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Copyright: © 2013 The Wharton School of the University of Pennsylvania
If you have watched and shared PSY’s ”Gangnam Style” video or gone into an unknown restaurant simply because it was full of people and appeared to be popular you have the basis for understanding what makes things go viral. Wharton marketing professor Jonah Berger’s new book Contagious: Why Things Catch On distills six principles that cause people to talk about and share an idea or product. (Video with transcript)
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To report on food sourcing and access in the United States author Tracie McMillan went undercover picking garlic in the fields in California and working at a Walmart in Michigan and an Applebee’s in New York. She published a book about what she learned from these experiences called The American Way of Eating. Knowledge at Wharton recently spoke with McMillan about how income level affects food consumption who controls the food we eat and why the food system might be transformed if people threw away less food. (Podcast with transcript)
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Named one of The Wall Street Journal’s top 10 nonfiction books of 2012 Steven Ujifusa’s A Man and His Ship: America’s Greatest Naval Architect and His Quest to Build the SS United States brings William Francis Gibbs’ story to life. Wharton legal studies and business ethics professor G. Richard Shell recently sat down with Ujifusa to learn more about what inspired the author to tell Gibbs’ story what led Gibbs to build ships and how the builder’s firm became responsible for 70% of all ships built during World War II. (Video with transcript)
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How do we know which of our successes and failures can be attributed to either skill or luck? That is the question that investment strategist Michael J. Mauboussin explores in his book The Success Equation: Untangling Skill and Luck in Business Sports and Investing. Wharton management professor Adam M. Grant recently sat down with Mauboussin to talk about the paradox of skill the conditions for luck and how to avoid overconfidence. (Video with transcript)
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Whether you are an educator an art director or a project manager you are in sales. So argues bestselling author Daniel Pink in his new book To Sell Is Human: The Surprising Truth about Moving Others. Pink recently visited the University of Pennsylvania as a guest lecturer in the Authors@Wharton series. Wharton management professor Adam M. Grant interviewed Pink while he was there to learn more about the ideas in his book including why consumers mistrust salespeople what the new ABCs of selling are and why questions may be the greatest selling tool. (Video with transcript)
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With the spotlight on U.S. budget cuts a timely book looks at the unique nature of the country’s debt and the options available to avoid hitting the debt ceiling. Is U.S. Government Debt Different? -- a collection of 15 articles published by the Wharton Financial Institutions Center -- is co-edited by Wharton finance professor Franklin Allen who shares insights from the book with Knowledge at Wharton. (Video with transcript)
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Though stock market volatility continues to rattle investors’ nerves the future looks bright for equities in the U.S. and many emerging markets according to Wharton finance professor Jeremy Siegel. In an interview with Knowledge at Wharton Siegel says that investors should think about reducing their bond holdings buying more stocks and keeping just enough cash for a rainy day and other liquidity needs. He also discusses the housing market and offers his take on where the stock market is headed for the rest of 2013. (Video with transcript)
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Newly elected Prime Minister Shinzo Abe wants to take Japan’s economy in a daring new direction to end 20 years of stagnation and deflation. His policies resemble past efforts -- but with far more firepower behind them. That means even looser monetary policies and a sharp rise in government spending to boost demand. Some analysts say it’s just the medicine Japan needs and on the spending side at least the opposite of what Europe and the U.S. are doing. But Wharton finance professor Franklin Allen in an interview with Knowledge at Wharton says the plan carries serious risks and could lead to a big meltdown. (Video with transcript)
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When Princeton professor Anne-Marie Slaughter published an essay in The Atlantic titled ”Why Women Still Can’t Have It All ” in July 2012 she touched a nerve across generations and set off a renewed public debate on women’s progress and work-life balance. In an interview with Stewart Friedman director of the Wharton Work/Life Integration Project Slaughter shares what it was like to draw back the curtain on her life as someone perceived to ”have it all” and suggests how companies can make life better for both women and men. (Video with transcript)
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In a career spanning 34 years Edward Breen has faced many difficult situations perhaps none as challenging as his most recent assignment -- CEO of Tyco International -- which he took on when the company was facing bankruptcy. In an interview with Wharton management professor Michael Useem Breen who just stepped down from Tyco talks about the importance of knowing when and how to make the ”bold big decisions ” mentoring and always raising your hand for assignments among other topics. (Video with transcript)
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