LashCast

Latest Episodes:

127. Kellie Pillors Shares How She Brought In Medical Services to Her Lash and PMU Business Apr 08, 2021

Show notes

Do you have dreams of being a lash salon owner one day? How about having your own product line? Or maybe you want to be a circus clown with huge lashes. (Wait a minute...That's my childhood dream...just forget about it). If you are like most lash artists I know, you probably have some ideas and dreams of what you want to do someday (What? You don't want to lash alone in a room for 40 years?).If you are a dreamer, this interview is for you.In today's episode, we sit down with Kellie Pillors, owner of the Lash Factor Studio and Lash Factor Studio Academy, to talk about how she built a lash and PMU business that also provides medical beauty treatments. Most lash artists struggle to just hire a couple of lash artists, but Kellie decided to go big and hire medical professionals too. Kellie is quite the unicorn, and we felt her story would inspire and encourage you to think out of the box and try something new (How about lashes and pig farming? Could that work? Okay...not all ideas are good). BTW...if you are doing something unique like Kellie, let us know. We'd love to talk to you and maybe we'll have you on our show in the future. Lash Factor website: www.lashfactorstudio.comLash Factor IG: @lashfactorstudioANNOUNCEMENTS:GET ACCESS TO OUR LASH ALLERGY WEBINARWhen you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve.LINK: https://bit.ly/3gzDR7wWIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conJoin our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

126. April Meese Shares Ideas on How Partnerships Can Grow Your Business Apr 01, 2021

Show notes

Need some ideas on how to grow your business? If you're not using partnerships you're missing out (I know I missed out in partnering with my best friend Steve Jobs and Apple back in 1977...still kicking myself). Back when Tussanee first started her lash business in the lash dark ages of 2005 (we used rocks as tweezers), she partnered with a lot of local businesses and associations. If she hadn't come up with that idea (I was against it like I was with Apple), she wouldn't have gotten busy as quickly as she did. Partnerships made a huge difference in the early days. Today, we have business coach April Meese on the show to talk about why and how you can go about building business partnerships. It's a game-changer and while it will take some work, building these partnerships is a long-term strategy that will help your business continue to grow to the point you could start hiring staff. Interested?Once you listen to today's episode please let us know if you have done this yourself and how did it work out? We'd love to hear how partnerships have helped you!April Meese website: https://www.aprilmeese.com/IG: @aprilmeeseincANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conJoin our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

125. Are You Having a Hard Time Ordering Premade Fans? We Have the Inside Scoop on Why Mar 30, 2021

Show notes

What is going on with premade fans? I know a couple of smaller brands who have completely run out and I know of at least two major lash brands whose inventories are low. Is this premade fan lash apocalypse that the lash prophets warned us about? Or maybe the lash gods are mad that some of us sold out the industry and started to use premade fans...it's judgment day. Okay, enough of the silly excuses. The truth is the premade lash industry has been hit like many industries by the Covid shutdowns around the world. In today's episode, I break down what is going on in the lash world, and why we are experiencing this shortage. I do want to give a shoutout to Jamie Butler of LashBase and to Carson Varney of Lost Artistry Lash. These two lash bros shared their insights with me so I could turn around and serve you with the latest info. Without their insights, I wouldn't have a whole lot to share with you other than stating the obvious. Now if you are not a lover of premades, I hear you, but please don't feel this is your moment of vindication tell us that premades were never meant to be. Premades will be back...this is just a little setback (like pretty much all of 2020). ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conJoin our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

124. Ivy Bailey Shares How She Went From One Client to Being Booked Out in Six Months Mar 25, 2021

Show notes

I have really grown tired of the endless amount of DMs I get from you "busy" lash artists asking me for advice on how to get rid of all these high-paying clients that book out for years in your schedule. I know it's tough for you. That said in today's episode we want to offer some help and encouragement to those lash artists who are still struggling to get their books filled up. If you are struggling to get your books full, we know your pain. When Tussanee first started doing lashes in 2005, nobody knew what lash extensions were. She had to give away the service for free after doing a facial just to get the client to try (it was like selling crack...they were instantly hooked). Today our new friend Ivy Bailey shares how she built her business after she moved to a town and knew only one person. That could be a death sentence to a lot of lash artists' careers but Ivy rose up to the challenge. After hustling for 6 months her books were full and she had a 3-month waitlist. This didn't happen by accident or good luck. Ivy had some great business practices that helped her to create loyal clients who became her lash evangelists. In today's episode which we recorded off of Clubhouse, we get into the details on what Ivy did and how you can do it too. We know you'll love Ivy's story and get some great tips on how you can get your business growing today!ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!TUSSANEE'S LASH RETENTION AND STYLING COURSETickets for this class that she will be holding on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conJoin our free Facebook group: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

123. Feel Stuck in Your Business? We Talk About One Thing We Do That Helps Us Find Direction Mar 23, 2021

Show notes

Do you currently feel stuck with your business? Do you ever struggle with what to do next with your business? Do you want to see big changes but just don't know where to start? (I had this hope with my hair but I gave up.)If you are struggling to make changes in your business, you are not alone. Change is difficult...change is scary (being bald is scary too but we'll save that for another podcast). It's amazing to what lengths I will go to when it comes to avoiding change or making big decisions for our business (I just realized I really need to clean all the dust bunnies out from under my bed and my kids' beds and wait...what about my friend's beds?). Making changes in my business can sometimes take forever to happen because I find so many other things to distract me.Does this sound like you? In today's episode, I share how we approach making changes in our business. Once you hear our "secret" it probably won't blow you away...it's very simple but it's a mindset one needs to have if you want to continue to level up your business.Once you hear my thoughts on this, please go to our IG page and let us know your thoughts on our tip. As always, we love to hear from you. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

122. Jenelle Paris of Lashgasm Radio Interviews Us about LashCon and We Give a Little Sneak Peek Mar 19, 2021

Show notes

The LashConference (AKA LashCon) is entering its third year and today Jenelle Paris, the CEO of Lash Affair and host of Lashgasm Radio, interviews us about our experience with the LashConference. Normally we interview others about their life and business adventures but today we thought we'd share Jenelle's podcast that we were on recently where we go into some lessons learned from past LashCons and give you a peek into some of the things we hope to do this coming year. There is a second half to this podcast where we share our experience of working in California during the Covid shutdown. If you want to hear that part of the podcast please look up Lashgasm Radio on most podcasting platforms or go to Lash Affair's YouTube page and you can watch the video. The interview picks up at about 53 minutes into the episode. Hope you enjoy hearing about our adventures of producing this event and block out your calendars on November 6-8, 2021 as this year's con will be the must-go-to-lash event of the year. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in May!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

121. Slow Down and Enjoy Your Life Mar 16, 2021

Show notes

A year ago this week, we had to shut down our business and we had to cancel the ill-fated "Lash Cruise". It was a tough week. On the news, we were being told we just needed to stay home for two weeks to help "flatten the curve". I had a sinking feeling two weeks would not be enough. We ended up being closed for more months in 2020 than we were open. That all said, looking back I have to say I'm so thankful for the shutdown. Yes, money got tight and there was a lot of fear about what was going to happen. But one of the real blessings of 2020 was I got to slow down for the first time in my life. While at home I worked maybe for 6 hours and the rest of the time I hung out with my kids and amazing wife. It was a wonderful time to connect, make dinner together and watch shows and play games. Since life has begun to get back to normal, I have decided to keep my relationships a high priority. I don't want to go back to the 80 hour work weeks. I don't want to wait 5 years to call an old friend from college. I don't want to resent hanging out with my family because I have "work" to do. Yes, there will be a week here and there where I will need to work more, but I don't want to look back at 2021 and see a wasteland where all I did was work. I want to invest in the people in my life that matter most. In this episode, I share some of my thoughts on this Covid year anniversary and encourage you to take some time to enjoy your life and the ones you love the most. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in the Spring!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

120. Shelby of Lash Boss Radio Shares Why She Downsized From Two Salons to One Mar 12, 2021

Show notes

Do you have a dream of owning your own lash salon one day? Of course, you do. Everyone wants to have their own lash empire someday where your staff will feed you grapes while you sit on your lash throne made of spoolies. Okay...maybe that's a little over the top. That said, most lash artists I know hope to have a salon one day (spoolie lash throne not included) but running one is no small task. While you might be a great lash artist, becoming a great business owner requires a whole new set of skills. In today's episode Shelby Tarleton of Lash Boss Radio and Pink Lady Lash shares her journey from beauty school to one lash salon to two lash salons...and now back down to one lash salon. This is a great episode for anyone who is looking to hire someday and build a salon, brand, or any type of company that serves our industry. Being a leader is not an easy thing and building a sustainable company that doesn't completely take over your life is not easy either. In today's episode, Shelby gives you a peek into what it's like to run a salon and why she felt it was better for her to combine two salons into one. ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signupWANT TO BE ON OUR PODCAST?If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING!Save November 6-8, 2021. We plan to sell tickets in the Spring!BUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

119. Want to Stand Out From Your Competition? We Talk About How to do a Customer Service Audit Mar 09, 2021

Show notes

Does your lash business provide the best customer service in your community? If I were to visit your business, what do you think would most impress me about your customer service? (Please don't say, I developed a close connection with my guests...everyone says that). I know many of you think your customer service is second to none, but what really makes your business stand out? Is it the reception area? Your in-room etiquette? What makes you special? In today's episode, we talk about giving your salon a customer service audit where you rate every "touchpoint" in your business. Being the best means you go beyond the norm and wow your clients with special customer service touches that other businesses don't do. If you want your business to stand out, you can't just do what everyone else is doing. You need to take a deep look at your business, be honest with yourself and grade it accordingly. Once you can have that honest conversation with yourself, you can start to build a business that will set you apart from your competition. When you are done with this episode, please schedule some time in the coming days to do a customer service audit and grade your business as honestly as you can. Once you're done, have a friend or fellow teammate take a look at it and see if they agree with you. Once you've done this, you can then make plans to upgrade parts of your experience and begin to build a business that will make you a leader in your community! ANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!JOIN OUR LASHCAST INSIDER CLUB:https://mailchi.mp/lashcastpodcast.com/signupBUY YOUR 2021 LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

118. Savanah Carmichael Talks About Closing Two Of Her Three California Salons and Why She's Moving Mar 04, 2021

Show notes

If you were a beauty professional in 2020, it most likely was a horrible year for your business. I've seen some of my lash friends throw in the towel and just decide to move on...and I don't blame them. In many states and countries around the world, they've deemed us as "not essential" and forced us to close our business (many have opted to work underground....time to open up our "speakeasy" lash salons). While sadly we have had to say good-bye to some wonderful artists this last year, this has also been an exciting time to see lash artists pivot and reinvent themselves. Savannah Carmichael is one of those resilient lash artists who has had to make big changes in her business and in her life in order for her to keep her business afloat here in California. In this episode, Savannah shares her journey of building a lash empire in Southern California and then being confronted by the shutdowns brought on by Covid-19. Savannah's story is quite inspiring and our hope is you'll be encouraged to keep on fighting for your business even when it seems the whole world (including the government) seems to want you to fail. It was an honor to have Savannah on and when you are done listening to this episode, please give her a follow. We'd love to hear what you think too so please DM us or post on the IG post that relates to this episode. Enjoy! IG: @savannah_myaddictionANNOUNCEMENTS:WIN $200 AMAZON GIFT CARDWe need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support!LINK TO BUY A LASHCONFERENCE T-SHIRT:http://bit.ly/3pylzIfLINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021https://forms.gle/TjthxSqCGEytqyyD9IG: @lashcastpodcast@thelashconference.conFacebook: www.facebook.com/groups/lashcastpodcast/Contact Paul Luebbers: paul@lashcastpodcast.com

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