LashCast

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197. Ready To Upgrade Your Salon Software? Joe DiFalco Shares Insights on Phorest Mar 25, 2022

Show notes

How's your salon software working for you? Ok...pretty good...good enough?Can your software grow with you as you hire a team? Ah...maybe not so good now? For most solo lash artists, software companies like Vagaro and Square are fine to start with...but once you start to think about hiring a team you need a more powerful salon software system. In today's episode, Joe DiFalco of Phorest Salon Software comes on our show to talk about technology you need to think about using in your business, and why Phorest could be a great fit for you once you start to add staff to your business. There are a lot of software choices out there for you to think about so hopefully you'll find this episode as a good introduction to the Phorest Salon Software system and you'll give it some thought.BTW...we have an offer from Phorest for you. They want to give you a free demo and 10% off a year subscription with them. If you have a team or are looking to hire soon, you need to check out Phorest and see if they are a good fit for you.Here is the link to set up your free demo: https://bit.ly/3Il9qzo Members of the Lashcast community who sign up to Phorest before April 30, 2022, will receive 10% off their Phorest subscription for 12 months.Go check out today and see if Phorest is a good fit for you. ANNOUNCEMENTS:⁣⁣⁣LASHCON TICKETS GO ON SALE APRIL 5Mark your calendar and show up on April 5 at www.thelashconference.com and get your tickets right away. We are pretty certain the VIP tickets will sell out quickly this year so don't delay. TUSSANEE'S LASH RETENTION AND STYLING COURSEApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

196. It's Time To Simplify Your Pricing Menu Mar 21, 2022

Show notes

You are losing business if you have a complex pricing menu for your services. Bold statement I know. Here is why it's not just a bold statement but true. When clients are looking for a business, they want things to be clear and simple...they don't want to have to ask a ton of questions or feel stupid because there are too many choices. That's just human nature. We want things easy. We want things handed to us on a plate. When a new client goes to your website and sees 15 different price points for lash appointments (volume, classic, hybrid, mega-volume, Russian volume, fill from an outside salon...etc), it just discourages them and makes them search for a company where they don't need a degree in lashing to figure what they want. If you want to make your company more attractive to new customers, then you need to simplify your lash menu. In today's episode, Paul and Tussanee discuss this issue with the hopes that when you are done listening you might go back to that beautiful but very complex lash menu and scare it down so new customers can better understand it. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

195. Jill Kendal of LashBomb Wants to Help You Lash Faster Mar 18, 2022

Show notes

How fast are you at lashing? Can you do a new set in an hour...and most importantly, can you be that fast without lowering the quality of your work?Most people I know can't do a new set in an hour let alone a volume fill...but Jill Kendal, the owner of LashBomb, has a proven system that gets her to apply a quality lash set in an hour. Jill has been in our industry for over a decade now and still loves to lash. Over the years she has developed a way that allows her to do lashes quickly without giving up quality. In today's episode, Jill gives us a peek into her lash course Time Tamer and shares some tips on how you can improve your lash speed.BTW...we have a discount code for you so you can save 20% off LashBomb trainings and products. If you are ready for a new training that will improve how you lash while cutting down your lash times, then you want to use the discount code to save you 20%.When you go to their website use the code: LASHCAST at checkout and save 20% on most products and trainings (excluding glasses, kits, Glamcor lights, Lash Anachrist products, and items already on sale). Go to their website and save 20% today: https://lashbomb.com/ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

194. Myth Busters - Should You Lash 2mm Off The Lid & Should You Avoid Swiping The Pad? Mar 15, 2022

Show notes

In today's episode, we deal with three lash myths that we disagree with. 1) Lash artists need to place extensions 1 to 2mm off the lash2) Never ever swipe excess lash glue on the eye pad.3) Do not take a client who is on her period. Tussanee breaks down why these three ideas are myths and why you need to rethink these ideas.We know what we are saying goes against what some other companies or trainers might teach...but we want to encourage you texst these myths and think for yourself. We are pretty certain you'll find that these myths don't really hold much water. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

193. Michael Yost of Strategies Shares 3 Things You Need To Have In Place Before You Hire Mar 11, 2022

Show notes

Hiring can be a big pain in the ass. I've seen too many lash artists over the years get busy and without thinking, hire an employee to cover their overflow. It's a natural next step...but unfortunately, most of these lash artists have done nothing to set up their business so they are ready to hire and lead their new team. In today's episode Michael Yost, the President of Strategies (a salon coaching company), comes on our show to talk about a few things you should have in place before you hire. The truth is there are a lot more than three things you should have in place but hopefully, in this episode, we'll open your eyes up to some of the things you need to be thinking about before you hire. 25% DISCOUNT CODE FOR STRATEGIES' NEW HIRING COURSEOnce you are done listening to this episode please sign up for Strategies' new webinar called "SOLO TO TEAM". If you considering hiring a team member, you need to take this 3-day online course. Strategies wants you to come to this course so they are giving our listeners a 25% discount code: lashcast25 (case sensitive) This is a three-day training designed to walk you through every step of getting your new business off the ground and running quickly and efficiently.In these three days you dive deep on the following:- Financial projections to give you a feel for your potential- Benchmarks to shoot for when planning for growth & longevity- Developing a team culture and brand as you build your company- Starting with a clear vision and keeping on that track- Building profitability into your planAND SO MUCH MORE!HERE IS THE LINK TO SIGN UP FOR THE COURSE:https://strategies.com/seminar/solo-to-team-04-22/ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

192. Why Your Clients Don't Return To Your Business Mar 10, 2022

Show notes

Have you ever wondered why some clients just disappear off your books? I know we'd wonder back in the days when we had a salon. For us, I would actually call clients who canceled and ask them if we missed the mark in any way. Most left because of financial or other life-changing events but once in a while they'd share some not-so-good news...we had done something that made them want to leave. In today's episode, Tussanee and I breakdown some reasons why your clients are not returning to your salon. Please be honest with yourself and hear us out...and if you see your business doing some of these things, we hope you'll make the adjustments. You know we love you and we want you to succeed! We hope this episode will help you to level up your lash business. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

191. Why Are These Three Lash Brands Are Working Together To Serve Our Lash Community Mar 04, 2022

Show notes

Have you seen this statement on Instagram, "Collaboration over competition"? If you've been around for more than a few months in this industry I'm sure you've seen someone post it and get 1000 likes. It's a nice idea...but what does it actually look like? In today's episode Jena Cash from Soco Lashes, Ashley Gonzalez from Beautyliscious, and Gretchen McCants from My Brand Lashes share about a new initiative they have started called Lash Booth Collective. These three beauty brands who are all competitors are leading by example to show what it means to put collaboration ahead of competition. It's a special project and one we think you'll find very intriguing. ANNOUNCEMENTS:⁣⁣⁣AUSTRALIA ELEVATE CLASSESWe decided to cancel our classes. Hopefully, we'll see you at the International Lash Masters in Sydney on March 6th!TUSSANEE'S LASH RETENTION AND STYLING COURSEApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

190. Another Thing You Need To Stop Doing On Your Instagram Page Mar 01, 2022

Show notes

I like to call Instagram the "envy machine". Some people love to use Instagram to show off their new purse or a new car and I wonder what value does this has for me? I'm glad they have a new car, but I don't really see how this picture of a nice car helps me in any way. It's not educational...it's not funny...and it's not even entertaining. In today's episode, we talk about why you need to stop using Instagram as a way to "brag how amazing your life is" and start using it to actually serve your community. ANNOUNCEMENTS:⁣⁣⁣AUSTRALIA ELEVATE CLASSESWe decided to cancel our classes. Hopefully, we'll see you at the International Lash Masters in Sydney on March 6th!TUSSANEE'S LASH RETENTION AND STYLING COURSEApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

189. Jamie Butler's Unpopular Opinions Part Two Feb 25, 2022

Show notes

We risk it all in today's episode. We continue our discussion with Jamie Butler of LashBase and share more unpopular opinions that we both hold. This is a fun episode and hopefully, you'll stick around till the end so you can hear us defend our not-so-beloved opinions. If you've been following our podcast for a while, you already know we tend to beat to our drum. We love to question everything and test the limits that our industry often puts on us. We don't do it to be rebellious, we do it because we think it's best to know the "why" behind what we do. We hope this episode will inspire you to think independently and to test the "norms" of our industry. You might be surprised what you find out. web: https://lashbase.co.uk/ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

188. Good News...Oil Has No Impact On Lash Glues (no matter what brand you use) Feb 22, 2022

Show notes

Do you tell your clients to avoid oil-based products with the thought if they do, it will hurt your client's lash retention? Do you tell clients to apply oil on the lashes if they want to help to remove lashes on their own? It's okay if you do...this has been taught in our industry for the last 18 years. We have some news for you today. Lash glues are not affected in any way by oil. Oil does not break down the glue and cause it to come off. Oil does not affect lash retention at all. I know this goes against everything you have been taught but one just needs to do a little research on cyanoacrylate, and you'll learn that the adhesive is actually oil proof by nature. I bet some of you are saying, "Paul...you dummy...I had a client use an oil-based makeup and all her lashes fell out...that's all the proof I need".While I'm sure it appeared that was the reason, I can assure it you are connecting dots that can't be connected. If you ever take our lash retention course you'll understand better then. The real reason why clients' lashes don't last is because of your technique...not because of the glue. Sorry to be a party pooper but that is just the truth...you can listen to other episodes (check out #145) where we discuss this.In this episode, we discuss this in great detail and talk about an experiment we did to prove that this is true. We also posted a couple of videos on our Instagram page that you should check out that show how you can still lash a client while there is actually oil on a client's lashes...and the lashes hold up just fine for the next two weeks. ANNOUNCEMENTS:⁣⁣⁣LASHCAST'S ELEVATE BUSINESS INTENSIVEWe will be in Australia March 4-13 and while we are there we will be hosting our Elevate Business Intensive at two locations. This is a one-day course where we give you tools that will help you manage and grow your business.Here is where will be:LBA Lashes near Sydney on March 7thLINK TO CLASS: https://bit.ly/3BedyzcElleebana Headquarters near Gold Coast on March 10thLINK TO CLASS: https://bit.ly/34TS8viOnce we have the class sign-up page, we will post it on Instagram and update our show notes. TUSSANEE'S LASH RETENTION AND STYLING COURSEFeb 26-27 in Scottsdale, Arizona / LINK: https://bit.ly/33bZ867 DISCOUNT CODE FOR SCOTTSDALE CLASS: "SCOTTSDALE300"April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

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