LashCast

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177. New Ideas For 2022 Jan 11, 2022

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2022 is here and I'm sure you've spent the last week or two thinking about how you can make this year your business's best year yet. The question is...what will give you your business the most lift? How can you get the biggest bang for your buck?If all you've done so far in your planning is think I want to make more money or be more booked...then you plans might need to be thought out a little better. I have some good news for you!Last week Strategie, our favorite salon coaching company, posted a great article on things you could do to improve your business in 2022. We really liked the article and felt we'd just go over the article and share some of our thoughts on things you can do to improve your business in 2022. Here's a link to the article: https://bit.ly/3zR5yDJStrategies website: https://strategies.com/ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEFeb 26-27 in Scottsdale, Arizona / LINK: https://bit.ly/33bZ867March 7-8 in Sydney AustraliaApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.LASH ALLERGY WEBINAR Our lash allergy course is back! If you want to learn how to stop losing clients to the lash allergy you need to take this webinar. To sign up click on the link below LINK: https://bit.ly/3gzDR7w⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

176. Tips on Getting Focused and a Preview of LashCast's 2022 Jan 05, 2022

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How good are you at staying focused every day? Do you find yourself being distracted by pretty much anything? I have struggled with focus all my life. When I was growing up they did not test me for ADHD but I'm pretty sure if I was tested now that box would get checked off. Over the years I have learned a handful of little things that help me to be more focused and Tussanee and I felt we'd like to share some of those tips in today's episode. We also give you a preview of all the stuff we have been working on sine LashCon ended. We have webinars, trainings, coaching and of course LashCon later this year. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEFeb 26-27 in Scottsdale, ArizonaMarch 7-8 in Sydney AustraliaApril 9-10 in Austin, TexasMay 14-15 in New York June 4-5 Los Angeles, CaliforniaOur classes will be up for sale on our website soon: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.LASH ALLERGY WEBINAR Our lash allergy course is back! If you want to learn how to stop losing clients to the lash allergy you need to take this webinar. To sign up click on the link below LINK: https://bit.ly/3gzDR7w⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

175. Nikki Scott Shares Her Journey of Building Beat Gang Lashes Dec 29, 2021

Show notes

One of the most exciting and difficult challenges in life is building a business. Every business has its own challenges. So many of us who take on this challenge don't have a lot of experience in starting a business so it can be quite daunting and difficult. In today's episode, we have Nikki Scott from Beat Gang Lashes share her journey in building a beauty business from scratch. I know many of our listeners have a dream of running their own business and we hope this episode will inspire and you and encourage you. Nikki shares all sorts of gems and insights about building her business and we know you'll get a lot out of this episode. Beat Gang Website: https://www.beatganglash.com/IG: @beatganglashesANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

174. Our Tips On How to Stay Busy In January Dec 23, 2021

Show notes

Merry Christmas lash family!January can be a slow time in the beauty industry. It's pretty normal to see clients say they need to take a break due to the normal overspending that happens during the holidays. That said there are some things you can do as a lash artist to minimize this reality. In this episode, we share a handful of ideas that you can try so this January you'll see your books be a little more full than previous years. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

173. Marley Ortiz Talks About Her Decision to Transition from Part Time to Full Time Lash Artist Dec 19, 2021

Show notes

Making big changes in your life can be crippling. So many doubts and fears can swarm into our minds. "What if I fail?" "What if I can't pay my bills?" "What if my second-grade teacher Mrs. Johnson was right and I'll amount to nothing?"We've all been there and it's never fun. In today's episode, Marley Ortiz goes into detail about how it's been a difficult journey to go from a steady job that provided stability to a job working full-time as a lash artist where she would have to rely on herself for everything. We really enjoyed talking to Marley and hearing her story and know you will really enjoy her openness and transparency. IG: @marley_glamANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

172. Kayla of Educated Artistry Joins Us To Talk All Things Pricing Dec 14, 2021

Show notes

How do you price your services? Do you charge by time, by service difficulty, by how many certificates you have on your wall? There seems to be a lot of confusion on how much you should charge.Years ago when we first got into lashing there were salons charging by how many lashes you applied. One salon near us would charge you a different price for 30 lashes, 60 lashes, or 90 lashes per eye. I remember hearing stories where clients would try to count how many lashes were applied just to make sure they were not getting ripped off. While I'm thankful we have gotten away from that bad "best practice", a lot of lash artists still don't seem to know how to charge for their services. Everyone loves to say "charge your worth" online but what is your worth? In today's episode, Kayly Hertz of Educated Artistry Podcast joins us in the LashCast booth at the Lash Vegas IBS show (yes we recorded this almost 6 months ago). Kayla has been podcasting for over 2 years now and in this episode, we sit down with her and talk about pricing. It's a great conversation and Kayla gives some great tips...so pull out your pen and paper so you can write them down. Check out Kayla's podcast: https://apple.co/3oRQIJ3ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

171. Lessons Learned from LashCon 2021 Dec 08, 2021

Show notes

We are finally back!The LASHCONference 2021 was a huge success! We took some time off from the podcast to wrap things up and we are now ready to get back at it!For our first episode since LashCon, we thought we'd pass out a handful of "thank yous" to all the people and brands who made our con happen and we thought we'd share some of the lessons we took from this year's event.While running a 500 person event is not exactly the same thing as running a lash business, we tried our best to find things we learned that will also help you with your business. The plan is to bet back to our weekly podcast so you can start to look for new fresh content from us!I do want to say thank you to everyone who attended LashCon and for all the love and support we have received since the event ended. Overall the response has been amazing and we are so motivated to make LashCon an even more amazing event next year! We hope to sell tickets starting in March of 2022. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

170. 2020 LashCon Flashback: How to Bounce Back After a Huge Business Failure Oct 30, 2021

Show notes

Hey Guys...we are in the thick of getting the LASHCONference ready for you (we have over 475 people coming) so we've been a little slow in getting our podcast done for you. In today's episode, we are going to do one more flashback from LashCon 2020. Tussanee and I share how we got over our largest failure in our life...closing our salon. We know a lot of you have gone through some hard times over the last two years. We hope this episode will be encouraging and give you a good road map to follow on how to get your business back on track. We still have tickets available for the LASHCONference! Hope to see you next week.ANNOUNCEMENTS:⁣⁣⁣⁣⁣⁣⁣⁣THE LASHCONFERENCE 2021 (AKA LASHCON) TICKETS ⁣⁣⁣⁣It's this November 6-8, 2021. ⁣⁣⁣⁣⁣Go to: www.thelashconference.com for details. ⁣⁣There are three tickets to choose from:⁣⁣⁣⁣⁣𝐃𝐀𝐘𝐨𝐧𝐞 - This is for our bonus event on Friday. It includes a VIP ticket within. ⁣⁣⁣It's on November 5th and it's for lash artists who want to grow their leadership skills and be in a mastermind with other like-minded driven lash artists (limited seats).⁣⁣⁣ ⁣⁣ ⁣⁣DAYone Ticket Sales: https://bit.ly/3rC8m3r⁣⁣⁣𝐕𝐈𝐏 - SOLD OUT ⁣⁣⁣𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 - This is our standard ticket and you'll get access to almost everything minus some VIP perks. ⁣⁣⁣⁣⁣⁣⁣Standard Ticket Sales: https://bit.ly/2WsCz9A⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

169. Jena Cash of Soco Lashes Discuses the Entrepreneur Mindset and Business Archetypes Oct 14, 2021

Show notes

We are excited to bring one of our speakers and a Diamond Sponsor onto our podcast today. Jena Cash is the owner of Soco Lashes and has a wealth of information to share with you in this episode. We could have talked all day with Jena and I know you'll get a lot of golden nuggets from her. We discuss the entrepreneur mindset, her expansion to a new location, networking, business archetypes, tips on building your Instagram, and more. Jena is a wealth of information. If you enjoy this talk, please make sure you sign up for the LASHCONference which is only a few weeks away. Jena will be a speaker there along with an amazing lineup of business, marketing, and salon thought leaders. Soco Lashes Contact:https://socolashes.com/IG: @socolashesANNOUNCEMENTS:⁣⁣⁣⁣⁣⁣⁣⁣THE LASHCONFERENCE 2021 (AKA LASHCON) TICKETS ⁣⁣⁣⁣It's this November 6-8, 2021. ⁣⁣⁣⁣⁣Go to: www.thelashconference.com for details. ⁣⁣There are three tickets to choose from:⁣⁣⁣⁣⁣𝐃𝐀𝐘𝐨𝐧𝐞 - This is for our bonus event on Friday. It includes a VIP ticket within. ⁣⁣⁣It's on November 5th and it's for lash artists who want to grow their leadership skills and be in a mastermind with other like-minded driven lash artists (limited seats).⁣⁣⁣ ⁣⁣ ⁣⁣DAYone Ticket Sales: https://bit.ly/3rC8m3r⁣⁣⁣𝐕𝐈𝐏 - SOLD OUT ⁣⁣⁣𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 - This is our standard ticket and you'll get access to almost everything minus some VIP perks. ⁣⁣⁣⁣⁣⁣⁣Standard Ticket Sales: https://bit.ly/2WsCz9A⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

168. 2020 LashCon Flashback: Jamie Butler Teaches Stress Free Social Media Oct 07, 2021

Show notes

As we get closer and closer to the LASHCONference 2021, we are back with another great session from 2020 where Jamie Butler of LashBase shares how you can do social media and not let it stress you out. Last year's session was all virtual but this year we'll be meeting live and we'll be live-streaming for all our friends who can't make it. We will be selling virtual tickets very soon.That said, if you can make it to Pasadena on Nov 6-8, you'd be doing you and your business a huge favor. These 3 days can be life-changing for you. Hope we'll see you in November! Plane tickets are still very affordable so you get your ticket now and book your flight. ANNOUNCEMENTS:⁣⁣⁣⁣⁣⁣⁣⁣THE LASHCONFERENCE 2021 (AKA LASHCON) TICKETS ⁣⁣⁣⁣It's this November 6-8, 2021. ⁣⁣⁣⁣⁣Go to: www.thelashconference.com for details. ⁣⁣There are three tickets to choose from:⁣⁣⁣⁣⁣𝐃𝐀𝐘𝐨𝐧𝐞 - This is for our bonus event on Friday. It includes a VIP ticket within. ⁣⁣⁣It's on November 5th and it's for lash artists who want to grow their leadership skills and be in a mastermind with other like-minded driven lash artists (limited seats).⁣⁣⁣ ⁣⁣ ⁣⁣DAYone Ticket Sales: https://bit.ly/3rC8m3r⁣⁣⁣𝐕𝐈𝐏 - SOLD OUT ⁣⁣⁣𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 - This is our standard ticket and you'll get access to almost everything minus some VIP perks. ⁣⁣⁣⁣⁣⁣⁣Standard Ticket Sales: https://bit.ly/2WsCz9A⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

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