discount, and why knowing your lifetime value of a client is so important. My hope is you'll take this "discount tool" off the shelf, dust it off, and put it back in your tool belt (why am I using a woodshop analogy?). When you are building your business, you want to have every tool at your disposal. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

110. Ali Lilly (Lash Anarchist) Talks About Salon Ownership and Why It's Not For Everyone Feb 03, 2021

Show notes

Do you want to have your own lash salon with staff someday? If so you will not want to miss this episode. Salon ownership is an amazing calling and as a former salon owner, I have the utmost respect for people in our industry who pursue their dream to be a salon. I feel salon owners have the most difficult job in our industry. That said, I don't feel salon ownership is for the weak at heart. It's a tough road and today we sit down with Ali to talk about her experience of running her own salon (actually she's owned two salons). If you follow Ali (Lash Anarchist) on Instagram you know she is a straight shooter and does not sugarcoat things...and she stayed true to herself in this interview. When you are done with this interview, we hope you'll have a better idea of what it's like to run a lash salon and hopefully be encouraged to go for it...or maybe give it some more thought. This is a 2 part interview as we could talk for hours with Ali. Today we just talk about salon ownership for the most part and next week we'll have her back were talking about how to build a following on Instagram. ANNOUNCEMENTS:LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

109. We Share How Bad Reviews Can Help You Get New Clients Feb 01, 2021

Show notes

Do you hate Yelp? Have you gotten a bad review on Yelp or Google? If you have been in business for a while, I'm sure you have. Sadly getting bad reviews is part of the job when you have a business. When we got our first bad review it destroyed our day...in fact for days Tussanee and I just keep talking about it. We questioned if it was a real review. We seriously doubted the claims the person was making. We felt violated! Has that happened to you? What we didn't know then but do now, is bad reviews can actually help you build your business if you handle them correctly (of course a lot of bad reviews are a different story). In this episode, we break down how you can take a bad review and turn it into something good for your business. I know this sounds like a stretch, but we have done it over and over ever since Yelp came into existence. When you are done with this episode, our hope is bad reviews will lose all their power over you. Yes it will suck to have to deal with them, but you'll have a strategy in place now that can turn this short term loss into a long term win. ANNOUNCEMENTS:LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

108. Why You Need to Stop Firing Clients and Start Enforcing Your Policies Jan 28, 2021

Show notes

Have you seen a post like this? Angel the Lash Artist: "Hey guys I had a client come in again with dirty lashes....ugh! This is the 5th time it's happened!"Lash Minion: "What! It's time to fire that girl!"Lash Minion 2: "That's right...I've fired clients for less!"You know where this going...just a bunch of lash artists talking about how they all deserve better clients and that you don't need to work with someone who is late or never cleans their lashes. I get it...it's empowering to say "fire that bad client". In this episode, we talk about how "firing" clients can backfire on your business (ooh...see what I did with "fire"...so clever). Truth is there is a better way to get rid of bad clients, and I'd say 99% of the time you won't need to "fire" anyone....they'll fire themselves.Intrigued? Check out this episode and when it's over, we hope you'll have a better strategy when it comes to dealing with "bad clients".Happy listening!ANNOUNCEMENTS:LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9GUEST ANNOUNCER LASCAST OPENING SCRIPTHere is our script that you can use to record the opening to our show:"Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music…In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers."PLEASE FOLLOW US!IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

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